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The PeopleFirst Standard™

The PeopleFirst Standard™ Psychological Safety. Measured. Proven. The Problem Psychological safety is now a legal obligation in 30+ countries. ISO 45003, Danish BEK 1406, the EU Framework Directive, UK HSE Management Standards, Canadian CSA Z1003, and Safe Work Australia all require organisations to assess and evidence psychosocial risk at work. None of them prescribe how. So organisations reach for what they have: engagement surveys. Likert scales that ask people how they feel. Global engagement sits at 21% despite billions spent annually on these tools. Regulators, boards, and insurers increasingly know the difference between an opinion score and a defensible evidence base. The organisations that can't tell the difference are accumulating liability. The measurement approach is broken. We're fixing it. The Solution The PeopleFirst Standard™ is the first independently certifiable standard for psychological health and safety at work. Not a survey. Not a wellness tool. A standard, built on the same logic as ISO 9001 for quality or B Corp for social responsibility. The platform delivers a 25-question scenario-based behavioural diagnostic across 5 dimensions, measuring what people actually do under pressure, not what they say when asked nicely. Results are mapped clause-by-clause to ISO 45003:2021, BEK nr. 1406/2020, EU Directive 89/391/EEC, CSA Z1003-13, HSE Management Standards, and Safe Work Australia Code of Practice simultaneously. Organisations achieving Level 3 or above on our 5-level maturity model earn the independently certifiable PeopleFirst Standard™ mark. Those below receive a full diagnostic report with prioritised, evidence-based recommendations. For Danish organisations, the assessment serves as a validated psychosocial supplement to the mandatory APV process, providing the evidence base that Arbejdstilsynet's own framework requires but does not supply. GDPR compliant by design: no PII collected, sessions destroyed on submission, 20-respondent anonymity floor. Advisory services delivered by a separate team, after the report is issued help organisations act on what they find. Why It Matters 136 independent studies confirm psychological safety predicts team learning, innovation, and performance. (Frazier et al., Personnel Psychology, 2017). Work-related stress costs Danish employers €1.17 billion annually. The conditions that produce these outcomes are measurable and improvable. Where We Are The platform is live at thepeoplefirststandard.com. Active pilot conversations are underway with major Danish employers. The team brings two decades of leadership across military, Ørsted, Novo Nordisk, and startups backed by advisors spanning occupational psychology, enterprise sales, and organisational safety. We are applying for Innofounder funding and building the team that takes this global.

Walletplus

WalletPlus er en dansk takeaway-platform, der hjælper restauranter, pizzeriaer og spisesteder med at sælge mad direkte til deres gæster — uden de store portalers kommission på 25-30 %. Vi giver dem online bestilling, betaling og loyalitet i én løsning til én fast, gennemsigtig pris, så de beholder både fortjenesten og deres egne kunder. Som sælger hos os sælger du ikke bare software — du giver små erhvervsdrivende en bedre forretning. Vi er et ambitiøst team med kort fra idé til handling, høj indtjening og reel indflydelse. Vil du være med?

Workmatch

WorkMatch är en AI-driven rekryteringsplattform som kopplar samman kandidater och arbetsgivare genom smart matchning baserad på kompetens, behov och potential. Plattformen gör rekryteringsprocessen snabbare, mer träffsäker och mer transparent för både jobbsökande och företag. WorkMatch är en modern rekryteringsplattform som använder AI och datadriven matchning för att identifiera rätt kandidat för rätt roll. Genom att analysera kompetenser, preferenser och arbetsgivares behov skapar plattformen mer relevanta matchningar, minskar tiden för rekrytering och förbättrar kvaliteten på anställningar. Kandidater kan enkelt hitta jobb och bli upptäckta av arbetsgivare, medan företag effektivt kan identifiera talanger som passar både rollen och organisationen.

