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Matrix Zone

Building Matrix — a platform combining physical activity, social competition and community. Currently working on the first version of the product, school activations, events and the team around the project. My goal is to make physical activity more engaging by turning it into something people want to participate in, compete in and share with others.

Farm Legacy

Farm Legacy is a startup building the first AI-powered platform for farm succession, helping retiring farmers find the next generation to take over their land. Across Europe alone, 6.3M+ farms need a successor in the next decade. Globally, there are 608M+ farms, most of them family-run, and farming populations are aging in nearly every market. When no one steps in to take over, working farms get sold off, abandoned, or absorbed into industrial operations. Our goal is to keep family-scale farms alive by making succession simple: matching the right people, handling the legal and financial process, and supporting the new farmer with the tools they need to run the farm for years afterwards. At Farm Legacy, we believe the future of agriculture depends on the people who farm the land, and we are building the platform that makes the handover possible.

ProTag AS

ProTag is building a Digital Product Passport platform that helps manufacturers and product owners manage and share product data across their supply chains. We solve the growing challenge of fragmented, unstructured information by combining a network-driven SaaS platform with AI that turns messy supplier data into structured, usable product intelligence. Across industries, a new reality is emerging: products are no longer just physical objects, they are data assets. To sell, operate, and scale, companies need reliable information about what goes into their products, where it comes from, and how it evolves over time. The problem is that this data does not exist in one place. It is scattered across suppliers, stored in PDFs, buried in emails, or locked inside disconnected systems. Most companies today are trying to manage this with spreadsheets and manual processes. That might work internally, but it breaks down completely across a supply chain. This creates a structural problem: • Companies depend on data they do not own • Suppliers struggle to provide consistent information • Teams spend significant time chasing, cleaning, and validating data At the same time, external pressure is increasing. Customers, partners, and regulators are all asking for more transparency. What used to be “nice to have” is quickly becoming required to do business. The result is a growing gap between what companies need to know about their products and what they can actually access and trust. ProTag gives companies a way to build a live, structured view of their products across the entire supply chain. Instead of trying to centralize everything manually, we connect the different actors and let data flow where it is created. Companies use ProTag to: • Organize product data in a consistent structure • Request and receive information directly from suppliers • Keep everything updated as products evolve • Share product data with customers and partners when needed AI plays a critical role in making this scalable. We use AI to: • Turn unstructured documents into structured product data • Identify gaps, inconsistencies, and risks in real time • Reduce the effort required to onboard suppliers and maintain data quality What makes ProTag different is how it scales. We are not just building a tool for a single company. We are building a network. When one manufacturer joins ProTag, their suppliers are invited in. When those suppliers join, they can reuse their data across multiple customers. Over time, this creates a shared data layer where: • Information becomes easier to access • Data quality improves naturally • Switching costs increase for everyone involved We do not replace existing systems. We sit on top of them and connect them. This makes adoption fast and reduces friction from day one. We started ProTag because we experienced this problem firsthand. Working in industries with complex products, we saw how much time was spent chasing information that should have been readily available. Engineers, quality teams, and commercial teams were all dealing with the same issue from different angles, but there was no real solution. At the same time, the direction of the market became clear. Transparency around products is increasing, not decreasing. The amount of data required is growing fast. Most companies are not prepared for this shift. We realized this is not just a workflow problem, it is an infrastructure problem. The way product data is managed today does not match how supply chains actually work. That is why we are building ProTag. Our ambition is simple: to become the default way companies manage and share product data across supply chains. Once that layer exists, it unlocks everything else.

Innovx

Innovx: The Autonomous Management Layer Innovx Management AB isn’t a traditional consultancy—we are an AI-Native Venture Engine. Based in Gothenburg, we are rebuilding the "back-office" and "middle-office" of the Swedish business landscape from the ground up using agentic workflows and high-leverage engineering. We don't "do" IT and Accounting. We automate the complexity of modern commerce so our partners can focus on pure creation. The Builder's Mandate In the old world, you managed people. At Innovx, you manage Agentic Systems. We are looking for "10x Architects" who understand that the future of Management Consulting is 10% PowerPoint and 90% Python, LLMs, and automated financial pipelines.

