Shifter is an independent news site about Norwegian tech startups in the new economy. We cover big and small events in the startup industry while reporting on innovation in bigger companies. We focus on ideas, challenges, money, power, people and good stories from everywhere.

We exist to make premium m-commerce easy and affordableCogent is a platform for creating, distributing and maintaining premium mobile commerce apps and omni-channel solutions.Our platform represents a whole new product category that will redefine how retailers work with mobile commerce and customer engagement.We strive to bridge the gap between digital and physical

Vilect is an AI powered recruitment assistant that helps non-hr managers run high quality processes and hire the best candidates in record time. The assistant identifies the most relevant candidates and lets the hiring manager screen short-listed applicants with recorded video interviews integrated directly in the system.www.vilect.ai  We are Vilect and we are really trying to keep one of the biggest time thieves in the retail sector at bay -- hiring and more specifically, hiring the wrong people. What we are doing is creating a recruitment software with the store manager in mind and improve the workflow. How do they reach out to the applicants? How do they evaluate applicants? How do they choose the right applicant? We thus want to make a system created around this workflow. Through this, we hope to help them sort through hundreds of applications and narrow those down to a more manageable number.We are saving time on writing the application by introducing video interviews instead. The applicant can complete the video interview as part of the process and the store manager can review those videos at his convenience. We started testing our prototypes which had a video element in it, with great feedback. We were wondering if they could actually get a good impression of a person with short video answers and thus far, the store managers' feedback has been really great.

Documentation of the things that make your organization function – processes, systems, capabilities, strategies – can quickly get spread out across many tools.  Ardoq keeps that information in a single place and makes sure it stays up-to-date through automation and collaboration. We offer a complete SaaS solution using some of the most exciting technology.  Working at numerous companies, big and small, we always had trouble finding historical documentation. It took days to navigate the local system architecture. And even when we found documentation, the lack of standardization made things even harder. To make matters worse, we never really understood the big picture, “how were we affecting other teams, processes, and systems?” we could never know. All this wasted time was costing these companies money and causing employees huge amounts of frustration, especially when new staff arrived. So we decided to stop pulling our hair out and created a lightweight, easy-to-use alternative to the solutions you find in enterprise architecture and documentation software.

We are an online service for housing sublets. Qasa is a startup aiming to change the dynamics of long-term housing rentals. Think of it as of an Airbnb for long-term housing making the market more accessible, transparent and safe. Our tools help you find the right tenant, manage contracts, payments and anything else you might find difficult with your rental.

Bookwells is a Danish start-up company whose aim is to give a second generation of life to used books by challenging the common business model and re-thinking the supply chain. We take a centuries old industry to the next level and into the twenty-first century through an innovative  and sales oriented platform.

Wasoko's vision is to organize the world's food. We will achive this by connecting farmers, drivers and retailers to deliver products radically cheaper and fresher. We have started our distripution in the least efficient markets, while building the food supply-chain of the future. Our solution is an online B2B platform.

Wexer Virtual supplies video based group exercise and cycling classes to health clubs in more than 36 countries across 5 continents - including the majority of the top 25 health club groups globally. The Wexer Virtual platform allows both on-demand and pre-scheduled classes with high quality content from top brands. This gives members an optimized flexibility and maximized facility utilization for club owners.  With 300% growth over the past year, Wexer is a truly global provider of virtual classes. Our mission is to make world class exercise accessible to more people by providing a convenient and non-intimidating way to exercise through the use of technology. Our vision is to create a healthier and happier planet by delivering a partner-centric business approach. At Wexer we don’t have customer, only partners and we work vigorously to earn and keep partners’ trust and to secure long-term relationships.

Elvium is a online recruitment software that changes the way businesses handle job applications. Elvium is a easy-to-use tool for HR managers. It is our vision to continue to deliver the most intuitive e-recruitment system.

Bookmundi.com is a global travel booking portal displaying tours and adventures by local partners around the world. We launched in June 2015 and already offer +2000 tours and travel packages world wide. We've just hooked up with the world's largest travel companies Gadventures and Intrepid Travel and will shortly be featuring all of their tours as well. Bookmundi differentiates itself by: - User friendly design- Real-time chat and message capability, including the ability for our partners to provide a customised offer via the chat to customers. - Auctioning function allowing customers to get 5 travel offers from qualified travel companies within in average 3-4 offers, currently active for treks in Nepal and safaris in Tanzania. More destinations to join this programme shortly. We're not in business to replicate existing travel booking portals but in business to stir the pot.