ProTag AS

ProTag is building a Digital Product Passport platform that helps manufacturers and product owners manage and share product data across their supply chains. We solve the growing challenge of fragmented, unstructured information by combining a network-driven SaaS platform with AI that turns messy supplier data into structured, usable product intelligence. Across industries, a new reality is emerging: products are no longer just physical objects, they are data assets. To sell, operate, and scale, companies need reliable information about what goes into their products, where it comes from, and how it evolves over time. The problem is that this data does not exist in one place. It is scattered across suppliers, stored in PDFs, buried in emails, or locked inside disconnected systems. Most companies today are trying to manage this with spreadsheets and manual processes. That might work internally, but it breaks down completely across a supply chain. This creates a structural problem: • Companies depend on data they do not own • Suppliers struggle to provide consistent information • Teams spend significant time chasing, cleaning, and validating data At the same time, external pressure is increasing. Customers, partners, and regulators are all asking for more transparency. What used to be “nice to have” is quickly becoming required to do business. The result is a growing gap between what companies need to know about their products and what they can actually access and trust. ProTag gives companies a way to build a live, structured view of their products across the entire supply chain. Instead of trying to centralize everything manually, we connect the different actors and let data flow where it is created. Companies use ProTag to: • Organize product data in a consistent structure • Request and receive information directly from suppliers • Keep everything updated as products evolve • Share product data with customers and partners when needed AI plays a critical role in making this scalable. We use AI to: • Turn unstructured documents into structured product data • Identify gaps, inconsistencies, and risks in real time • Reduce the effort required to onboard suppliers and maintain data quality What makes ProTag different is how it scales. We are not just building a tool for a single company. We are building a network. When one manufacturer joins ProTag, their suppliers are invited in. When those suppliers join, they can reuse their data across multiple customers. Over time, this creates a shared data layer where: • Information becomes easier to access • Data quality improves naturally • Switching costs increase for everyone involved We do not replace existing systems. We sit on top of them and connect them. This makes adoption fast and reduces friction from day one. We started ProTag because we experienced this problem firsthand. Working in industries with complex products, we saw how much time was spent chasing information that should have been readily available. Engineers, quality teams, and commercial teams were all dealing with the same issue from different angles, but there was no real solution. At the same time, the direction of the market became clear. Transparency around products is increasing, not decreasing. The amount of data required is growing fast. Most companies are not prepared for this shift. We realized this is not just a workflow problem, it is an infrastructure problem. The way product data is managed today does not match how supply chains actually work. That is why we are building ProTag. Our ambition is simple: to become the default way companies manage and share product data across supply chains. Once that layer exists, it unlocks everything else.

Proteins.1

Proteins.1 is a Finnish biotech startup on a mission to make diseases detectable years before symptoms appear — when treatment is most effective and survival rates are highest. The Problem For diseases like cancer and Alzheimer's, the body releases early warning proteins into the bloodstream long before any clinical symptoms emerge. The problem is that these signals are so faint that today's blood tests simply cannot detect them. By the time a diagnosis is made, the disease has often already progressed to a stage where treatment options are limited and outcomes are far worse. Our Solution We've developed a breakthrough technology called Affinity-Mediated Transport (AMT) — think of it as bringing PCR-like amplification to proteins. Just as PCR revolutionized the detection of genetic material, our platform makes individual disease-signaling proteins visible from a standard blood sample, at sensitivities up to 1,000 times beyond what current gold-standard diagnostics can achieve. The technology originated at VTT Technical Research Centre of Finland, has been validated through EU breakthrough innovation funding, and is protected by granted patents in both the EU and the US. Where We Are Founded in 2025 and backed by €4.7M in pre-seed funding from Lifeline Ventures and Cloudberry Ventures, we are a team of deep-tech founders, engineers, and scientists based in Espoo, Finland — building the next generation of diagnostic instruments that could fundamentally change how the world detects and treats serious disease.

