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Will & Agency

Will & Agency is an interdisciplinary consulting firm that combines qualitative research, ethnography, design methods, and AI-driven analysis to create strategic insights for clients in Denmark and abroad. We have worked with people from the European film industry to sustainability, biotechnology, mobility, and the public sector.

BioPilot

Only 7.9% of new medicin is approved for phase 1 clinical programs - life saving cures are being scrapped because of poor reproducibility. Today, researchers designing complex in vitro and in vivo experiments jump between many tools that do not talk to each other. Protocols are written in free text, naming is inconsistent, raw data is scattered across drives, and inventory and cell banks are tracked separately. This makes it hard to reproduce experiments, compare results across projects, trace which cell material went into which batch, and satisfy regulatory expectations. Small and mid-sized labs often cannot afford enterprise platforms like Benchling or Dotmatics, so they manually glue everything together and rarely get to use advanced analytics or AI. BioPilot solves this by standardising the full early-to-in-vivo CTR pipeline in one product. Users can register and template in vitro experiments (differentiation, expansion, cryopreservation, device testing, etc.) and in vivo studies (animals, groups, dosing, housing, ethics documents) using fixed ontologies. This gives every experiment a structured schema and a precise schedule of readouts, barcodes and data types to collect. Raw data (FACS, scRNA-seq, imaging, counters, bioreactor logs, etc.) is then automatically linked back to the right experiment, condition and sample. On top of this, BioPilot offers: • Inventory and cell bank tracking that makes it trivial to trace which vial, edit or expansion batch was used where. • Live bioreactor monitoring with alarms (email / phone) to prevent losing expensive batches. • A growing library of free analytical tools, including automated FACS gating, scRNA-seq pipelines and image analysis that can feed results straight back into the experiment records. • A global ontology service for vendors, instruments, cell lines, species and process terms, with a roadmap for a public API. Because everything is structured and queryable, BioPilot makes it much easier to compare experiments, run Bayesian optimisation on process parameters, and let AI suggest next-step experiments. The pricing is kept aggressively low (free tier plus a simple paid tier based on storage), so smaller biotech and academic groups can access capabilities that are normally reserved for organisations with large software budgets. In short, BioPilot aims to become the operating system for cell therapy R&D: a single, affordable platform where experiments are planned, executed, monitored and analysed in a way that is standardised enough for automation and flexible enough for real-world biology.

SURFMORE

SURFMORE er en dansk virksomhed, der designer og sælger udstyr til surf, SUP og outdoor. Vi står selv bag en række produkter og driver webshoppen surfmore.dk. Vores mission er at inspirere til et aktivt liv omkring vandet – med fokus på kvalitet, oplevelser og fællesskab. Vi sælger produkter i Skandinavien og har eget lager i Skive.

Sunny Life Co.

Sunny Life is a Copenhagen-based startup shaking up the spread game with sunflower seed butters in flavors you won’t find anywhere else. Most spreads are boring, processed, or nut-only — we’re here to make them fun, nutritious, and inclusive without losing sight of ethics or taste. Everything is made in small batches, with a sustainable, allergen-friendly base and a Scandinavian twist. As a small but growing team, you’ll work closely with the founder and get a behind-the-scenes look at how a business is built from the ground up. It’s hands-on, fast-moving, and a chance to make a real impact (plus free seed butter 🌻).

InfAI

The EU AI Act creates new obligations and requirements across the AI value chain. The problem for companies impacted by his new regulatory change is understanding the impact on their processes. From third party integrations into AI systems to AI model monitoring and compliance checks, InfAI’s platform clarifies what companies have to do about the EU AI Act then gives them the tool do it.

SmartBrønd

SmartBrønd er en dansk tech-virksomhed, der udvikler intelligente løsninger til håndtering af regnvand og klimatilpasning. Vi kombinerer data, sensorer og digital infrastruktur for at skabe mere robuste, datadrevne beslutninger i byernes regnvandssystemer. Vores mission er at gøre klimatilpasning smartere, billigere og mere effektiv, til gavn for både miljøet og byerne.

