Mindbuddy

Short Description: Mindbuddy is developing an AI-powered mental training app to help young athletes build confidence, focus, and resilience by combining sports psychology with accessible, easy-to-use tools designed for their daily routines. The What: Mental training is often inaccessible to young athletes due to stigma, cost, or limited resources at clubs. This leaves players struggling with performance anxiety, self-doubt, and inconsistent focus - issues that directly impact their performance and well-being. Despite its importance, mental training remains underutilized, especially in grassroots and academy-level sports. With over 50% of players reporting struggles with confidence and performance pressure, this is a problem that affects millions of young athletes worldwide. The How: Mindbuddy bridges the gap between mental training and accessibility by delivering tailored sports psychology tools directly to players’ phones. Using AI, the app helps players set SMART goals, generate visualization tracks, and build mental routines for training and matches. For clubs, Mindbuddy offers a simple platform to track team well-being, measure progress, and provide coaches with actionable insights - allowing mental training to seamlessly integrate into the day-to-day routines of both players and teams. The Why: As a professional footballer for 18 years, including many as captain of Vålerenga, I’ve experienced firsthand the enormous pressure players face. It wasn’t until the latter part of my career, when I discovered the power of mental training, that I realized how much better prepared and focused I could be. That sparked the idea for Mindbuddy. I wanted to create a tool that made mental training accessible to every young athlete, breaking down the barriers of stigma and cost, and ensuring they can unlock their full potential - both on and off the pitch.
Location Norway
Website mindbuddy.com
Founded 2023
Employees 1-10
Industries Education, Healthcare & Life Science, Sports
Business model B2C, B2B
Funding state Bootstrapping

Working at
Mindbuddy

This job comes with several perks and benefits

Equity package
Equity package

Social gatherings
Social gatherings

Near public transit
Near public transit

SDGs

sdg
sdg
sdg

Team

Founder, CEO

Jonatan Tollås Nation

Founder, CCO

Marius Danielsen