Are you excited to own high-impact marketing campaigns and help shape the engine behind a fast-growing B2B SaaS brand? Do you thrive in a fast-paced, cross-functional environment where creativity, execution, and collaboration come together? If so, keep reading!

The opportunity and what we offer

Formalize is on a scaling journey with significant traction across Europe. We are seeking a creative and structured Digital Marketing Campaign Manager to join our dynamic Marketing Campaign & Activation team with a focus on brand and marketing campaigns, content activation, social media and newsletters. Be part of an international SaaS company:

• High level of trust and autonomy
• Social, diverse, and international team
• Develop professional skills in a fast-growing environment

Responsibilities

We are on a venture journey, and you will have a huge impact on the organisation from the start. Your role will be focused on planning, activation of assets, and driving the execution of campaigns. Your responsibilities will be:

• Design and execute effective email marketing campaigns for lead nurturing, customer retention, and conversion
• Accountability for spotting campaign needs and ideation based on the produced content
• Distribution and activation of content across channels, including coordination of involved stakeholders across translation, growth, and design teams
• Develop and implement digital marketing strategies tailored to the company’s objectives, focusing on increasing brand awareness, lead generation, and customer engagement
• Lead cross-functional collaboration to execute integrated marketing campaigns, working closely with teams across marketing, creative, product, and sales departments
• Drive end-to-end processes of the campaign activation across our core markets
• Create high-quality assets that resonate with the target audience and distribute them across relevant channels

Qualifications and about you

• 2–5 years of experience in brand and marketing campaigns, email marketing, or similar roles, ideally within a B2B SaaS environment
• Strong skills in media planning, digital marketing, content strategy, and copywriting with an understanding of consumer psychology
• Creative, innovative mindset with a hands-on, can-do attitude
• Highly organised, detail-oriented, and capable of managing multiple projects independently
• Excellent communication skills and the ability to collaborate across teams
• Ability to leverage AI tools in daily marketing workflows
• Professional fluency in English

About Formalize

Formalize is a tech company founded in 2021 with offices in Aarhus, Copenhagen, Milan and Madrid. Currently we are a team of +125 people from 14 nationalities operating in multiple European markets and are one of the fastest growing SaaS scale-ups.

Our journey started within the whistleblowing compliance sector, highlighted by the award-winning Whistleblower Software by Formalize, laying the foundation of our success story.

This initial chapter has been within whistleblowing compliance and meeting those regulations. Along the way we established strong partnerships and a base of satisfied customers. Our commitment was recognized through the best customer support, which earned us reputation as a customer-centric pioneer. But now, we extended our expertise to a larger compliance universe including data compliance, risk and privacy.

Formalize helps companies to effortlessly navigate and stay ahead in the ever-changing landscape of compliance. Our platform adapts to regulatory changes, continuously adapting to meet, and foresee, the evolving needs of our users - ensuring businesses remain compliant and confident in their operations.

Traits that describe our culture and employees:

• We are all very goal orienteered and hardworking
• We are responsible, and we like accountability
• We are connecting, and we like to build meaningful relationships
• We are optimistic and like to laugh and have a positive atmosphere
• We like to dream big and to have clear visions for the future

Test in the recruitment process

In the recruitment process, we use talent profiles. You will therefore receive a link to the test after sending your application.

Experience shows that it provides the best experience for both candidates and us as a company. It's not about answering right or wrong, but whether one's talents match the context you will work in. We want to hire a colleague who really thrives and flourishes with us, and therefore we are looking for the employee who will be a good fit with Whistleblower Software in relation to

• Fit between the person and work tasks
• Fit between the person and the colleagues in the team
• Fit between the person and the role

We know that when this is staged optimally, you thrive and succeed much better in your job.

Recruitment Process

• Send application and upload relevant information
• Completion of Talent test
• 15 minutes online interview with our Talent Acquisition team
• 30 minutes online interview with our Marketing Campaign & Activation Lead
• IQ test and case preparation for last interview (homework)
• 60 minutes in-person final interview with our Marketing Campaign & Activation Lead and our CMO

Apply by attaching your resume and other relevant information and you will hear from us soon!

We will hold interviews and hire on an ongoing basis. For more information or questions please contact the responsible recruiter in the Talent team.