The innovation ecosystem plays a crucial role in the success of startups, but these ecosystems are facing operational and strategic obstacles that limit their potential. The operational difficulties include an inability to effectively support startups leading to high failure rates, low engagement from startups, and resource-intensive reporting processes. On the strategic front, innovation ecosystems face intense competition and struggle to scale their efforts and establish sustainable business models, which often rely heavily on government funding. These challenges impact a wide range of players in the ecosystem, including incubators, accelerators, universities, and enterprise innovation departments. Addressing these challenges can lead to a thriving startup ecosystem, boosting economic growth and driving progress. By investing in the solution of these significant problems, the innovation ecosystem has the potential to unleash its full potential and drive positive change.

Our mission is simple: Creating innovative clean skincare products formulated by experts with raw Scandinavian ingredients. Sourced in nature and backed by science. woods_ unifies the raw and powerful Nordic nature’s potency and the vibration of the metropolitan insistence on efficiency, design and function. This is why our formulations are supercharged with innovative and highly effective ingredients. All woods_ products are designed, developed and produced in Denmark - formulated by leading Scandinavian experts, engineers and beauty nerds.

Pizza Cartel offers online service platform and quality pizza recipes and ingredients to pizzeria and restaurant partners. Our mission is to bring quality pizzas with great prizes to the whole Finland! Growing number of the toughest pizza hefes in the suburbs have already joined us! Check out pizzacartel.fi!

The problem: A lack of diversity and psychological safety leads to bad communication, conflicts and wastage of resources in organisations. The solution: Mindclip is a mobile-first tool that enables individuals to understand each other's behaviour, give & receive feedback leading to individual growth and improved team performance with the help of micro-habits. The Why: We want to make the world a better place. One team at the time. The story behind Mindclip: Ten years ago, Founder and CEO, Maria Pennan, came across a leadership program at INSEAD called “Coaching for Change and Challenge”. She realised the importance of psychology in motivating people. "This program changed my life," says Maria, who was educated traditionally as a process engineer and an MBA, and made a career in large corporations moving from technology to sales and management. Maria left the corporate world and started living. She became a more empathic person and used her passion for learning to help entrepreneurs perform their best. Amid the COVID-19 pandemic, Maria finally got time off her busy lifestyle to setup Mindclip Behaviour and scale her success to teams around the world.  

Markettailor helps B2B marketers convert more website traffic using no-code personalization. 99% of B2B buyers go through the company website at some point in the customer lifecycle. The importance of providing a great website experience has changed when buyers have started taking a more active role in investigating new opportunities online. Most websites today try to reach a customer audience that actually is made of smaller segments that have very different needs. Personalizing the website experience allows businesses to convert more traffic into leads. We identify visiting companies on the website, segment them based on revenue and industry, and serve the most relevant version of the website to the visitor. Our no-code point-and-click editor allows B2B Marketers to create personalized content in minutes. The founder team at Markettailor has experience selling and building martech/salestech products at companies such as Vainu and AccuRanker. Markettailor was founded after we saw how firmographic data could be used to make a massive improvement in the customer experience of B2B customers looking to buy products and find information from websites. We're building a culture based on customer-obsession, accelerated learning, and a sense of ownership. If these resonate, we'd like to speak with you.

Naardic is an online gym. We focus on interactive classes - you see the trainer, but the trainer also sees you. Naardic is a fusion of fitness and tech. We are developing our own video conferencing system to get that next level user experience of online training. Our market is divided between private customers and corporate customers. The sale of private memberships started in august 2020 and corporate memberships started in November 2020. So far we have about 2000 paying members and grow very fast. Our corporate customers include some of the largest Norwegians companies like Tine, Crayon, Tryg, Schibsted ++. We have 20+ trainers working for us and about 15 live and interactive classes every day. Our trainers are regarded as the top fitness trainers in Norway.

Sennos was brought to this planet to change surveys. We are taking two steps to reinvent the survey industry. Firstly; create the best survey-app for the people who use it, instead of boring them with a mile-long webform with uninspiring questions and answers. Secondly; develop a clever piece of software for analyzing and visualizing the data gathered from the various surveys. All in realtime, powered by machine learning.

