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The Scaling School

At The Scaling School, we aim to provide valuable knowledge and a collaborative community for ambitious entrepreneurs and teams. We’re dedicated to supporting businesses in making a difference and naturally scaling up. We envision a future filled with energetic leaders ready to tackle global challenges and drive positive change! Our main target groups consist of founders and teams, as well as municipalities mainly in the Nordics, that we support by training local businesses to progress and grow. As 50% of local businesses will not survive their 5th birthday, we aim to change the outcome to success for many more.

Bellis

Bellis is developing a direct-to-consumer travel experience platform to help local tourism businesses sell experiences and gift cards directly to travelers, solving the problem of high commissions, lost customer relationships, and generic discovery on traditional booking platforms — powered by low fees, strong data ownership, and an AI-driven discovery layer. The tourism and experience economy is dominated by large global booking platforms and deal sites that take high commissions (often 15–30%), control customer data, and prioritize volume over relevance. For local hotels, inns, attractions, and experience providers, this results in shrinking margins, limited ownership of customer relationships, and heavy dependence on third-party platforms for visibility and sales. At the same time, travelers face a different but related problem: discovering authentic, local experiences is surprisingly difficult. Recommendations are often generic, paid placements dominate results, and users must jump between many different platforms to plan a trip. The result is a disconnect between what travelers want — personal, meaningful experiences — and how experiences are distributed online today. This problem affects a large and fragmented market: thousands of small and mid-sized tourism businesses across Denmark (and beyond), and millions of travelers each year looking for better inspiration and simpler booking flows. Despite digitalization, much of the value is extracted by intermediaries rather than staying with the local hosts who create the experiences. Bellis solves this by acting as a direct booking and discovery layer between travelers and local hosts. For travelers, Bellis is a single place to discover, save, and buy experiences and gift cards directly from hosts — without hidden markups or confusing redirects. Discovery is curated and increasingly personalized through an AI travel assistant that understands structured tourism data and recommends experiences based on interests, companions, timing, and location. For hosts, Bellis is not a traditional OTA. There are no setup fees, subscriptions, or long-term lock-ins. Partners only pay a low transaction fee when they actually make a sale. Bellis provides the infrastructure — checkout, gift cards, partner dashboards, analytics, and server-side tracking — while hosts retain control over pricing, branding, and customer relationships. A key part of the solution is measurement and data transparency. Bellis ensures that marketing and traffic can be tracked and optimized even when bookings happen in external systems, allowing partners to understand real performance and invest confidently in direct sales. Bellis started from first-hand experience working closely with tourism businesses and seeing how much value was lost to intermediaries. Again and again, great local hosts struggled to make direct sales while paying high commissions to platforms that added little beyond distribution. At the same time, as travelers ourselves, we felt how impersonal and repetitive travel discovery had become — even in a country full of unique places and passionate hosts. The inspiration came from Denmark’s Marguerite Route: guiding people away from the highways and toward hidden gems. Bellis is the digital version of that idea. The motivation is simple: keep more value local, make discovery feel human again, and give both travelers and hosts tools that work in their favor — not against them.

Nature Climbing

Nature Climbing sprouted from a simple idea in 2014: to create climbing gear that bridges the gap between indoor and outdoor climbing. This led us to create our first real rock holds, but has since expanded to much more – all of it intended to get climbers in closer contact with the natural origins of our sport and help them accomplish their goals. In our small workshop in Denmark, we infuse our love for climbing and the planet into everything we make.

Heyon

Safety meets simplicity. Heyon is a Swedish security startup offering a completely reimagined home alarm service. Our connected solution combines smart technology, professional monitoring, and on-site response. All at a uniquely low monthly cost. Simple, accessible, and built for the modern consumer.

Coherra Fintech

Coherra is building the leading digital media for finance. We are building virtual relationships by connecting the asset manager with key investors and sharing personalized content that matches their investor preferences. We are redesigning the distribution of financial information, and our global first approach makes it possible for the asset manager to reach a much greater audience and for the investor to locate the unique investor opportunity. Our engine is built using advanced machine learning and analytics of investor behaviour to develop a personalized algorithm tailored to meet the criteria of each investor.

Hoppenhagen

Hoppenhagen is a fitness club founded in April 2024, offering dynamic cardio classes using rebound jumping boots. Our sessions combine high-intensity cardio, strength training, and plenty of fun. More than just a workout, Hoppenhagen is about connection and community. We jump, sweat, and grow stronger together, supporting each other every step (and jump) of the way.

maker

Maker is a member-based non-profit association founded in 2015 as a platform for the maker movement in Denmark and the Nordics. Since then, we've evolved from a traditional makerspace into an open lab and community central for physical entrepreneurs, startups and independent creatives. We develop, share and learn together with our members and across projects in the EU, in Denmark and in the Baltic Sea Region. Together with research institutions, companies, makerspaces and governments, we focus on sustainability and physical entrepreneurship; from open-source hardware to distributed design, aiming to transition makerspaces into circular spaces and develop sustainable practices for recycling materials, local production, and more.

