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Klinky

Klinky is an A/B testing link shortener built for controlled rollouts. One short link routes visitors to two destinations at weights you choose — send 90% to your current page and 10% to the new version you want to try, then adjust as results come in. Every click is tracked in real time, so you can compare variants with real data instead of guessing. Redirects resolve at the edge in milliseconds, which means no measurable latency penalty for visitors and no SEO impact on your campaigns. Typical uses: testing a new landing page against the current one, routing a small share of traffic to a new checkout or onboarding flow, comparing pricing pages, running campaign links where you want to swap destinations without changing the link you already distributed, and geographic or weighted routing for launches. Klinky is built for marketers, founders, and small teams who find full-featured A/B testing platforms too heavy: no JavaScript snippet on your site, no visual editor, no monthly experiment quota — just a link that splits traffic and reports what happened. Setup takes under a minute: create a link, set two destinations, choose the split, share the link. Free tier available while the product is early. Paid plans add custom domains, more links, and higher click volumes. Based in Norway, built on Cloudflare's edge network.

HumanityPacts®

How people interact in the flow of work determines performance. The way they share information, express emotions, challenge ideas, make decisions, and protect focus shapes every outcome. Most teams leave these interactions to default. Humanity Pacts® is the interaction layer of work—an AI-powered system that helps teams intentionally design the agreements that shape how they interact, so high performance becomes the team's default, not an accident. Through AI-powered workshops and ongoing team support, we help teams identify the human patterns that matter most and transform them into TeamPacts®—AI-generated, context-aware agreements that define how people will respond when those patterns emerge. Instead of reacting on autopilot, teams pre-agree how they will communicate, challenge ideas, make decisions, navigate conflict, and support one another before predictable human dynamics take over. Every TeamPact® is tailored to the team's unique context using behavioral science, social norms, team dynamics, and AI—making high-performance behaviors easier to activate in the moments that matter most. Not values posters. Not policies. Not another personality assessment. A practical operating system for human interaction. Our work helps teams systematically and sustainably: • Speak up with ideas, concerns, and insights before opportunities are missed. • Make decisions with clarity instead of assumptions or politeness. • Use healthy friction to strengthen thinking and improve outcomes. • Build trust through consistent day-to-day interactions. • Protect focus and attention as a shared responsibility. • Surface misalignment early and course-correct before it becomes costly. Whether through in-person workshops or AI-powered guidance, Humanity Pacts® helps teams move from default behaviors to intentional interactions—creating cultures where people step up, speak up, give space, and show up when it matters most.

RoboConnect

1. Short description RoboConnect is developing an independent, AI-supported platform that helps industrial companies turn tacit and fragmented process knowledge into a clear, decision-relevant automation case — before supplier dialogue begins. 2. The problem Many industrial companies know they need to automate, but struggle to define what should be automated, what is causing the problem and whether the process is ready for investment. The people closest to production often understand the process well, but this knowledge may be spread across operators, engineers and management, poorly documented or mixed with assumptions and missing data. The customer may therefore approach the market with an unclear problem description and incomplete information. System integrators then have to reconstruct the customer’s process understanding and collect missing data before a meaningful solution dialogue can begin. This creates uncertainty, longer clarification phases, weak or difficult-to-compare proposals and projects that stall early. The core problem is not a lack of technology or suppliers. It is that the knowledge needed to make a good early automation decision is often tacit, fragmented and difficult to transfer. 3. The solution RoboConnect starts by understanding the customer’s process, challenges and actual needs. The RoboConnect AI Advisor conducts a guided professional conversation that helps the company describe how production works today, what it wants to improve, which constraints matter and what information is still missing. The AI Advisor brings together information from different parts of the organisation, separates facts from assumptions and uncertainty, identifies knowledge gaps and risks, and turns unclear issues into practical next actions. The result is a shared and structured automation basis that can be developed into a supplier-ready project brief. Relevant projects can then be connected with suitable system integrators, technology suppliers and R&D environments. This gives the customer greater decision confidence and solution providers a better starting point. RoboConnect is not building a generic chatbot. The platform combines a domain-specific workflow, structured project data and knowledge from industrial cases, expert interviews and feedback from customers and automation partners. Over time, this strengthens clarification, project maturation and matching. The first focused area is welding automation and high-mix, low-volume manufacturing. The longer-term ambition is to expand across other automation categories and build a Nordic platform for early-stage automation clarification and matching. 4. Business model and commercial opportunity RoboConnect creates value on both sides of the market. Industrial companies receive a clearer and safer starting point, while automation partners gain access to better-qualified customer opportunities. The current model is based mainly on supplier-side revenue through fees for qualified matches and successful projects. Future revenue streams may include paid AI-assisted readiness reports, supplier subscriptions, premium access and category-specific products. The model is now being validated through pilots and early customer projects. Norway is the validation market, with Sweden as the first intended scale-up market. 5. Why I started RoboConnect The motivation came from repeated conversations with industrial companies, automation experts and system integrators. I saw that many projects became uncertain long before technology was selected. Companies needed a more independent and structured way to understand their own situation before entering a supplier-led process. With a background in research, data analysis and complex problem structuring, combined with further training in programming, databases and AI, I founded RoboConnect to bridge the gap between industrial process knowledge and automation delivery.

