Baum Guitars is a Danish brand manufacturing high-quality instruments in Aarhus, Denmark. The Baum team design and craft a variety of guitars and basses rooted in the Danish design and modern instrument crafts. The Original Series and VEGA Series complement the Danish-made guitars by offering more accessible and approachable Baum instruments designed in the Danish custom shop and crafted in Asia. All our instruments are rooted in our love for the classics combined with our Danish approach to production, quality, and design. We care about making instruments you can put through its paces tour after tour. We believe every guitar should be inspiring and remarkable, so you can create something noteworthy. Danish design combines simplicity, functionality, and elegance into one instrument. Our instruments present sleek lines and sophisticated curves. The smooth, organic lines invite players to pick them up and plug them in to create music. Proprietary designs play a big role in why Baum guitars look, feel, and sound different. We design our hardware and pickups to streamline the Baum experience. Goldsound® pickups, Baum Precision Tuners™, TrueTone Tremolo™, and the Levitator™ roller-bridge are all fine-tuned to improve the instrument’s quality feel, sleek look, and dynamic sound. We're musicians. Just like you. We just happen to make guitars for a living. Baum started the same way most bands do. In a basement. A need to create something of your own — not a copy of something else, but something that carries your name and your decisions. That's how Morten started building guitars. One at a time, after work, in Aarhus. You do it through sound and notes. We do it through wood and design. That basement is now a small team. The guitars are now on stages around the world. And that's where we meet you.

STO Digital Finland is a Vantaa-based digital solutions unit under Saana Tuotanto Oy. We help businesses improve their digital presence, customer communication, and operational efficiency through practical technology solutions. We provide websites, booking systems, e-commerce platforms, CRM setup, digital marketing support, website maintenance, custom software development, AI automation, and industry-specific digital solutions. Many businesses need digital tools to get more enquiries, manage customers, reduce manual work, and stay competitive, but they may not always have an internal IT team or the budget for large consultancy services. STO Digital aims to solve this by offering flexible, cost-effective, and scalable digital support with a Finland-based business presence and an experienced international technology delivery team. Our goal is to become a trusted digital partner for businesses in Finland and Europe by combining local understanding, practical business-focused solutions, and reliable technical execution.

Arctic Arms is a Swedish defence-tech startup building the next generation of realistic force-on-force training systems for military, law-enforcement and security organisations. Today, many training systems rely on lasers, static targets or expensive marking ammunition. These solutions often fail to reproduce the physical consequences, stress, movement and decision-making of a real armed confrontation. As a result, organisations may train tactics and behaviours that do not fully transfer to real-world operations. We are developing an integrated system consisting of a modular projectile-based training weapon platform, a patented training projectile and TRACE — our portable data and analytics platform for real-time tracking, hit detection, sensor fusion and after-action review. Our goal is to make high-realism training safer, more measurable, more mobile and more cost-efficient. TRACE enables organisations to understand not only who was hit, but why, where and when tactical failures occurred — and to measure improvement over time across teams, scenarios and critical locations. Our mission is simple: Train real. Perform anywhere.

normify is an engineering-documentation technology company modernizing how technical documents are checked and maintained — "docs-as-code" for engineering. Its graph-based compliance engine checks technical deliverables against the norms and project requirements they must comply with — clause by clause, with every finding cited back to its exact source, in minutes instead of days of manual review. Instead of an engineer cross-checking a document against a standard with a highlighter, normify returns every non-conformance with a traceable audit trail for QA and client review. The graph-based method — not a raw LLM wrapper — is what lets normify reach 96.1% labelled recall across 10+ standards. It is norm-agnostic (customers bring the standards and requirements their projects are bound to), portable across LLM providers, and available self-hosted so sensitive engineering data never leaves the customer's environment. normify is extending from compliance checking into version-aware change intelligence — tracking what changed between document revisions and whether it still complies. Target users: discipline leads, technical authorities, QA/QC and document-control teams at operators, EPCs, and engineering consultancies.