BirdsatFive

At BirdsAtFive, we’re building Birdie – a platform that finally fixes the biggest reason most AI tools fail in B2B marketing: bad input. AI can write fast, but if it doesn’t know your brand, your market, your goals, or your customers — it just makes things up. That’s a huge risk for marketing teams trying to move fast and stay on-message. Birdie changes that. We structure all of a company’s GTM knowledge — from strategy decks and sales insights to product positioning and audience research — and use it to power AI tools that create content that’s on-strategy, on-brand, and actually useful. We’re not building generic chatbots. We’re building the execution engine modern B2B teams need to go from idea to campaign — with AI that doesn’t guess, but understands.

ESEBA

ESEBA, a deep tech startup from DTU, transforms low-quality textile waste into MDF boards without binders or formaldehyde. We offer a sustainable, non-toxic alternative to traditional wood-based panels. Textile waste is a massive and growing problem in Europe – less than 1% is recycled into new products, and most ends up incinerated. At the same time, formaldehyde regulations are tightening, and deforestation pressures are increasing demand for alternatives to virgin wood. ESEBA’s mission is to enable local, circular board production through a scalable, plug-and-produce production line for furniture manufacturers.

Grands

Grands is a community platform for finding people to play tennis with. Whether you're looking for a one-on-one match, a doubles game or a social event, Grands makes it easy to connect and play. It's built for players of all levels who want to meet others, stay active and be part of a growing tennis community in Helsinki, Stockholm, Oslo and Sydney.

AddMeetings

AddMeetings is an AI-powered meeting qualification platform for B2B professionals. It is the first place where they can say, “Find my time on AddMeetings,” knowing every meeting request comes with a pitch-first approach and a paywall, ensuring relevance, intent, and zero spam. Only high-quality conversations make it through. Decision makers are overwhelmed by a flood of cold, irrelevant, low-quality outreach and meeting requests every day. With the rise of automation, inboxes are full of noise, making it harder to spot valuable opportunities. AddMeetings solves this by filtering and qualifying inbound meeting requests so buyers only see the ones worth their time. The explosion of AI-powered sales tools has made outbound outreach faster—but not smarter. B2B professionals are overwhelmed with irrelevant messages, low-quality pitches, and wasted time. Yet, there's no platform built for the recipient. AddMeetings is solving this at the perfect moment. We're flipping the script with an AI-powered meeting qualification platform designed for decision makers. As outbound automation floods inboxes, professionals now need a smart gatekeeper. With AddMeetings, they can simply say, “Find my time on AddMeetings,” and trust that every request has passed through a pitch-first, pay-to-pitch filter, stopping spam at the source and surfacing only valuable conversations. The shift is clear: from volume to value, from sender-first to recipient-first. AddMeetings is leading that shift.

Skilteplanen.dk

Skilteplanen.dk er en platform til professionel udarbejdelse af skilteplaner for vejarbejde, anlægsprojekter, events og alle andre ting der kræver en skilteplan. Skilteplanen.dk har et intuitivt, kortbaseret løsning, der optimerer måden, hvorpå entreprenører, rådgivere og myndigheder planlægger og dokumenterer midlertidige trafikplaner. Vores mission er at gøre skilteplanlægning nemt og simpelt - og så til en god pris. Med vores brugervenlige træk-og-slip interface kan selv komplekse skilteplaner udarbejdes på minutter i stedet for timer, hvilket sparer værdifuld tid og ressourcer for vores kunder. Skilteplanen.dk tilbyder et komplet bibliotek af danske færdselstavler, projektstyringsmuligheder og nemme eksportfunktioner.

Stemning Copenhagen

In today’s market, scented candles come with pre-determined fragrances. As a customer, you’re limited to choosing from pre-made products and with little to no say in what scent truly fits you or your home. At Stemning Copenhagen, we’re here to change that. We offer a unique and creative experience where you take part in designing your own scented candle. With a carefully curated palette of exclusive fragrance oils, you’ll be guided to blend your very own personal scent combination. Whether you’re drawn to something fresh and uplifting, warm and calming, or complex and luxurious, we’ll help you find the perfect balance. Stemning Copenhagen is about more than just a candle, it’s about creating something personal and memorable. Take control of your scent experience and let us help you craft the perfect candle to be used as a gift, in your home, or for a special occasion.

