We’re a community organisation aiming to build a world-class startup ecosystem in Aarhus backed by amazing stakeholders such as Aarhus University, Business Academy Aarhus, VIA University, The City Council of Aarhus, and Region Midtjylland. At Startup Aarhus we initiate programs and activities, that help solve our founder’s biggest challenges. Whether it’s securing funding, building networks, or gaining insights, we’re here to help you move forward, and make it easier for startups to change the world.

VyPack AB is a Malmö based provider of specialized packaging solutions for the retail, e-commerce, and luxury markets. We focus on delivering custom engineered products that combine structural durability with brand alignment. Our services range from the development of rigid premium boxes and protective mailers to the production of high quality retail bags and accessories. We provide comprehensive support throughout the packaging lifecycle, including structural design, material selection, and production oversight. By utilizing a flexible manufacturing model and a strategic partner network, we offer scalable solutions with low minimum order quantities. This approach provides brands with the flexibility to implement professional packaging strategies with optimized lead times and high technical precision.

BOLD. disruptive. AMBITIOUS. MEMORABLE. GORILLA AGENCY is an internationally recognized award winning creative agency with over 100+ awards, honors and nominations at 20+ award programs globally. We focus on communicating complex messages, social good and impact campaigns. Creativity can change the world. We know because we've done it. We want to bridge the gap between profit and purpose, and help facilitate a positive change through advertising. We work with brands and organisations that want to facilitate change. Those that aren't afraid of using their voice and engage in tough conversations. Our campaigns have questioned the the status quo, challenged what's possible for an agency to do and was founded on the principle that creating positive change is more important than making profit.

With Softpay any device can be your payment terminal in a matter of minutes. At Softpay, we believe that accepting payments should be effortless, flexible, and accessible to businesses of all sizes. That is why we have built an independent SoftPOS solution that transforms any phone, tablet, or enterprise device into a secure contactless payment terminal—no extra hardware required. Whether you're running a small pop-up shop or streamlining checkout queues for a large retailer, Softpay is the solution. We support a wide range of use cases including assisted sales, queue busting, emergency POS, and self-checkout. We are integrated with a wide range of acquirers and card schemes—including VISA, Mastercard, AMEX, Discover, Diners Club; and have a strategy of enabling domestic card schemes, such as girocard in Germany, BankAxept in Norway, Dankort in Denmark. This ensures maximum flexibility for merchants and their customers. Today we are live across 30 markets in Europe and North America, Join us in redefining the future of payments.

It all started during a long and warm trip through Southeast Asia, inspired by the rich varieties of tea and the rich culture behind them. Back home in Sweden, the shelves were full of sugary ice teas, mostly peach or lemon, accompanied by kombucha that, while being healthy, is not everyone’s cup of tea. Then Théa was born: A non alcoholic sparkling tea drink that tastes amazing, made of real tea leaves, refreshing, full of natural tea benefits and no added sugars.

Grands is a community platform for finding people to play tennis with. Whether you're looking for a one-on-one match, a doubles game or a social event, Grands makes it easy to connect and play. It's built for players of all levels who want to meet others, stay active and be part of a growing tennis community in Helsinki, Stockholm and Sydney.

Wimt är en banbrytande social medieplattform, som grundades 2022, med målsättning att öppna upp sporten och göra den mer tillgänglig. Vår vision är att revolutionera sportens ekonomi genom att bygga starkare relationer mellan klubbar, atleter, innehållsskapare och supportrar. Genom att erbjuda en plattform där dessa aktörer kan samarbeta kring innehållsskapande, engagera supportrar och dela på annonsintäkterna, skapar vi ett mer hållbart och inkluderande ekosystem för idrotten.

Brinna AI is building the next-gen brand intelligence platform, powered by AI — to help global companies take control of their brand at scale. Brand management today is fragmented, manual, and inefficient — making consistency and creativity hard to maintain. Brinna AI changes that. Our agentic platform automates and augments brand management, unlocking new levels of speed, precision, and brand coherence. We’ve spent the last five years running a leading Brand Management agency. That hands-on experience and first-hand view of the problems led us here — to reimagine how brands are built and scaled in the age of AI.

The problem we address is the growing struggle parents face in managing their children's digital well-being. Kids today are exposed to excessive screen time, social media pressures, and online risks, yet most existing parental controls focus on restrictions rather than guiding healthy digital habits. Why this problem is pressing: Mental Health Risks: Increased screen time and unmonitored online activity contribute to anxiety, depression, and sleep issues in children. Ineffective Tools: Most parental controls rely on blocking and monitoring, leading to conflicts and workarounds rather than fostering responsible digital use. Parental Overwhelm: Parents lack the time and knowledge to constantly monitor and guide their child’s digital habits effectively.

We are developing Camofoil – a revolutionary, adaptive, and cost-effective camouflage solution that significantly reduces the heat signature of unmanned systems and beyond. It's a disposable, nanostructured plastic foil with adhesive backing for fast, easy installation, repair, and replacement in the field. Our technology is scalable and continuously improving to keep up with rapid advancements in sensor capabilities. We are also proud to say that our foil is currently being combat tested by soldiers on the frontline in Ukraine.

Virkley helps real estate developers and agencies sell properties before they are built by transforming 2D floorplans into interactive, life-like virtual showrooms. The Problem Selling homes that don’t yet exist is challenging. Buyers struggle to visualize and plan their future space from static floorplans, leading to indecision, lengthy sales cycles, and lost revenue. Real estate companies often rely on expensive, time-consuming 3D agencies to create visualizations—making it impractical to showcase every unit interactively. Even after purchase, buyers risk making poor furnishing decisions, wasting time and money on furniture that doesn’t fit. Our Solution Virkley transforms the static 2D floorplans into hyper-realistic virtual property tours, allowing buyers to step inside a space before it’s built. They can walk through rooms, switch between furnished and unfurnished views, adjust interiors, and take measurements. This helps property developers and real estate agencies showcase homes more effectively while making the buying experience more engaging and informed.

FabiBoks is a Danish startup founded by a former researcher on a mission to make Denmark curious again. We help families kick-start play with creative DIY boxes filled with ideas, materials, and inspiration for hands-on learning. Our products are made with sustainable materials from European suppliers and packed in Denmark. After a successful crowdfunding campaign with an average rating of 9/10, we now have five fully developed, tested boxes and are preparing to scale — expanding our webshop, forming retail partnerships, and developing new creative experiences for curious kids.

Elly is an early-stage, pre-revenue AI startup revolutionizing the future of AI interactions. Our innovative solution curates and recommends the best AI models based on user prompts, ensuring seamless, private, and energy-efficient interactions with top-performing, compliant models. Elly's mission is to elevate AI conversations by continuously accessing and recommending the best AI models tailored to user prompts. This approach not only enhances the quality of interactions but also boosts productivity through an intuitive interface and advanced prompt engineering. With our platform, we're setting new standards for accessible, efficient, private and compliment AI for all.

Vi er et rekrutteringsbureau med base i Aarhus, og vil gøre det lettere for vores kunder i industrien med at tiltrække kandidater, med en anderledes tankegang, der har rødder fra digital marketing og e-commerce. Betterhands består i dag af 6 medarbejdere, som månedligt er i kommunikation med mere end 500 kandidater.

Wopla is a facility management platform designed to simplify how companies manage the services needed to operate their offices efficiently. The central aim is to facilitate a straightforward transition towards more sustainable practices. One of the key features of Wopla is its CO2 tracker, which provides transparency in monitoring and reducing carbon emissions. By using Wopla, businesses can more effectively oversee their environmental impact, making sustainability an accessible and integrated part of their everyday operations.