The PeopleFirst Standard™ Psychological Safety. Measured. Proven. The Problem Psychological safety is now a legal obligation in 30+ countries. ISO 45003, Danish BEK 1406, the EU Framework Directive, UK HSE Management Standards, Canadian CSA Z1003, and Safe Work Australia all require organisations to assess and evidence psychosocial risk at work. None of them prescribe how. So organisations reach for what they have: engagement surveys. Likert scales that ask people how they feel. Global engagement sits at 21% despite billions spent annually on these tools. Regulators, boards, and insurers increasingly know the difference between an opinion score and a defensible evidence base. The organisations that can't tell the difference are accumulating liability. The measurement approach is broken. We're fixing it. The Solution The PeopleFirst Standard™ is the first independently certifiable standard for psychological health and safety at work. Not a survey. Not a wellness tool. A standard, built on the same logic as ISO 9001 for quality or B Corp for social responsibility. The platform delivers a 25-question scenario-based behavioural diagnostic across 5 dimensions, measuring what people actually do under pressure, not what they say when asked nicely. Results are mapped clause-by-clause to ISO 45003:2021, BEK nr. 1406/2020, EU Directive 89/391/EEC, CSA Z1003-13, HSE Management Standards, and Safe Work Australia Code of Practice simultaneously. Organisations achieving Level 3 or above on our 5-level maturity model earn the independently certifiable PeopleFirst Standard™ mark. Those below receive a full diagnostic report with prioritised, evidence-based recommendations. For Danish organisations, the assessment serves as a validated psychosocial supplement to the mandatory APV process, providing the evidence base that Arbejdstilsynet's own framework requires but does not supply. GDPR compliant by design: no PII collected, sessions destroyed on submission, 20-respondent anonymity floor. Advisory services delivered by a separate team, after the report is issued help organisations act on what they find. Why It Matters 136 independent studies confirm psychological safety predicts team learning, innovation, and performance. (Frazier et al., Personnel Psychology, 2017). Work-related stress costs Danish employers €1.17 billion annually. The conditions that produce these outcomes are measurable and improvable. Where We Are The platform is live at thepeoplefirststandard.com. Active pilot conversations are underway with major Danish employers. The team brings two decades of leadership across military, Ørsted, Novo Nordisk, and startups backed by advisors spanning occupational psychology, enterprise sales, and organisational safety. We are applying for Innofounder funding and building the team that takes this global.

What we are building Joey is building the future of autonomous operations for the physical economy. We are developing the first truly vertical, agentic AI platform purpose-built to eliminate administrative revenue leakage for small-to-medium field service, construction, and artisan businesses across the Nordics. Instead of a passive software dashboard that forces users to click buttons, Joey deploys autonomous AI agents that handle the entire customer and administrative lifecycle. From reading and categorizing incoming leads, managing calendars, processing bookings, and generating invoices, to executing project-specific material procurement - Joey handles it entirely on autopilot or via a secure human-in-the-loop workflow. Our core workspace is "Joey Chat" a natural language control center allowing tradesmen to textually query their business infrastructure and trigger live operational actions on the fly. Best of all? We integrate seamlessly as a non-disruptive layer on top of the financial suites they already use daily (like e-conomic, Ordrestyring, Dinero, Billy and more). Our Story & Traction We didn't build Joey in an isolated dark room. For the last 6 months, we ran a high-growth B2B AI consulting agency in Denmark, hand-crafting custom automation workflows for local contractors. The market response was overwhelming: inbound demand far outstripped our physical capacity to build. We quickly realized that building bespoke infrastructure for 1-3 months per client wasn't scalable. Joey is the direct productization of that validated market demand. We are moving our consulting traction straight into a scalable, hyper-disruptive SaaS ecosystem. Why join us? We are a lean, relentless, and product-obsessed founding team backed by early validation. By joining Joey, you aren't building a speculative product looking for a problem - you are building software directly tied to massive, unmanaged market demand. Our Cultural DNA - There is no second place, winning is the ONLY option: We don’t just participate; we compete to dominate. We have a relentless drive for high performance, set exceptionally high bars for ourselves, and celebrate bold, measurable results. We play to win at everything we do - and most importantly, we play to kill and bury the competition. - Radical Customer Empathy: We are fiercely user-obsessed. We build out of deep empathy for the hard-working tradesmen who rely on Joey to run their businesses. We listen intently, put the end-user first in every single discussion, and measure our success by a single metric: the undeniable value and freedom we create for the customer. - Product Obsession: We believe that exceptional engineering and elegant product design solve the world's hardest operational problems. We don't build generic software patches; we build intuitive, robust, and high-impact agentic architectures. We are deeply product-focused, ensuring Joey feels like magic to use.