SwayQ

About SwayQ The better company behind creator partnerships. SwayQ helps brands and creators work together through transparent fees, stronger trust, and better matching than the old agency model allows. Born in Copenhagen. Built for the world. SwayQ was built because the old agency model is too opaque, too expensive, and too far removed from the real partnership. Brands often pay more than they should without full clarity on fit, creators give up too much of the value they create, and both sides are asked to trust a process they cannot fully see. We built SwayQ to make the economics, the matching, and the trust clearer. We believe the economics of influence should be visible, the matching should be genuine, and both sides should see the same terms. Category over roster Matching is based on category themes and verified platform signals — not on whichever creators happen to be on an agency roster. AI-assisted matching is coming soon. Trust, not leverage Both sides see the same terms. No information asymmetry, no hidden incentives, no leverage games.

Comra AI

Real estate content generation is expensive and time consuming. Comra AI is a tool for creating real estate content (images and videos) using AI which reduces the cost and the time. Comra makes it cheap and easy for realtors to access the traditionally-expensive real estate videos, which unlock higher engagement and faster conversion for real estate listings.

TwoTail AI

TwoTail is an analytics tool designed specifically for builders of vertical AI agents. AI agents are taking over the work of SaaS, but traditional product analytics tools haven't adapted to the new paradigm. TwoTail is filling that gap. We swap out user-centric data modelling for agent-centric traces, and say goodbye to funnels and retention charts and hello to clustering and eval correlation.

Ode

Ode is building the world’s simplest solution for therapeutic music. We combine a smart speaker with a single-knob interface and AI-driven curation to reduce anxiety, agitation, and depression in people living with dementia. Founded after CEO Guttorm saw music’s impact through his grandmother’s dementia, Ode exists to remove the time, technology, and cost barriers that keep personalised music out of everyday care. Today, getting it right typically means specialist mapping, hours of playlist work, and daily device hassle, which caregivers and families can’t sustain. Ode makes it practical: curate in minutes, then play instantly with one knob—so the right music is there when it’s needed, without adding workload.

NIMARA ApS

Nimara er en dansk e-handelsvirksomhed, der designer og sælger egne møbler og boligprodukter direkte til kunder i Europa. Vi driver i dag webshops i ti europæiske markeder, hvor Danmark, Sverige og Tyskland er vores største, og vi er fortsat i vækst. Vi sælger udelukkende gennem vores egne kanaler og har dermed selv ansvaret for hele kunderejsen, fra første besøg på webshoppen til levering og kundeservice. Det giver os mulighed for løbende at forbedre både produkter, brugeroplevelse og forretning. Vores fokus er at skalere effektivt. Vi arbejder kontinuerligt med at optimere konvertering, automatisere processer og sikre, at vores systemer fungerer stabilt på tværs af markeder. Målet er at bygge en forretning, der kan vokse, uden at kompleksiteten vokser med.

Stazion

Stazion is the first AI Sales Engineer for companies that sell complex equipment. In industrial sales, every deal runs on deep product knowledge that is scattered across hundreds of documents, ERP systems, and a few very busy experts. When an RFP lands as a long PDF or spreadsheet, someone has to read every line by hand and work out whether and how the company can meet it. At the same time, salespeople are constantly waiting on technical answers, and those questions all flow to the same handful of people. Everything slows down. Stazion fixes both. Upload an RFP and it extracts and assesses every requirement, then proposes a compliant solution line by line. Ask a product question and it answers in seconds. Every answer is grounded in your own documents and cites exactly where it came from, so your team can move fast and still trust what they send to customers. Built specifically for engineer-to-order and configure-to-order manufacturers, distributors and suppliers. No months of setup, no consultants, no product modeling. Stazion works with the documents you already have. What used to take days now takes hours. Technical answers that used to take a specialist now take under five seconds. And every line is backed by a verified quote from your own material.

TUYO / Coffee. Cacao. Culture.

TUYO is a Denmark-based specialty coffee and fine cacao project rooted in long-term relationships with coffee- and cacao-growing communities in Ecuador, and inspired by Nordic values around creativity, innovation, and sustainability. We are building a regenerative business that prioritizes transparency, fair collaboration, and high-quality products, while questioning extractive models within global value chains. Our approach is relational and place-based, centered on people, landscapes, and craft rather than scale. TUYO is currently in an early build phase, finalizing its first pilot specialty coffee line and preparing for an initial public launch moment in late February. Coffee is the immediate focus; fine cacao is part of the broader product vision and will be developed in parallel at a later stage. We work as a small, hands-on team with close collaborators across sourcing, quality, and production, and we value clarity, reliability, and care in how we build both products and partnerships.