Gullis Drinks

Gullis is a sparkling soft drink based on 100% natural juice. We strive to keep as many vitamins and fibers in our drink by using fresh fruit and no added sugars. A note from the founder: I grew up near a quiet orchard where 'luxury' was defined by the quality of a freshly pressed apple. It was simple, raw, and honest. But the modern city life traded that honesty for neon-colored energy drinks and synthetic sodas. In a world obsessed with additives and artificial trends, Gullis Drinks is going back to the source. We believe that nature already perfected the recipe—it’s time we perfected the presentation. The Mission: We’re reclaiming the 'cool' for natural, sugar-free drinks. We’re turning a childhood heritage into Stockholm’s most desired premium brand. The Candidate: We don’t need a traditional manager. We need a Stockholm native who knows every corner of the retail landscape, from urban delis in Vasastan to the major players at ICA and Coop. Someone who has the grit to scale a startup and the style to represent a premium brand. Nature provided the vitamins. We provided the brand. You provide the growth. Let’s make Stockholm real again.

stwentyfive agency

We empower and drive e-commerce brands across markets. stwentyfive agency er et e-commerce- og performance marketing bureau med kontor i København. Hos stwentyfive bygger vi bro mellem økonomi, performance marketing og kreativ eksekvering – understøttet af dyb markedsforståelse med erfaring på tværs af landegrænser. Vi giver e-commerce-brands styrken til at vækste dér, hvor det virkelig betyder noget. Vi er 14 specialister, der arbejder som kundens eksterne afdeling. Hvert samarbejde ledes af et dedikeret team, som forstår både forretningens mål og brandets position – og omsætter det til målbar vækst gennem data, kreativitet og ekeskvering.

Enclaverse ApS

We are a boutique talent management and influencer marketing agency that specializes in bridging the Influencer type of storytelling with data-driven performance. Originally founded as the innovation project "Vimacy," we rebranded to symbolize a close-knit of high quality influencers mixing the words "Enclave" and "Universe". Starting with a traditional agency business model, we are moving towards AI first approach BUT maintaining a human in the loop, As we notice the importance of Personal relationships with brands. The "AI-First" Evolution This model aligns with the vision of Andreessen Horowitz (a16z), who have stated their intention to back "AI-first" business models. Following a16z’s thesis that the next era of industry leaders will have AI at their core rather than as an add-on, we are building Enclaverse toward an automated, data-native infrastructure. By treating the creator economy as a technology stack.

Diverge

Diverge is a Danish AI startup building specialized AI shopping assistants for e-commerce. We solve the problem that online stores struggle to guide customers through large and complex product catalogs, which leads to lost sales, poor customer experiences, and high support costs. Our AI is built specifically for e-commerce and goes beyond answering FAQs by actively helping customers find and choose the right products. We combine a scalable SaaS platform with tailored implementation and fast execution, integrating seamlessly with existing systems and delivering measurable results in weeks.

Robotto

Robotto delivers mission-critical autonomy software for unmanned systems, engineered for operational effectiveness in contested environments. Our platform-agnostic solution integrates seamlessly across customer hardware, enabling vision-based navigation and autonomous decision-making where GPS fails, and communications are jammed. We work directly with partners and operational units to deploy, test, and validate systems under real-world conditions.

Forma Engine

We are developing a system intended to replace fixed interfaces with software that adapts in real time. Current products still depend on predefined UI paths that fail when underlying models behave in new ways. This gap limits how far teams can push advanced automation. The platform is being designed as a runtime that can generate interface elements dynamically. It aims to let products reorganize themselves around model output and user context without manual UI wiring. The goal is to enable applications that won’t rely on static interaction surfaces once the system is fully realized.