WalletPlus er en dansk takeaway-platform, der hjælper restauranter, pizzeriaer og spisesteder med at sælge mad direkte til deres gæster — uden de store portalers kommission på 25-30 %. Vi giver dem online bestilling, betaling og loyalitet i én løsning til én fast, gennemsigtig pris, så de beholder både fortjenesten og deres egne kunder. Som sælger hos os sælger du ikke bare software — du giver små erhvervsdrivende en bedre forretning. Vi er et ambitiøst team med kort fra idé til handling, høj indtjening og reel indflydelse. Vil du være med?

Headon Rekruttering hjelper virksomheter med å finne og tiltrekke nøkkelpersoner innen kommunikasjon, design, markedsføring og kommersielle vekstroller. Vi identifiserer talentene som driver digital growth, styrker merkevaren og skaper målbare resultater. Vi samarbeider tett med ledere og HR for å forstå ambisjoner, mål og hvilken kompetanse som faktisk utløser vekst og resultater. Slik finner vi menneskene som faktisk utløser vekst, og som ikke bare matcher i teorien. I stedet for generiske prosesser leverer vi boutique‑rekruttering: innsiktsanalyser, målrettet søk og kandidater som er nøye vurdert på kompetanse, kapasitet, kulturtilpasning og kommersiell påvirkningskraft. Dette gir virksomhetene spesialister, ledere og growth‑profiler som bidrar til fremdrift fra første dag. Vi rekrutterer særlig innen kommunikasjon, markedsføring, design, brand, performance, innhold, digital growth og kommersielle roller, felt i stillingsmarkedet i Norge hvor etterspørselen er høy. I et marked med raske skifter og økende krav til spisskompetanse fungerer vi som en fleksibel partner som leverer riktig kompetanse når det gjelder, enten det handler om å bygge et fagmiljø, øke konvertering, styrke markedsavdelingen eller skalere digitalt. Kort sagt: Vi finner menneskene som bygger merkevare, driver vekst og beveger virksomheten videre.

Gullis is a sparkling soft drink based on 100% natural juice. We strive to keep as many vitamins and fibers in our drink by using fresh fruit and no added sugars. A note from the founder: I grew up near a quiet orchard where 'luxury' was defined by the quality of a freshly pressed apple. It was simple, raw, and honest. But the modern city life traded that honesty for neon-colored energy drinks and synthetic sodas. In a world obsessed with additives and artificial trends, Gullis Drinks is going back to the source. We believe that nature already perfected the recipe—it’s time we perfected the presentation. The Mission: We’re reclaiming the 'cool' for natural, sugar-free drinks. We’re turning a childhood heritage into Stockholm’s most desired premium brand. The Candidate: We don’t need a traditional manager. We need a Stockholm native who knows every corner of the retail landscape, from urban delis in Vasastan to the major players at ICA and Coop. Someone who has the grit to scale a startup and the style to represent a premium brand. Nature provided the vitamins. We provided the brand. You provide the growth. Let’s make Stockholm real again.

Durable Journey is driven by a commitment to leave the world, we all share, with a lasting positive impact. We are not just a clothing company, but pioneers for change. With our compass pointed towards innovation, we are focused on our mission to redefine the boundaries of textile production. We constantly seek innovative ways to create clothing that has a positive impact on our planet. Our commitment to innovation, guides us, towards a future where fashion and regenerative thinking are seamlessly intertwined. We believe in a world where people, animals, and the environment thrive together. Through fair practices and ethical choices, we make clothing that respects all life, ensuring our methods protect the planet. We do not compromise on quality or durability - our dedication to craftsmanship is unwavering. We believe that fashion means producing clothing that stands the test of time, both in terms of style and durability. Every piece of clothing we create is evidence of our commitment to quality and ensures it becomes a lasting addition to the wardrobe. We understand that our reason to exist is not just to create stylish garments, but to support environmental change. Every thread we weave, every design we create, and every decision we make is a testament to our dedication to a brighter future. Durable Journey invites you to join the journey - for together, we can make a difference one step at a time. Our vision is clear: “We create a world where fashion is synonymous with responsibility towards nature, the welfare of both people and animals and where craftsmanship prevails. Together, we believe our actions today pave the way for a better tomorrow so we can create a brighter future for generations to come”.

