SHIFT is a game changer to the movement that combats harassment and violence against women and girls. SHIFT sells beautiful jewelry that with tiny technology inside doubles as a safety device. When pressed, it calls for backup through the SHIFT app. More importantly SHIFT engages and motivates all, but primarily men and boys to be a pivotal part of the solution as backups in order to shift the culture and deal with the root cause. With SHIFT you straighten your back when walking down the street. Your troubled eyes change to looking strong and empowered. You wear what you like, you walk where you like, you do what you like - at the time you like. You are just you. This is not caused by wearing a SHIFT symbol - it is just a symbol. You do this because finally somebody is taking you seriously, somebody is doing something about what stopped you from living your life. Now, you are part of a movement that doesn't only want this for you - but for all girls and women on a global scale. A movement that holds men and boys accountable and guides them to be part of the solution. The weight lifted from your shoulders to be considerate, be careful, be less, be more, makes you tall, shine and feel beautiful. It is now clear who's the loser in the power game that harassers and abusers are playing. Of course, there are no garanties. SHIFT is not a security service, nor an insurance. However, now you know how to act and you know that thousands of others are standing right behind you. The more you talk about SHIFT, the more shares, the more symbols, the more impact, the higher likability that a shift in culture will happen.