Team FlowRobe are on a mission. We got this burning desire for a sustainable fashion industry and to give clothes new lives by creating flow in your wardrobe. Our app is the most fun, simple and safe marketplace that you can ever imagine. Tinder, eBay and Instagram – just for “preloved” secondhand and cool fashion!
It’s 2021 – and although sustainability, fashion and e-trading trend like never before, only about 1 out of 20 in the Western World trade secondhand online. It turns out that the current marketplaces are too hard, risky and outdated. That’s an issue for our kids and grandkids when the consumption of just a single t-shirt pollutes like two hours of hot shower and eight kilo conventional meat. But we got a groundbreaking solution.
Try to imagine – that all those leftovers you got at home were fast to upload and easy to sell. Imagine if swiping unique secondhand and 24-hour auctions made it fun to buy – with full return from validated users through safe transaction systems. What if we could enter our wardrobe from everywhere? Even follow, like and comment on friends and influencer’s clothes, and women easily borrow from each other. That’s how we’re imagining FlowRobe – the digital and social wardrobe.
This is basically everything that young people, modern mothers, you and I didn’t know we needed. We reach our target audiences through influencers, online communities and media stunts – along with help from our animated friends Florian and Roberta. Because it’s time we get a responsible clothes consumption. Time to cultivate fashion just like art, culture and music. Time to give clothes new lives and have flow in our robes.