Cleenki is building an AI-native marketplace for home cleaning to help busy households in Sweden book trusted, recurring cleaning in seconds, while giving independent cleaners fair pay and the tools to build a stable business. Our secret sauce: by treating cleaners well and letting them work for themselves, we turn motivated cleaners into loyal, long-term customer relationships that traditional agencies cannot match.
The cleaning industry is built on a broken chain. Traditional cleaning companies pay low wages and treat cleaners poorly, which kills motivation. Unmotivated, underpaid cleaners churn constantly, which makes it hard for customers to find a reliable local cleaner and build a long-term relationship. The result is a poor customer experience across the entire industry: no-shows, inconsistent quality, and constant turnover on both sides of a market that should be built on trust and recurring stability. This affects almost every busy household in Sweden. With RUT making professional cleaning affordable for a large share of the population, demand is huge, yet the experience for both customers and the people doing the actual work has barely improved in decades.
Cleenki is a marketplace that matches households with vetted independent cleaners and turns one-off jobs into recurring relationships. Customers book in minutes, pay securely by card, and keep the same cleaner over time. Our edge is the cleaners themselves. On Cleenki, cleaners work for themselves or run small cleaning businesses, so they genuinely care about their customers and do the little extra every single time. We are deeply focused on cleaner wellbeing, because we know that motivated, fairly treated cleaners are what create happy, loyal customers. We take a cut of each booking, and over time we are building the operating system underneath the marketplace: automated scheduling, payments, subscriptions, and the daily operations a cleaning business needs to run, so any cleaner or small company can eventually run their entire business on Cleenki. We are live and growing steadily, with over 100 paying recurring customers and 10 to 25 one-off bookings per month.
The cleaning industry is outdated. Customers demand convenience, cleaners demand fairness, and sustainability matters more than ever. Cleenki delivers all three at exactly the right moment. We start in Stockholm, then expand across Sweden, the Nordics, and beyond.
Before Cleenki, I started a traditional cleaning company (Cleanest Sweden AB). That is where I really got to know the industry from the inside. I interviewed and worked with dozens of cleaners, and over and over I heard the same two patterns. The first was unfair treatment: low pay, stressful schedules, and managers who simply did not care about them as people. The second was a dream. Almost every cleaner I spoke to wanted the same thing: to work for themselves, on their own terms. That is what fired the spark. I realized the cleaning industry is broken in a way that hurts everyone at once. Cleaners carry the whole business on their backs but are treated as disposable, and customers suffer the consequences through constant turnover and unreliable service. Cleenki is my way of fixing both sides at the same time: giving cleaners the independence, fair pay, and recurring income they dream of, and giving households cleaners who actually care. This is not just a booking app to me. It is a mission to give an overlooked workforce ownership over their working lives.