The innovation ecosystem plays a crucial role in the success of startups, but these ecosystems are facing operational and strategic obstacles that limit their potential. The operational difficulties include an inability to effectively support startups leading to high failure rates, low engagement from startups, and resource-intensive reporting processes. On the strategic front, innovation ecosystems face intense competition and struggle to scale their efforts and establish sustainable business models, which often rely heavily on government funding. These challenges impact a wide range of players in the ecosystem, including incubators, accelerators, universities, and enterprise innovation departments. Addressing these challenges can lead to a thriving startup ecosystem, boosting economic growth and driving progress. By investing in the solution of these significant problems, the innovation ecosystem has the potential to unleash its full potential and drive positive change.

GO-Pen is a DK-based medical device company that delivers affordable, safe medical devices to people in all countries including those living in low and middle income countries. Insulin was discovered in 1921. Still, 100 years after this discovery, millions of people still inject with syringes, a 100 year old technology. GO-Pen wish to change that and has developed the first insulin pen affordable for all. Equal access to healthcare is part of the Global Sustainable Development Goals. This is what we can help to ensure, as the product is designed to be cost competitive compared to syringes. In addition, GO-Pen uses less resources compared to other solutions.

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We have launched Swifi, and we sell refurbished phones to consumers. We will also sell tablets and smart watches soon. The demand for refurbished electronics is getting bigger and bigger and the environmental consciousness of consumers are getting more serious for each day that passes. What makes us unique is that we are the first to offer more then the actual product, we are offering services and packaging that no one else is offering on the market today, now we have five different income streams at Swifi, and we are looking at 2-3 more that will be activated soon. Me and my partner have over 30 years of experience from consumer electronic retail, both within the retailers and suppliers.

Northvolt makes green batteries for a blue planet. Affordable cells and high-quality battery systems. All manufactured with a record-low carbon footprint. Purposely built to provide Europe with the opportunity to switch to renewable energy – efficiently and entirely. To accomplish this, we do things differently. We design, manufacture, and recycle everything under one roof. We even build our own factories. All this is incredibly challenging and requires us to think in unconventional ways. We’re constantly experimenting, learning and adapting to make batteries so great – they will one day make oil history. Northvolt is growing fast. We’re staffing our international office in Stockholm, our R&D facility, Northvolt Labs, in Västerås, as well as our Gdansk facility for production of battery systems. We're also hiring for our two gigafactories: Northvolt Ett in Skellefteå, Sweden, and Northvolt Zwei in Salzgitter, Germany. We want to work with smart individuals from all disciplines. Strong individuals that truly want to make a positive impact on the future. Those of us already on board share a passion for our mission. We’re prepared to work hard in pursuit of excellence. We enjoy the ride and our main drive is to make a difference for real. As a team, we’re dedicated to thinking new, working hard and having fun.

We developed a pay-per-minute LBVR platform, enabling fully self-service VR experiences, removing all staff and save 80% of the running costs. We roll out in the isle of malls under the brand YAY VR with a 60% gross margin and 30% MoM growth. Already 43 500 minutes sold so far in 1 location. --- A complete self-service VR platform combining latest hardware, software and content to create the best VR experience. Hardware: The XR Box is a modular, secure & scalable mini-arcade. Software: Containerized system infrastructure. App, box & cloud - all prepared for global scaling and distribution. Content: Fun to play & watch - experiences worth sharing. An industry ready, multi tenant platform for all kinds of VR games and experiences. --- This is the main USPs of our solution: • Location - Our size put us in the center of the malls, displaying our offer to millions of people. • Self-service - No staff needed. Saving 83% of the running costs. • Low investment - Gives a quicker break-even and higher margin. • The community - By rolling out and run all locations our selfs we own the communication with the consumer. A big value for the gaming industry to distribute their VR experiences.

In BRØG we are developing a beautiful pour over coffee machine, where the user can control several variables in order to make their preferred cup of coffee. Our vision is to give the user the opportunity to brew the perfect cup of coffee while keeping the machine aesthetically beautiful. Besides that, we want to create an app where our customers can share, download and rate brews and thereby create a community similar to Vivino but for coffee lovers. Our customer segments consist primarily of coffee and design enthusiasts. The Scandinavian countries are the most coffee drinking nations worldwide, with a market potential of 800.000 sales - especially because black pour over coffee is the preferred brewing method. Furthermore, the design often matters a lot when Scandinavians buy new interior equipment and we plan on branding BRØG with that in focus. In order to brew a great cup of pour over coffee with the pour over method, you need to practice a lot to do it perfectly. This is where our machine comes into the picture. When using our machine, the user will be able to adjust all the crucial variables and thereby recreate their favorite cup of coffee every time. Besides that, our machine distributes the water correctly over the beans using our newly patented-pending water distributor. This will together with the right temperature, waterflow, bloom time and bloom water ensure a great cup of coffee. If the user is not an experienced barista or coffee connoisseur, they can use our app and in that find the coffee bean they are using (or a similar one) and see what settings other users have used and what the result was like. Anyone can therefore create a great cup of coffee with minimum effort or knowledge. All the components necessary to control these parameters require very little battery which, together with our battery pack, allows the user to brew a minimum of 100 cups of coffee before having to about recharging the machine. BRØG is portable and gives the user a lot of freedom which together with our design-protected design differentiates us from our competitors. The team consists of three Process and Innovation students from DTU. Our skills as a team cover the fundamental knowledge necessary to run a startup due to us having different qualities and interests. We have a great team spirit and know each other's strengths and weaknesses and help each other whenever the need arises. Two of us have been working on BRØG for the past one and a half years and are now going full time in our company, and the third partner just joined. Besides us, we have a strong team of advisors and mentors. Our advisory board consists of a business lawyer working with startups, a product developer, a business and market expert from CBS and an entrepreneur that we try to meet up with 6 times a year. Besides that, we have a mentor from a previous mentor program with years of experience as a designer within the same luxurious customer segment, who helps us create a beautiful and user-friendly product. This group of people have also helped us create a large network with contacts in all areas of expertise that we need to succeed.

