Shifter is an independent news site about Norwegian tech startups in the new economy. We cover big and small events in the startup industry while reporting on innovation in bigger companies. We focus on ideas, challenges, money, power, people and good stories from everywhere.

Our vision At Simple Feast, we believe that amazing things can happen around the dinner table. Our plant-based meal kits are rooted in our commitment to making life easier and better for you, your family, and the planet we all share. Simple Feast takes you on a journey toward a future where the power and flavors of plants are the focus of our meals. Through inspiring and delightful taste experiences, we can help move people’s eating habits in a more sustainable direction. Our story Simple Feast was founded in Copenhagen (in 2014) with the vision of getting more Danes to make more meals at home. We wanted to go back to the primordial tradition of sharing food with family and friends. We started by creating an app with hundreds of recipes from some of the world’s finest chefs. However, we soon recognized how many people today have limited time for cooking and the need for everyday meals that are quick and easy to prepare. So in March 2017, we decided to cook the food for you on the days you didn’t have time to do it yourself. We knew that the simple action of embracing a plant-based diet held the potential to be our generation’s greatest contribution to ourselves and our planet. Each week, our culinary team (composed of former Michelin chefs) designs an array of delicious, crowd pleasing meals that just so happen to be made of plants. Simple Feast is B Corp™ certified B Corp™ is an international certification standard that defines success on the basis of inclusive and sustainable economics. As a certified B Corp™ we meet the highest verified standards of transparency, responsibility, sustainability and performance – all with the aim of generating value for the business and for society as a whole.

Tendavo is an AI-driven growth partner that helps small and medium-sized companies win public procurements. We are tackling one of the world's largest but most neglected markets: public procurement, worth 15% of the OECD countries' GDP. We have proven product-market fit, strong profitability, and a founding team from McKinsey, Kivra, and Handelsbanken. We are also part of the SSE Business Lab, the incubator behind companies like Klarna, Voi, and Legora.

Celto blev startet med ønsket om at give mennesker nem adgang til indsigt i deres helbred – ikke gennem tilfældige råd, men gennem præcise data fra blodprøver. Vi tror på forebyggelse, optimering og langsigtet sundhed, hvor livskvalitet er lige så vigtigt som levetid. Navnet Celto udspringer af ordet celle, kroppens mindste enhed og fundamentet for alt liv. Det afspejler vores tilgang: små, målrettede målinger og justeringer kan skabe store resultater, når man arbejder systematisk og ser helheden. Celto hjælper dig med at forstå og optimere dit helbred gennem præcise sundhedstjek, data og personlig indsigt samlet ét sted.

Landfolk er en nystartet digital markedsplads for sommerhuse, der sætter en helt ny standard i branchen. Vi adskiller os væsentligt fra andre aktører ved at være digital first og ved at håndplukke sommerhuse, hvor æstetik, kvalitet og personlighed er i højsædet. Vi lægger samtidig stor vægt på at bygge et inspirerende fællesskab op af stolte sommerhusejere og glade gæster, der elsker sommerhuslivet. I vores fællesskab af ligesindede har vi en drøm om at komme væk og ud. Tættere på naturen og hinanden. Om at kunne trække tiden ud. I en uge eller en weekend. Finde lidt stilhed. Lidt nærhed. Lidt ro og masser af grin og gode minder. Det er rødvin, gåture og en lur foran brændeovnen. Vær med næsten helt fra start og sæt dit fingeraftryk på en startup med kæmpestore ambitioner, hvor der allerede er et hold af meget engagerede folk med både tekniske, forretnings-, design-, community- og kommunikationskompetencer.

Electricity Maps provides actionable electricity data for more than 200 regions. We help businesses more effectively reduce their emissions, and enable products and services to differentiate their offerings by empowering end-users to be more carbon-aware. As wind and solar production fluctuate throughout the day, this information needs to be dynamic and updated in real-time. As this real-time information about the physical origin of electricity will be scrutinized and challenged by many parties, the effort has to be collaborative, open, and transparent. This is what motivated the creation of Electricity Maps. It started as a simple real-time data visualization in June 2016 and turned into a comprehensive data platform with high scientific integrity. More than 40,000 people use our app on a daily basis and market leaders like Google and Microsoft, are using our API for extensive projects in order to reach their climate goals and help their users take action against climate change. Our goal: a truly decarbonized electricity system. To get there, we will organize the world's electricity information, and use it to drive the transition toward a truly decarbonized electricity system.

The TEAM: Bright Star Studios started with just a few friends, their passion for gaming, and their desire to build the next big MMORPG. Although it might sound a little crazy ambitious, Ember Sword developed into a game-changer: a free to play, modern, and truly player-driven MMORPG game with a real economy powered by the Ethereum Blockchain, and in just 2 years, Bright Star became one of the most promising gaming studios in the world. Today we are a rapidly growing team. Spread across continents, yet united in our mission to build the ultimate MMORPG experience, gaming is the heart and soul of Bright Star Studios. The BSS team is determined, talented, hailing from diverse backgrounds and locations. Even though most of us met & worked online during the pandemic, we have forged great professional and interpersonal bonds. So if you want to work with an extremely talented team and rock the foundation of the gaming world together, we will welcome you with open arms.

LEIA Health is a VC funded startup based in Stockholm on a mission to support the next 1B parents by digitizing the parental journey offering AI-powered support at a time when parents need it the most. LEIA has been named One of Europes’ hottest startups by both Sifted, Business Insider and Wired. Our app offers new parents an AI-enabled and personalized journey into parenthood with medically validated information, rehabilitation programs, and AI-driven insights about their mental and physical health. Our unique health screenings enable us to identify risks such as depression at a much earlier stage guiding them to the relevant health care provider driving preventive measures and positive health outcomes. The B2B offering consists of a parental leave companion app focusing on optimizing the employees health before, during and after parental leave. While also streamlining and personalizing the planning and communication process between employee and line manager to decrease sick leave and churn.

