What we are building Joey is building the future of autonomous operations for the physical economy. We are developing the first truly vertical, agentic AI platform purpose-built to eliminate administrative revenue leakage for small-to-medium field service, construction, and artisan businesses across the Nordics. Instead of a passive software dashboard that forces users to click buttons, Joey deploys autonomous AI agents that handle the entire customer and administrative lifecycle. From reading and categorizing incoming leads, managing calendars, processing bookings, and generating invoices, to executing project-specific material procurement - Joey handles it entirely on autopilot or via a secure human-in-the-loop workflow. Our core workspace is "Joey Chat" a natural language control center allowing tradesmen to textually query their business infrastructure and trigger live operational actions on the fly. Best of all? We integrate seamlessly as a non-disruptive layer on top of the financial suites they already use daily (like e-conomic, Ordrestyring, Dinero, Billy and more). Our Story & Traction We didn't build Joey in an isolated dark room. For the last 6 months, we ran a high-growth B2B AI consulting agency in Denmark, hand-crafting custom automation workflows for local contractors. The market response was overwhelming: inbound demand far outstripped our physical capacity to build. We quickly realized that building bespoke infrastructure for 1-3 months per client wasn't scalable. Joey is the direct productization of that validated market demand. We are moving our consulting traction straight into a scalable, hyper-disruptive SaaS ecosystem. Why join us? We are a lean, relentless, and product-obsessed founding team backed by early validation. By joining Joey, you aren't building a speculative product looking for a problem - you are building software directly tied to massive, unmanaged market demand. Our Cultural DNA - There is no second place, winning is the ONLY option: We don’t just participate; we compete to dominate. We have a relentless drive for high performance, set exceptionally high bars for ourselves, and celebrate bold, measurable results. We play to win at everything we do - and most importantly, we play to kill and bury the competition. - Radical Customer Empathy: We are fiercely user-obsessed. We build out of deep empathy for the hard-working tradesmen who rely on Joey to run their businesses. We listen intently, put the end-user first in every single discussion, and measure our success by a single metric: the undeniable value and freedom we create for the customer. - Product Obsession: We believe that exceptional engineering and elegant product design solve the world's hardest operational problems. We don't build generic software patches; we build intuitive, robust, and high-impact agentic architectures. We are deeply product-focused, ensuring Joey feels like magic to use.

Aether is a Norwegian startup based in Oslo, founded by a team of developers with deep expertise in maritime vessels and sensor data. We conduct onboard testing in Tromsø, and conduct our commercial activities in Ålesund and Oslo. We are building a SaaS platform for ships that maintains safe and accurate navigation during GPS jamming and spoofing, helping vessels operate with confidence when traditional positioning systems fail.

PawSentry is a Danish pet tech company born in one of the world’s most pet loving nations. We design our trackers with heart and purpose in Denmark, blending Scandinavian simplicity with world class scandinavian components and cutting edge technology. With over five years of expertise and a deep rooted passion for animal welfare, we focus on what truly matters to pet parents: features that are innovative, intuitive, and reliable enough to trust every single day. Our Mission We are on a mission to build the world’s most premium, advanced tracking devices. Our goal isn’t just to watch your pet; it’s to help you understand and communicate with them. By leveraging our proprietary health algorithm, SentryAI, we analyze data from the tracker and its surroundings, converting it into clear, actionable insights that keep your pet safer, healthier, and happier. Designed from the Ground Up We don’t believe in shortcuts. We develop both our hardware and software from scratch. Every PawSentry tracker is built using high quality, modern components with no cost cutting with a commitment to continuous innovation. We refine every detail so that you and your pet receive the best possible experience because they deserve nothing less.