Componental

Componental began with a simple but stubborn curiosity: what happens when musicians are given tools that invite exploration instead of prescribing outcomes? Founded by musicians and technologists, Componental was born out of years spent taking instruments apart, questioning workflows, and searching for better ways to stay connected to the joy of making music. At the heart of Componental is a belief that technology should feel playable, expressive, and a little bit magical. Our work is deeply rooted in electronic music culture, from studios and live stages to DIY scenes and experimental communities, but always with an eye toward the future. Dubby, our first product, grew from this mindset: a versatile music multi-tool designed to remove friction, spark ideas, and encourage happy accidents rather than constrain creativity. We build slowly, thoughtfully, and with intention. Every decision, from hardware design to DSP, from software workflows to community features, is guided by real musicians, real use cases, and real curiosity. Componental isn't about chasing trends or shipping features for the sake of it. It's about creating instruments people can grow with, trust, and return to again and again. As we move forward, our mission stays the same: to design musical tools that feel alive, honest, and deeply inspiring, tools that invite you to explore sound on your own terms. Dubby, our music multi-tool, is a hands-on electronic music instrument that lets you build sounds, perform live, and explore ideas in real time. It bridges the gap between studio experimentation and stage performance, without locking you into presets, genres, or workflows.

ComplyPay

We’re a fintech startup building ComplyPay, an API-driven platform that automates compliant payouts and money flows for online platforms and marketplaces. By embedding regulatory compliance, automation, and seamless integration into our infrastructure, we help businesses simplify complex payment processes, manage multicurrency wallets, and scale globally with confidence, without needing to build or maintain intricate financial systems themselves, while ensuring transparency and compliance at every step.

Fuelize

Fuelize er et marketing- og vækstbureau i Køge, der arbejder som skaleringspartner for ejerledede virksomheder. Vi hjælper ambitiøse brands med at vokse – ikke gennem standardløsninger, men gennem strategi, kreativitet og præcision, der skaber målbar effekt. Hos Fuelize tror vi ikke på plug-and-play marketing. Før vi går i gang, skal vi forstå virksomheden, produktet og ambitionen. Først derefter designer vi et skræddersyet vækstsetup, der passer til din fase, dit budget og dine mål. Vores filosofi er enkel: marketing skal ikke være en udgift, men en vækstmotor.

Meaningful Moments

1. Kort beskrivelse Meaningful Moments udvikler interaktive, oplevelsesbaserede produkter, der hjælper par og familier med at genfinde nærvær, grin og fælles minder, ved at gøre op med moderne udfordringer som rutiner, digital distraktion og manglende kvalitetstid. 2. The What – Hvad vi løser Vi lever i en tid, hvor alt går stærkt – men hvor forbindelsen mellem os bliver svagere. Mange par og familier oplever, at hverdagen bliver forudsigelig, og at nærværet forsvinder mellem skærme, arbejde og rutiner. Skærme og praktiske gøremål har taget pladsen for de fælles oplevelser, og den ægte forbindelse forsvinder langsomt. Det er ikke bare et enkelt problem – det er en moderne udfordring, som rammer de fleste relationer. Par mister forbindelsen, familier glider fra hinanden, og hverdagen mister sin gnist og begynder at føles ensformig. Meaningful Moments hjælper par og familier med at bringe glæde, leg, spontanitet, nysgerrighed og fælles minder tilbage i hverdagen. 3. The How – Hvordan vi løser det Vi skaber interaktive, oplevelsesbaserede produkter – fra vores bestseller SkjulteOplevelser™, et skrabespil fyldt med skjulte oplevelser for par og familier, til Did It Posters, der fejrer fælles milepæle og minder. Produkterne er udviklet med udgangspunkt i psykologi og inspireret af dansk kultur, traditioner og hverdagen. Vores oplevelser er skabt til at vække forventning, skabe spænding, grin og nærvær – og give en skærmfri pause, hvor man mærker hinanden. Vi forvandler det almindelige til noget uforglemmeligt ved at kombinere psykologi, leg og design, så mennesker kan komme tættere på hinanden. Kort sagt, vi gør hverdagen lidt mindre… hverdag. 4. The Why – Hvorfor vi gør det Meaningful Moments udsprang af en simpel erkendelse: glæden i hverdagen forsvinder, når alt bliver forudsigeligt. I psykologien kaldes det hedonisk tilvænning – vores tendens til hurtigt at vænne os til det, der engang gjorde os glade. Vi oplevede det selv og ønskede at finde en måde at bryde det mønster på. Vi indså, at gnisten forsvinder, når vi bliver ved med at gentage det velkendte, og alt bliver forudsigeligt. Vi har brug for uforudsigelighed og oplevelser, der vækker nysgerrighed, leg og forbindelse – som får os til at grine og minder os om, hvorfor vi valgte hinanden. Derfor skabte vi Meaningful Moments – for at hjælpe andre med at bryde rutinerne og for at give mennesker modet lege, udforske og skabe de øjeblikke, hvor kærligheden føles levende igen.

