Are you an experienced product marketer with a passion for driving commercial success through data-driven strategies and cross-functional collaboration? Do you want to help shape how Pleo evolves its pitches, pricing, and product adoption strategies to accelerate growth? Then look no further—we have just the role for you!
At Pleo, Product Marketing connects product innovation with commercial success. In this role, you’ll drive impactful strategies that empower teams across Sales, Customer Success, and Marketing, ensuring cohesive messaging and tools that support product acquisition, adoption, retention, and monetisation. This is a prime opportunity to shape Pleo’s approach to commercial execution as we scale and maintain alignment across all customer-facing channels.
This role focuses on crafting strategic solutions based on data and customer insights, enabling teams to accelerate Pleo’s growth while maintaining alignment between Marketing, Sales, and Product teams. From building pitches to refining ICP’s and pricing strategies, this position keeps our products relevant, impactful, and scalable in competitive markets.
You’ll thrive in this role if you…
- Have a strong product marketing background, with experience of working closely with Sales, CX, or other commercial teams
- Are highly data-driven, capable of developing strategies informed by pipeline metrics, conversion data, and customer insights
- Bring expertise in sales enablement and cross-channel campaigns
- Know how to create impactful pitches and messaging that resonate across a variety of channels
- Have a proven ability to optimise pricing and product adoption strategies while ensuring messaging aligns with market conditions and customer needs
- Love crafting solutions that scale across product launches, pitches, and marketing content while ensuring all channels are aligned
- Have a deep curiosity about market dynamics, customer behaviour, and ways to continuously improve your approach
- Are collaborative, proactive, and thrive in cross-functional settings
Things you’ll be doing
- Actively bridge Product, Sales, Customer Success, and Marketing teams to create cohesive commercial strategies and go-to-market (GTM) plans
- Optimise pitches for products and value bundles across features like sub-wallets, vendor cards, and renewals, ensuring alignment with the market and customer needs
- Analyse customer insights and adoption metrics to refine sales angles, drive pricing optimisation, and fine-tune messaging strategies
- Keep intact a consistent customer experience across all channels
- Work closely with our team of Product Marketing Managers to pull data, insights, and messaging into unified pitches and strategies
- Review data to measure conversion rates, uncover areas for growth, and adapt strategies to pull in the right leads
- Think creatively about campaigns and initiatives which can drive customer value
- Collaborate with sales and product stakeholders to ensure pricing reflects customer needs and optimises monetisation
- Consistently gather customer feedback and competitor data to inform decision-making
Show me the benefits!
- Your own Pleo card (no more out-of-pocket spending!)
- Lunch is on us - with catering in our Lisbon, Copenhagen and London offices or a monthly lunch allowance paid directly together with your salary in other markets 🍜
- Private health insurance to ensure you’re fit in body and mind to do your best work
- We offer 25 days of holiday + your public holidays
- For our Product Marketing Team, we offer a hybrid model (two days in the office per week)
- Option to purchase 5 additional days of holiday through a salary sacrifice
- Wellbeing days - fully paid days off designed for a slower pace, allowing you to take time to recharge and prioritise self-care
- We’re trialling MyndUp to give our employees access to free mental health and wellbeing support with great success so far ❤️🩹
- Access to LinkedIn Learning - acquire new skills, stay abreast of industry trends and fuel your personal and professional development continuously
- Paid parental leave - we want to make sure that we're supportive of families and help you feel that you don't have to compromise your family due to work 👶
- All of us have a stake in Pleo’s success - ask us about our equity grant scheme
Why join us?
Working at Pleo means you're working on something very exciting: the future of work. Our mission is to help every company go beyond the books. Pleo itself means ‘more than you’d expect’, and it’s been the secret to our success over the last 8 years. So it’s only fitting that we’d pass this philosophy onto our customers to help them make the most of their finances.
We think company spending should be delegated to all employees and teams, that it should be as automated as possible, and that it should drive a culture of responsible spending. Finance teams shouldn’t be siloed from the rest of the organisation – they should work in unity with marketing, sales, IT and everyone else.
Speaking of working in unity, our values tell the story of how we work at Pleo. We have four core values, the first of which is ‘champion the customer’, which means we address real pain points that businesses face. Next up is ‘succeed as a team’, which highlights how our strength lies in our diversity and trust in each other. We also ‘make it happen’ by taking bold decisions and following through to deliver results. Last but not least, we ‘build to scale’, creating lasting solutions that address today’s challenges and anticipate tomorrow’s needs.
So, in a nutshell, that's Pleo. Today we are a 850+ team, from over 100 nations, sitting in our Copenhagen HQ, London, Stockholm, Berlin, Madrid, Montreal and Lisbon offices —and quite a few full-time remotes in 35 other countries! Being HQ'd out of Copenhagen means we're inspired by things like a good work-life balance. If you don't work in the office with us, we'll help you set up the best remote setup possible and make sure you still have time to connect with your team.
About your application
- Please submit your application in English; it’s our company language so you’ll be speaking lots of it if you join 💕
- We treat all candidates equally: If you are interested please apply through our application system - any correspondence should come from there! Our lovely support isn't able to pass on any calls/ emails our way - and this makes sure that the candidate experience is smooth and fair to everyone 😊
- We’re on a mission to make everyone feel valued at work. That’s only achievable if our team reflects the diversity of the world around us - and that starts with you, hitting apply, even if you are worried you might not tick all the boxes! We embrace and encourage people from all backgrounds to apply - regardless of race/ethnicity, colour, religion, nationality, gender, sex, sexual orientation, age, marital status, disability, neurodiversity, socio-economic status, culture or beliefs.
- When you submit an application we process your personal data as a data processor. Find out more about how your data is used in the FAQs section at the bottom of our jobs page.
Perks and benefits
This job comes with several perks and benefits
Free lunch
Flexible working hours
Free coffee / tea
Near public transit
Social gatherings
Free office snacks
Working at
Pleo Technologies
