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The PeopleFirst Standard™

The PeopleFirst Standard™ Psychological Safety. Measured. Proven. The Problem Psychological safety is now a legal obligation in 30+ countries. ISO 45003, Danish BEK 1406, the EU Framework Directive, UK HSE Management Standards, Canadian CSA Z1003, and Safe Work Australia all require organisations to assess and evidence psychosocial risk at work. None of them prescribe how. So organisations reach for what they have: engagement surveys. Likert scales that ask people how they feel. Global engagement sits at 21% despite billions spent annually on these tools. Regulators, boards, and insurers increasingly know the difference between an opinion score and a defensible evidence base. The organisations that can't tell the difference are accumulating liability. The measurement approach is broken. We're fixing it. The Solution The PeopleFirst Standard™ is the first independently certifiable standard for psychological health and safety at work. Not a survey. Not a wellness tool. A standard, built on the same logic as ISO 9001 for quality or B Corp for social responsibility. The platform delivers a 25-question scenario-based behavioural diagnostic across 5 dimensions, measuring what people actually do under pressure, not what they say when asked nicely. Results are mapped clause-by-clause to ISO 45003:2021, BEK nr. 1406/2020, EU Directive 89/391/EEC, CSA Z1003-13, HSE Management Standards, and Safe Work Australia Code of Practice simultaneously. Organisations achieving Level 3 or above on our 5-level maturity model earn the independently certifiable PeopleFirst Standard™ mark. Those below receive a full diagnostic report with prioritised, evidence-based recommendations. For Danish organisations, the assessment serves as a validated psychosocial supplement to the mandatory APV process, providing the evidence base that Arbejdstilsynet's own framework requires but does not supply. GDPR compliant by design: no PII collected, sessions destroyed on submission, 20-respondent anonymity floor. Advisory services delivered by a separate team, after the report is issued help organisations act on what they find. Why It Matters 136 independent studies confirm psychological safety predicts team learning, innovation, and performance. (Frazier et al., Personnel Psychology, 2017). Work-related stress costs Danish employers €1.17 billion annually. The conditions that produce these outcomes are measurable and improvable. Where We Are The platform is live at thepeoplefirststandard.com. Active pilot conversations are underway with major Danish employers. The team brings two decades of leadership across military, Ørsted, Novo Nordisk, and startups backed by advisors spanning occupational psychology, enterprise sales, and organisational safety. We are applying for Innofounder funding and building the team that takes this global.

Aether

Aether is a Norwegian startup based in Oslo, founded by a team of developers with deep expertise in maritime vessels and sensor data. We conduct onboard testing in Tromsø, and conduct our commercial activities in Ålesund and Oslo. We are building a SaaS platform for ships that maintains safe and accurate navigation during GPS jamming and spoofing, helping vessels operate with confidence when traditional positioning systems fail.

RiskFinder

RiskFinder helps the companies that keep heat, water and power running stay ready when something goes wrong. Our customers are utilities and critical infrastructure operators. Every year they face more cyber threats, extreme weather, supply chain failures and new rules. Most of them already have emergency plans and risk assessments. But the information sits in long documents, spreadsheets and people's heads. That is exactly where it is useless in a real crisis. We turn it into something teams can use under pressure: clear action cards, live risk tracking, exercise planning, supplier and asset overviews, and the proof that they are ready. This is not a tool for auditors. It is for the person on shift when a plant goes down at 3am, who has to make the call and keep the city warm. Those are the high-stakes moments we build for. When it counts, the work has to hold. We are early. RiskFinder is a small operation working with serious customers on hard problems. There is no narrow lane to stay in. You will see how the whole thing fits together, from talking to the people who run a plant to shipping the feature that helps them. If you want your work to land on something real, with people who genuinely need it, this is a good place to spend your time.

