-- Empower Your E-Commerce UX and Decisions with 71,000+ Hours of UX Research -- At Baymard Institute (baymard.com) we've so far conducted 71,000 hours of large-scale UX research - all distilled into 550+ design guidelines and 119,000+ UX performance scores — insights already used by most of the world’s leading e-commerce sites. Use Baymard’s comprehensive e-commerce UX research to create “State of the Art” e-commerce experiences, discover which design patterns consistently cause usability issues for users, and see how your UX performance stacks up against leading sites. Baymard’s research is used by more than 3,000 brands, agencies, researchers, and UX designers, across 80+ countries, and includes 71% of all Fortune 500 e-commerce companies. Learn more at https://baymard.com/research

In Denmark, we trust each other. Even people we don't know. That's how our everyday life is built. Our country's economy. Our welfare society. And it's one of the finest things our small country has to offer. But that trust is also what can affect us online. Digital development is constantly changing pace and form, making it even harder to know who we can trust and when we're being scammed. Because online, we are constantly at risk of being led astray - either by ourselves overlooking the best price, or by fake webshops stealing our money or, in the worst case, our identity. That's not fair. But we understand that it can be hard to figure out. And that it can be confusing to find your way around the internet's vast shopping center. In fact, it can even be difficult to figure out how to make the best purchase online. Even if you're a discount hunter. We don't think that's the right way to spend your time and energy. What are we fighting for? That's why here at Molly we strive to make online shopping better. We do this by giving you the overview that makes it easier for you to make the right choice. We're an almost invisible shopping assistant that lives in your browser. While you shop, we scan the web and ask all the important questions: Can you get a discount? Is the item cheaper on another site? What do the reviews say? And we give you the answers in a tiny label on the right-hand side of your browser. All for free. Easy, right? Transparency Our goal is to help you by creating more transparency in online shopping. We believe this should be a standard because it puts the consumer in a better position. But it isn't. Yet. For us, transparency means removing the noise before, during and after your purchase, so you have more than just your gut feeling to go by. We can do this because we keep an eye on the internet, because as part of our invisible community you help others when you use Molly, and because we're constantly working to get even better at helping you when you shop. With Molly by your side, you'll automatically get tips that can save you time and money. We'll never tell you what to do - that's entirely up to you. But we promise you'll be surprised by what your invisible ally can do for you. How was Molly born? The Molly app was founded in the fall of 2021 by three passionate entrepreneurs: Mads, Peter and Simon. We share a common interest in helping consumers save money and improve their online shopping experience. With our different backgrounds and expertise, we have together created an app that has made it easy for users to find the best prices, discount codes and product reviews across different online shopping platforms. Danish entrepreneurship 🇩🇰 Based in Denmark, the Molly app helps more than 325000 Danish consumers save money and have better online shopping experiences. As a proud representative of Danish entrepreneurship, we continue to improve and develop the Molly platform and our dedication and expertise has made Molly a very popular app among consumers where more than 8000 users have rated the app with an average rating of 4.9/5.0.

Got miles you can't seem to spend? Our experts will work your points so hard, you'll wonder what you were doing before. Chat in real time, with real human travel hackers, and book travel using up to 8x fewer points and miles! Chatting is always free, and we only charge you if you move forward with a booking. Open the app and send us a message using our chat platform. We'll respond fast and let you know what you need to get the most from your points — and make your dream booking. - Fast, simple login. Enter your name and personal details just once, not for each booking request. - Real support via chat with human experts, not bots. - Automatic alerts that let you know when new inventory becomes available. - Smooth credit card payments. - All reservation details stored in one place on the app. - Transparent booking fees, all listed on www.chatflights.com.

Loby is a platform to help cultural institution engage their visitors. With Loby, museums and alike get their own app, tailored to their visual identity, with the possibility to engage their visitors with text, pictures, video, and audio about their exhibitions. Founded in 2018, Loby is now at 16 danish cultural institutions and we are looking into international expansion.

Industry leading Unified Event Platform for live, hybrid and virtual events. Liveto provides all the essential tools and professional customer success & customer service for creating successful events starting from registration tools up to virtual event monetization. AI powered, modern event technology, for the use of all types of event organizers.

