As a idea factory, incubator and investor, Askeladden & Co identifies opportunities, develop concepts and scale up companies. Our sweet-spot is in traditional industries that - until now - have seen limited consolidation, limited innovation, too high prices and a customer journey that has been standing still since the 90s.   Our investments and startup journeys so far:  Cutters | Adams Matkasse | Freska | Lotel | Lorry Restaurant | Wellbee

FoodFarm is an integrated platform that allows companies to arrange food for their employees, and have it brought to their offices daily. It is an alternative to the traditional canteen. It offers users a selection of kitchens and food types to choose from ordered via the app. Companies can choose from a range of kitchens , change them when desired and individual employees can also unsubscribe. All these actions are automated, which translates to: high speed and efficiency. Food Farm is so much more than just ordering your lunch. What we offer is the world's first co-created food platform.In essence, this means that we strive to deliver food in the most efficient way possible by engaging with each user in our value chain. When we started, we wanted to make ordering food cheaper but in our efforts to do so, we realized we had started building a new system for food services. Our vision is to connect every aspect of the value chain from the person producing the food to the person growing it to the final consumer. In doing so and with better communication between these different actors, we hope to reduce food waste not just within Norway, but also on a global level. Our business model is very lean and we don't need a lot of resources to enter other markets and we know that that is where we would like to be to contribute towards addressing the larger issue of food waste.

Brandog is developing an AI-powered counterfeit detection and enforcement platform to help brand owners solve the problem of online counterfeiting with autonomous scanning agents that find, verify, and take down fakes across 500+ marketplaces — in minutes, not months. Online counterfeiting is a $2 trillion problem. Every brand with a digital presence — from luxury fashion to consumer electronics — faces an endless stream of counterfeit listings across Amazon, AliExpress, eBay, Shopify stores, social media, and thousands of independent websites. Today, brand protection is manual, slow, and expensive. Companies either hire law firms charging $300/hour to file takedowns one by one, or they pay enterprise platforms $50K+/year that still require human analysts to review every detection. Small and mid-size brands simply can't afford protection, and even large brands can't keep up with the volume. The counterfeits multiply faster than humans can find them. Brandog deploys autonomous AI agents that work around the clock. The Scan Agent crawls billions of pages and uses reverse image search across 500+ marketplaces to find listings that match a brand's protected assets. The Vision Agent then uses AI image comparison to score each match with precise visual similarity percentages — not rough guesses. Listings that cross the threshold are automatically escalated. The Enforcement Agent generates and submits takedown requests to platforms. The entire pipeline runs without human intervention. Brand owners upload their product images, set their scan frequency, and the system handles everything — from detection to takedown verification. A dashboard shows real-time results, match scores, seller intelligence, and revenue-at-risk estimates so brands can prioritize what matters most. We watched a friend's small consumer brand get destroyed by counterfeit sellers on Amazon. They spent months manually searching for fakes, filing DMCA complaints, and watching the same sellers pop back up under new names. They couldn't afford the enterprise brand protection tools, and the cheap alternatives were just glorified Google Alerts. We realized that the technology to solve this — computer vision, large language models, automated web crawling — already existed, but nobody had assembled it into something affordable, autonomous, and accessible to brands of any size. That gap between what's technologically possible and what's actually available to brand owners is what drives us. Every day a counterfeit stays live, a brand loses revenue, reputation, and customer trust. We're building the tool we wish existed.

About Loofers Loofers ApS is a Danish gaming platform that creates excitement and joy through interactive competitions for exclusive prizes. Licensed by the Danish Gambling Authority (Spillemyndigheden, ref. J.nr. 24-466426), we offer a unique combination of entertainment and the opportunity to win attractive products – from gadgets and gift cards to fashion and innovative technology. What We Do At Loofers, users can reserve tickets for competitions to win exclusive products. To qualify their tickets, they must complete a simple game, where the top 95% advance to the prize draw. The concept is designed to be accessible to everyone – we even have a practice mode where users can train before participating. Our Values We're aware that our industry carries responsibility and scrutiny. While some larger operators prioritize growth at any cost, we've taken a different path. Loofers is built on a slow-pace gaming model – a format that research shows has no link to gambling addiction. We're fully licensed and compliant, but we go further: actively monitoring user behavior, implementing safeguards, and partnering with organizations like ROFUS and StopSpillet. We're the small player choosing to do things differently – prioritizing user welfare and sustainable entertainment over aggressive monetization. User experience: We continuously update our platform with new features and products to create the best possible experience Our Platform Loofers is available as an iOS app and has experienced growth since launch. We constantly work to improve the user experience through ongoing technological updates and new features. Contact CVR: 42160687 Address: Sværtegade 5, 2, 1, 1118 Copenhagen K Support: support@loofers.dk

Konvolo (Unisurveys), is an AI-powered platform that helps universities understand why students apply, choose programs, or drop out. Instead of traditional surveys, we use conversational AI to conduct dynamic interviews that adapt to each respondent’s answers. The platform turns qualitative student conversations into structured insights by automatically analyzing, grouping, and summarizing responses at scale. This allows universities to move beyond surface-level metrics and gain a deeper understanding of student motivations, expectations, and decision-making. Konvolo is used to improve student recruitment, program development, and retention by capturing the “why” behind student behavior — in a scalable, data-driven way.

