Sports Lab Copenhagen is a Sport-for-Purpose Copenhagen-based hub, and network organisation supporting sports innovation entrepreneurship, providing sector-specific expertise and consultancy, and developing the Nordic sports innovation ecosystem. Our vision is simple yet ambitious: we want to create the ideal environment to inspire and support ambitious current and future innovators and entrepreneurs who are on a mission to bring about positive societal change by innovating in and through sports, and breaking ground in the ways that sport is experienced by athletes and fans. To achieve this, we are creating a one-stop shop for all stakeholders and a seamless pathway from university incubation environments to international scale-ups. Highly experienced in the development of sports assets through value and business generating activities and partnerships, we also provide expertise in the form of international advisory and consulting services at both strategic and operational levels. We place a special focus on solutions that impact the UN Sustainable Development Goals by harnessing the Nordic values and approach to a healthy lifestyle and environmentally aware, well-integrated, inclusive, socially and physically active communities.