Adnami is a Danish AdTech start-up, challenging the status quo on the display advertising market. We’re setting the standard as far as high impact advertising goes – bringing transparency and control back to independent publishers in the fight against fake news, networks and the duopoly. We're a young, ambitious company that offers great opportunities for those that joins the family. Do you want in on our journey? Check out our job board or connect with us to stay updated about coming opportunities.

Startupmatcher is a digital matchmaking platform and community for startups and entrepreneurs. Our mission is to facilitate startups' growth by giving them access to top talent, investors, service providers, visibility, tools and events. While helping startups is at the core of our platform, Startupmatcher is a valuable resource for anyone with a passion for entrepreneurship, whether you are looking for exciting career options, like-minded people or inspirational events.

Nordic Valley is a Scandinavian innovation hub dedicated to building AI-powered solutions that help startups and scaleups thrive. We see ourselves as a next-generation "Silicon Valley" for Scandinavia and Europe - connecting founders, talent, investors, and partners through advanced technology and shared mission. We’re developing multiple AI-driven products and services under one roof: - AI Talent Matchmaking Platform - Funding Discovery & Automated Applications - AI Mentorship Matching - Startup Social Network - Advisory & Consultancy Services We aim to be the go-to ecosystem for ambitious founders across Europe, offering practical tools, resources, and support to accelerate their journey. Our First Focus: The AI Talent Matchmaking Platform Our AI-driven talent platform is designed to make hiring smarter, faster, and more equitable. Using advanced AI algorithms, the platform generates ranked, explainable, highly relevant matches. No more keyword spam or sifting through endless irrelevant profiles. By automating the tedious parts of recruitment and providing meaningful, explainable recommendations, we reduce friction, cut costs, and help startups grow faster. And that’s just the beginning. The AI talent platform is our first step toward building a full suite of tools - funding discovery, AI mentorship, a connected founder network - to make starting and scaling a business in Europe simpler, smarter, and more accessible to everyone. Ultimately, our mission is to strengthen the European startup and scaleup ecosystem by starting to solve one of its biggest pain points: hiring.

We're empowering educators with total control in their hands and we’re helping the world to teach. We do this by revolutionising how schools and nurseries find the best educators. We do this by empowering educators with full-career control. And we do this because we must. Because by 2030, up to 69 million classrooms and nurseries won’t have a teacher. But with a push of a button, supply educators can find, choose, and book every job that fits them. With a push of a button, schools and nurseries can instantly and easily find educators. With a push of a button, we simplify, modernise, and improve education for everyone everywhere. And with a push of a button, we can help those 69 million classrooms and nurseries learn another day. In 2015, Kristoffer and Gustav, our Head of Product and CEO co-founded Humly in Gothenburg, Sweden. But before the C-Suite, they were college students and supply teachers, dealing with the same problems many face with agencies: the last-minute work calls, the calls that don’t come, the lack of power or say in your career, and so much more. So they built a home where educators are as important as the job itself. They built Humly, so educators can have the power to choose when, where, and how much they work – simply and easily, without hassle. They built Humly so every eligible educator can find the classroom and nursery that’s right for them.

Swappie is the leading online destination for buying and selling refurbished smartphones in Europe. Since launching in 2016, we have grown to ~800 talent and over €200M annual revenue. And this is just the beginning! We empower our customers across Europe to choose environmentally friendly (https://assets.swappie.com/Swappie_Environmental_Impact_Report_2021.pdf) and affordable ways to upgrade their smartphones. Buy smart, not new; that's how we change consumer behaviour in Europe and soon worldwide. Our core values are endless optimism, highest standards, customer focus, and connect. They guide us in the decisions and actions we take every day. Our successful model and ambition in solving important sustainability challenges is being continuously recognised by international sustainability and start-up awards, including Growth Builder of the Year 2020, the Finnish Innovation Fund’s award for contribution to the circular economy and appearing on Wired’s list of hottest startups in Helsinki. Sounds like the place for you? Join us! 🚀

Brella is the leading event app designed to provide the ultimate meeting and event experience. The world’s top conferences and exhibitions trust Brella to enhance their events with relevant content, high-quality networking, and multiple revenue-generating opportunities. Our mission is to help people to make life-changing connections at events. Since 2016, we’ve empowered attendees worldwide to secure investments, land jobs, and build valuable professional relationships at events hosted by companies like Microsoft, IBM, and TechCrunch. We thrive on bringing people together and fostering meaningful connections. Join us in shaping a service that has already connected millions across the globe!

AIContentfy specializes in state-of-the-art AI content generation help businesses create high-quality content quickly and efficiently. Our tech is designed to provide users with an intuitive experience, allowing them to generate SEO articles for increased organic growth, especially for other startups who may not be able to invest in a blog otherwise. Our business model is a product + agency hybrid where we offer typical SEO services such as link building and article SEO optimization. We've used the same combo to grow our company website to over 200,000 monthly visitors. At AIContentfy, we are committed to helping businesses succeed in their content marketing efforts by providing them all they need to generate more business online. Our customer base includes well-known Finnish tech startup and growth companies, but also more traditional eCommerce companies. We're currently a 20 person team, fully remote. The company is lead by an experienced founder who has exited another marketing SaaS company to Silicon Valley.