Business Battlefield is a sprouting organisation consisting of volunteer students who aim to inspire, challenge and Shape the Leaders of Tomorrow. The organisation is part of the society CBS Case Competition and was founded back in 2017. Business Battlefield is an innovative leadership competition for students taking place in November. The first week of November will be one big orange party with events happening online and/or at different Copenhagen Business School locations. During this week a selected number of participants will receive training from our expert partners to prepare for the competition on the final day. During the year we also aim to host a series of inspiring talks and workshops with influential leaders for all students. The purpose of Business Battlefield is to offer students an inspiring experience and opportunity to exploit and challenge their leadership skills. The concept bridges the theoretical knowledge from academia with real-life leadership challenges preparing the participants for a career as a leader. We want Business Battlefield to be the first of its kind in challenging the contemporary characteristics of a leader. In a world where disruption, environmental issues, artificial intelligence and constant innovation are the most discussed business topics, we strive to identify the individuals that have the potential to successfully enter the world of leaders and make a change. Business Battlefield 2021 will be the fifth of its kind, and we aim to think big - nothing is set in stone and your creativity is the limit! If you are a student and want to engage in the Business Battlefield journey and co-create this grand event with us, read more below!

We help: 🚀 Entrepreneurs build the foundation for a profitable scalable business and raise money from investors 🦄 We invest in B2B Post Revenue Nordic companies 💌 We continuously share knowledge via our channels and newsletter to empower the startup community. And we do much more. We are always on the move. We are a team of angel investors and startup advisors here to support entrepreneurs, CEOs and leaders reach new heights.

At Greenlight Guru, our leading SaaS platform helps some of the world’s most innovative medical device companies bring higher quality, life-changing products to market faster. Our cloud-based technology serves 1000+ global customers with a platform that powers end-to-end product lifecycle excellence from idea to commercialization to postmarket surveillance. Headquartered in Indianapolis, IN, we are a remote-first company on a mission to improve the quality of life . Having raised over $120M from top-tier investors, we are rapidly scaling with a driven and relentless commitment to helping our customers succeed. Since 2021, we are part of JMI Equity, a growth equity firm focused on leading software companies. From the beginning, our goal has been to build a company with ‘soul’ and create a special place to work for people who want a sense of purpose in what they do. With 200+ employees across North America and Europe. We offer careers in engineering, product, sales, marketing, customer success, talent, finance, operations, and more. We look for people with ‘alligator blood ’ a.k.a team members who are resilient, push forward and never give up, and who want to win with purpose. Consistently recognized as a Best Place to Work, our culture is centered around our core values of innovation, fanatical support, true quality, and culture of closing, while fostering a high-performing, diverse and inclusive, fun environment. At Greenlight Guru, we believe that the fundamental importance of Diversity, Equity, Inclusion, and Belonging (DEIB) is critical to our strength as a company. We are committed to fostering a culture of collaboration, open communication, and empathy. We will work to provide a safe and inclusive environment where employees of all races or ethnicities, genders, sexual orientations, ability statuses, religions, age, or any other identity they hold are valued, respected, and celebrated. Greenlight Guru’s mission is to improve the quality of life and we believe that that begins with the lives of our employees and their families. Through committing to DEIB, we affirm to our company and customers that our unique perspectives and experiences make us a stronger company and community - that we all belong here. Greenlight Guru is an Equal Opportunity Employer. Individuals seeking employment at Greenlight Guru are considered regardless of race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation.

We believe in making IT simply and great customer service. We are merging into new segments and markets adding new technology to our current saas booking system for therapist & wellness. We are +25 people working in a great environment, where we all have a significant role in developing new features and processes to match our customers expectations.