Imagine a world where the 'Size Chart', a relic of the 20th century, no longer exists. At UTRY, we are building a universal ecosystem for personalized digital fashion. Born at Aalborg University, our mission is to ensure the digital store adapts to the individual’s unique body, rather than forcing people to fit into static categories. We aren't just building a tool for brands; we are building an interactive, personalized experience for every shopper, where getting the perfect fit becomes the new global standard. We are tackling a massive, dual-sided problem. For the consumer, online shopping is a guessing game that leads to frustration and "fit-anxiety." For brands, this uncertainty results in 8,7 billion returned packages every year, where 53% of returns are due to poor fit. This cycle produces 24 million tons of CO2 annually, because costumers has to guess which size fits them. We saw this gap and realized that the industry doesn't need more complex 3D software; it needs a frictionless bridge between the buyer and the product. Our solution is built on smart synergy. Currently, we have launched our Virtual Try-On (VTO), which leverages generative AI to give shoppers a photorealistic view of garments on their own bodies. This provides the immediate visual confidence shoppers crave. Following closely behind is our Size Algorithm, designed to provide technical fit data to ensure the physical fit matches the visual one. By combining these into a single "UTRY ID," we are creating a cross-brand network where a user sets up their profile once and shops at every brand using UTRY with confidence. UTRY started because we did not fit into the standard size chart and had to order several sizes to find the correct size ourselves. As students at Aalborg University, we didn't just want to study the problem; we teamed up with a dedicated full-time crew to solve it. We are doing this because we believe that when you give consumers a personalized, engaging experience, the business value, higher conversions and lower returns, follows naturally. We are here to prove that what is best for the person is also what is best for the planet and the companies.

Studio Nadine is an art photography brand creating high-quality prints for people who want visually striking, timeless artwork in their spaces. The company focuses on producing and curating photography with a strong, recognizable aesthetic, offering premium prints that combine artistic expression with modern design. Studio Nadine was started from a passion for photography and a desire to share meaningful visual art in a simple, accessible way.

Addy: The Invisible Marketing DepartmentThe Vision: From SaaS Tools to Agentic Results We are building the Frictionless OS for the 15M service SMEs in the EU who didn't start a business to become marketers. Our vision is to move the market from complex tools to "Invisible Brains". We envision a future where a business owner sends a video and Addy handles the rest—allocating budgets across Meta, Google, and TikTok to turn content into confirmed bookings.The Problem: The Digital Friction Crisis Local businesses are trapped in the Organic Mirage (posting for

NextLab Ventures blev grundlagt med én simpel overbevisning: De bedste ventures bygges ikke af kapital alene, men af mennesker der tør handle hurtigt, fejle smart og iterere konstant. Vi er seks partnere med forskellige ekspertiser – teknologi, marketing, vækst, kommerciel strategi og investering – der har valgt at samle vores kræfter i ét venture studio. Vores tilgang er hands-on. Vi investor ikke bare. Vi bygger med. Vi koder. Vi designer. Vi sælger. Vi skalerer. Side om side med vores portfolio-virksomheder.

Buddy's Choice is a Danish pet wellness brand creating high-quality dietary supplements for dogs. We develop thoughtfully formulated products using carefully selected, well-documented ingredients to support dogs’ health and wellbeing throughout all life stages. Quality and transparency are at the core of everything we do. Our products are produced in EU-approved and GMP+ certified facilities and made without unnecessary additives. Our goal is simple: to make it easier for dog owners to support their dog’s everyday health with reliable, effective solutions.