Paragit Solutions is an early-stage medical device startup working to develop and market a novel solution to support early diagnosis and personalized treatment of neurological disorders – starting with Parkinson’s. Based in Copenhagen, the company has won several innovation challenges in Scandinavia and Silicon Valley and the development has largely been funded by EIT Health, Innovation Fund Denmark, and other innovation environments. We are working with leading clinical partners to test and validate the solution, and recently closed our seed round of 12 million DKK from prominent investors. We are a small team of 5 full-time employees and 7 part-time/freelancers working with high flexibility from our office in Frederiksberg. We are developing a solution consisting of both hardware and software. The patented Paragit Sleeve collects high-resolution data on muscle activity, movement, and grip force from patients during daily life. The data is transferred to the software suite, where it is modeled and correlated to clinical measurements of disease severity. This provides clinicians with a holistic overview of patients’ symptoms and treatment responses during daily life, which, in turn, fosters optimized treatment and better care.

iGlobe is dedicated to delivering state-of-the-art business Apps and Add-ins to Microsoft 365 customers worldwide. We believe in usable and secure solutions that give our customers value from Day 1. Our goal is to make Microsoft 365 & Microsoft Teams easy to use by bringing Microsoft 365 to the user. iGlobe Apps provide a seamless integration and usability of Microsoft 365 breaking down communication and application barriers and strengthens teamwork. Microsoft Certified Apps from iGlobe are Plug & Play, easy to learn, simple to implement, secure and affordable. In iGlobe we have a motto “making it easy with one click will do the trick “. IGlobe Apps and Add-ins are market through AppSource, Commercial Marketplace and Microsoft CSP Partners. Apps from iGlobe harmoniously complement the Microsoft 365 experience for the user. People enjoy using products that are both functional, visual appealing and keep them in control. On any device, anywhere and available in the tools they use mostly. • IGlobe CRM Office 365 • MIPA for Outlook and Teams • IPlanner Pro • Office2SharePoint for Outlook and Office IGlobe is a three-time Microsoft App award winner. In 2019, MIPA – Your Own Personal Assistant (for Outlook & Microsoft Teams) was given first place for Best Overall App and iPlanner Pro Office 365 was given 1st place for Best Integration. In 2018 iPlanner Pro received third place for Best Business Value. Finally, in 2015, iGlobe CRM Office 365 received 1 place for best International Developer. iGlobe is now acknowledged as a Preferred Microsoft 365 Business Application Partner and has further obtained the prestigious levels of Cloud Productivity Gold, Cloud Platform Silver and finally, Small and Midmarket Cloud Solutions Silver. Today iGlobe is • Preferred Microsoft 365 Business Application Partner • Showcased in Microsoft PowerApp solution showcase • Showcased in Microsoft Power BI solution showcase Participating in several prerelease program iGlobe is actively participating in Microsoft ISV, Commercial Marketplace and Developer program. IGlobe has achieved Microsoft App Certification for our Apps And Add-ins are among the very few that are on trier two level of the App Certification Program A few case stories - https://resources.techcommunity.microsoft.com/resources/partners/?_sf_s=iGlobe

Advance B2B is a full-stack marketing agency specializing in B2B SaaS and subscription businesses. We offer a full range of marketing services, including strategic growth and content marketing, marketing technology, data & analytics expertise, customer and audience research, paid advertising, and growth experiments. We can help you build a scalable and repeatable marketing engine that minimizes your customer acquisition cost, rockets the monthly recurring revenue, and maximizes your customer lifetime value. We work with companies like Shortcut, Drift, TalentAdore, Recright, and Sympa. “Advance B2B has been an invaluable resource in our growth journey”, says one of them (that’s actually Rudan, VP of Marketing at Shortcut). All this means we are a strategic marketing partner that brings together a long-term strategic approach and short-term wins & growth hacks any day of the week. In other words: We’ll help you get measurable results from your marketing efforts — today AND tomorrow. 🤑 So, whatever your marketing challenge (whether it’s CAC, LTV, MRR, or any other acronym), we are ready to deliver the impact you need. Sound good? ⭐️ We're a HubSpot Diamond Certified Agency Partner ⭐️ See more at www.advanceb2b.com

ClearVoyage is a young Danish company within the maritime technology space. Our platform helps vessel operators manage their fleet more efficiently by embracing 21st century technology to replace spreadsheets and unorganised workflows. ClearVoyage was born to help shipowners focus on what matters. Operating their vessels and developing relationships with their shareholders. ClearVoyage aims to reduce manual work and tedious labour as much as possible. Thereby driving profits. ClearVoyage is funded and backed by Synergy Marine Group who employ more than 19,000 seafarers worldwide with over 25 offices.

Smart living made easy. We deliver turn-key, energy-efficient houses & tiny houses known as Attefallare and Bolundare as well as bigger houses and villas. All you need to do is turn the key and step into your new home. Our ambition is to end the Swedish housing shortage and provide top quality, architect-made houses for the people. Modulhus is a startup with 10 employees, we are an eclectic fun-loving group of people who value work-life balance. Our office overlooks Rålambshovsparken at Kungsholmen.

