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Norway in a Box

Transparently NorwegianWe carefully select guaranteed Norwegian products, ship them via our own "digital highway of trust" to ourselves (in China) and sell them directly to end-users in the world (starting with China) through our own e-Commerce platform (and soon in our own retail stores). We are in business, we control the whole value chain, we do it differently and our concept can't be copied by big American tech or food companies. We also represent business opportunities for other companies.  Xuechun Zhang. Educated in economics and finance, 13 years’ employment at China Construction Bank. Founded several companies in China and operated them for six years before selling them and moving to Norway in 2011. Worked as yoga instructor while studying at BI Norwegian Business School Stavanger. For the past four years has developed large networks in Shanghai focused on the seafood industry as well as media, logistics, distribution, customs, banking and restaurants. Xuechun (or Tara amongst friends) runs our operation in China.Espen Strand Pedersen. Idea maker and concept developer of several retail stores, photography studios and other projects. Educated in photography and worked as professional photographer for more than 20 years. Experience in planning, start-up and daily operations of retail and studio businesses. In 1997 started Stavanger's first artisanal coffee shop, which remains in operation. Espen is now the CEO of Norway in a Box. Espen Strand Henriksen. Concept developer who likes to set things in motion, build networks, collaborate and see the world from multiple perspectives. Educated at BI Norwegian Business School and in the Royal Norwegian Navy. Twenty years’ experience in marketing, advertising, media, sales, management and product and concept development in Oslo and Stavanger, 14 of them working for the world’s first digital cinema company (CAPA), and was also a key person in developing the unique and award winning mobility concept (HjemJobbHjem/HomeWorkHome). Espen is in charge of stakeholders at Norway in a Box.

Fischer Lighting

Fischer Lighting is a sustainable front-runner who has developed a unique circular business model where waste is transformed into new beautiful lamps that make buildings more sustainable and people healthier. In 2023, Fischer Lighting saved more than 53 tons of discarded lamps from being thrown away, and with the concepts ReUse, ReDesign, and ReCreate, unique lighting solutions are created in a beautiful and industrial design that meets all the requirements of a new lighting fixture. In addition to environmental sustainability, social sustainability is also an important part of the concept. Therefore, all the old lamps are separated and assembled by people on the edge of the labor market in Denmark. At the same time, the lamps are equipped with the latest technology, which, among other things, enables circadian lighting, which can stimulate the production of hormones in our body and create better well-being for people in buildings.

Stereo Skis

Stereo Skis is a Norwegian company built ground-up on one thing: a deep passion for skiing. Not only in the winter, but all year round.

Gture

Gture is an organization with a local and global network of software development partners, service designers within fields such as UX-/UI-/Interaction design and Web/ Mobile/App development. We drive entrepreneurial processes from idea to results through agile project management, cross functional team management leveraging local project management with global software delivery capabilities.

Paptic

Paptic Ltd was founded in 2015 to replace oil-based plastics with a new renewable, recyclable and reusable Paptic® material. It answers the multi-billion requirement of global brand owners for sustainable packaging materials. Paptic Ltd currently employs 25 people and is based in Espoo, Finland, and has an experienced global sales network. We are very proud of our company culture. The hierarchy is low, and the decision-making is fast. We respect openness, the atmosphere is encouraging, inspiring and you have close to 30 team players to support you in your work.

Brathwait

BRATHWAIT is the world’s only transparent watchmaker promising elegantly designed, premium timepieces for men and women, without the luxury markup. BRATHWAIT eliminates industry shortcuts and cheap solutions with its focus on quality manufacturing and honest pricing.We are looking to grow our organisation in Norway because our funder lives here although our main market are in the US and Asia.

Crosstepper Me-Mover

With a groundbreaking range of Fitness and Physical rehabilitation products Crosstepper Me-Mover ApS is selling products globally to an engaged customer base. Aiming for aggressive growth and further global sales in the next years we are building a core team of highly skilled motivated people with ambition and growth potential. Crosstepper Me-Mover ApS is a Danish privately held company backed by a very solid and focused investor group. Crosstepper Me-Mover ApS has been under development since 2010 and was bought by the new investor group in 2020, now readying for ambitious goals.

