As a idea factory, incubator and investor, Askeladden & Co identifies opportunities, develop concepts and scale up companies. Our sweet-spot is in traditional industries that - until now - have seen limited consolidation, limited innovation, too high prices and a customer journey that has been standing still since the 90s.   Our investments and startup journeys so far:  Cutters | Adams Matkasse | Freska | Lotel | Lorry Restaurant | Wellbee

Vi er et københavnsk venture- og investeringsmiljø, der bygger, køber og udvikler virksomheder. Vi arbejder på tværs af ejendomme, software, virksomhedskøb og nye forretningskoncepter. I stedet for at fokusere på ét snævert produkt arbejder vi med at spotte muligheder, strukturere dem kommercielt og få dem til at blive til rigtige virksomheder, investeringer eller projekter. Det problem, vi løser, er eksekvering. Mange gode idéer, opkøbsmuligheder og investeringscases bliver aldrig til noget, fordi ingen tager ejerskab og driver dem frem. Det er dér, vi arbejder. Vi holder organisationen lille og entreprenant med vilje. Det betyder, at beslutninger bliver truffet hurtigt, idéer kan flytte sig fra tanke til handling, og den rigtige person kan komme helt tæt på reelle beslutninger, investeringer og projekter fra første dag.

Vero Disruptors Pvt Ltd is a startup. Our mission is to bring the innovative solutions to the people and society. There are huge continuous efforts going across the world in bringing innovative solutions for the better life of people. We Vero Disruptors believe that there is some space for us to contribute and help in the ongoing efforts. At Vero Disruptors, we build data science and AI solutions in various domains and verticals. Now a days the data is generated from many devices used in various fields. We are building reusable data solutions and apps that automate complex daily activities, which we are referring as automation using data. Vero Disruptors also focusing on the data talent development and help the organizations which are in need of data talent. We provide talent in data engineering, data ops, data science, machine learning, artificial, intelligence and many other data related technologies.

Payfriend er AI-økonomivennen for danske SMV'er. Vi automatiserer bogføring, betalinger og overblik, så virksomheder bruger mindre tid på sin økonomi med sin intelligente AI Payfriend, der hjælper dem. Produktet er live, pipelinen vokser hurtigt, og vi er kun lige begyndt. Vi sidder centralt i Aarhus med højt til loftet, god energi og et team der bygger fremtidens fintech fra et tidligt stadie. Hos os får du reel indflydelse fra dag ét, kort vej fra idé til produktion og en plads i et AI-first venture der skalerer hurtigt. Payfriend is the AI finance friend for Danish SMBs. We automate bookkeeping, payments and reporting so companies spend less time on finance with an intelligent AI friend helping them along the way. The product is live, the pipeline is growing fast, and we're only just getting started. Based in central Aarhus with high ceilings, great energy and a team building the future of fintech from an early stage. Joining us means real responsibility from day one, a short path from idea to production, and a seat at a venture scaling fast.

RestfulBlanket is a Danish company that runs social projects while developing and producing organisk weighted blankets and sensory weighted products designed to create calm in the body and improve sleep. We work at the intersection of mental wellbeing, social responsibility, and practical solutions for people whose nervous systems do not easily settle. Our focus is on people living with anxiety, ADHD, trauma, stress, and sensory overload, as well as families supporting children with similar challenges. For many, sleep is not just a routine, but a daily struggle shaped by a body that stays in alarm. That is the problem we exist to address. Our products are developed from lived experience and built around natural materials. Each blanket is filled with heat-treated rapeseed and sewn in breathable cotton, creating a quiet, formable, and temperature-regulating pressure that adapts to the body rather than resisting it. The goal is not just weight, but a specific kind of grounded, even pressure that helps the body feel safe enough to release tension. The result is a sensory experience often described as a calm, steady embrace rather than a heavy object. At the same time, RestfulBlanket is a registered socialøkonomisk virksomhed. Our production takes place in a small, structured workshop in Denmark, where we create meaningful employment and training opportunities for people with psychological vulnerability or neurodivergence. The work is organised with high predictability, low sensory load, and strong relational support, allowing individuals to contribute in a real production environment while building stability and confidence. Beyond our workshop, we run social initiatives such as collaborations with crisis centres, where weighted blankets are used as a practical tool to support women and children after violence. In these contexts, the blanket is not presented as a product, but as a simple, physical anchor that can help the body find a first sense of safety and rest. Our mission is to build something more than a product range. We are working to establish a trusted Danish reference point for natural, body-based calm. That means combining material quality, transparent communication, and real-world impact. We do not position ourselves as a quick fix or a medical solution, but as a grounded, evidence-aware alternative that supports the nervous system in a way people can actually feel. By connecting production, people, and purpose, RestfulBlanket exists to create more ro, more tryghed, and more sustainable ways for individuals and families to live with less internal pressure and better sleep.