AnankeLabs

AnankeLabs is developing KAIROS Substrate, a real-time deterministic safety engine, to help organizations operating AI, cybersecurity, and autonomous systems solve structural exposure to novel, zero-day threats with a proactive physics engine that mathematically calculates exact breaking points before execution. We are tackling the fundamental failure of reactive, probabilistic defenses. Today, AI, cybersecurity, and robotics rely on known historical data—like threat signatures or mapped environments—to predict safety. This creates a permanent, widespread synchronization lag across modern infrastructure, leaving systems structurally exposed to novel, zero-day catastrophes and unpredictable "distribution shifts." This problem deeply affects operators across multiple high-stakes domains: AI Safety: Operators rely on post-generation statistical classifiers, forcing them to anticipate every adversarial path. This leaves systems highly exposed between vulnerability discovery and classifier updates. Cybersecurity: Current defenses depend on pattern-matching that requires a known signature. This creates a dangerous reality where defenders are forced to absorb the initial zero-day breach just to extract the signature needed to stop future attacks. Robotics: Systems use neural policies optimized for statistical averages. When encountering novel environments, they lack a physical safety substrate, resulting in hardware executing a "software hallucination at full mechanical torque" and causing kinetic collisions. AnankeLabs is creating an entirely new category of safety by shifting away from guessing if an action is safe based on past data, and moving toward a deterministic engine built on first principles. We built KAIROS Substrate, a real-time safety physics engine that acts as an automatic brake. Instead of relying on pattern-matching, it evaluates actions before execution, instantly detecting and blocking structurally unsound actions across AI, cyber, and robotics by calculating exact mathematical breaking points. Crucially, we made auditability a structural property of the engine itself. Because KAIROS is perfectly deterministic (identical inputs produce identical outputs at ε=10⁻⁶), it automatically generates an immutable, byte-identically replayable trace of every gate decision as a side effect. This eliminates subjective incident reporting and natively satisfies strict regulatory regimes like the EU AI Act, Machinery Regulation 2023/1230, DORA, and NIS2. The spark that fired our mission was the realization that relying on statistics to secure critical infrastructure is a dead-end. Watching security teams permanently synchronize their defenses to yesterday's attack surface highlighted an unacceptable structural flaw in modern technology. We saw the same unacceptable risks in autonomous systems, where a simple distribution shift could cause heavy machinery to hallucinate and collide with its environment. We realized that true safety couldn't be bolted on as an afterthought or solved with better guesswork; it had to be deterministic and mathematical. We set out to build AnankeLabs because organizations deserve a proactive safeguard that prevents failures from unseen threats from the ground up, rather than just mitigating the damage after the fact.

GoSuomiPro

GoSuomiPro is an online Finnish language learning platform helping international students prepare for study, work, and life in Finland before they arrive. We solve the problem of students coming to Finland without enough Finnish skills, then struggling with tuition costs, employment, integration, and long-term opportunities. Our courses help learners build practical Finnish, prepare for the YKI language test, and understand Finnish society earlier. We started GoSuomiPro because language is the bridge to belonging, jobs, education, and independence. Our mission is to help motivated students arrive prepared, save costs, and build a real future in Finland.

WeWaive

WeWaive is a smart music platform created for businesses that want professional, rights-cleared background music without complicated licensing fees. The platform is designed for cafés, restaurants, shops, offices, wellness studios, and other commercial spaces that want to create the right atmosphere for their customers. With WeWaive, businesses can access curated royalty-free music that matches different moods, spaces, and brand identities. One of the main benefits of WeWaive is simplicity. Businesses can browse music by vibe or genre, use recommended playlists, or create their own custom playlists. The music is ready to play and can run continuously throughout the day, helping companies create a pleasant and professional customer experience. WeWaive also offers something called Music DNA, which helps businesses build a unique sound identity. This can include custom playlists or even a unique jingle that reflects the brand’s personality, atmosphere, and values. Overall, WeWaive is a practical solution for businesses that want affordable, high-quality, license-cleared music that improves the atmosphere of their space and supports their brand identity.

SwayQ

About SwayQ The better company behind creator partnerships. SwayQ helps brands and creators work together through transparent fees, stronger trust, and better matching than the old agency model allows. Born in Copenhagen. Built for the world. SwayQ was built because the old agency model is too opaque, too expensive, and too far removed from the real partnership. Brands often pay more than they should without full clarity on fit, creators give up too much of the value they create, and both sides are asked to trust a process they cannot fully see. We built SwayQ to make the economics, the matching, and the trust clearer. We believe the economics of influence should be visible, the matching should be genuine, and both sides should see the same terms. Category over roster Matching is based on category themes and verified platform signals — not on whichever creators happen to be on an agency roster. AI-assisted matching is coming soon. Trust, not leverage Both sides see the same terms. No information asymmetry, no hidden incentives, no leverage games.

