Danish start-up, started Jan 2017 by 3 persons from MarTech and Media Our platform lets advertisers get financial transparency in media by paying directly    Background  Non-transparent behavior in media against advertisers has grown No incentive for change as all is paid by share of the media budgets  Advertisers trust in advice at risk as conflict of interests are hiddenF Frustrations has build up, and solutions are in demand The Business model is a subscription combined with a ‘pay as you grow’    I have experience from several media agency holding groups in business development, client service and trading.  and latest as media auditor and media agency pitch consultant.  I am married with 3 boys and my wife is a manager in Accenture I spend my time on building this company, my family and some exercise on my mountainbike on muddy tracks.. I have been working as consultant all my life, and my mission with building this platform is to help clients to improve and progress on their marketing activity .. as better transparency is not the end, but mean to improve on their business