At Traction we help ambitious eCommerce businesses grow by optimizing the way they go to market. We do this as investment partners by providing capital and resources in creating world class marketing programmes that make our portfolio companies get the right customers, grow faster and ultimately win markets.

Our platform takes out the issues of uncertainty and trust between a buyer and a seller online. We aim to make the market for more expensive used things more secure, easy and fun to use. The first market that we are going to revolutionize is the used car market. Every year 1,3 million used cars change owners in Sweden. Almost 8/10 is finding the existing marketplaces unsafe and that is not good enough when making one of the biggest investments in life. Making it safe, easy and secure to by a used item will make more people choose used items instead of buying new witch will lead to a greener consumption.

Fundbricks gør det muligt for investorer at udlåne deres formue til attraktive danske ejendomsprojekter til en høj rente og med kort løbetid. Vi forbinder ejendomsudviklere med investorer til fælles glæde og gavn. Vi gør det lettere for både ejendomsudviklere, at sikre den fornødne kapital til at realisere gode og spændende ejendomsprojekter, og for almindelige danskere, at forøge deres opsparing uden eller med minimal aktiv forvaltning.

NaviBlind is transforming the everyday life of the blind and visually impaired. Being able to go to a new destination without relying on a companion is a major wish of blind people. Our product makes it safe and easy for the user to walk from A to B without help or prior training. NaviBlind comprises a GPS device and a mobile app, which guides the user to the destination.

Nothing specializes in design and visual communication. We produce digital advertising through video and animation. We design visual experiences that connect customers to the business. Nothing began it’s the journey in 2016 and has ever since believed in practising original handcrafted design principles. We help grow businesses by creating visual experiences, that engage and captivate customers.

Action-Reaction Games is a mobile multiplayer tech- and game company based in Helsinki, Finland. Action-Reaction exclusively focuses on the high-growth multiplayer- and competitive esports markets. The company is backed by Wave Ventures and notable game industry veterans from Next Games, PlayRaven, Rovio, and Unity Finland.

Active Trips is a marketplace for training and activity trips. We make it easy for people to find, get inspired and book unique active experiences through a strong online presence - website and social media. We connect Swedish travel agencies with consumers, anyone with the interest to live and have an active life.  By uniting a fragmented market and create a community with inspiring content and true accessibility we become the first destination to start your search of an active journey.    My name is Parissa and I'm the founder of Active Trips. I’m a very passionate and result driven person with ambitious growth goals. Apart from crushing the numbers I aspire to build the best technical platform for our vision - Connect you to the most inspiring experiences to spice up your journey! Our values are our guiding line and the reason why we exist.CONNECTION Active Trips connects the journeys of like-minded people. When you exercise, the thoughts of your busy life get quieter, your senses become sharper and your breathing synchronizes with the nature around you. You are one with the track, the trail or the waves. And you are connected with yourself. VIBRANCE In motion, you see and feel the clarity of being alive - the saturated colors vibrating through the pulsating energy around you. Active Trips is full of energy and passionate about an active lifestyle and is strongly expressed through colors and movement.PROUDNESS You experience proudness when you challenge yourself, when the difficulties are not an obstacle for you, when you are ready to take the road less travelled. Be proud. Be the inspiration.

We put human eyes in the production lines.Gimic creates cognitive cameras for modern production lines. Our cameras uses the latest advances in machine learning technology to help you reduce defect rates and optimize your production flows.By installing our cameras in different stages of your production line we can help you discover where your production issues appear, and give you an overall quality metric that can be used to make sure you are getting better over time.

At Gyded we use data analytics to help universities increase their retentions and create customised student experiences for students. Student drop offs is among the biggest challenges facing higher education today and has considerable implications both for schools and students alike. In our application, students self-report on their study experience and our algorithms guide them to a study plan suiting their ambitions and needs. The schools on the other hand, get a unique insight into their areas of improvement and how to most effectively address their key issues; may it be drop offs or an increased demand for student health services. Gyded is a part of a larger HR tech group consisting of several companies working within the recruitment and HR-tech industry. There are currently 12 companies, ranging from tailored tech-solutions to elite talent networks. All in all, we’re around 100 people contributing to making it easier for people to find their way forward.

Innovation Highway is a software and consulting firm. We’re working on a new visualizing tool that will revolutionize how to follow work in projects.  We create coherence, align people’s hearts & minds as well as build an environment that generates learning & results in organizational re-organisation & transformation.

At TinyApp, we want every teacher to succeed in his/her job in supporting children’s growth and development. We believe that there can be more simple and integrated way where technology actually assists teachers in their daily pedagogical tasks and makes children’s every day learning and development visible. ​Throughout the history, data is used to make better decisions. Our mission is to turn daily pedagogy into a data and insights that enables the teachers to develop their jobs and managers to lead their organisations better than before. And we want to make this available for any kindergarten. ​We are excited to offer humanised technology for the benefit of teachers and children through our solution and trainings.

NordCheck Automated Compliance platform offers effective, flexible and user-friendly solution for managing company's key business processes. The more versatile and global the company's focus is, the greater benefits the platform brings. Compliance is going through a massive change, and its significance and markets are growing strongly currently. This change and growing markets require better and more effective solutions that are the core of NordCheck's business.    I'm Nordcheck Oy CEO. I'm driven by visions, passionate with combining compliance and common sense. I'm experienced IT law, IP, contracting and compliance professional with passion for innovation, technology and making a difference. Fascinated of the huge potential of what digitalization and regulation are now at this very moment bringing for business transformation - and excited of being able to play a role in that transformation, cultural and operational change.

Sushiklub.dk was founded back in 2014, with the idea of making it easy for people to order sushi directly from home from local sushi restaurants. Today we have more than 28.000 sushiklub members and is the largest online takeaway site with only sushi in Denmark.  We are currently working on a new concept and therefore a relaunch of the original concept. Working in Sushiklub, you have the change to get a lot of responsibility as well, as working together with entrepreneurs.

Plain Simple is a small design company located in wonderful Nyhavn in a beautiful old and refurbished building from the 18th century. We focus on building great user experiences, with a strong emphasis on digital platforms. We have some great clients and appreciate the professional and personal relations with each one of them.Some of the many different experiences that we work with include:Mobile app design, interface design, web design, UX design, automotive.

Eye Caramba Oy designs, manufactures and sells mobile photography and video accessories for mobile devices. If there’s a smart device with a camera, we’ve got a lens or accessory to enhance your photography and video making experience. Eye Caramba sells products under the wholly owned Black Eye brand as well as in collaboration with Eastman Kodak Company. Today we produce 16 different products and have distribution in 30+ countries. Since launching our first product back in 2014 our mission has remained the same - to provide the best products for capturing and sharing unforgettable moments.