Passion for Water Sustainability Water is essential for life and its quality affects wildlife, our food sources and the human health. The constant pollution of our waters from pharmaceutical residues or other harmful organic substances are directly connected to many of the most severe environmental and sustainability issues raised by international organizations today. These areas usually require impractical and expensive solutions and prevent the progress of improvement. The need for finding simple and cost-effective solutions to solve complex issues concerning water pollution is evident. To solve these challenges, Pharem brings a unique technology and new solutions to the market. Our solutions offers simple and cost-effective applications with high efficiency and safe implementation. With the disruptive products and an active market we look brightly on a future where we can be part of building a more sustainable society. Our Story Pharem Biotech is a clean tech company that was founded 2013 in Uppsala, Sweden. We have since established ourselves as an innovative company within the fields of water treatment and biotechnology. The company operates mainly from its headquarters located in Södertälje, where most of the product development takes place. By utilizing the broad biotechnology expertise and in depth knowledge about water treatment Pharem´s mission is to develop efficient water treatment solutions. The applications provide effective means of removing hazardous organic pollutants in water environments. The platform technology allows great flexibility to meet client needs for simple, effective solutions to tackle serious environmental issues within their operational scope. Through close, ongoing collaboration with stakeholders, we are constantly working toward exceeding expectations on the international market. We provide safe, innovative, and cost-efficient products to counteract the impact organic pollutants have on the environment.

We’re creating fighting for a world where everyone can easily access the money they’re entitled to. Everyone pays tax, but not everyone understands tax. The tax system is complicated, old-fashioned and difficult to work with - and this means a lot of people are missing out on the money they are owed. We don’t think it’s fair that people can’t access their own money because it’s stuck in a system that they don’t understand. TaxHelper changes this. We want every person to know what money they are owed in tax and have the ability to claim it back quickly and easily - whether you’re a student, a stay-at-home parent, a pensioner doing part-time work or anyone in between. Through combining software with a no win no fee approach, we have created an accessible way for people to find out what money they’re owed in tax and receive it. No matter your background, you should be able to easily receive money that is rightfully yours. With better understanding of your financial rights, you can maximise the potential of your finances and make better decisions for your future.

Sentispec helps logistics companies optimise productivity and cost base by utilising cutting edge Computer Vision AI. We help take 90% of the work out of stock taking by using cameras mounted on forklifts and AI to process the results. We help reduce claims stemming from damaged goods by 10-40% by monitoring the loading operations, thus providing our customers comprehensive image data with which to negotiate claims. We help increase the average fill rates of trailers and containers 5-15% by providing real-time insight into actual fill rates, which also reduces CO2 emissions. We are a global startup with huge ambitions, based out of Denmark and working with some of the worlds largest companies.

Healper a game-changing booking platform that matches people with mental health issues such as depression, anxiety, and addiction with the psychologist who fits their needs. Problem: The cumbersome booking of the wrong psychologist In Denmark, mental disorders account for 25% of the disease burden and cost society 55 billion DKK annually with more than 2,000 people receiving therapy from a psychologist every day. Further, too many individuals do not receive timely help as they cannot cope with the draining 5-hour process it takes to find and book a psychologist. At the same time, U.S. experience shows that only 20-40% of people find a psychologist they trust and have 'chemistry' with. This is tragic, as just one bad experience can cause a client to completely drop out of or postpone his/her therapy. The ineffective booking process and the risk of a poor patient-therapist match mean that many people continue to struggle with mental illness who could otherwise be treated. This has major consequences for individuals whose mental illness markedly impairs their quality of life, but also largely affect their family and friends. Furthermore, this is a major problem for society, which is negatively impacted by lost labor and growth and must shoulder the high costs associated with mental illness. Solution: A simple approach to booking the right psychologist Healper is a friendly guide and a booking platform that matches clients with psychologists. We have designed a comfortable, simple, and transparent user journey, that takes the client by the hand and helps him/her through therapy to mental health. Clients fill out a short questionnaire and are then matched with the best results from our database of more than 1,700 psychologists. Here, we find the psychologist who can statistically give the best treatment. Clients are presented with a prioritized list of three psychologists along with the reasons for the match. From this list, clients can choose which psychologist they like best, book a session, and pay. The platform continuously facilitates feedback from clients and their psychologists to improve the processing and precision of the matches.

