Will & Agency is an interdisciplinary consulting firm that combines qualitative research, ethnography, design methods, and AI-driven analysis to create strategic insights for clients in Denmark and abroad. We have worked with people from the European film industry to sustainability, biotechnology, mobility, and the public sector.

AITSU is a startup that commercialises ultrasound guided intralymphatic Immunotherapy as a disruptive treatment for grass pollen allergy. To improve the quality of the injections, we want to build software that can identify lymph nodes and the needle in real time and guide the needle to the optimal site for the intralymphatic injection of medicine.

✅ 1: Short description (the pitch) SGC Arena is developing a combined TCG retail store, gaming lounge and community-driven event center to help youth, families and adult gamers find a safe, engaging and social space to play, compete and belong. We solve the lack of modern, inclusive gaming- and hobby environments by offering a 655 m² hybrid hub built around TCG, esport, community events and structured activities, powered by strong partnerships, low inventory risk and a highly scalable franchise-ready model. ✅ 2: The What – The problem we are solving Across Denmark, young people and adult hobby enthusiasts lack safe, structured and inspiring spaces to gather around gaming, TCG and shared interests. Most environments are either too small, too informal or lacking supervision, creating a gap between commercial gaming cafés and traditional youth facilities. At the same time, parents struggle to find positive, healthy gaming communities for their children, while hobby players (Pokémon, Magic, Lorcana) lack dedicated spaces for trading, events and tournaments. This problem affects: Children and teens seeking social belonging Adults looking for hobby communities Parents who want structured and safe gaming spaces TCG players who currently lack large-scale physical hubs Municipalities who need modern, engaging offers for youth Retail customers who want combined experiences, not just shops The demand is widespread and growing. TCG, gaming and event-based hobby retail are among the fastest-growing entertainment segments in Europe. Yet Denmark remains underserved with almost no large-scale hybrid centers combining retail, gaming, community and structured activities. SGC Arena fills this gap. ✅ 3: The How – How we solve it SGC Arena provides a 655 m² multi-zone environment combining: A full-service TCG retail store (Pokémon, Magic, Lorcana etc.) A high-end gaming lounge with esport setups A large event area for tournaments, competitions and community gatherings A social “hobby lounge” for trading, crafting and relaxed gaming A forening-driven model with daily structured activities Weekend programs with 500–1.000 visitors Consignationsaftaler reducing inventory risk dramatically A scalable operations manual and franchise blueprint for expansion to 3–8 locations Each weekday features structured activities through our association: Esport teams (20 participants daily) Hobby/TCG clubs (up to 40 per session) Weekends host large-scale TCG events, family activities, adult gaming evenings and trading meetups — creating predictable, high-volume traffic. The concept is built to scale: simple operational procedures, strong supplier partnerships, low-risk inventory, and a community-first structure that can be replicated nationally. ✅ 4: The Why – Our motivation SGC Arena is founded by Heinrich Dam Jensen, former owner of the esports organization Dream Gaming in Rødovre Centrum, where he built a strong and healthy gaming community in 2020. When COVID forced that project to close, it sparked a deep understanding of what young people and hobby-focused adults truly need: a safe, structured, social and modern environment that supports healthy gaming behavior and real-world connections. The vision has grown stronger since. Heinrich has a background in police, defence, leadership and youth work, and has seen firsthand how powerful gaming and structured hobbies can be when given the right environment. This is the foundation of SGC Arena: creating Denmark’s leading chain of gaming- and TCG-based community hubs. The motivation is simple: to give youth, families and adult hobbyists a place to belong — and to build a scalable, commercially strong concept that brings community and business together.

EasyKonto is a modern financial management platform designed to make payments, and account administration effortless for small businesses, freelancers, and solo entrepreneurs. It combines and intuitive design and easy-to-use UI to replace the fragmented and time-consuming tools that business owners currently rely on.

Built by Builders for Builders - to tackle the productivity challenge in construction The Problem Construction productivity has been stuck for four decades. We believe this is because the process is broken. In other words, AI, robotics, or hammering faster won’t increase productivity until the underlying process is fixed. The Solution Our software helps construction companies move from theory to practice by teaching the essentials of production management and helping the sites move to industrialised construction. Unlike traditional project management, Sitedrive uses location-based schedules to control and optimize tasks, resources, logistics, finances, and site conditions. This creates a single source of truth for all stakeholders, ensuring everyone stays on the same page and improvements are made continuously.

