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The PeopleFirst Standard™

The PeopleFirst Standard™ Psychological Safety. Measured. Proven. The Problem Psychological safety is now a legal obligation in 30+ countries. ISO 45003, Danish BEK 1406, the EU Framework Directive, UK HSE Management Standards, Canadian CSA Z1003, and Safe Work Australia all require organisations to assess and evidence psychosocial risk at work. None of them prescribe how. So organisations reach for what they have: engagement surveys. Likert scales that ask people how they feel. Global engagement sits at 21% despite billions spent annually on these tools. Regulators, boards, and insurers increasingly know the difference between an opinion score and a defensible evidence base. The organisations that can't tell the difference are accumulating liability. The measurement approach is broken. We're fixing it. The Solution The PeopleFirst Standard™ is the first independently certifiable standard for psychological health and safety at work. Not a survey. Not a wellness tool. A standard, built on the same logic as ISO 9001 for quality or B Corp for social responsibility. The platform delivers a 25-question scenario-based behavioural diagnostic across 5 dimensions, measuring what people actually do under pressure, not what they say when asked nicely. Results are mapped clause-by-clause to ISO 45003:2021, BEK nr. 1406/2020, EU Directive 89/391/EEC, CSA Z1003-13, HSE Management Standards, and Safe Work Australia Code of Practice simultaneously. Organisations achieving Level 3 or above on our 5-level maturity model earn the independently certifiable PeopleFirst Standard™ mark. Those below receive a full diagnostic report with prioritised, evidence-based recommendations. For Danish organisations, the assessment serves as a validated psychosocial supplement to the mandatory APV process, providing the evidence base that Arbejdstilsynet's own framework requires but does not supply. GDPR compliant by design: no PII collected, sessions destroyed on submission, 20-respondent anonymity floor. Advisory services delivered by a separate team, after the report is issued help organisations act on what they find. Why It Matters 136 independent studies confirm psychological safety predicts team learning, innovation, and performance. (Frazier et al., Personnel Psychology, 2017). Work-related stress costs Danish employers €1.17 billion annually. The conditions that produce these outcomes are measurable and improvable. Where We Are The platform is live at thepeoplefirststandard.com. Active pilot conversations are underway with major Danish employers. The team brings two decades of leadership across military, Ørsted, Novo Nordisk, and startups backed by advisors spanning occupational psychology, enterprise sales, and organisational safety. We are applying for Innofounder funding and building the team that takes this global.

RiskFinder

RiskFinder helps the companies that keep heat, water and power running stay ready when something goes wrong. Our customers are utilities and critical infrastructure operators. Every year they face more cyber threats, extreme weather, supply chain failures and new rules. Most of them already have emergency plans and risk assessments. But the information sits in long documents, spreadsheets and people's heads. That is exactly where it is useless in a real crisis. We turn it into something teams can use under pressure: clear action cards, live risk tracking, exercise planning, supplier and asset overviews, and the proof that they are ready. This is not a tool for auditors. It is for the person on shift when a plant goes down at 3am, who has to make the call and keep the city warm. Those are the high-stakes moments we build for. When it counts, the work has to hold. We are early. RiskFinder is a small operation working with serious customers on hard problems. There is no narrow lane to stay in. You will see how the whole thing fits together, from talking to the people who run a plant to shipping the feature that helps them. If you want your work to land on something real, with people who genuinely need it, this is a good place to spend your time.

Copenhagen Health Week

Copenhagen Health Week brings together science, experiences, community, and everyday health. Across seven days, the city becomes a living platform for connection, learning, and exploration - grounded in real-world practices and guided by leading voices in well-being, longevity, performance, women’s health, and mind–body integration. Our mission is to make preventive health accessible, relatable, and part of daily life - for individuals, professionals, and companies.

Vaki

We're building the AI that answers when tradespeople can't. A plumber is knee-deep in a flooded basement. His phone rings — a homeowner with a burst pipe, ready to pay emergency rates. He misses it. That call goes to a competitor. Vaki fixes that. Our AI voice agent answers every missed call, qualifies the job, and books it — in Danish, at 2am, while the plumber sleeps. One recovered emergency callout pays for the entire month. We're early, moving fast, and looking for our first clients in Copenhagen now. The market is 50,000+ trades businesses in Denmark alone — and we're just getting started.