Farm Legacy

Farm Legacy is a startup building the first AI-powered platform for farm succession, helping retiring farmers find the next generation to take over their land. Across Europe alone, 6.3M+ farms need a successor in the next decade. Globally, there are 608M+ farms, most of them family-run, and farming populations are aging in nearly every market. When no one steps in to take over, working farms get sold off, abandoned, or absorbed into industrial operations. Our goal is to keep family-scale farms alive by making succession simple: matching the right people, handling the legal and financial process, and supporting the new farmer with the tools they need to run the farm for years afterwards. At Farm Legacy, we believe the future of agriculture depends on the people who farm the land, and we are building the platform that makes the handover possible.

GoWest - Nordic Venture Capital Forum

GoWest — Nordic Venture Capital Forum GoWest is one of the Nordics’ leading venture capital forums for startups, scale-ups, investors, and ecosystem leaders focused on the future of innovation and industry. Hosted in Gothenburg, Sweden, GoWest brings together founders, venture capitalists, angel investors, corporations, universities, policymakers, and talent from across Europe to accelerate the growth of ambitious technology companies — from pre-seed to Series A and beyond. At the intersection of deep tech, industrial transformation, sustainability, and entrepreneurship, GoWest reflects the unique strengths of West Sweden: a region shaped by world-leading industry, engineering excellence, and an increasingly dynamic startup ecosystem. A MEETING PLACE FOR FOUNDERS, INVESTORS AND FUTURE INDUSTRIES GoWest exists to create meaningful connections between startups and capital. Over the course of several days, we facilitate high-quality matchmaking between founders and investors while also creating a platform for discussions around the future of European innovation, competitiveness, and technology leadership. The conference focuses especially on sectors where Europe — and the Nordics — have the potential to lead globally: Deep tech Climate tech Mobility and automotive innovation AI and emerging technologies Life science and health innovation Energy and electrification Industrial transformation Space and frontier technologies University spinouts and research commercialization GoWest is designed not only as an event, but as a catalyst for long-term collaboration between startups, investors, universities, corporations, and public stakeholders. WHAT HAPPENS AT GOWEST? GoWest combines structured investor matchmaking with inspiring stage content, networking opportunities, curated side events, and ecosystem-building activities.The conference includes: Startup-investor matchmaking Pitch sessions and founder showcases Investor programs and LP activities Keynotes and panel discussions Policy and innovation forums Workshops and breakout sessions Community gatherings and side events Networking experiences across Gothenburg Every year, hundreds of startups and investors participate in curated meetings designed to create real business opportunities and long-term relationships. A PLATFORM FOR THE NORDIC INNOVATION ECOSYSTEM GoWest is built around collaboration. We work closely with incubators, science parks, universities, accelerators, investors, corporations, and public organizations across the Nordics and Europe to strengthen the region’s innovation ecosystem. The conference is founded by Chalmers University of Technology and the University of Gothenburg and developed together with ecosystem partners who share a vision of building globally competitive technology companies from Europe. WHY VOLUNTEER AT GoWest? GoWest is powered by people who are passionate about innovation, entrepreneurship, technology, and building meaningful experiences. As a volunteer, you become part of an international community working at the center of the Nordic startup and investment ecosystem. This is an opportunity to: Build experience in event production and international conferences Meet founders, investors, and industry leaders Expand your professional network Gain insight into startups, venture capital, and innovation Develop communication, coordination, and operational skills Work alongside an ambitious and welcoming team Get behind-the-scenes access to one of the Nordics’ leading tech events We welcome students, young professionals, international talent, and anyone curious about startups, innovation, events, and community building. Whether your interests are within business, tech, operations, communication, hospitality, partnerships, or entrepreneurship, GoWest offers a dynamic environment where you can learn, contribute, and grow.

Greenbow A/S

Greenbow gør opladning af elbiler enkel og fleksibel med intelligente ladeløsninger til både hjemmet og vejen. Virksomheden tilbyder moderne ladestandere, smart charging og brugervenlige apps, der hjælper kunder med at lade billigere og smartere. Med fokus på teknologi, service og grøn omstilling ønsker Greenbow at gøre hverdagen nemmere for elbilsejere.

