CleanWise is a family-run startup offering cleaning and gardening services primarily in Aarhus and its surrounding areas. The owner, Blanka E. Koi has gained 7 years of hands-on experience working both as a cleaning assistant, as well as a cleaning supervisor at different Danish companies. After experiencing serious issues in the branch, such as exploiting employees, lack of transparency in pricing and making agreements or huge employee turnover, she decided to start CleanWise, focusing on reliability, good customer relations and employee welfare.
Quote from Blanka:
"As a client, letting a cleaning company into your house once a week is not supposed to be a stressful event. As an employer, overbooking your workers and then blaming them for not delivering the expected quality is not supposed to become a norm. We got to the point where people don´t even want to engage with companies like ours, because - without even asking - they just assume it would be too expensive anyway. We want to make a difference. We want to show that we are ready to deliver. We want to invest in aspects that other companies don´t."