Munk AI er Skandinaviens mest erfarne hands-on AI-partner for mellemstore og store virksomheder. Vi arbejder i krydsfeltet mellem teknologi, forretning og organisation – og hjælper ledelser og nøglefunktioner med at bringe AI sikkert og strategisk i spil, dér hvor det skaber reel forretningsmæssig værdi. Vi leverer avancerede løsninger inden for machine learning, generativ AI, datavidenskab og intelligent automatisering. Vores arbejde dækker hele værdikæden: fra AI-strategi og potentialeafdækning til modeludvikling, systemintegration og organisatorisk forankring. Blandt vores løsninger er InternGPT – en intern sprogmodel til videnadgang i større organisationer, AI til churn-forudsigelse, tilbudsautomatisering, kundeservice og compliance. Vores kunder tæller nogle af Danmarks og Europas mest ambitiøse virksomheder – og vores løsninger understøtter dagligt drift, beslutningsstøtte og forretningsudvikling på tværs af brancher. Vi tror på AI som en strukturel konkurrencefaktor – ikke som eksperiment, men som en del af kerneforretningen. Det er det ansvar, vi bygger vores rådgivning og leverancer på. Vores ambition er klar: Vi vil være Europas førende AI konsulent- og udviklingshus. Vi stræber ikke efter at blive størst i antal medarbejdere – men efter at skabe størst mulig værdi med færrest mulige ressourcer, ved at lade AI løse alt det, der kan automatiseres.

Oppa Oppa is a Danish skincare store bringing the best of Korean beauty to Scandinavia. We curate and import top-rated Korean skincare products — from well-known favorites like Anua and Beauty of Joseon to insider picks still undiscovered in the West. Our mission is to make premium Korean skincare accessible, trustworthy, and enjoyable for everyone in Denmark. By combining authentic Korean expertise with Scandinavian simplicity, we help people achieve healthy, glowing skin through products that truly work. Oppa Oppa is currently in its early growth stage, expanding our online presence and building a passionate community through creative content, social media, and e-commerce.

We bring scheduling, inventory, ordering, data inshights together in one smart platform. Built as a connector for ambitious restaurant chains, Dully helps managers save time, gain full control, and make better decisions - every day! Dully connects the dots across your restaurant operations. We build Dully for ambitious restaurateurs. Dully acts as a powerful connector between people, systems, and decisions - giving managers full control, better insights, and more time to focus on the restaurant experience.

SKJOLDET is flipping the script on digital fraud. Instead of reacting too late, we proactively detect and disrupt fraud in real time – keeping businesses and individuals one step ahead. Our browser extension protects almost 20,000 users for free while generating unique, anonymized fraud intelligence. That we sell to various industries to disrupt fraud. We’ve already scanned 55M+ sites, issued 60,000+ proactive warnings, and cover ~90% of fraud in Denmark. This real-time, user-side data powers actionable insights for telcos, banks, and cybersecurity companies – helping them cut fraud losses, reduce chargebacks, and strengthen customer trust. With unique data, proven traction, and a growing team of AI and cybersecurity experts, SKJOLDET is building the future defense against digital fraud – locally, faster, and smarter.

MUZE The Brand creates emotionally magnetic branding and content for premium hospitality brands, helping them solve the problem of being seen but not felt, with a foundation in psychology, storytelling, and creative strategy. There’s a huge gap in how premium brands communicate with their ideal clientele. Many, from luxury hospitality and lifestyle brands, struggle to express their unique story in a way that elevates them up the “luxury ladder” of their customer’s ideal reality. They live in a noisy space where attention is sparse. They’re seen, but rarely remembered. The brands that win are the ones people feel connected to and belong to, not just the ones they buy from. That’s where we come in. We build brand worlds. We immerse ourselves in the psychology of their target audience, gain an understanding of cultural cues and emotional triggers, and design a social ecosystem, cinematic content that make a brand feel like an insider’s club. MUZE The Brand started as ABN Media when I was 19, and evolved into MUZE The Brand about a year and a half ago. I built it because I believe premium brand content has lost the plot, too much of it is safe, bland, and forgettable. In the past 10 months MUZE has grown into a team of two, with plans to expand much further as I bring on creative support. I’ve never stayed in a 9–5 for more than four months. I’ve only ever worked a handful of part-time jobs. MUZE is my life, and I pour everything I have into making it the creative partner premium brands can’t afford not to have. You can check out both my personal profile and the agency's on Instagram to get a more well rounded idea in addition to the website: alana_nicholson_ muzethebrand

