Gelato aims to disrupt this model by providing customers with a portal through which they can manage these print jobs centrally, but print and distribute locally. We don’t do any printing ourselves – we’re a facilitator – but at the same time, we’re already saving our customers millions in efficiencies and making a major contribution to their own need to reduce overall carbon footprint. We believe that "collaborative consumption" can be the positive consequence of a "sharing economy". We believe in sharing fixed assets – in our case sharing of print machines. And in allowing excess capacity to be intelligently allocated. Sharing permits owners of fixed assets to monetize the underutilized assets. It offers environmentally friendly local delivery.