Do you wear stockings from time to time? In that case, you probably recognize the feeling of uncomfortableness when you’re attending an important meeting, but your stockings squeeze your stomach so much that you can’t focus. Or maybe the feeling of panic when you’re about to put on your favorite dress and go to a party, but realize you don’t have any whole pairs of stockings at home. I mean, why do they always seem to rip right when you need them?
No matter the situation, stockings can cause a big hassle in everyday life of women, even undermining your sense of freedom and power. Not only are stockings a hassle, but they are actually made from crude oil and plastic, making them severely bad for the environment. The more we talked about these issues, the more frustrated we got. That’s when an idea was born: that a subscription service of comfortable and sustainable stockings, delivered to the doorstep, could be the end of a “running to buy a new pair at lunch”-era. A few months later, Den Lab was founded.
Den Lab’s mission is to provide comfortable, sustainable stockings that suit all body types and become the leading subscription service for stockings in Europe. Our vision is to reduce unnecessary inconveniences for women in their everyday lives by creating a hassle-free stockings solution.