As a idea factory, incubator and investor, Askeladden & Co identifies opportunities, develop concepts and scale up companies. Our sweet-spot is in traditional industries that - until now - have seen limited consolidation, limited innovation, too high prices and a customer journey that has been standing still since the 90s.   Our investments and startup journeys so far:  Cutters | Adams Matkasse | Freska | Lotel | Lorry Restaurant | Wellbee

Spring/Summer conceives, crafts and produces digital experiences that help build brands, are good for business and make people’s lives easier. They pride themselves in having some of the best talents in the business. They form a multidisciplinary team of strategists, user experience designers, visual designers, producers & technologists. They have worked with Nike, Adidas, Victoria's Secret, American Express, Swatch, Reebok, Uniqlo, B&O Play, Rapha, Carlsberg, Tuborg, Somersby, Grimbergen, Georg Jensen, TDC, YouSee, F.C.Copenhagen, TV2, Podio etc.

mellow designs is a circular design and construction company. We specialise in designing indoor and outdoor spaces using upcycled material like euro pallets and scaffolding systems. We have invented unique connection systems that allow us to use material in a modular manner to design and construct temporary infrastructure. We aim to solve the problem of material waste during temporary during infrastructure construction.

Healthcare is under unprecedented pressure. Patient numbers are rising, workforces are shrinking, and clinical complexity is exploding. Yet clinicians still spend up to half their workday on administrative tasks, navigating fragmented systems and unstructured clinical data while making fast, high-stakes decisions. Gosta is building the AI operating system for healthcare. We turn fragmented clinical data, documentation, and care workflows into structured, actionable support — so healthcare providers can reduce administrative burden, improve coordination across care teams, and make more informed decisions. Our medical-grade platform automates clinical note generation in real time, structures patient data according to institutional standards, and links care decisions to evidence-based guidelines. Real-world results show clinicians completing follow-up documentation in a median of under two minutes, freeing meaningful time for direct patient care. Built in Finland on secure, ISO 27001–certified infrastructure and developed under IEC 62304 for medical software, Gosta is already trusted by leading healthcare providers across Europe — from large private providers and public wellbeing services to specialist centers in fields like oncology. Gosta Labs was founded in 2023 by Lauri Sippola and Henri Viertolahti, the team behind Kaiku Health (acquired by Elekta in 2020). Backed by Voima Ventures, COR Group, Reaktor and others, we're on a mission to give care teams back their time, headspace, and confidence — so every patient encounter can be safer, more personal, and less burdened by administration.

TASS er en norsk markedsplass hvor privatpersoner og bedrifter enkelt kan kjøpe og selge varer og tjenester. Plattformen er utviklet for å gjøre handel tryggere, enklere og mer tilgjengelig for alle. På TASS kan du legge ut annonser innen en rekke kategorier – som kjøretøy, eiendom, elektronikk, båter, tjenester og mye mer. Målet vårt er å gi brukere en moderne og brukervennlig plattform hvor annonsering er enkelt, effektivt og tilgjengelig for alle. Vi jobber kontinuerlig med å forbedre plattformen gjennom bedre sikkerhet, smartere søk og funksjoner som hjelper kjøpere og selgere å finne hverandre raskere. TASS fokuserer også på å forebygge svindel og skape et tryggere annonsemarked. Vår visjon er å bygge en åpen og brukervennlig markedsplass hvor mennesker kan handle lokalt, bærekraftig og trygt.

YSE Capital Management is a pan-European growth equity platform investing in tech and AI-enabled businesses across Western Europe. We are in the process of building an AI-first technology stack to power our investment operations, LP experience, and portfolio monitoring, and are embedding AI across every layer, from deal sourcing to portfolio value creation - we are looking for a software engineer to own that effort from the ground up.

TaxHelper’s mission is simple. Help people get the tax deductions they are entitled to, without needing to decode a system that was never built for them. We combine software with a no cure no pay model to make tax help accessible and tied to real outcomes. We are building the easiest way to uncover and claim relevant, commonly overlooked deductions, using plain language and clear guidance from start to finish. In Denmark, 83% of our customers had missed deductions on their tax assessments before using TaxHelper. Nationally, around 1 million Danes are estimated to miss deductions each year, equal to roughly 11 billion DKK. TaxHelper exists to close the gap and put money back where it belongs, in people’s accounts. We keep building and improving, expanding the product and service based on real customer needs.

Hevma is an AI-powered real estate intelligence platform that helps homebuyers, investors, and housing professionals make smarter decisions. By combining behavioral search data, market trends, and predictive valuation models, DinLya generates high-quality insights and qualified leads for real estate agents, banks, developers, and service providers. The platform personalizes the home-search experience for consumers while giving businesses access to premium data, advanced analytics, and conversion-ready clients.