CodeRally is an AI-powered platform designed for Shopify eCommerce teams. By analyzing store data, CodeRally identifies the right products and collections to discount using AI models, helping reduce cart abandonment, improve inventory turnover, and maximize profitability. Our platform provides actionable insights to optimize promotions and simplify decision-making, enabling merchants to achieve better results without guesswork.

Ode is building the world’s simplest solution for therapeutic music. We combine a smart speaker with a single-knob interface and AI-driven curation to reduce anxiety, agitation, and depression in people living with dementia. Founded after CEO Guttorm saw music’s impact through his grandmother’s dementia, Ode exists to remove the time, technology, and cost barriers that keep personalised music out of everyday care. Today, getting it right typically means specialist mapping, hours of playlist work, and daily device hassle, which caregivers and families can’t sustain. Ode makes it practical: curate in minutes, then play instantly with one knob—so the right music is there when it’s needed, without adding workload.

Asenti uses AI to review construction project documents and detect errors, inconsistencies, and missing information before they cause problems on site. By improving quality control early in the process, we help construction teams reduce costly mistakes, avoid rework, and improve coordination across disciplines.

Most companies know they need to move on AI. The challenge isn’t awareness - it’s knowing where and how to start and keep momentum. That’s the kind of problems we work on at Kompose. Working at Kompose means being part of a small, highly focused team that builds side by side. We combine deep technical expertise with hands-on delivery, helping professional services firms and larger enterprises move from complexity to working, production-ready AI solutions. No slide decks for the sake of it. No pseudo-work. We focus on real use cases and ship solutions that deliver visible results. We move fast and prioritise momentum. If something doesn’t create value for the customer, we don’t do it. Good ideas win - regardless of title. Feedback is direct and constructive. Mistakes are fine; carelessness and unnecessary complexity are not. Our days are collaborative. We start each morning with a short check-in and spend most of our time working closely together in the office in Christianshavn. There’s space for deep focus and space for discussion. Transparency is the norm - about challenges, trade-offs, and decisions. We experiment constantly and apply AI in our own workflows. We test new tools, refine how we build, and continuously evolve our delivery framework so we get sharper with every project. You’re trusted to own your work and see it through - from idea to production. We’re ambitious and growing organically, but we believe good work requires balance. Some weeks are intense, others lighter. We swim in the canals every week (even in winter) and during summer we hold meetings on a rented boat. Lean team. High trust. Real responsibility. Real impact.

Zerify is developing SafeCall to help individuals and businesses solve the global problem of phone fraud and lack of digital trust with verified calls using BankID. The problem is that phone scams deceive thousands of people every year, causing a breakdown in trust where people no longer know if the person calling is genuine. With the rise of AI, this has become even harder, as technology enables realistic voice clones that can mimic a parent, a boss, or remove language barriers for scammers. "No verification = no trust," meaning people are afraid to share sensitive information over the phone. We are building technology to make digital trust possible. Our solution is SafeCall, an app where you call with a verified identity by using BankID to authenticate the call. For businesses, we offer SafeCall Business, allowing companies to verify their calls so customers feel safe to answer, thereby strengthening the trust between company and customer. We are "Swishifying" (swedish app Swish) telephony to make verified communication the new normal, where unverified calls are ignored just like we avoid clicking on unknown links today. Our vision is to make the digital world safe, credible, and human. The motivation comes from a desire to protect people and companies against fraud, AI manipulation, and false information. We believe that IT should not be complicated; it should be easy to use correctly. By creating solutions like SafeCall, we aim to be a driving force towards a safer digital Europe where trust is a given, not a risk.