Oppa Oppa - Korean Skin Care

Oppa Oppa is a Danish skincare store bringing the best of Korean beauty to Scandinavia. We curate and import top-rated Korean skincare products — from well-known favorites like Anua and Beauty of Joseon to insider picks still undiscovered in the West. Our mission is to make premium Korean skincare accessible, trustworthy, and enjoyable for everyone in Denmark. By combining authentic Korean expertise with Scandinavian simplicity, we help people achieve healthy, glowing skin through products that truly work. Oppa Oppa is currently in its early growth stage, expanding our online presence and building a passionate community through creative content, social media, and e-commerce.

Meaningful Entrepreneurship

Reimagining how we create value in a changing world. Meaningful Entrepreneurship is an educational project by Startup Guide, which has supported 15k+ entrepreneurs and mapped 70+ ecosystems globally. This initiative began with a research report based on insights from 400 aspiring entrepreneurs across Denmark, revealing that traditional entrepreneurship education no longer resonates with the new generation of founders. Our purpose is to support founders in building ventures aligned with their values through tools and learning experiences socially and environmentally meaningful.

Rune Raahauge Online Coaching

Rune Raahauge Online Coaching is a tailored training and lifestyle universe that helps busy adults achieve lasting results without sacrificing life’s pleasures. We combine evidence-based training, habit change, and close personal support so our clients can enjoy a healthier life – physically, mentally, and socially. Many adults with careers, families, and active social lives struggle to prioritize their health. They jump from one quick-fix solution to another – diets, 30-day challenges, random workout programs – without achieving results that last. The problem is widespread: thousands experience stress, low energy, poor fitness, and weight gain, yet lack the structure, motivation, and solutions that fit their reality. We help break that cycle and create a sustainable lifestyle. We offer a 100% personalized online program where clients get: • A tailored training plan that fits their time, level, and goals. • A simple nutrition structure that works with their preferences and social life. • Ongoing support through chat, video, and check-ins, so they’re never left on their own. • A focus on habit change and mental strength, ensuring results that last a lifetime. Our method makes training and nutrition a tool to live better – not a punishment. Our secret sauce is the combination of human connection, simple systems, and a realistic approach that makes health achievable for ordinary people living extraordinarily busy lives. We started because, after more than 30 years in the industry as personal trainers, we’ve seen far too many people stall – not because they lack willpower, but because they lack the right plan and the right support. After working face-to-face with hundreds of clients, we saw a clear pattern: people don’t need yet another program; they need someone who understands their daily life and can help them navigate it. We wanted to create a solution that removes the confusion, makes health manageable, and gives people control over both body and mind – without forcing them to give up everything that makes life enjoyable.

Hej Marketing

Hej Marketing er et digitalt, kreativt marketingbureau, der holder til på Frederiksberg. Vi producerer content, udvikler digitale kampagner, rådgiver i marketingstrategi og deler vores viden gennem kurser. Vi arbejder tæt sammen som team og med vores kunder – og vi elsker godt digitalt indhold, der gør en forskel.

Nabolag - a part of HBL Invest

We develop business networks. In the heart of Odense, we offer a modern, warm, and inspiring business and networking lounge where meetings can be held, ideas can grow, relationships develop, and inspiration can be found. Networking and knowing the right people AND learning from experienced executives are key ingredients for succes. We want to go even further and create a top venue in Italy for gathering business people in need of top notch facilities to meet and develop strategy etc. We want to interview many of the experienced business people coming through our venue and thus we want to create a top notch studie for this purpose. In Denmark and Italy.

Trenodo

Trenodo is a tool box built specifically for musicians, instead of general tools that were never made for music. Tutor helps manage students and lesson notes, Link in Bio gives one page for your music and dates, Press Kit shares your photos, tracks and story in one link, and Setlist helps build and print a setlist for the stage. Link in Bio and Setlist are free forever, the rest is free too but by invite for now.

DICEUS Nordic ApS

DICEUS Nordic ApS is a product-led company specializing in AI-powered technology solutions for the insurance industry. With a strong presence across Europe and beyond, we help insurance providers and brokers digitally transform their operations through automation, fraud prevention, and AI-driven analytics. Our mission is to revolutionize insurance by integrating the latest advancements in machine learning, cloud computing, and process automation. We work closely with some of the world’s leading AI companies, including Microsoft, Meta, OpenAI, and BCG, to develop cutting-edge solutions that enhance operational efficiency and customer experience. Join us and be part of a dynamic team that is shaping the future of AI in insurance!