alma madmarked

alma er byens nye madmarked med fokus på økologi, kvalitet og ordentlige råvarer. Indtil videre findes vores butikker i København og på Frederiksberg, men vi har flere på vej. alma er opkaldt efter grundlægger Alfred Josefsens bedstemor fra Thy, der værnede om lokale råvarer af god kvalitet. Den tanke har vi videreført, så den afspejles i vores butikker og varesortiment, der er sammensat ud fra principper som autenticitet, økologi, det lokale og sæson. Vi kalder alma et madmarked, fordi vi er er sted, der primært handler med madvarer og drikkevarer. Derfor vil vi ikke have et stort udvalg af alle mulig andre varer, der ikke kan spises eller drikkes. Med alma giver vi danskerne nemmere adgang til økologi. Vi samler de bedste, sundeste, grønneste kvalitetsvarer på tværs af alle kategorier, så vores kunder får nemmere ved at træffe et bevidst valg, der er til glæde for både dem selv og planeten. Vi skaber en bedre indkøbsoplevelse og har fokus på den behagelige butiksindretning og det nærværende møde mellem vores medarbejdere og vores kunder. På denne måde håber vi at blive det foretrukne indkøbssted for ansvarsbevidste kunder, som nyder god mad, men samtidig går op i at passe på planeten.

Up & Up ApS

Up & Up er et stort Call Center med base i Rødovre. Vi er specialister i opsøgende salg, fundraising, mødebooking og kundeservice. Vi bygger vores arbejde på tre grundlæggende værdier: ærlighed, tillid og gennemsigtighed. Med dedikerede medarbejdere og fokus på langsigtede relationer skaber vi værdi for både vores kunder og deres kunder. Job hos os Vi er altid på udkig efter ambitiøse nye talenter. Hos os får du løbende udvikling og provision uden loft

Seecon

Our mission is to transform how financial due diligence is performed in M&A transactions. Our AI-powered platform analyses complex financial data and provides smarter insights - empowering companies and deal teams to identify risks, unlock value, and accelerate deal execution.

NIMARA ApS

Nimara er en dansk e-handelsvirksomhed, der designer og sælger egne møbler og boligprodukter direkte til kunder i Europa. Vi driver i dag webshops i ti europæiske markeder, hvor Danmark, Sverige og Tyskland er vores største, og vi er fortsat i vækst. Vi sælger udelukkende gennem vores egne kanaler og har dermed selv ansvaret for hele kunderejsen, fra første besøg på webshoppen til levering og kundeservice. Det giver os mulighed for løbende at forbedre både produkter, brugeroplevelse og forretning. Vores fokus er at skalere effektivt. Vi arbejder kontinuerligt med at optimere konvertering, automatisere processer og sikre, at vores systemer fungerer stabilt på tværs af markeder. Målet er at bygge en forretning, der kan vokse, uden at kompleksiteten vokser med.

Bellis

Bellis is developing a direct-to-consumer travel experience platform to help local tourism businesses sell experiences and gift cards directly to travelers, solving the problem of high commissions, lost customer relationships, and generic discovery on traditional booking platforms — powered by low fees, strong data ownership, and an AI-driven discovery layer. The tourism and experience economy is dominated by large global booking platforms and deal sites that take high commissions (often 15–30%), control customer data, and prioritize volume over relevance. For local hotels, inns, attractions, and experience providers, this results in shrinking margins, limited ownership of customer relationships, and heavy dependence on third-party platforms for visibility and sales. At the same time, travelers face a different but related problem: discovering authentic, local experiences is surprisingly difficult. Recommendations are often generic, paid placements dominate results, and users must jump between many different platforms to plan a trip. The result is a disconnect between what travelers want — personal, meaningful experiences — and how experiences are distributed online today. This problem affects a large and fragmented market: thousands of small and mid-sized tourism businesses across Denmark (and beyond), and millions of travelers each year looking for better inspiration and simpler booking flows. Despite digitalization, much of the value is extracted by intermediaries rather than staying with the local hosts who create the experiences. Bellis solves this by acting as a direct booking and discovery layer between travelers and local hosts. For travelers, Bellis is a single place to discover, save, and buy experiences and gift cards directly from hosts — without hidden markups or confusing redirects. Discovery is curated and increasingly personalized through an AI travel assistant that understands structured tourism data and recommends experiences based on interests, companions, timing, and location. For hosts, Bellis is not a traditional OTA. There are no setup fees, subscriptions, or long-term lock-ins. Partners only pay a low transaction fee when they actually make a sale. Bellis provides the infrastructure — checkout, gift cards, partner dashboards, analytics, and server-side tracking — while hosts retain control over pricing, branding, and customer relationships. A key part of the solution is measurement and data transparency. Bellis ensures that marketing and traffic can be tracked and optimized even when bookings happen in external systems, allowing partners to understand real performance and invest confidently in direct sales. Bellis started from first-hand experience working closely with tourism businesses and seeing how much value was lost to intermediaries. Again and again, great local hosts struggled to make direct sales while paying high commissions to platforms that added little beyond distribution. At the same time, as travelers ourselves, we felt how impersonal and repetitive travel discovery had become — even in a country full of unique places and passionate hosts. The inspiration came from Denmark’s Marguerite Route: guiding people away from the highways and toward hidden gems. Bellis is the digital version of that idea. The motivation is simple: keep more value local, make discovery feel human again, and give both travelers and hosts tools that work in their favor — not against them.

