At Traction we help ambitious eCommerce businesses grow by optimizing the way they go to market. We do this as investment partners by providing capital and resources in creating world class marketing programmes that make our portfolio companies get the right customers, grow faster and ultimately win markets.

We put human eyes in the production lines.Gimic creates cognitive cameras for modern production lines. Our cameras uses the latest advances in machine learning technology to help you reduce defect rates and optimize your production flows.By installing our cameras in different stages of your production line we can help you discover where your production issues appear, and give you an overall quality metric that can be used to make sure you are getting better over time.

Beddit is a Finnish high-tech company specializing in sleep and recovery monitoring. Beddit is today part of Apple.

Our first product is called Pindora. It transforms every lock into a smart lock in 30 seconds without tools. (two patents pending) Our second product enables the intercom phones in apartment buildings to be remotely mobile operated. (patent pending)So, we are specialized in retrofitted IoT-devices and our current product line is pretty much focused on solving the problems related to the last mile.

Did you know, almost 90% of Finns find comparing prices easy when buying electronics or holidays. That makes sense while thinking all those platforms like Amazon, Booking.com. They have made it easy.For financial products same percentage varies from 15% to 45%. That’s why we founded Sortter with ambitious to make financial products comparison simple and transparent across the Europe. During the couple past months we’ve built our technical foundation and now opening business during the winter.

Dream Catcher is a new media company with various projects and activities in the filed of print, digital an audiovisual media. We publish Helsinki Times which is the first and leading English language newspaper in Finland and the number one source of news and information for expats. Dream Catcher also publishes books and produces movies. Our new and revolutionary products are coming out soon.

Docover Oy produces mobile accessories.Our unique technology (pat. pending #20165716) in the market enables us to place a holographic image on a tempered glass screen protector.  With this technology, products can be made with personal favourite characters like Angry Birds or sport clubs such as FC Barcelona or NHL teams (as an official licensee). Also suited for building tailored products for corporates to strengthen their brands. People are looking their phone screens well over 200 per day!

Market2Member operates account linked reward programs loaded with hundreds of shops offering cash backs and bonuses to customers connected to our programs. Today we run account linked programs for card issuers, banks and financial partners throughout Scandinavia. Our merchant partners ranges from the largest airlines and hotel sites to fashion boutiques and luxury decor.

FlexLogical is a company which design and develop medical devices used during minimal invasive surgeries. It has been found that the major cause of human errors in minimal invasive surgeries, eg. laparoscopy surgery, is unstable movement of the minimal invasive devices. FlexLogical's patented devices  enables variation in the operational position of the devices used, and will therefore reduce the error rate and minimize the mortality risk on public and privat hospitals.  FlexLogical is a start-up who wants to cultivate talented people to help change the way surgeries are done today. If you have great knowledge about product design, web design, graphical design, marketing, sales, engineering or something else, we would like you to become a part of our team. We believe young talent will shape the future, and if that sound like something for you, then way not be part of the change of the world’s largest market - the medical device market.

Home security is broken. Together we can fix it. We at Alvira are reinventing what home security is, how it works and who can afford it. Our sensors prevents both fires and break-ins, powered by a hyper-local neighbourhood watch. Together we can fix a flawed industry and allow everyone the safety that they deserve. --- Today, home security is not something everyone can afford. A contract with the biggest home security company in Sweden, Verisure, starts at a whopping 369 kronor/month, which is more than your Spotify, Netflix and HBO subscriptions, combined. That contract only covers a small apartment, and I haven't even mentioned the upfront cost of over 4 000 kronor just to get started. Unfortunately this is pretty much the same deal as you’ll get from the other large providers too. We believe this is wrong; home security should not only be for the privileged, everyone should have the possibility to protect what they hold most dear; their home and family. This is why we started Alvira; to provide better protection against fires and break-ins to a fraction of the cost. To do this, we use cheap, but very reliable, sensors placed all around your home that detect both smoke and motion. If either is detected, residents instantly get notified through our app and can from there contact their closest neighbours. The neighbours who are home can then quickly, from a safe distance, investigate and alert the authorities. Every year around 100 lives are lost in residential fires in Sweden alone, affecting thousands of families. As if those numbers aren't alarming enough, more than one in every 100 households will be victims of a break-in every year. That's 1 % of all Swedish homes, every year. With our custom designed sensor, intuitive app and connected neighbourhood watch we will introduce a new, better solution that everyone can afford. We hope that within five years Alvira is a natural part of every Swedish home, just like a home insurance is today. Follow our journey here: http://www.getalvira.com or @AlviraHQ

Grundium develops the world´s first smart and portable scanning microscope for medical and research specialists.  The Grundium Ocus is a monumental leap in digital pathology. It is a precision tool small and affordable enough to be on every medical professional’s desk. It is truly portable and it can be brought anywhere. Wireless connectivity means telepathology is now possible practically anywhere on the planet. Our mission is to make the modern diagnostics expertise available for everyone.

Blockchain is the steam engine of the third industrial revolution. We are its engineers.We help clients to understand the democratizing effect of blockchain.We organize lectures, workshops, Proof of Concept,ICO launch. We build scalable decentralised applications and blockchain solutions for the future. Our meetup group counts 1700 members, and we organize Oslo Blockchain Day.Obos, Statkraft, DNB, White Rabbit, Diwala and many others have launched projects with us since start in 2017Come say hi! We believe in the democratizing effect of blockchain, and want to help public and private sector to make the best of out this technology.

Invesdor is a leading European fundraising and investment platform, a digital investment bank. Regulated by the Finnish Financial Supervisory Authority. We connect businesses from the European Economic Area with investors worldwide. Whether you are a startup raising growth funding or a public company issuing shares or bonds, we have the technology and the know-how to help you.

InnoFounder is a nationwide design-driven incubator owned and financed by Innovation Fund Denmark. InnoFounder offers 12 months of funding of 215.000 DKK per founder, a dedicated mentor, workshops on everything a startup needs to grow, a free seat at a co-working space and a vast network of investors and domain experts.

Reset Solutions is a management consulting agency that helps organisations change by providing better customer behaviour understanding. We study human and group behaviour by focusing on small data, social sciences, design thinking and qualitative research. As a result we turn innovative insights into creative plan. We believe in systems thinking, creative planning and strategic thinking. We offer small chunks of data, but big chunks of effect. I am Jarkko Tirronen, Founder of Reset Solutions – a management consulting firm that is committed to create innovative ideas that changes your business and makes it more customer oriented. I believe in craftsmanship, creativity, curiosity and systemic thinking. I love to solve diverse and complex organizational problems. I have a PhD degree in social sciences, so I am relying on qualitative research methods, small data and analytical skills. I always look to the future and my passion is to develop organizations more adaptive and customer oriented. Reset Solutions – just flow with it.