TaCtrl.ai is a Norwegian technology company that develops advanced software for the transport and logistics industry. Our cloud-based SaaS platform is designed to optimize and simplify administration in modern transport companies. It is used today both in Norway and internationally. The system streamlines workflows across the entire organization and manages all key administrative processes related to, for example, shift planning, working hours, payroll data, and driving and rest time. Everything is based on real-time data and gathered in one place, giving drivers, administrators, and management an easier workday. Our team has extensive experience in both transport and technology, and deep knowledge of the processes, opportunities, and challenges within the industry. This is also the foundation for how we work: closely together with our customers—through development, delivery, and everyday operations. The result is user-friendly solutions that provide full control over company operations. TaCtrl.ai – a new standard for transport administration.

Celto blev startet med ønsket om at give mennesker nem adgang til indsigt i deres helbred – ikke gennem tilfældige råd, men gennem præcise data fra blodprøver. Vi tror på forebyggelse, optimering og langsigtet sundhed, hvor livskvalitet er lige så vigtigt som levetid. Navnet Celto udspringer af ordet celle, kroppens mindste enhed og fundamentet for alt liv. Det afspejler vores tilgang: små, målrettede målinger og justeringer kan skabe store resultater, når man arbejder systematisk og ser helheden. Celto hjælper dig med at forstå og optimere dit helbred gennem præcise sundhedstjek, data og personlig indsigt samlet ét sted.

At EV-Remarketing we’ve built a digital platform that transforms how used electric vehicles are bought and sold across Europe. We take the complexity out of selling an EV - from offer to payment to pickup - and replace it with speed, transparency and fairness. Last year we completed over 5,000 vehicle transactions with a 98% success rate, helping more than 25,000 sellers across Europe. Our tech stack handles everything: automatic data-extraction from documents using AI, integration with national vehicle databases, fraud detection, full digital workflows and logistics orchestration. We focus exclusively on electric vehicles, giving us deep domain expertise - which means we offer better value to sellers and turn-around times that beat traditional routes.

Legal can be a bit... much. Shareholder agreements. Questions from stakeholders. Basic compliance. And so on. It's a lot to handle for a single person, especially when you're trying to build a company. Much proactively helps you stay on top of your legal operations by understanding your business and working where you are, without the chaos of multiple tools or systems. Every time you think "this is too much"... well, you know where to go. We're a pre-seed startup with 4 founders, building something genuinely useful for founders and legal teams who are drowning in operational complexity.

Oppa Oppa is a Danish skincare store bringing the best of Korean beauty to Scandinavia. We curate and import top-rated Korean skincare products — from well-known favorites like Anua and Beauty of Joseon to insider picks still undiscovered in the West. Our mission is to make premium Korean skincare accessible, trustworthy, and enjoyable for everyone in Denmark. By combining authentic Korean expertise with Scandinavian simplicity, we help people achieve healthy, glowing skin through products that truly work. Oppa Oppa is currently in its early growth stage, expanding our online presence and building a passionate community through creative content, social media, and e-commerce.

Vi är en start-up som brinner för att hjälpa ny- och gammalanlända att hitta sin egen röst och stil – och navigera vardagen i Sverige. Vi är en bra mix av erfarenhet och framtidstro, med en nypa “nu kör vi”-attityd. Följ oss för att höra mer! We are a start-up passionate about helping newcomers and long-time residents alike find their own voice and style – and navigate everyday life in Sweden. We are a great mix of experience and optimism for the future, with a dash of “let’s go for it” attitude. Follow us to hear more!

PayTjek is developing an AI-powered payroll verification platform that helps employees detect and resolve salary discrepancies through automated collective agreement analysis and intelligent error detection. Payroll errors are a widespread and costly problem, with billions lost each year because employees never uncover them. Payslips are often complex and difficult to understand without specialist knowledge of collective agreements and labor laws — expertise usually reserved for lawyers, union representatives, and HR professionals. This leaves everyday workers, from healthcare staff to teachers, at risk of losing money they are rightfully owed. PayTjek democratizes payroll expertise. Employees simply upload their payslip, and our AI analyzes salary data, cross-references it with relevant collective agreements, checks against work schedules and contracts, and flags discrepancies or missing payments. The results are delivered in clear, plain language, giving workers both understanding and actionable next steps. Our technology is built to interpret even the most complex Danish labor agreements, with a roadmap to expand across European markets. We are driven by a strong sense of fairness. Payroll verification has long been out of reach for the people who need it most. Without the right tools, employees have been left powerless in the face of errors. PayTjek exists to change that — to return knowledge, transparency, and financial control to workers, starting with healthcare employees in Denmark and expanding to empower workers across Europe.