Waved is developing solutions to help restaurants, bars, hotels, and retail create a better atmosphere for their guests. Happy guests stay longer and spend more. By using IoT sensors to analyze the human-made noise, Waved automatically adjusts the music volume to a perfect level - no matter the circumstances. We make the restaurant and hospitality experience better, no more shouting to hold a conversation - the background music will always balanced. WHY WAVED? THE CUSTOMER EXPERIENCE The goal of restaurants, bars and other eating and drinking venues is to provide the best customer experience possible. The customer’s well-being is directly linked to the amount of money spent during their stay and the likelihood that they will return. THE IMPORTANCE OF SOUND Research has shown that a well composed sound environment has direct impact on how the guest’s overall experience and even how the taste of the food and drinks are perceived. LARGE INVESTMENTS IN SOUND EQUIPMENT Most restaurants and bars know how important the sound environment is for a good customer experience and it is common to spend thousands of dollars on sound equipment. WHAT DECIDES THE VOLUME? The volume is usually controlled manually by waiters or bartenders in-between their other duties. Lack of information and knowledge of the customers perception often lead to poor volume level decisions. THE SOLUTION IS WAVED Wall-mounted sensors are placed around the venue and listens to the sound environment. Waved’s brain is build around our self-developed algorithm. It has the ability to understand and evaluate the sound environment and is used to set the perfect sound volume in order to maximise the customer experience.

Vores mission er skabe øget trivsel, så brugerne får et bedre liv. Det vil vi gøre ved at udvikle en teknologi, der giver organisationer mulighed for at tilbyde deres medlemmer unikke sundhedsydelser, der øger livskvaliteten. Vi er et team af specialister med dyb teknisk forståelse, og ideen til unikk.me opstod, da vi koblede vores viden om teknologi med ønsket om at gøre en forskel for den enkelte bruger. Mængden af data er stigende, og brugere, organisationer og leverandører indsamler løbende data, men al den indsigt og viden skaber først værdi, når det omsættes til initiativer, der gør en konkret forskel for brugeren. Vi vil gerne bruge digitalisering til at skabe en integreret og unik brugeroplevelse. Tænk hvis optikeren, udover at sælge kontaktlinser og briller, kunne anvende de halvårlige synstests aktivt ved at lade data følge brugeren. Derved kan brugeren nemt stille alle sine synsdata til rådighed for eksempelvis et forskningsprojekt, der forsker i lige præcis den øjenlidelse, som brugeren er arveligt disponeret for. Det vil forbedre behandlingen for brugeren, gavne forskningsprojektet og bevirke, at brugeren får en præference for lige præcis den optiker, der lader data følge brugeren. Konkurrence fordele handler om lige præcis det; evnen til at give brugeren nogle fordele, der er unikke. Indsamling af data åbner også op for helt nye muligheder for at udvikle nye løsninger og produkter, der kan være med til at gøre en forskel for den enkelte. Dermed vil kundeservice få en helt ny betydning og have en direkte effekt på livskvalitet og personlig sundhed. Vi vil gøre data til den nye grønne bundlinje ved at gøre det muligt at koble personlige data fra brugeren, med data indsamlet via en leverandør og offentligt tilgængelige sundhedsdata. Det vil gøre brugeren til en aktiv sundhedsbruger, der får fuld valuta for sine data, og det gør organisationen i stand til at skabe bedre rammer for øget trivsel. unikk.me er designet til en digital hverdag, hvor der er taget hånd om data. Det er fundamentet for vores teknologi. Vi tilbyder indhold til meningsfulde sundhedsydelser, der gør en forskel. Så vi sammen kan skabe øget livskvalitet for brugerne. Hver dag. Hele livet.

Advance B2B is a full-stack marketing agency specializing in B2B SaaS and subscription businesses. We offer a full range of marketing services, including strategic growth and content marketing, marketing technology, data & analytics expertise, customer and audience research, paid advertising, and growth experiments. We can help you build a scalable and repeatable marketing engine that minimizes your customer acquisition cost, rockets the monthly recurring revenue, and maximizes your customer lifetime value. We work with companies like Shortcut, Drift, TalentAdore, Recright, and Sympa. “Advance B2B has been an invaluable resource in our growth journey”, says one of them (that’s actually Rudan, VP of Marketing at Shortcut). All this means we are a strategic marketing partner that brings together a long-term strategic approach and short-term wins & growth hacks any day of the week. In other words: We’ll help you get measurable results from your marketing efforts — today AND tomorrow. 🤑 So, whatever your marketing challenge (whether it’s CAC, LTV, MRR, or any other acronym), we are ready to deliver the impact you need. Sound good? ⭐️ We're a HubSpot Diamond Certified Agency Partner ⭐️ See more at www.advanceb2b.com

Joymo is a streaming platform that makes it easy for any sport club, federation, league and event, anywhere in the world, to broadcast their valuable content to fans across the globe. Through innovation in technology, broadcasting, AI and automation, Joymo enables the creation of video content from any level in sport and delivers that content to fans, athletes, coaches, referees and scouts through an innovative and exciting platform. Founded by experts from the Scandinavian broadcasting world, Joymo is a movement created to engage fans, develop athletes, and inspire sport.