-- Empower Your E-Commerce UX and Decisions with 71,000+ Hours of UX Research -- At Baymard Institute (baymard.com) we've so far conducted 71,000 hours of large-scale UX research - all distilled into 550+ design guidelines and 119,000+ UX performance scores — insights already used by most of the world’s leading e-commerce sites. Use Baymard’s comprehensive e-commerce UX research to create “State of the Art” e-commerce experiences, discover which design patterns consistently cause usability issues for users, and see how your UX performance stacks up against leading sites. Baymard’s research is used by more than 3,000 brands, agencies, researchers, and UX designers, across 80+ countries, and includes 71% of all Fortune 500 e-commerce companies. Learn more at https://baymard.com/research

In Denmark, we trust each other. Even people we don't know. That's how our everyday life is built. Our country's economy. Our welfare society. And it's one of the finest things our small country has to offer. But that trust is also what can affect us online. Digital development is constantly changing pace and form, making it even harder to know who we can trust and when we're being scammed. Because online, we are constantly at risk of being led astray - either by ourselves overlooking the best price, or by fake webshops stealing our money or, in the worst case, our identity. That's not fair. But we understand that it can be hard to figure out. And that it can be confusing to find your way around the internet's vast shopping center. In fact, it can even be difficult to figure out how to make the best purchase online. Even if you're a discount hunter. We don't think that's the right way to spend your time and energy. What are we fighting for? That's why here at Molly we strive to make online shopping better. We do this by giving you the overview that makes it easier for you to make the right choice. We're an almost invisible shopping assistant that lives in your browser. While you shop, we scan the web and ask all the important questions: Can you get a discount? Is the item cheaper on another site? What do the reviews say? And we give you the answers in a tiny label on the right-hand side of your browser. All for free. Easy, right? Transparency Our goal is to help you by creating more transparency in online shopping. We believe this should be a standard because it puts the consumer in a better position. But it isn't. Yet. For us, transparency means removing the noise before, during and after your purchase, so you have more than just your gut feeling to go by. We can do this because we keep an eye on the internet, because as part of our invisible community you help others when you use Molly, and because we're constantly working to get even better at helping you when you shop. With Molly by your side, you'll automatically get tips that can save you time and money. We'll never tell you what to do - that's entirely up to you. But we promise you'll be surprised by what your invisible ally can do for you. How was Molly born? The Molly app was founded in the fall of 2021 by three passionate entrepreneurs: Mads, Peter and Simon. We share a common interest in helping consumers save money and improve their online shopping experience. With our different backgrounds and expertise, we have together created an app that has made it easy for users to find the best prices, discount codes and product reviews across different online shopping platforms. Danish entrepreneurship 🇩🇰 Based in Denmark, the Molly app helps more than 325000 Danish consumers save money and have better online shopping experiences. As a proud representative of Danish entrepreneurship, we continue to improve and develop the Molly platform and our dedication and expertise has made Molly a very popular app among consumers where more than 8000 users have rated the app with an average rating of 4.9/5.0.

NOON Ventures is a Copenhagen-based early-stage investor established in 2020. We invest in proven transformative technologies with the potential to significantly impact environmental or climate challenges. Our aim is to become the preferred partner for green entrepreneurs, and we do so by limiting our investments to few companies and working day-to-day with each of them – a fundamentally different approach than traditional early-stage investors. We believe that it takes much more than capital for companies to succeed - commercial experience, execution power, access to the right talent, network, and partners to name a few. We typically engage ourselves in all aspects of the business and do real work together with the founders applying the experience of our team, investors, and specialist advisors across mission-critical disciplines from strategy to customer introductions, and financing activities. NOON Ventures aspires to be true co-developers of businesses alongside the entrepreneurs, and we dedicate the time required to build lasting businesses.

We are Arctic Farming and our mission is to disrupt food production by making indoor farming mainstream. We believe that conventional farming is no longer sustainable. Shipping food around the world not only degrades product quality and nutritional values, but it also produces a significant amount of emissions. Why do this when technology allows us to farm fresh food 100% locally? Our scalable, fully automated and IoT-based vertical farming modules can be used as individual systems in individual restaurants or retails stores, or as highly scalable industrial farms providing fresh produce directly to wholesale, restaurant or retail customers. Each module is a fully automated and controlled ecosystem with smart technologies that optimise the amount of light, water and nutrients as well as a number of other variables. This enables the plants to grow faster, more efficiently and with the highest possible quality. All of our farms are operated through a cloud-based farming software that gives us full control over the farms. Once you plug in the plants, automation takes over and the module will let you know when the produce is ready for harvest. Using vertical farming technology, we are able to decouple farming from the environment. This enables us to produce the highest quality herbs and leafy greens anywhere at any time. And even better, while saving the environment one plant at a time.

Loby is a platform to help cultural institution engage their visitors. With Loby, museums and alike get their own app, tailored to their visual identity, with the possibility to engage their visitors with text, pictures, video, and audio about their exhibitions. Founded in 2018, Loby is now at 16 danish cultural institutions and we are looking into international expansion.

At Friday Home we develop and globally markets iconic smart home devices all wrapped up in an attractive design by the Danish Bjarke Ingels Group, BIG. At Friday we are putting an effort in developing inhouse – we own the full stack from firmware to apps and servers.

Why? We believe that in- game personalization should be accessible and safe. Digital outfits create a more fun and social experience. How? We do this by enabling gamers to securely trade and own the flavour of outfits, that reflect their personality. What? We make payment services for gamers, that make it possible to securely buy and sell outfits in a secondary market. Want to join?