Comra AI

Real estate content generation is expensive and time consuming. Comra AI is a tool for creating real estate content (images and videos) using AI which reduces the cost and the time. Comra makes it cheap and easy for realtors to access the traditionally-expensive real estate videos, which unlock higher engagement and faster conversion for real estate listings.

Durable Journey

Durable Journey is driven by a commitment to leave the world, we all share, with a lasting positive impact. We are not just a clothing company, but pioneers for change. With our compass pointed towards innovation, we are focused on our mission to redefine the boundaries of textile production. We constantly seek innovative ways to create clothing that has a positive impact on our planet. Our commitment to innovation, guides us, towards a future where fashion and regenerative thinking are seamlessly intertwined. We believe in a world where people, animals, and the environment thrive together. Through fair practices and ethical choices, we make clothing that respects all life, ensuring our methods protect the planet. We do not compromise on quality or durability - our dedication to craftsmanship is unwavering. We believe that fashion means producing clothing that stands the test of time, both in terms of style and durability. Every piece of clothing we create is evidence of our commitment to quality and ensures it becomes a lasting addition to the wardrobe. We understand that our reason to exist is not just to create stylish garments, but to support environmental change. Every thread we weave, every design we create, and every decision we make is a testament to our dedication to a brighter future. Durable Journey invites you to join the journey - for together, we can make a difference one step at a time. Our vision is clear: “We create a world where fashion is synonymous with responsibility towards nature, the welfare of both people and animals and where craftsmanship prevails. Together, we believe our actions today pave the way for a better tomorrow so we can create a brighter future for generations to come”.

Outdoor Voyage

Outdoor Voyage is a platform that helps travelers discover, customize, and book adventure travel with fully verified local operators around the world. Instead of choosing rigid, pre-packaged tours, travelers can connect directly with trusted local guides, collaborate with friends, and design trips that match their interests, budget, and schedule. Outdoor Voyage was created by the team behind the award-winning adventure magazine Outdoor Journal, a group of journalists and explorers who spent years traveling the world documenting unique outdoor experiences and the people who make them possible. Through their work, they discovered that many of the best local adventure operators were difficult for travelers to find online, while travelers themselves struggled with fragmented trip planning across multiple platforms, emails, and booking systems. Outdoor Voyage was built to solve this problem. The platform brings inspiration, communication, customization, and booking into one place. Travelers can discover unique experiences, create a shared “Voyage” to organize their trip ideas, invite friends to plan together, chat directly with verified operators, customize the experience, and book with confidence. By connecting travelers directly with trusted local experts, Outdoor Voyage makes it easier to plan meaningful adventures while supporting local operators and guides who deliver authentic experiences on the ground. Our mission is to make adventure travel more accessible, collaborative, and personalized for explorers everywhere.

alma madmarked

alma er byens nye madmarked med fokus på økologi, kvalitet og ordentlige råvarer. Indtil videre findes vores butikker i København og på Frederiksberg, men vi har flere på vej. alma er opkaldt efter grundlægger Alfred Josefsens bedstemor fra Thy, der værnede om lokale råvarer af god kvalitet. Den tanke har vi videreført, så den afspejles i vores butikker og varesortiment, der er sammensat ud fra principper som autenticitet, økologi, det lokale og sæson. Vi kalder alma et madmarked, fordi vi er er sted, der primært handler med madvarer og drikkevarer. Derfor vil vi ikke have et stort udvalg af alle mulig andre varer, der ikke kan spises eller drikkes. Med alma giver vi danskerne nemmere adgang til økologi. Vi samler de bedste, sundeste, grønneste kvalitetsvarer på tværs af alle kategorier, så vores kunder får nemmere ved at træffe et bevidst valg, der er til glæde for både dem selv og planeten. Vi skaber en bedre indkøbsoplevelse og har fokus på den behagelige butiksindretning og det nærværende møde mellem vores medarbejdere og vores kunder. På denne måde håber vi at blive det foretrukne indkøbssted for ansvarsbevidste kunder, som nyder god mad, men samtidig går op i at passe på planeten.

EnergyMate

EnergyMate is a digital platform (app) that supports cancer survivors with cognitive late-effects get their energy and life back through evidence based neurorehabilitation methods and a supportive community. 400.000 people in Denmark alone lives with or after cancer - and >50% of survivors struggle with cognitive late effects and many lose their job or have to work on reduced time and never retur to a normal life after cancer. We want to change that.