In Tally, we are building an AI-powered financial reporting assistant that makes it effortless for businesses to access and understand their own financial data. We are solving a core problem in finance: companies often have the data, but it’s locked behind fragmented systems, complex reports, and manual processes that make it slow and difficult to turn numbers into clear decisions. Getting answers to basic questions—what’s driving performance, what changed, what needs attention—too often requires spreadsheets, specialists, and time most teams don’t have. Tally acts as an assisting number brain: it understands financial data, translates it into simple insights, and helps businesses work smarter and faster. We’re building the future of financial services around three principles—credibility (trust, transparency, and integrity), security (full control of data protection), and simplicity (reducing complexity so financial reporting is easy to attain and act on).

AutoRank.ai helps brands understand and improve how they appear in AI search. We track where you’re mentioned, how you’re described, and where you can win - turning that into clear actions. Based in Stockholm, we work hands-on with early enterprise customers and want to now expand the team to grow the brand globally.

Zerify is developing SafeCall to help individuals and businesses solve the global problem of phone fraud and lack of digital trust with verified calls using BankID. The problem is that phone scams deceive thousands of people every year, causing a breakdown in trust where people no longer know if the person calling is genuine. With the rise of AI, this has become even harder, as technology enables realistic voice clones that can mimic a parent, a boss, or remove language barriers for scammers. "No verification = no trust," meaning people are afraid to share sensitive information over the phone. We are building technology to make digital trust possible. Our solution is SafeCall, an app where you call with a verified identity by using BankID to authenticate the call. For businesses, we offer SafeCall Business, allowing companies to verify their calls so customers feel safe to answer, thereby strengthening the trust between company and customer. We are "Swishifying" (swedish app Swish) telephony to make verified communication the new normal, where unverified calls are ignored just like we avoid clicking on unknown links today. Our vision is to make the digital world safe, credible, and human. The motivation comes from a desire to protect people and companies against fraud, AI manipulation, and false information. We believe that IT should not be complicated; it should be easy to use correctly. By creating solutions like SafeCall, we aim to be a driving force towards a safer digital Europe where trust is a given, not a risk.

The Problem: What problem are you attempting to solve, and how big is it? Children suffering from school refusal systematically fall out of the education system because traditional teaching methods fail to meet their individual learning needs. Today, 110,000 children have experienced school refusal—equivalent to one in five students. This target group becomes isolated at home during their school years, which later leads to difficulties in securing and maintaining employment, costing society 2.2 billion annually. Research shows that the most critical factor for these students is restoring their self-confidence regarding learning; they need to experience learning as a positive activity and process the traumas that led to their school refusal (The Back2School Modular Cognitive Behavioral Intervention, 2024). Therefore, before attempting to reintegrate students into the physical school environment, it is crucial to rebuild their confidence and bring them up to the academic level of their peers to reduce feelings of stigmatization. The Solution: What is your idea? Describe your product or service. GradeAid is an AI agent that creates personalized learning experiences. Students simply scan their homework or verbalize what they wish to learn. Our AI then generates tailored content derived from pedagogically validated materials, specifically designed for children who lack academic confidence or have fallen behind. The system continuously learns from the student's interactions and automatically adapts the curriculum. This helps restore the self-confidence and joy of learning that many of these students lack, while ensuring the process is both personalized and fun. The platform features a 24/7 AI tutor providing instant feedback. Through gamification, students earn coins for their virtual pets. This approach was selected because research has long established that gamification effectively builds confidence and helps children re-engage with learning (Impact of gamification on school engagement: a systematic review, 2024). Instead of forcing the child to fit the system, our technology adapts to the child's way of learning. Our intention is to build confidence so that children find it easier to return to school, equipped with the mental energy to focus on social reintegration. The platform supports both English and Danish. We are currently testing the Danish version.

NemBedemand er en moderne og komplet SaaS-løsning udviklet til bedemænd og begravelsesforretninger. Vi digitaliserer en branche, der traditionelt har været præget af tunge processer, og giver selvstændige bedemænd de værktøjer, de behøver for at tilbyde familier en enkel, professionel og omsorgsfuld oplevelse. Vores mission: At kombinere teknologi, brugercentreret design og menneskelig forståelse for at skabe den bedste oplevelse før, under og efter en begravelse – for både virksomhederne og de pårørende. Hvad vi bygger 🚀 Udviklet i tæt samarbejde med fagfolk dækker NemBedemand hele værdikæden i en moderne bedemandsforretning: Øge synligheden og den lokale online tilstedeværelse Optimere planlægning og håndtering af begravelser Forenkle administration og automatisere fakturering Koordinere samarbejdspartnere og leverandører Gøre det nemt for pårørende at modtage information og få adgang til et digitalt mindested Da ingen begravelsesforretninger arbejder helt på samme måde, er NemBedemand designet til at være fleksibel, modulær og let at tilpasse til lokale workflows og behov. En ny fase med Simplifia Group 🌍 NemBedemand er for nylig blevet opkøbt af Simplifia Group, Frankrigs førende aktør inden for teknologiske og servicemæssige løsninger til bedemænd og familier. Opkøbet markerer starten på en ny vækstfase, hvor NemBedemands lokale ekspertise nu kombineres med Simplifias teknologiske og operationelle styrke. Sammen arbejder vi med større ambitioner og en tydelig international retning.