The Happiness Research Institute is a an independent think tank exploring why some societies are happier than others. The mission is to inform decision-makers of the causes and effects of human happiness, make subjective well-being part of the public policy debate, and improve overall quality of life for citizens across the world.

FlyPort is developing a VR-based training platform for professional pilots to help airlines and flight schools get a more adaptable, sustainable and cost efficient way to educate their pilots. All with the use of our portable and immersive FlyPort VR-headset. FlyPort is bridging the gap between theory and practise in professional flight training through VR. Today’s way of training pilots is neither flexible nor conducive to effective learning, which causes pilots not to be as prepared for practical work as they should, and could be. Neither is the way we train pilots today cost efficient or adapted to a more sustainable and environmental friendly aviation industry. With the use of our portable FlyPort VR-headset, our product delivers an immersive training experience more conductive to efficient learning, accessible to the pilot anywhere, anytime and as many times as he or she wants. Not only does this improve safety, but by reducing the number of failed simulator sessions and retakes, airlines and flight schools can vastly cut their training costs while maintaining a high safety standard.

At Flowplan, we're redefining how businesses monitor and manage water and beverage consumption – one tap at a time. Our plug-and-play IoT solution gives hospitality venues, offices, and industrial kitchens real-time insights into water flow, temperature, and usage patterns. This enables our customers to reduce waste, prevent downtime, and optimize operations – all while supporting more sustainable practices. We already work with a lot of customers all over Europe, helping them never run dry, maintain the right temperatures for quality, and spot leaks before they become a problem. We are a start-up, but our solution is already installed at more than 7000 locations and we are scaling fast! Whether it’s a brewery wanting better control over its beer taps or a hotel group aiming to cut water waste, Flowplan delivers smart data in a simple way – and we’re just getting started.

Chromologics is a Danish biotech spin-out from the Technical University of Denmark. We have developed a fungal biotech platform for the production of novel, natural colorants. Our proprietary fermentation process allows us to be first movers to introduce lab-grown food colorants to the market. Our production is sustainable, scalable and cost-competitive. Unlike other existing natural colors, our colorants are not extracted from high value raw materials like fruit and vegetables, but produced by our wild type cell factory. Our fungal strains are non-GMO and our pigments are compatible with most dietary needs, including kosher, halal, and vegan diets. We are in the R&D phase.

We’re creating fighting for a world where everyone can easily access the money they’re entitled to. Everyone pays tax, but not everyone understands tax. The tax system is complicated, old-fashioned and difficult to work with - and this means a lot of people are missing out on the money they are owed. We don’t think it’s fair that people can’t access their own money because it’s stuck in a system that they don’t understand. TaxHelper changes this. We want every person to know what money they are owed in tax and have the ability to claim it back quickly and easily - whether you’re a student, a stay-at-home parent, a pensioner doing part-time work or anyone in between. Through combining software with a no win no fee approach, we have created an accessible way for people to find out what money they’re owed in tax and receive it. No matter your background, you should be able to easily receive money that is rightfully yours. With better understanding of your financial rights, you can maximise the potential of your finances and make better decisions for your future.

NGP Capital is a global venture capital firm with over $1.2 billion under management investing in the U.S., Europe, India and China. We back entrepreneurs building growth-stage technology companies within the Enterprise, Mobility and Mobile. NGP Capital was founded in 2005 with the ambition to offer entrepreneurs something new; A support system of funding, feet on the ground in the world's largest markets, deep thematic expertise and access to vast networks as well as a technology corporate. We believe growth-stage companies deserve long-term, loyal investors that have both the ambition and the discipline to create significant financial and strategic value.

Momkind is a growing community and a Ecom business founded in 2019 offering products for pregnancy, postpartum and beyond. Through co-creation with the momkind community we test and develop products for all stages of motherhood. Working at momkind should be fun, engaging and interesting. We work collaboratively, and we dare to take risks and to learn from our mistakes. We're on a growth journey and becoming part of the company in this stage means loads of responsibility and an exciting opportunity to develop and learn.

Healper a game-changing booking platform that matches people with mental health issues such as depression, anxiety, and addiction with the psychologist who fits their needs. Problem: The cumbersome booking of the wrong psychologist In Denmark, mental disorders account for 25% of the disease burden and cost society 55 billion DKK annually with more than 2,000 people receiving therapy from a psychologist every day. Further, too many individuals do not receive timely help as they cannot cope with the draining 5-hour process it takes to find and book a psychologist. At the same time, U.S. experience shows that only 20-40% of people find a psychologist they trust and have 'chemistry' with. This is tragic, as just one bad experience can cause a client to completely drop out of or postpone his/her therapy. The ineffective booking process and the risk of a poor patient-therapist match mean that many people continue to struggle with mental illness who could otherwise be treated. This has major consequences for individuals whose mental illness markedly impairs their quality of life, but also largely affect their family and friends. Furthermore, this is a major problem for society, which is negatively impacted by lost labor and growth and must shoulder the high costs associated with mental illness. Solution: A simple approach to booking the right psychologist Healper is a friendly guide and a booking platform that matches clients with psychologists. We have designed a comfortable, simple, and transparent user journey, that takes the client by the hand and helps him/her through therapy to mental health. Clients fill out a short questionnaire and are then matched with the best results from our database of more than 1,700 psychologists. Here, we find the psychologist who can statistically give the best treatment. Clients are presented with a prioritized list of three psychologists along with the reasons for the match. From this list, clients can choose which psychologist they like best, book a session, and pay. The platform continuously facilitates feedback from clients and their psychologists to improve the processing and precision of the matches.