TUYO is a Denmark-based specialty coffee and fine cacao project rooted in long-term relationships with coffee- and cacao-growing communities in Ecuador, and inspired by Nordic values around creativity, innovation, and sustainability. We are building a regenerative business that prioritizes transparency, fair collaboration, and high-quality products, while questioning extractive models within global value chains. Our approach is relational and place-based, centered on people, landscapes, and craft rather than scale. TUYO is currently in an early build phase, finalizing its first pilot specialty coffee line and preparing for an initial public launch moment in late February. Coffee is the immediate focus; fine cacao is part of the broader product vision and will be developed in parallel at a later stage. We work as a small, hands-on team with close collaborators across sourcing, quality, and production, and we value clarity, reliability, and care in how we build both products and partnerships.

We’re SpacelyLabs, and our mission is simple but ambitious: remove the physical friction that quietly drains revenue from the built world. The Problem: Spaces aren’t broken. They’re wasting money. Most buildings, stores, and travel hubs are designed with small, invisible barriers that push customers away without a sound. A door that’s too heavy. A layout that creates bottlenecks. A missing handrail that makes someone choose another venue. These aren’t just accessibility issues. They are abandoned revenue streams hiding in plain sight. A massive share of consumer spending power sits with people whose mobility is changing. When their experience feels hard, they don’t complain. They just don’t return. The result is a silent leak that operators never measure but feel in their balance sheets. We’re here to give businesses the superpower they’ve never had: the ability to see, measure, and fix friction before it kills throughput. The Solution: A performance engine for the physical world SpacelyLabs is a B2B SaaS platform that turns buildings into measurable, optimizable systems. Think of it as the analytics layer the physical world has been missing. We create Digital Twins of real spaces, analyze how people actually move and interact, and pinpoint exactly where friction blocks flow and revenue. Clear insights. Clear ROI. For Real Estate: We show how removing a tiny barrier can unlock a disproportionate boost in customer movement and spending. For Transport: We surface the critical interface problems that break seamless travel and cost operators loyalty. Our Unfair Advantage We’re building a ground truth dataset no one else has. Today: We collect verified, engineering-grade data through a specialized scout network. Tomorrow: It will be autonomous. We’re training computer vision models so a simple walkthrough video can generate a full friction map and commercial recommendation set instantly. This is where the product becomes magic. Why join now? We’re early, ambitious, and moving fast. We already have strong market signals and pilot discussions with major operators. The pain is obvious, the demand is real, and the opportunity is huge. If you want to build something technically challenging that changes how millions of people move through the world while opening a market worth tens of billions, this is the moment to jump in.

Today’s way of work demands a lot from us, hybrid workers, remote workers and working parents. It’s changing how much time we have to show up for ourselves. Fit+ is a fitness app built to make fitness, movement, and recovery part of everyday work life. Anytime, anywhere & for anyone finding their way to feel fit. One App, endless ways to fit 🧡

Short - about Hvile Living Hvile Living creates soft, comfortable seat cushions in natural and recycled materials, designed to support both seat and back—helping people enjoy their classic chairs fully again with timeless style. ⸻ The What: Classic chairs are often hard and uncomfortable for long periods, leaving them buried under pillows or relegated to decoration. Most cushions only target the seat, but true comfort requires support for both the back and the seat. ⸻ The How: We design cushions that support both seat and back, tailored perfectly to classic chairs. Using natural and recycled materials, our cushions make sitting a pleasure while preserving the chairs’ style and sustainability. ⸻ The Why: It wasn’t the chairs’ fault—I love my classic chairs, but I found them hard to sit on comfortably. I discovered that cushions supporting both seat and back made a huge difference. Hvile Living exists so others can enjoy these beautiful chairs comfortably and sustainably.