Amass is an AI application platform for scientific intelligence. Scientific knowledge is scattered, siloed, slow and expensive to search. Amass integrates across this fragmented landscape; Patents, papers, regulatory filings, proprietary documents and data and applies AI to create a structured, cross-linked, and queryable knowledge graph. We build our own domain-specific embedding models to capture subtle scientific signals. We go beyond simple retrieval and enable users to triangulate across multiple sources and trace the evidence behind any output. Who it’s for: biotech and pharma R&D, food-bio and synbio, research institutetes, hospitals, and life-science investors/BD. Why it wins: higher recall across sources, transparent reasoning, and end-to-end automated workflows that turn messy data into decisions and team actions -> quickly and safely. ‍

Carbon Footprint Tool for the Construction Industry Making accurate emission understanding accessible to all, empowering even non-experts to confidently own carbon reduction decisions from early-stage to project completion. On a mission to accelerate sustainable construction the story Founded in 2021, Reduzer was started with a mission to accelerate sustainable construction and help the industry make better decisions - earlier in the project. We truly believe that good, sustainable choices can be made across all phases of a project, but the earlier the better. Based on research from Norwegian University of Science and Technology (NTNU) and Technical University of Denmark (DTU), Reduzer is now an emerging software for carbon calculations across the construction industry and is trusted by more than 70 customers across the Nordics. The software is used widely in many construction projects, spanning from developer and architects to consultants and contractors. In 2025, Reduzer secured a financing round led by Momentum Partners, Futurum Ventures and Construct Venture - with the aim to continue developing the platform and enable more sustainable construction. We are a team of 15 dedicated people with a passion for sustainability and for making it accessible to everyone through smart software solutions. Our headquarters are located in Oslo.

At Billify, we are building a professional invoice and receipt generator designed specifically for freelancers, entrepreneurs, and small businesses who need a fast, simple, and professional way to handle their billing. Every day, millions of independent professionals struggle with invoicing. They either waste hours formatting Word or Excel templates, or they overpay for complex accounting software that was never designed for them. The result? Lost time, delayed payments, and a lack of professional credibility with clients. In Europe and the U.S. alone, more than 50 million freelancers face this problem on a regular basis — a massive market that continues to grow as the freelance economy expands. Billify exists to solve this problem. Our product allows users to create invoices in under 60 seconds, with sleek, customizable templates that look professional and inspire confidence. Receipts, payment tracking, and client management are integrated into a single, intuitive workflow. Unlike traditional accounting tools, Billify doesn’t overwhelm users with unnecessary features — instead, we focus on speed, simplicity, and design. Our “secret sauce” is the ability to combine professional output with an effortless user experience that anyone can master instantly. The motivation behind Billify comes from our own frustration as entrepreneurs. We’ve seen first-hand how administrative tasks eat up valuable time that should be spent growing a business. We know the stress of chasing payments and the embarrassment of sending poorly formatted invoices. That’s why we’re committed to building the easiest and most accessible invoicing solution on the market. We believe that by eliminating unnecessary complexity, we can help entrepreneurs save time, get paid faster, and focus on what they do best. Now, we’re looking for a Chief Technology Officer (CTO) to join us on this journey. As CTO, you won’t just be writing code — you’ll be shaping the future of the product and the company. You’ll help us scale Billify into a trusted global brand for freelancers and small businesses. You’ll have ownership over the technology roadmap, lead development, and ensure we continue to deliver a product that is reliable, secure, and a joy to use. This is an opportunity to join at an early stage and make a lasting impact. If you’re passionate about building simple tools that solve real problems, if you thrive on innovation and want to help millions of entrepreneurs succeed, then we’d love to talk with you.

Solid IO is developing a test that shows in advance whether immuno-oncology (IO) drugs will work for each cancer patient, helping doctors avoid trial-and-error and giving more patients access to these promising medicines. IO drugs are transforming cancer care, but they don’t work for everyone. Today, most patients tat receive these treatments don't benefit. Valuable time and resources are lost, and side effects and emotional stress can be heavy. This problem touches millions of people worldwide, frustrates doctors, and slows down the development of new IO drugs. Our solution is a test that mimics a patient’s cancer and immune system outside the body. With it, doctors and researchers can see how that patient reacts to IO medicines before starting treatment. This means patients get a more effective plan right away, and pharma and biotech companies can design smarter, faster trials for new IO drugs and combinations. We started Solid IO because we believe cancer patients deserve more than guesswork. In our work we saw how life-changing IO medicines can be, but also how devastating it is when they fail. That inspired us to create a way to bring more certainty, speed, and hope into cancer care.

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