MUZE The Brand

MUZE The Brand creates emotionally magnetic branding and content for premium hospitality brands, helping them solve the problem of being seen but not felt, with a foundation in psychology, storytelling, and creative strategy. There’s a huge gap in how premium brands communicate with their ideal clientele. Many, from luxury hospitality and lifestyle brands, struggle to express their unique story in a way that elevates them up the “luxury ladder” of their customer’s ideal reality. They live in a noisy space where attention is sparse. They’re seen, but rarely remembered. The brands that win are the ones people feel connected to and belong to, not just the ones they buy from. That’s where we come in. We build brand worlds. We immerse ourselves in the psychology of their target audience, gain an understanding of cultural cues and emotional triggers, and design a social ecosystem, cinematic content that make a brand feel like an insider’s club. MUZE The Brand started as ABN Media when I was 19, and evolved into MUZE The Brand about a year and a half ago. I built it because I believe premium brand content has lost the plot, too much of it is safe, bland, and forgettable. In the past 10 months MUZE has grown into a team of two, with plans to expand much further as I bring on creative support. I’ve never stayed in a 9–5 for more than four months. I’ve only ever worked a handful of part-time jobs. MUZE is my life, and I pour everything I have into making it the creative partner premium brands can’t afford not to have. You can check out both my personal profile and the agency's on Instagram to get a more well rounded idea in addition to the website: alana_nicholson_ muzethebrand

Matriks

Matriks is a value-adding IT solution and consulting company. We are driven by the ambition to make our customers successful. By understanding our customers business, we deliver the expertise and high-end solutions that creates business value for our customers. Our consultants are best in class and we put effort in fulfilling our customers’ expectations.

RegnskapGPT

RegnskapGPT is an intelligent accounting assistant designed for small and medium-sized businesses (SMBs). By combining real-time data, advanced analytics, and automated actions, it saves time, reduces errors, and delivers actionable insights – without adding to the administrative burden. Our mission is to radically improve the efficiency of accounting for SMBs, with the Nordics as the initial launch market. RegnskapGPT integrates seamlessly with existing accounting systems through APIs, enabling automated data retrieval, analysis, and execution of tasks. With a simple and intuitive interface, it empowers businesses with smarter insights and more efficient financial workflows.

Privanize

Privanize is your company’s external GDPR and IT security department — built to make compliance simple, fast, and scalable. We solve a widespread problem: small and medium-sized businesses are increasingly required to meet complex compliance standards (like GDPR and IT security) to win and maintain contracts, especially with larger clients. Yet for many, managing this is overwhelming, time-consuming, and expensive. Our all-in-one solution combines expert consultancy with intelligent software to make compliance effortless. We guide each customer safely to full compliance and ensure they stay there with automated updates and streamlined documentation. This not only helps avoid fines and reduce risk, but also accelerates sales by proving digital trust to clients. Compliance shouldn't be a blocker — it should be a business enabler. That’s why Privanize exists.

ParkNotice

ParkNotice er en dansk startup, der digitaliserer parkeringsafgifter. Hvert år udstedes over en halv million parkeringsbøder i Danmark, men processen er stadig analog og papirbaseret. Vi vil gøre det smartere, hurtigere og mere brugervenligt for både bilister og parkeringsselskaber. Med ParkNotice kan bilister modtage deres parkeringsafgifter digitalt — via app, e-Boks, SMS eller push-besked — så de undgår papir på bilruden, forsinkede breve eller bøder, der forsvinder. Samtidig sparer parkeringsselskaber og kommuner tid, penge og papir. Løsningen kan på sigt udvides til andre typer af bøder, men vi starter med parkeringsbøder, hvor problemet er størst og mest presserende.

Faktor

I en tid med mange komplekse nyheder og hurtige overskrifter kan det være svært at bevare overblikket – særligt når det gælder klima og miljø. Faktor er skabt for at give dig en grøn vinkel på hverdagen, og gøre det lettere at forstå, hvad den grønne omstilling betyder for dig, din familie og samfundet omkring dig. Vi tror på, at viden gør en forskel. Derfor samler vi ikke kun nyheder om klima og miljø – vi tilføjer også det perspektiv, der ofte mangler i samfundsdebatten.

Bestyrelsestesten

Bestyrelsestesten is a Danish startup helping companies build stronger, more effective boards by identifying the skills, dynamics, and competencies needed for success through board evaluations - we're digital first and sometimes digital only. Our digital platform provides data-driven insights and assessments that make board evaluations simple, strategic, and actionable. We’re solving the problem of underperforming boards by making governance more transparent, measurable, and aligned with the company’s real needs.

P.O.Y Plus

Whether you’re launching a new product, entering a new market, or simply ready to grow faster—POY Plus is your unfair advantage. We bring a team of senior operators to plug directly into your brand and deliver the kind of performance that speaks for itself. Our expertise spans industries and focuses on impact: ‍ • Brands with high potential but lacking the growth engine to match • Founders who think in scale, not just sales • Teams who need senior partners, not another agency