Shifter is an independent news site about Norwegian tech startups in the new economy. We cover big and small events in the startup industry while reporting on innovation in bigger companies. We focus on ideas, challenges, money, power, people and good stories from everywhere.

We exist to make premium m-commerce easy and affordableCogent is a platform for creating, distributing and maintaining premium mobile commerce apps and omni-channel solutions.Our platform represents a whole new product category that will redefine how retailers work with mobile commerce and customer engagement.We strive to bridge the gap between digital and physical

Aweria is a health tech startup based in Gothenburg, Sweden. We develop AI based decision support systems, software applications and platform solutions for emergency care.The Aweria platform provides digital infrastructure and applications for doctors, nurses and paramedics, which improves patient safety and efficiency in the emergency care chain.

Supercoach is made for football coaches all around the world, who want to make it easier to help their players excel at the sport. Our app contains a large number of pre-made practices, custom designed for ages 6-15 years. All practices come with detailed video instructions to make explaining them to the players a breeze.

Fineswap is a fun, social and responsible app to swap your stuff with friends and people around you.The core team possesses extensive experience in management, marketing, design and software development. We are agile, energetic, funded by Innovation Norway, and determined to make a change in the world.Contact us today and tell us how you want to help us get better: www.fineswap.com

The Nordic Food Supplements AS (NFS) produces mealworms destined for food industry, animal feeding, plants nutrition. Our focus is oriented towards B2B market, we  provide: - Live, dried and powder mealworms to farms, pets shops, zoos and specific food markets. - Frass (insects poop) is a very rich nutrient for plants which we intend to sale to plant shops and also on a stand alone webshop However NFS AS is also a wholesaler of dried larvae to niche markets/direct consumer. My name is Frederick V. Richard, the idea of starting with insects protein farming emerged on a road trip in France questioning my future in IT companies (Yes i left bugs for bugs!). I have been conducing research on the possibility of rearing insects in Norway for a year before even approaching people about this project. Only after studying the feasibility of the project i started to gather 1 partner, which leaded to 2 other partners with scientific  and entrepreneurship/leadership background. Our team is now composed with Elena, Pål and Espen. We then started our first pilot site in an old farm (not a garage) with just 6kg of larvae to ensure we gathered enough knowledge on rearing insects under specific conditions. Today we have a cattle of ca 1/2 tonne and will keep growing til the end of the year as we plan to expand our production.

Documentation of the things that make your organization function – processes, systems, capabilities, strategies – can quickly get spread out across many tools.  Ardoq keeps that information in a single place and makes sure it stays up-to-date through automation and collaboration. We offer a complete SaaS solution using some of the most exciting technology.  Working at numerous companies, big and small, we always had trouble finding historical documentation. It took days to navigate the local system architecture. And even when we found documentation, the lack of standardization made things even harder. To make matters worse, we never really understood the big picture, “how were we affecting other teams, processes, and systems?” we could never know. All this wasted time was costing these companies money and causing employees huge amounts of frustration, especially when new staff arrived. So we decided to stop pulling our hair out and created a lightweight, easy-to-use alternative to the solutions you find in enterprise architecture and documentation software.

Smartser is the digital gallery for discounted offers. We work with leading stores and e-shops to help you shop smart and save money. The main reason Smartster was created were by the constant bombardment of all direct mail to all households. Instead, find great offers the easy and fast way. Smartster makes shopping smarter and more fun. Our mission is to give you access to lots of deals and discounts.

Augmento provides intelligence for innovators. We develop AI to track and predict tech and consumer trends. Our technology analyses millions of data points from multiple sources to provide you with insights that help you build better products, services and strategies.Customers include Arla Foods, Volkswagen and the European Parliament.

Dyrhøj Marketing is a Danish company that engaged in e-commerce, copywriting and online marketing. The company is owned and operated by Martin Stendahl Dyrhøj, who has been an entrepreneur for 7 years. Dyrhøj Marketing operates daily a large number of sites, which together have more than 50,000 visitors every month. I'm the proud owner of forsinkedefly.dk and digitalafbetaling.dk

earlybird.dk is an online restaurant service where customers can buy the last available tables at top-quality restaurants in Copenhagen with 1/3 off the normal price. Early Bird cooperates with more than 75 popular restaurants that range from Michelin-recommended fine dining to local bistros, all sharing high quality food and service.

Why Join Appstract? At Appstract, we are reimagining how people shop and share experiences together. Our mission is to transform everyday shopping into a social and collaborative journey, bridging the gap between digital convenience and real-world connection. With our Shared Shopping and Shared Experience solutions, we’re building products that don’t just make transactions easier — they make them more meaningful, engaging, and human. Our Culture We’re a startup at heart: curious, fast-moving, and ambitious. Joining Appstract means stepping into an environment where ideas are encouraged, experimentation is part of the process, and every team member has a direct impact on the product and the people who use it. We value collaboration, openness, and creativity — we want you to bring your perspective, challenge assumptions, and help us shape the future of how people connect around shopping. The Opportunity By joining Appstract, you’re not just signing up for a job — you’re joining a mission-driven team at the ground floor of an exciting journey. You’ll gain hands-on experience, grow your skills, and help us create something that could change the way people connect through commerce worldwide.

More than 82% of all security incidents are caused by the human factor. Thus, phishing is designed to exploit human error. Moxso's mission is to create a strong security culture focusing on safe behavior through awareness training your employees will love. Behavior-changing training is the only tool that reduces the risk of cyberattacks caused by human error. Moxso is your all-in-one cybersecurity solution. We provide everything you need in one platform, delivering awareness training, breach monitoring, and phishing simulations directly to your employees' inboxes. Moxso's philosophy puts the user experience first, as we don't believe in traditional training methods that focus on heavy information and convoluted security policies. The training therefore consists of targeted, dynamic and gamified micro-learning that engages the user and leaves them wanting more. Phishing is an ever-changing threat, and therefore training should be regular and ongoing. Let Moxso help your organization get started. We provide a solution that is tailored to your organization's needs and easy to implement. We take care of all the administration, so your employees can concentrate on what matters most: becoming the best cyber defense. We teach your employees how to identify and report phishing, minimize cyber risk through awareness training, and react to data breaches. In other words, Moxso is the only tool you need to drive behavior change and create a strong security culture that will maximize your organization's security ROI.

A specially designed and carefully crafted premium skincare line tailored to embrace people of all skin tones, with a particular focus on addressing the unique needs often associated with darker complexions, including solutions to prevent hyperpigmentation, while remaining versatile and suitable for various skin types.

A revolutionary solution to tackle your daily limescale problems: The Limescale Crusher (Kalkknuser). Our unique and innovative device is designed to be easily attached to the exterior of your water pipes, effectively 'crushing' limescale buildup without the need for any chemicals. Not only does our solution eliminate limescale issues, but it also enhances the lifespan of your kitchen appliances.