NUORI was founded by Jasmi Bonnén in Copenhagen in 2015, driven by a simple dissatisfaction with skincare industry standards - and a belief that freshness is what makes skincare truly work. We small-batch produce and freshness-date every product, which allows us to make formulas exclusively with all-natural ingredients at the highest level of efficacy - and to offer a genuine alternative to traditional chemical-preservative skincare. Today, NUORI is trusted by leading international spas and skincare therapists worldwide. Our founding mission has always been the same: You should never have to choose between all-natural skincare and visible results. That belief has shaped everything about how we work.

Funky Matcha is a premium matcha brand on a mission to make ceremonial grade matcha the world's next great daily ritual. We create innovative matcha products sold directly to consumers and businesses across 15+ countries — from Sweden and the UK to Hong Kong and Singapore. We're obsessed with quality, accessibility and bringing the world's finest matcha to more people, in more forms, everywhere.

Innovx: The Autonomous Management Layer Innovx Management AB isn’t a traditional consultancy—we are an AI-Native Venture Engine. Based in Gothenburg, we are rebuilding the "back-office" and "middle-office" of the Swedish business landscape from the ground up using agentic workflows and high-leverage engineering. We don't "do" IT and Accounting. We automate the complexity of modern commerce so our partners can focus on pure creation. The Builder's Mandate In the old world, you managed people. At Innovx, you manage Agentic Systems. We are looking for "10x Architects" who understand that the future of Management Consulting is 10% PowerPoint and 90% Python, LLMs, and automated financial pipelines.

Imagine a world where the 'Size Chart', a relic of the 20th century, no longer exists. At UTRY, we are building a universal ecosystem for personalized digital fashion. Born at Aalborg University, our mission is to ensure the digital store adapts to the individual’s unique body, rather than forcing people to fit into static categories. We aren't just building a tool for brands; we are building an interactive, personalized experience for every shopper, where getting the perfect fit becomes the new global standard. We are tackling a massive, dual-sided problem. For the consumer, online shopping is a guessing game that leads to frustration and "fit-anxiety." For brands, this uncertainty results in 8,7 billion returned packages every year, where 53% of returns are due to poor fit. This cycle produces 24 million tons of CO2 annually, because costumers has to guess which size fits them. We saw this gap and realized that the industry doesn't need more complex 3D software; it needs a frictionless bridge between the buyer and the product. Our solution is built on smart synergy. Currently, we have launched our Virtual Try-On (VTO), which leverages generative AI to give shoppers a photorealistic view of garments on their own bodies. This provides the immediate visual confidence shoppers crave. Following closely behind is our Size Algorithm, designed to provide technical fit data to ensure the physical fit matches the visual one. By combining these into a single "UTRY ID," we are creating a cross-brand network where a user sets up their profile once and shops at every brand using UTRY with confidence. UTRY started because we did not fit into the standard size chart and had to order several sizes to find the correct size ourselves. As students at Aalborg University, we didn't just want to study the problem; we teamed up with a dedicated full-time crew to solve it. We are doing this because we believe that when you give consumers a personalized, engaging experience, the business value, higher conversions and lower returns, follows naturally. We are here to prove that what is best for the person is also what is best for the planet and the companies.

MOOW is an innovation house with a mission to decarbonize the built environment through fully sustainable and design-oriented building materials made from locally sourced willow. MOOW’s holistic understanding of sustainability includes natural carbon capture, biodiversity, circularity, and human health. Our long-term ambition is to redefine how buildings are constructed and experienced.

We're builders who love teaching what we do. Vibelabs helps everyone become builders, teaching people with no coding experience how to build software and tools with AI. Nearly 1,000 people have gone through our programs, including teams from Telenor, OBOS, Mesta, and other leading Norwegian organizations. We partner with StartupLab to bring AI skills to corporate innovators and early-stage founders. But we don't just teach, we build. We launch our own ventures, and help founders, operators, and small teams turn ideas into real, scalable products. Combining AI-native workflows, rapid prototyping, and modern product thinking, we move fast without cutting corners. From early MVPs to production-ready platforms, we focus on execution, clarity, and momentum. The barrier to building software just dropped to near zero. Companies that get this will move faster. People who get this will have a massive edge. We're here to make sure as many as possible get there, practically, not theoretically.

