More than 4 million Swedes are "Picky Eaters", i.e. in the need of making informed food choices. PickyEating has developed an app to solve the everyday problem of choosing food. By entering a dietary profile and by scanning the barcode of a food item, the ingredient information is matched with the user's individual preferences. After proof-of-concept among our end-users, the start-up is now scaling up and are ready to adapt and develop the technology into a business-to-business solution for food retailers and producers. For this, we are no looking to expand our team and recruit a developer or a group of two-three sofware/app developers.