GEIST

1. The Elevator Pitch GEIST is developing next-generation sailing apparel for recreational and lifestyle sailors who want protection and freedom on the water—without the bulk, stiffness, or elitist aesthetics of traditional sailing gear. By combining high-performance materials, real-world testing, and community-driven design, GEIST delivers technical sailing wear that enhances the experience instead of getting in the way. 2. The What: What are you solving? Sailing apparel today is largely designed for professional racers or extreme offshore conditions—resulting in garments that are heavy, rigid, over-engineered, and visually disconnected from how most people actually sail. This creates a gap for: - Recreational sailors - Lifestyle / adventure sailors - Coastal and day sailors who want reliable protection from wind, spray, and weather, but also comfort, mobility, and a modern aesthetic they enjoy wearing. As a result, many sailors compromise—either wearing gear that limits movement and comfort, or using outdoor apparel not built for marine conditions. This problem affects a broad and growing segment of sailors globally, especially as sailing increasingly overlaps with outdoor lifestyle, travel, and community-driven experiences. 3. How GEIST is solving it GEIST designs sailing apparel from the experience outward. We start by deeply understanding how our users move, layer, vent heat, and interact with their gear during real sailing scenarios—not idealized ones. From there, we: - Develop function-led designs focused on mobility, breathability, and smart protection - Use premium 3-layer performance fabrics and components chosen for durability, comfort, and sustainability - Prototype early and test continuously with sailors in real conditions - Co-create features, fit, and details with our community rather than designing in isolation Our first products—a sailing jacket and trousers—are built to be worn actively on the water and comfortably before and after, bridging performance and lifestyle without compromise. 4. Why GEIST exists GEIST started from lived frustration. As a sailor and outdoor enthusiast, I repeatedly experienced how traditional sailing gear interrupted the very thing it was supposed to support—the feeling of being present, capable, and free on the water. Gear was either too stiff, too bulky, too aggressive, or simply not designed for how most people sail today. I realized this wasn’t a niche problem—it was systemic. And it wasn’t being solved because the industry hadn’t truly shifted its perspective. GEIST exists to reimagine sailing apparel from the standpoint of experience, movement, and modern sailing culture. It’s about stripping away unnecessary complexity and designing gear that supports focus, confidence, and enjoyment—so when the wind hits, the world narrows, and the gear disappears.

Forma Engine

We are developing a system intended to replace fixed interfaces with software that adapts in real time. Current products still depend on predefined UI paths that fail when underlying models behave in new ways. This gap limits how far teams can push advanced automation. The platform is being designed as a runtime that can generate interface elements dynamically. It aims to let products reorganize themselves around model output and user context without manual UI wiring. The goal is to enable applications that won’t rely on static interaction surfaces once the system is fully realized.

NODA · not a soda

Vi skabte NODA i 2020, fordi vi savnede en drik med ægte ingredienser, lavt kalorieindhold og uden sukker, kunstige sødestoffer eller tilsætningsstoffer. Alt, hvad vi fandt, indeholdt unødvendige ingredienser, selv “sunde” alternativer. Resultatet blev NODA – en genopfindelse af sodavanden. Med 30% presset økologisk frugt og danskvand tilbyder vi en naturlig, lækker og forfriskende drik, som kan nydes af alle. Vores mission: At skabe drikkevarer med fokus på økologi, sundhed og bæredygtighed, som folk kan nyde dagligt. NODA er til alle, der ønsker et forfriskende, naturligt og lækkert alternativ til traditionelle sodavand. Læs mere om vores tilgang her: https://nodacph.com/pages/omtanke

ABEL Technologies

The Problem Most workplaces struggle with high sick leave — and the root causes are rarely acute injuries or illness. They are lifestyle-driven issues: • fatigue and low energy • stress and mental strain • poor sleep • musculoskeletal pain • unhealthy habits • lack of support These problems build up over time, and employees try to handle them alone. But people don’t change their health on their own — and employers don’t have the tools or competency to help them. The result? High sick leave costs, reduced productivity, and employees who are stuck in patterns they can’t break. Why it matters Sick leave is one of the biggest hidden costs in business. A single employee on sick leave costs on average 65 200 kr per year — and 20% of employees account for 80% of the total. Most of these cases are preventable with the right support. At the same time, people want help: 85% prefer guidance from a qualified professional rather than trying to solve health challenges alone. ABEL’s Role ABEL solves this gap. We connect employees with qualified health coaches who follow them closely over time — mentally, physically, and socially. Through structured guidance and our digital platform, we help people make sustainable lifestyle changes that reduce sick leave and increase wellbeing. The impact: Employees get better health. Companies save money. Society reduces the burden of preventable illness.

maker

Maker is a member-based non-profit association founded in 2015 as a platform for the maker movement in Denmark and the Nordics. Since then, we've evolved from a traditional makerspace into an open lab and community central for physical entrepreneurs, startups and independent creatives. We develop, share and learn together with our members and across projects in the EU, in Denmark and in the Baltic Sea Region. Together with research institutions, companies, makerspaces and governments, we focus on sustainability and physical entrepreneurship; from open-source hardware to distributed design, aiming to transition makerspaces into circular spaces and develop sustainable practices for recycling materials, local production, and more.