Commu

We are building Commu, a platform that helps cities strengthen community, reduce loneliness, and improve wellbeing through everyday acts of help between people. Across Europe, municipalities are facing the same problem: Loneliness is increasing (especially among elderly, newcomers and vulnerable groups). Preventive wellbeing work is underfunded and fragmented and cities struggle to activate citizens in a scalable, measurable way. At the same time, there are thousands of people who want to help but no simple structure to connect them with real needs. Commu solves this gap. We enable municipalities to activate residents, organizations and volunteers into one shared digital community, where people can easily ask for help, offer help, and participate in meaningful local actions. Cities get visibility, data and impact. People get connection, purpose and a sense of belonging. Cities need modern tools to support participation, not just services We already work with municipalities internationally, and now we are building Sweden from scratch. This is not about maintaining a system it’s about creating a new way for cities and people to work together.

Boost Sportswear AS

Every Athlete needs a BOOST Vår misjon er å utvikle, produsere og selge sports- og treningsklær med fokus på kvalitet, funksjonalitet og moderne design. Boost Sportswear skal levere produkter som gir kundene mer verdi for pengene gjennom slitesterke materialer og stilrene løsninger. For oss er Every Athlete Needs a BOOST mer enn bare et slagord, det er en forpliktelse til å skape treningsklær som ikke bare yter i krevende miljøer, men som også inspirerer til innsats og fremgang. Vi lever opp til dette ved å kombinere innovasjon, komfort og prisbevissthet i alt vi gjør.

Oschlo

Oschlo er senior produktledere med skaleringserfaring og en passion for kunstig intelligens, effektivisering og gode produkter. I Oschlo bruker vi kunstig intelligens til å løse konkrete problemer og skape varig effekt. Vi forstår samspillet mellom forretning, mennesker og teknologi, og hjelper deg med produktledelse og skalering når det betyr mest. Vi har bygget startups og scaleups, og ledet teams og endringsreiser i større organisasjoner. Vi jobber tett på og tar ansvar for fremdrift sammen med deg og ditt team.

Tænketanken Brundtland

Tænketanken Brundtland samler den danske forsyningssektor samt rådgivere og leverandører såsom Innargi, Kamstrup, Grundfos, Logstor og COWI. Brundtland arbejder på en vidensbaseret grundlag. Det betyder at anbefalinger laves på baggrund af analyser og ofte i tæt samarbejde med førende eksperter og universiteter. Tænketanken arbejder med tre indsatsområder: Forsyningssektorens bidrag til dansk samfundsøkonomi, herunder eksport af grøn forsyningsteknologi, organisering og demokratisk ejerskab i forsyningssektoren samt grøn omstilling.

Parlia

Parlia AI is reimagining how Government Relations (GR) teams produce policy-facing documents. Today, these teams spend countless hours drafting structured, templated content — ministerial letters, submissions, talking points, and briefing notes. Our goal is to build a purpose-built AI platform that learns from an organisation’s historical materials to generate high-quality, on-brand, and policy-aligned outputs, freeing professionals to focus on strategy rather than manual drafting.

ABEL Technologies

The Problem Most workplaces struggle with high sick leave — and the root causes are rarely acute injuries or illness. They are lifestyle-driven issues: • fatigue and low energy • stress and mental strain • poor sleep • musculoskeletal pain • unhealthy habits • lack of support These problems build up over time, and employees try to handle them alone. But people don’t change their health on their own — and employers don’t have the tools or competency to help them. The result? High sick leave costs, reduced productivity, and employees who are stuck in patterns they can’t break. Why it matters Sick leave is one of the biggest hidden costs in business. A single employee on sick leave costs on average 65 200 kr per year — and 20% of employees account for 80% of the total. Most of these cases are preventable with the right support. At the same time, people want help: 85% prefer guidance from a qualified professional rather than trying to solve health challenges alone. ABEL’s Role ABEL solves this gap. We connect employees with qualified health coaches who follow them closely over time — mentally, physically, and socially. Through structured guidance and our digital platform, we help people make sustainable lifestyle changes that reduce sick leave and increase wellbeing. The impact: Employees get better health. Companies save money. Society reduces the burden of preventable illness.