We, as humans, are used to think in 3D whether its your dream house you're planning on or the next change in your factory. What if those ideas of could be visualized in front of you in that house. Its natural for us to think beyond pen and paper. The CAD softwares may help but need special expertise and have no direct link to the real spaces. We have developed a simple solution where visions could be brought to reality and collaborative planning is the new norm. At Ainak, we have developed a mixed reality which can empower you to plan remotely and validate ideas in real world through our mixed reality platform. Now we are in the forefront of taking actions on the biggest change of the mankind, adopting AI to our everyday life at work. Ainak is a B2B SaaS company that helps to plan changes in factory spaces using our augmented reality, 3D and AI based platform. Mobile app enables to capture reality and place equipments virtually in the real space. Ainak Web Xperience serves as a powerful tool to collaborate remotely with a Digital Twin linking any space to a unique web link. Collaborative, agile and lean process without needing any CAD expertise or 2D drawings. We have reputed customers and have been working as a strategic partners to companies like Fortum and Puustelli to bring the future to the present. Are you excited to join us?

Student Survival Guide is a community-driven project that is gathering in one platform all important information about university life in a foreign country. Students can also find tips from former students, learn more about daily life in the new country, and discover local gems, only other students know about. We are also running a weekly live broadcast where students can engage in a conversation about current events in the country and the world. We provide people with information that is crucial to a successful and happy life in Denmark. And we make sure that the information is correct, easy to understand, and actionable. We are making sure that we include the community, answer questions that people are asking, and touch on topics, which most other publicly funded organizations cannot. After a successful year on the market, we have learned how to communicate key information in an effective way, either through videos, articles or live streams. After our platform grew, we understood from peoples feedback that they needed a strong sense of community. Therefore, we are organizing weekly meetings in Aarhus, where all like-minded students can meet and work together on common goals. We have developed the project to it’s near full-market potential. We are present on all key platforms where the target group is and we have established an organizational structure that is recruiting more members. We are technologically capable to execute large projects and collaborations. We are part of AU Incubator since 2019, where we have held conversations with startup advisors. Consequently, we are using AU Incubator as a meeting point for the community that builds Student Survival Guide. Student Survival Guide is run by Michael Mares and Jaroslav Vyhnak, both 24 year old Master’s Degree Students in Economics and Business Administration at Aarhus University in Denmark. However, Student Survival Guide is a community-run project where a key asset are the contributors that write and share their knowledge. The contributor can be anyone with experience of the Danish way of life and schooling. So far, SSG has had more than 20 contributors. All of the contributors are bachelor’s/master’s degree students from international backgrounds. Contributors form teams that are responsible for various areas of the project, such as blogging, social media, video editing, news research and community management. All of the teams have their respective managers, who collaborate together to ensure proper project development. We have so far been able to reach more than 100,000 people through social media, gained more than 5,000+ followers on social media and got our videos viewed more than 43,000 times. On top of this, more than 10,000 students have already read our blogs and ‘survival guides’ to Denmark, on our website. We got the project to the point where many of the students prefer to contact us with their questions rather than relying on their universities or other ‘resourceful’ institutions.

SHADES OF LOVE collects new and used sunglasses and distributes them in remote high mountain regions. In the Himalayas and the Andes, the majority of the population lives in extremely remote regions at an altitude of 2,500 to 6,500 meters. They are exposed to harmful UV rays all year round. Even when it’s cloudy, the UV-radiation penetrates these high-altitude areas. The unique geological and climatic conditions make the sun exposure there so incomparably dangerous. In these heights, the UV filter of the atmosphere is 5 kilometres shorter, than under ‘normal’ conditions. Up to 80% of the population suffers from eye diseases, blindness, or cancer in their lifetime. Many indigenous people fall victim to eye diseases before they turn 30 years old. Some of these diseases are even deadly. Normally, they lead to blindness. Consequently, many can no longer pursue their work, due to blindness and are thus threatened in their existence. It is scientifically proven that living in high altitude correlates strongly with visual impairment. It’s also proven that quality sunglasses can mitigate infection risks and rates. We have distributed hundred thousands of sunglasses to people in the most remote high-altitude regions in the world to prevent the issue and its consequences. We also conduct eye surgeries together with local and foreign doctors to not only prevent, but also cure ocular diseases. Since the start of our project we have expanded and moved beyond the Himalayas to help as many people in need as possible.