Greenphones provides an end to end solution for to extend the lifetime of mobile phones and tablets. Through the provision of a simple user friendly interface allowing private individuals to trade-in their used phones where the value can either be used for the purchase of an upgraded phone or paid out in cash. We saw a clear need in the market to help the consumer and at the same time reduce the number of new mobiles being introduced into the market. As such for each and every new mobile 'not sold' sold in the market, we reduce the CO2 footprint by approximately 55kg. We estimate that we can extend the lifetime of any mobile between 250% and 300% Inspiration for your startup description There are other firms selling used mobile/tablets, but very few that offer the level of service trade-in value. The founders who previously worked with used IT equipment saw that the used mobile market was also in need of a solution. Greenphones has a number of strategies to expand beyond the core business to enhance the circular economy and is constantly in search of ways to support climate initiatives.