SpacelyLabs

We’re SpacelyLabs, and our mission is simple but ambitious: remove the physical friction that quietly drains revenue from the built world. The Problem: Spaces aren’t broken. They’re wasting money. Most buildings, stores, and travel hubs are designed with small, invisible barriers that push customers away without a sound. A door that’s too heavy. A layout that creates bottlenecks. A missing handrail that makes someone choose another venue. These aren’t just accessibility issues. They are abandoned revenue streams hiding in plain sight. A massive share of consumer spending power sits with people whose mobility is changing. When their experience feels hard, they don’t complain. They just don’t return. The result is a silent leak that operators never measure but feel in their balance sheets. We’re here to give businesses the superpower they’ve never had: the ability to see, measure, and fix friction before it kills throughput. The Solution: A performance engine for the physical world SpacelyLabs is a B2B SaaS platform that turns buildings into measurable, optimizable systems. Think of it as the analytics layer the physical world has been missing. We create Digital Twins of real spaces, analyze how people actually move and interact, and pinpoint exactly where friction blocks flow and revenue. Clear insights. Clear ROI. For Real Estate: We show how removing a tiny barrier can unlock a disproportionate boost in customer movement and spending. For Transport: We surface the critical interface problems that break seamless travel and cost operators loyalty. Our Unfair Advantage We’re building a ground truth dataset no one else has. Today: We collect verified, engineering-grade data through a specialized scout network. Tomorrow: It will be autonomous. We’re training computer vision models so a simple walkthrough video can generate a full friction map and commercial recommendation set instantly. This is where the product becomes magic. Why join now? We’re early, ambitious, and moving fast. We already have strong market signals and pilot discussions with major operators. The pain is obvious, the demand is real, and the opportunity is huge. If you want to build something technically challenging that changes how millions of people move through the world while opening a market worth tens of billions, this is the moment to jump in.

Nembedemand

NemBedemand er en moderne og komplet SaaS-løsning udviklet til bedemænd og begravelsesforretninger. Vi digitaliserer en branche, der traditionelt har været præget af tunge processer, og giver selvstændige bedemænd de værktøjer, de behøver for at tilbyde familier en enkel, professionel og omsorgsfuld oplevelse. Vores mission: At kombinere teknologi, brugercentreret design og menneskelig forståelse for at skabe den bedste oplevelse før, under og efter en begravelse – for både virksomhederne og de pårørende. Hvad vi bygger 🚀 Udviklet i tæt samarbejde med fagfolk dækker NemBedemand hele værdikæden i en moderne bedemandsforretning: Øge synligheden og den lokale online tilstedeværelse Optimere planlægning og håndtering af begravelser Forenkle administration og automatisere fakturering Koordinere samarbejdspartnere og leverandører Gøre det nemt for pårørende at modtage information og få adgang til et digitalt mindested Da ingen begravelsesforretninger arbejder helt på samme måde, er NemBedemand designet til at være fleksibel, modulær og let at tilpasse til lokale workflows og behov. En ny fase med Simplifia Group 🌍 NemBedemand er for nylig blevet opkøbt af Simplifia Group, Frankrigs førende aktør inden for teknologiske og servicemæssige løsninger til bedemænd og familier. Opkøbet markerer starten på en ny vækstfase, hvor NemBedemands lokale ekspertise nu kombineres med Simplifias teknologiske og operationelle styrke. Sammen arbejder vi med større ambitioner og en tydelig international retning.

ProV International

ProV is a global IT consulting and services company specializing in ERP implementation (IFS, SAP, ServiceNow), managed services, and data engineering solutions powered by platforms like Snowflake and Databricks. We help organizations modernize legacy systems, optimize business processes, and manage their IT operations with scalable, cost-efficient service models. With teams across the US, Europe, India and LATAM, ProV delivers end-to-end digital transformation, from strategy and implementation to ongoing support.

Fit+

Today’s way of work demands a lot from us, hybrid workers, remote workers and working parents. It’s changing how much time we have to show up for ourselves. Fit+ is a fitness app built to make fitness, movement, and recovery part of everyday work life. Anytime, anywhere & for anyone finding their way to feel fit. One App, endless ways to fit 🧡