Folke Furniture is a D2C furniture brand from Copenhagen. We design, produce, and sell modular sofas made for real life, for people who move, change plans, and live in homes with staircases, doorways, and shifting needs. Most sofas are built for a forever home. But many of us live in apartments, move often, and need furniture that can follow along, without drama. So we’re replacing bulky, one-shape-for-life sofas with a simple system: tool-free modules that ship in boxes, zip together in minutes, and rearrange whenever life does. Our modular sofa is built from four core modules, giving customers the freedom to: • start small now • switch between sofa, lounge, guest bed, or conversation corner in seconds • add more modules later, instead of replacing the whole thing Folke is a Danish name with a simple meaning. It comes from “folkelig,” meaning "for the people," and nods to folklore: the everyday stories we share and pass on. Because home isn’t just walls and furniture. It’s movie nights, long talks, kids on the cushions, and friends who stay a little longer. Folke began in 2024 out of personal need. When our founder, Christoffer, became a family of three, he didn’t want “a sofa.” He wanted a living space: a soft spot for board games, wrestling, scrolling, reading, real conversations, and overnight grandparents. In 2025, he left his CEO role to build Folke. If you value practical design, honest products, and building something that lasts, join us in shaping Folke.

Supernormal™ is a fast-growing Swedish health startup focused on improving long-term health outcomes through technology, clinical expertise, and thoughtful product design. Our mission is to significantly improve our patients’ health and quality of life, and we are building the technical foundation to support that at scale.

Marketer.com is a leading marketing and sales intelligence solution that empowers e-commerce brands - primarily within the Shopify ecosystem - to optimize marketing spend through AI-driven insights and automation. With over 1 million ads automated, 5x ROAS, and up to 13.5x marketing ROI, Marketer.com removes the need for internal marketing teams or external agencies by delivering one-click simplicity powered by AI. Our commercial focus is on the US market, with rapid growth across Canada, the UK, Australia, and the Nordics. As part of the Vergence Group, we benefit from over a decade of expertise across MarTech, real estate, health tech, recruitment, and advanced visualization.

Fimento is an AI-native platform that brings clarity to complexity in financial decision-making. It helps businesses make smarter, faster decisions through AI-driven insights by combining advanced analytics, automation, and deep industry knowledge to turn complex data into clear, actionable outcomes that drive growth and efficiency.

Testflow is a Norwegian SaaS platform that makes it fast and easy for companies to test products and services with real users through access to over 120,000 test participants. Our customers include some of Norway's largest companies such as Skatteetaten, DNB, Vipps, VY, and Norsk Helsenett. We have facilitated over 12,000 user tests through our platform, making it faster and easier for companies to gather valuable user insights.

EquaFish is a company developing the only complete decision-making tool for fish farm operation. The AquaCulture industry is facing mass mortality and decreased yields as a result of knowledge and data being fragmented througout the farm. One facility usually have 10-15 different systems, Excell sheets and notes where only 10-15% of the functionality is actually used. EquaFish streamlines, process and visualize the data so that every employee, no matter role, understand the plan, status and future of the production. This $140B problem is faced by salmon farmers, telapia, halibut, shellfish and char farmers all alike. The tech is the same, even though the species is not. EquaFish has a SaaS solution bringing all growth, water quality, mortality and feed data into one, exploiting mathematical and statistical data processing to find causes and effects, which the fish farmer can act upon. The result is higher yield with reduced risks in the production, increased effiency, knowledge sharing and learning with the employees. Finally fish produced in more stable environments with less risk of death and non-friendly conditions. EquaFish was startet on the belief that one of the biggest industries deserve the newest and best tools. The time of post-it notes, Excell and systems from the 90s died 15years ago and the AquaCulture industry didnt get the memo. So if you want to create real change for a sustainable, profitable and animal friendly industry, EquaFish is the place that gets that done.