Sophie AS

Sophie helps small property owners stay in control of building maintenance without any strain. Our solution requires no need of industry knowledge and detailed expertise related to the laws and regulations of commercial property management. Incidents related to building portfolios are seldom caused by bad intentions of the landlord, but occurs due to lack of proper systems in place to ensure compliance and care. The market for smaller landlords cross border is vast due to a big market gap and due to existing vendor's failure to serve this group properly. The laws and regulations related to real estate is extensive. Current systems on the market are expensive, difficult to use and timely to implement. Sophie is a self-served autonomous solution which simplifies tasks and removes the need for backoffice functions through AI and low-code, making it cost efficient and easily accessible for smaller property managers. The team behind Sophie has long industry experience from commercial property management, SaaS, proptech and scaling companies.

Conceivio

Conceivio is a tech-enabled fertility support platform that helps people improve their chances of having a healthy baby—whether they’re trying naturally, preparing for IVF, or preserving their fertility. Our unique blend of AI and human expertise offers personalised, science-based support 24/7, all in one affordable, easy-to-use app. The Problem: Fertility support is often confusing, expensive, and scattered across too many tools, clinics, and conflicting pieces of advice. People are left overwhelmed—navigating a deeply personal journey with little personalised guidance, especially when time, budget, or mental space are limited. Whether someone is just starting to think about having children, actively trying, going through treatment, or simply planning for the future, they deserve care that’s holistic, trustworthy, and made for them. That kind of support didn’t exist—so we built it. How We Help: Conceivio brings everything together in one place. Our app combines a digital fertility coach trained by human experts, access to curated products and tests, 1:1 specialist bookings, and a supportive community. It’s not just information—it’s action. Users answer a few questions, and we create a personalised, step-by-step plan that adjusts as their needs evolve. We cover the full picture: nutrition, mental health, movement, intimacy, testing, supplements, and more. Whether it’s late at night or a slow morning, support is always there—in your pocket, on your terms. Why We’re Here: We’ve seen too many people feel stuck, stressed, and alone on their fertility journey. Some of us have lived it ourselves. We built Conceivio because no one should have to piece together support during one of the most important times in their life. We’re here to make that journey clearer, calmer, and more empowering. We believe everyone deserves accessible, personalised fertility care—wherever they are, whenever they need it.

Caseflow

Caseflow.io – Reinventing Recruitment Through Case-Based Assessment and AI Innovation At Caseflow.io, we believe it’s time to rethink how talent is discovered. Instead of relying on outdated methods like resumes and cover letters, we empower companies to assess candidates based on real competencies and motivation. Our innovative platform allows organizations to screen applicants through tailored, anonymous case scenarios—providing a far more accurate and unbiased understanding of who a candidate truly is. With Caseflow.io, companies can integrate case-based assessments directly into their recruitment process—whether as a complete alternative to traditional screening methods or as a valuable supplement to interviews. This ensures a more inclusive, data-driven, and effective hiring process that identifies hidden talent beyond what a CV can reveal. We take this one step further by leveraging cutting-edge generative AI to produce highly relevant and customized case scenarios at scale. Our AI-driven content generation ensures that every case is tailored to the specific competencies and real-world challenges of the hiring organization, making the assessment both engaging for applicants and highly predictive for employers. This advanced technology allows for faster case creation, consistent quality, and the ability to simulate complex, job-relevant situations that truly test a candidate’s skills. Why companies choose Caseflow.io: Objective, competency-based screening that removes bias Anonymized case-solving ensures focus on skills, not background Customizable case scenarios aligned with specific job roles AI-powered content creation for fast and relevant case development Improved candidate experience through engaging and meaningful assessments Whether you’re looking to improve screening accuracy, increase fairness in hiring, or reduce time-to-hire, Caseflow.io provides a future-ready solution that transforms how you find and assess the right people for your organization. Discover how Caseflow.io can help you make smarter hiring decisions—faster and more fairly.