Sunny Life is a Copenhagen-based startup shaking up the spread game with sunflower seed butters in flavors you won’t find anywhere else. Most spreads are boring, processed, or nut-only — we’re here to make them fun, nutritious, and inclusive without losing sight of ethics or taste. Everything is made in small batches, with a sustainable, allergen-friendly base and a Scandinavian twist. As a small but growing team, you’ll work closely with the founder and get a behind-the-scenes look at how a business is built from the ground up. It’s hands-on, fast-moving, and a chance to make a real impact (plus free seed butter 🌻).

Nyx is a cloud-based nightclub management platform designed to streamline operations for venues and enhance the nightlife experience for guests. It offers a suite of tools including membership management, table booking, ticket sales, and guest list handling, all integrated into a single system. For venues, Nyx provides a comprehensive suite of features to manage daily operations efficiently. The platform allows for the creation of custom membership systems, enabling venues to offer unique perks and engage with their audience through push notifications, emails, or text messages. The table booking system offers a visual overview of the venue, handling orders, payments, credits, and bookings, all integrated with the membership system to provide a seamless experience. The ticket system facilitates the sale of event tickets or regular covers, with integration into the members app for a consistent user experience. For guests, Nyx serves as a digital wallet for nightclub membership cards, allowing users to discover clubs, register using their Nyx account, obtain memberships, buy tickets, and stay updated on events and news from their favorite venues. Nyx's flexible pricing model caters to venues of all sizes, with a starting price of €29 per month, and additional costs based on the number of members and active logins. The platform is available on both iOS and Android, ensuring accessibility for all users. With over 200 venues and more than 400,000 registered members, Nyx is redefining the way nightclubs manage their operations and connect with their audience.

Horaizon is an AI consulting and product company helping organisations turn the hype around artificial intelligence into measurable business outcomes. The problem we see every day is twofold: • Uncertainty — businesses know AI will change how they operate but don’t know where to start. • Inefficiency — companies waste time and money experimenting with generic tools that don’t address their specific needs. At Horaizon, we bridge that gap by working alongside organisations as if they were our own. We design and implement AI systems that are cost-effective, secure, and directly aligned with their workflows, from reducing customer support costs by 10x to automating time-consuming financial processes. Whether a client comes to us with excitement or hesitation about AI, our role is the same: to provide clarity, trust, and results, helping them adapt and scale in a future where AI is not optional but essential.

At SkandiShop, we believe timeless design shouldn’t be limited to showrooms or high-end boutiques. Today, interior designers, hotels, and individuals who want authentic Nordic style often face two problems: High costs and long lead times when sourcing furniture and interiors. Limited access to curated Scandinavian & European products, especially outside Northern Europe. We’re solving this by building a curated online platform that connects customers worldwide directly to design products through a our platform and B2B sales model. This makes high-quality design more affordable, faster to access, and easier to integrate into projects of any size – from a boutique hotel to a single apartment. Why? Because design impacts how we live, work, and feel. Scandinavian design stands for simplicity, functionality, and sustainability – values that resonate globally. By making these products more accessible, we are helping people and businesses create better, more inspiring spaces

Dokport is transforming healthcare by making it fast, simple, and accessible for everyone. Our doctors are available 24/7 via chat, helping patients without waiting times or unnecessary barriers. We are a growing Finnish company where every team member has a real impact on how healthcare evolves. We founded Dokport because we believe everyone deserves timely, fair medical care. By combining medical expertise with efficient digital delivery, we are building the future of healthcare: simple, scalable, and human. At Dokport, you’ll work with talented colleagues in medicine and technology, in a culture built on ownership, learning, and flexibility.