Wintra is a Danish software and consultancy agency specialized in performance measurement, content management, digital strategy implementation, and governance of the digital workplace. Since 2008, we have provided analytics and reporting software for some of the largest Scandinavian companies, including A.P. Moller – Maersk, Novo Nordisk & Nordea. Wintra is working towards becoming the preferred choice within digital workplace analytics for the largest organizations in Europe. We work with a structured approach, which is valuable in solving complex tasks. To our customers, we contribute with direction when too many questions start to blur the aim. We engage easily with our customers whilst being firm in what value our product shall provide. We are analytical in our approach to tasks and build repositories of research which we use to ensure that people we are working for is using a factual base in context of the problem to be solved. Making sure what we do is rooted in solid research and good decision process is important to us. Hence, we often assume the role as decision catalyst to our customers. We also have a competitive nature, which shows in our motivation to work with the best in class when it comes to digital workplace performance. Working together with people that value integrity is of highly importance to us as well. Our ProductWeb Performance Indicator (WPI) is the outcome of 8 years of studies of the development of content management systems and 4 years of software development. The objective of WPI is to “make intranets work”, which in other words enables customers to “take control of their content” and “lead by numbers”. WPI provides detailed analytics and performance indication on views and visitors, traffic patterns, content life cycles, target groups, and engagement.

Vår beiteteknologi skal bidra til at mer av verdens arealressurser kan utnyttes til bærekraftig matproduksjon.En stor andel beitedyr lever mesteparten av livet innendørs og spiser mye kraftfor. Målsettingen til Nofence er å få beitedyra ut på beite, på en trygg og god måte, slik at de kan ha det godt og selv finne den maten de er skapt for å spise.Vi vil at beitedyr skal få muligheten til å ta i bruk sitt naturlige miljø. Det er god dyrevelferd og det vil frigjøre store arealer som kan brukes til å dyrke menneskemat i stedet for soya i kraftforproduksjon.Vår teknologi gir dyra denne muligheten.

Learn2Esport was founded by esports (and traditional sports) veterans in 2016 who champion learning with esports in a formal educational setting. Since its launch, the company has been supporting the structured, educational needs of students in Sweden and countries across the EU. Working in close collaboration with researchers, educators, coaches, analysts, and professional players, Learn2Esport creates educational content - from critical thinking to collaboration, from job skills in esports to lessons on entrepreneurship and creativity - delivered by proprietary technological products that provide the best formal and informal educational experiences. Gameplan is the world’s first esports management system. It is Learn2Esport’s complete solution for states, schools, learning centers, and organizations to build and manage their esports programs, teams, camps, and centers. The platform makes it simple for teachers to access and create lessons, gauge player development, and evaluate player performance. Schools that use Gameplan report an increase in student engagement, academic performance, attendance, and development in analytical skills.

Meru Health is an online medical clinic treating depression.We envision a world in which all people have the tools they need to overcome depression.We are scientists, engineers and experienced entrepreneurs who have come together to make depression treatment accessible, effective and truly outcome-driven. Our mission is more than business, it’s personal. Our founders have lost friends and family members to depression, and we want to do everything in our power to help people who suffer. We are scientists, engineers and experienced entrepreneurs with a big vision to make mental healthcare accessible, engaging and outcome driven. We want to help humanity become more empowered and happy. We are people with strong and sound value base, and when Meru Health was founded, we wanted to incorporate our values to become the company’s values as well.

The Ramp is on a mission to make starting a company in Denmark radically easier. We’re building the go-to platform for entrepreneurs wanting to start a company. We launched in January 2025 with a bold promise: Free company formations for everyone. Since then, we’ve helped hundreds of new founders take their first step, and we’re just getting started. Why We Exist: Starting a company is still far too complex, slow, and expensive, especially if you're doing it for the first time. The Ramp is changing that by replacing clunky bureaucracy and scattered services with a clean, digital experience that empowers founders from day one. The Ramp is a partner-driven ecosystem driven by banks, accounting and legal tech tools, which gives founders instant access to the services they need, when they need them. It’s a win-win: Founders save time and avoid mistakes, and partners get to support the next generation of Danish startups from the ground up. The Ramp is part of Luma, our broader mission to build the digital back office for modern founders. We’re backed by a team of experienced entrepreneurs who’ve built and exited legal tech companies before.