Skyfora is Finnish company developing next-generation weather technology. The StreamSonde is world’s lightest weather sonde and the AI-powered weather forecasts bring solutions to many industries in a world faced with climate change and extreme weather. Skyfora’s high-tech solutions increase the amount of weather and climate change observations and turns that data into better weather and climate forecasts and risk data through artificial intelligence backed up by academic research. We have won the Copernicus Masters innovation competition and our product is sold internationally. The company has several patents, which fuels the company’s giant leap in improving weather forecasting. The team features a unique combination of expertise in atmospheric science, weather instrument engineering, machine learning, fast start-up growth and international sales. Its funders and investors include the European Space Agency, Business Finland, Copernicus Incubation Programme, IoTForge foundation, Voima Ventures, Icebreaker VC and private investors.

CAMAR is a new innovative Danish software company founded in March 2017 that now works in an international context (currently Denmark, Sweden, U.S.A., UK and Latvia). CAMAR has nine highly skilled active owners, two FTE and in process of expanding the organisation. CAMAR has invented a technology `TacTile Pinpoint´ that enables existing touch devices to provide tactile feedback while “hoover” with a finger over a screen. In April 2018, we granted the US patent for its technical fundament and it continues to develop worldwide patent applications. The first edition of Software Development Kit (SDK) is in place and demo app prepared and about to start PoC projects with international companies. CAMAR’s proprietary and patented technology “TacTile PinPoint” uses vibration to dramatically increase the tactile feedback from touchscreens, affording users a much more intuitive experience, while reducing the need to look at the touchscreen. TacTile PinPoint enables a much safer interaction with touchscreens, especially in situations where a moment’s distraction can have disastrous consequences, such as driving or operating machinery.

Equality Check is a platform catalyzing diversity through increased transparency and accountability. We provide a platform for crowdsourced anonymous reviews about perceived equality in the workplace. We empower people to drive change by adding a sense of urgency through increased transparency and raise their voice anonymously. We provide the ability to learn about other companies before choosing jobs and help other job seekers find a company where they will have equal opportunities.

Justlearn is the leading Danish EdTech company that is changing the way language learning is done. Students use our online language platform to get the quickest and most personalized tutoring so they can learn any language anytime, anywhere. One feature that sets Justlearn apart is the native tutors. The website is a unique way for students to connect with private, customized tuition to improve their fluency and meet their academic goals. Justlearn teaches more than 60 languages and is recognized as one of the 50 best startups in Denmark. Justlearn is an international language service that connects you with a professional language tutor. We take the time to get to know each of our students over an in-depth video interview process to make sure the perfect tutor is found for them. We want to become the leading marketplace for learning languages 1-on-1. We're based in Denmark, but most of our customers are outside of the country. Our online tutorial platform brings students & teachers together, so they can learn from each other no matter where they are.

Fintech Farm is a financial technology hub and a digital finance service company connecting banks and fintech companies. Fintech Farm provides innovation, consulting, acceleration, matchmaking, and training services for the financial industry. Fintech Farm Ltd. is privately held and has built a vibrant community of hundreds financial industry organizations within the last 6 years.

Smarp is a leading international knowledge sharing SaaS provider headquartered in Helsinki with more than 70 full-time team members. At Smarp, we're creating the world's best Knowledge Sharing platform, ensuring knowledge is not locked away in silos, and making it simple and rewarding to share. The Smarp employee app brings company news and content to the fingertips of employees,  engaging them to communicate and helping them to share their knowledge with their own social networks. Working at Smarp is not an average nine to five job. We strive to provide an environment where individuals can take on a level of responsibility beyond anything they have experienced before.Our attempt is to give people the opportunities they need to shine. Change is our second name – we are pursuing to conquer a new market space so we adjust our ways of working constantly – you won’t get bored here!