Lion Healthcare AS

There are over 120 millions Chinese with diagnose Diabetes and another 100 millions with various types of cardio vascular diseases. China ranks highest with new cancer incidence in the world. India, Brazil, USA, Germany and the middle East countries all top the diabetes statistics. Life-style diseases are causing heavy burden on the health budget in the developed countries and the emerging economies. A business idea rooted in the genius interests of helping people occurred. Lion Healthcare believes that Europe and Norway have valuable experiences and innovations that can help tackle the challenges. One of the important resources in this battle is natural synergetic health products with marine ingredients and proven health functions. Norway as a large fishery nation has long experience in developing marine resources and possesses high technology in inventing and manufacturing high quality, clean health products with marine and other nutrients. Norway can take a unique position in this global trend. Lion Healthcare Europe was born on the inspiration of improving the quality of life of the people through providing innovative and documented functional health products with high quality marine ingredients from the cold and clean Norwegian sea and the beautiful spectacular Nordic natures.

Dogbuddy

DogBuddy is Europe's leading and largest online community of dog lovers. We help to connect dog owners with local and reliable dog sitters, providing a comfortable and caring home from home for your pooch while you're away. DogBuddy has now grown to be Europe’s leading online dog sitting and home dog boarding community, offering one of the first “airbnb style services” for dogs in the UK, Spain, Italy, France, Germany, Sweden and Norway.

Lush Laces

We design shoelaces according to the seasonal & Scandinavian trends. We make sure that your sneakers is customized with fashionable details. All our laces is manufactured with happiness and high quality & delivered in a nice package. Shoelaces has never been an accessorie - until now. Launching June 2017.

HABITY

Founded in 2017, Habity is a Stockholm-based technology company passionate about simplifying your housing. From the overall market to the services and everything in between.

Millijoin

Discover Pop-ups & Brands! Our mission is to make discovery and shopping a meaningful experience. 90% of shoppers leave empty-handed when they can’t find the help they need. Bad customer service in the US is a $1.6tn problem with retailers losing $83bn in sales each year. This is where we come in! And we are going to do it in a fun way :)

Arcana Bio

Arcana is building new AI-powered technologies that enable long-term human health monitoring through label-free protein detection and proprietary photonics technology, designed to support health monitoring at home. By combining photonics and artificial intelligence, Arcana reads biological signals directly—without labels or reagents—making it possible to generate continuous insight into health over time. Instead of relying on infrequent lab tests or reacting to late-stage symptoms, Arcana focuses on capturing early biological signals that reflect how the body responds to everyday physiological processes such as stress, recovery, and aging. Our mission is to support long-term health and longevity by shifting healthcare from reactive treatment to proactive insight. We believe health should be understood as a trajectory rather than a snapshot, and that high-quality biological data is the foundation for better decisions, more timely interventions, and healthier lives. Arcana is a deep-tech company operating at the intersection of photonics, biology, and artificial intelligence. We work on challenging problems that demand scientific rigor, long-term thinking, and close collaboration across disciplines. Our work spans hardware development, software engineering, data science, and applied biology, with a shared focus on translating complex biological signals into meaningful, real-world impact. If you are motivated by first-principles thinking, enjoy working across boundaries, and want to help shape the future of health and longevity, we invite you to apply.

Hevma.se

Hevma is an AI-powered real estate intelligence platform that helps homebuyers, investors, and housing professionals make smarter decisions. By combining behavioral search data, market trends, and predictive valuation models, DinLya generates high-quality insights and qualified leads for real estate agents, banks, developers, and service providers. The platform personalizes the home-search experience for consumers while giving businesses access to premium data, advanced analytics, and conversion-ready clients.

Aavuus

Aavuus is a space-tech startup building a global network of ground-based laser stations to detect and track space debris with unmatched precision. Our mission is to ensure the safety and sustainability of Earth’s orbit by providing satellite operators, Space Situational Awareness (SSA) companies, and defense organizations with accurate, timely, and affordable debris tracking data. Space has become crowded. Over 10,000 active satellites and more than hundred million debris objects currently orbit Earth, and the number of satellites is expected to grow tenfold by 2030. Even a fragment as small as one centimeter can destroy a satellite upon impact. Yet, current tracking systems are struggling to keep pace. This gap threatens not only the safety of critical assets in orbit but also the future of the global space economy, which depends on the long-term sustainability of orbital operations.