Coh&Co is a bicycle company with a mission to bring new riding experiences, quality and a sustainable mindset to urban cycling.
Innovative design & material tech combine with a unique inter-relational sales platform as a foundation for circular economy & long-lived products to rejuvenate the urban cycling market.
- We have a full range of well developed products and production tooling.
- We have begun selling thru our distribution network and direct online.
- Award winning products and several nominations internationally.
- Inhouse design, engineering, programming, CNC & online marketing established
- Our supply chain is gradually becoming more established and negotiable.
Coh&Co’s bicycles are made of a new groundbreaking material technology that makes it possible to recycle carbon fibre and thus offer our customers a lifetime warranty that transitions into a buy-back program when the product is 10 years old. This opens up possibilities for a circular product life cycle and encourages ambassador shops and customers alike to work with us to maintain these bicycles and keep them operating at their best. Sales divided between direct internet sales and brick mortar ambassador shops ensure that our products can be serviced locally. Our digital sales platform helps ambassador shops engage consumers through out the product lifecycle while providing them with virtual stock to complement their showroom stock.
European focus on cutting CO2 emissions and healthcare costs has brought on strong public investment in commuter cycling programs & cycling infrastructure. This is driving growth in urban commuter, cargo bicycle & Pedelec markets. European cycling industry statistics estimate sales at 16B€ with a CAGR of 4-6%. Independent retailers maintain 40-55% of market share. Average unit costs are increasing. People & society are investing in a cycling lifestyle. Coh&Co assists small retailers in servicing local markets with commuter bicycles & cargo bicycles. We have screened 200 retailers across Northern Europe and are actively expanding our ambassador shop network. The expansion will drive sales of 600 units in 2020 and 1000 in 2021.
With 4 years of technology and materials development and a series of new designs, Coh&Co is pioneering the implementation of carbon fibre composites in the urban cycling market. The development has included techniques for recycling of these materials. To date, we have a series of 5 models that sport this new technology.
We have had a strong start developing products & business models for a growing market. Now we need to focus on expanding distribution and sales while optimising our production pipeline. Coh&Co will spend 2020 expanding to encompass 40 points of sale in Northern Europe, whilst continuing the development of our sales and marketing products to better arm retailers with appropriate tools to address a dynamic market.