Sumondos mission is to help people with their day-to-day stress and performing better at their workplace and other health activities. They bring specialist knowledge, that has been used by researchers, space scientists and high performing athletes to their users by using scientifically proven methods.

1. Short Description (The Pitch) HEIMDALL'S Hearing Center is developing a modern and more human approach to hearing care, helping people with hearing loss improve their quality of life through personalized guidance, advanced hearing technology, and professional expertise. We combine technology, flexible service, and close customer relationships to make hearing aids less complicated, more accessible, and far more tailored to each individual user. 2. The Problem – What Are We Solving? Hearing loss affects millions of people and is a growing societal challenge, especially among older adults, but increasingly also among younger generations due to noise exposure, stress, and constant use of audio devices. Many people live with untreated hearing loss for years because the process around hearing aids often feels overwhelming, impersonal, or driven by standardized solutions. The consequences are significant — both socially and mentally. Hearing loss can lead to isolation, misunderstandings, reduced quality of life, and in some cases stress and loneliness. At the same time, many customers feel a lack of trust in the market because the guidance they receive often feels sales-driven rather than genuinely focused on their needs. HEIMDALL'S Hearing Center wants to change that experience. We believe hearing care should be personal, transparent, and built on trust. Our goal is to create a hearing center where customers feel understood and receive solutions that fit their daily lives — not just their hearing test results. 3. The Solution – How Are We Solving It? We are building a hearing center focused on personalized service, modern technology, and long-term relationships with our customers. HEIMDALL'S Hearing Center provides professional hearing tests, individual counseling, and carefully selected hearing aid solutions that match each customer’s lifestyle, needs, and budget. What differentiates us from traditional providers is our focus on the complete customer experience. We want to make the process simple, comfortable, and trustworthy from the very first contact to ongoing follow-up care. We combine in-person support with digital solutions, flexible appointments, and close customer service so users feel supported every step of the way. We work with the latest hearing aid technologies and fitting methods, but our greatest strength is our ability to turn technology into something practical, understandable, and meaningful in everyday life. Our mission is not only to improve hearing but to improve people’s social lives, confidence, and freedom. 4. The Why – What Motivated Us to Start? HEIMDALL'S Hearing Center was founded from a desire to make a real difference for people who feel overlooked by the existing system. We saw a market where many customers experienced a lack of personal attention, standardized solutions, and too little focus on the human side of hearing loss. We believe great hearing care is about more than technology. It is about giving people the ability to actively participate in conversations, family life, work, and social communities again. Our motivation comes from the ambition to build a company based on professionalism, honest guidance, and strong customer relationships. HEIMDALL'S Hearing Center should be a place where people feel safe, respected, and genuinely helped — not just treated.

We're a hospitaliy tech startup servicing hotels and conference centers with our SaaS-solution. Our products help them resell to previous customers, upsell to current customers, whilst also streamlining their operations through our industry specific automation suite. We're a tight knit team in a small startup with global ambitions. We have a "work hard, play hard"- attitude, very much as a consequence of the industry we're in - it's all hard workers with a love for the better things in life - good food, good company, good wine. We love hotels, conference centers and travel.

Cleardox is born with a vision of creating the preferred software experience for organizations around the globe in their efforts to find and protect information. Our core product is an intelligent redaction software tool that automatically identifies and removes personal data in unstructured data. Our primary markets are law firms, financial institutions and the public sector.

"Sharp is a feeling. Not just a look." Founded in Copenhagen in 2016, BARONS is a premium menswear lifestyle brand on a mission to challenge the status quo in a conservative clothing industry. As a lifestyle brand, we are synonymous with the feeling of being sharp. We believe sharp is a state of mind as much as it is a look. We offer a small curated assortment of timeless garments which are constantly refined with each passing season. Unlike most other shirting brands, we have developed our own organic signature fabrics - used for our core organic shirt collection. Something which to this date is quite unique in our industry. We are religious about fabrics and fiber qualities. Luxury to us means clean natural fibers of the highest possible quality - no matter if it's organic extra-long staple cotton, pure EU linen or recycled wool. We use the best of the best, but at the same time strip away the BS that adds cost without adding value. BARONS is all about building a great brand on a healthy foundation. We are chasing simplicity and are continuously developing One Permanent Collection. At the same time we are obsessive about making life easy for the customer who wear our products every day.  Building a world-class brand should be both challenging and fun. After all, we spend a significant part of our lives working, so it should be fun and rewarding to work with us.

F3nice AS, founded in 2020, specializes in creating high-quality metal powder for additive manufacturing using recycled metal scrap. With a strong focus on sustainability, we are on a mission to revolutionize the additive manufacturing industry by providing a circular business model to our customers. F3nice’s efforts toward sustainability and challenging the status quo of additive manufacturing feedstock have been internationally recognized. The company has participated in multiple joint-industry projects, been part of paid pilot projects, and generated several commercial sales. We have received funds from both EU and Norwegian grants and are funded by international corporations and venture capital.

Hi, we're LYS. We’re not here to build smarter lighting products, but to enable a smarter and healthier living with light. We look beyond the lifespan of a light bulb, the aesthetics of a lamp and the technology of smart lighting systems. Instead, we focus on what should always come first — people and supporting their healthy livelihood. Just as air, food, and water, light is a natural and vital source to health. To most people, the absorption of light is an unconscious choice in life. It’s everywhere, always. But not necessarily in a healthy way. We can choose to eat better, drink less, run more… but what about the things we don’t see, but subconsciously feel? The things that can truly energise our day and make us happier and healthier. We are here to improve people’s health by enabling personal light adjusted to their inner rhythms and daily routines. Light can only be truly healthy, if it’s powered by people and the lives they live every day. So, whenever you are ready to feel the difference, we are here to help you live a healthier life with light.

THINGS is the industry focused deep tech and innovation hub in Sweden, located on the Royal Institute of Technology (KTH) campus. Our vision is to transform innovation in small companies into large scale value creation through collaboration with corporates. Our current focus areas are Internet of Things, Automation, Robotics, Machine Learning/AI, Mobility and Energy. We are housed within a 2,000m2 co-working space for startups, connected to an extended community of close corporate partners, including some of the most successful and innovative export companies in Sweden.

Dyno Robotics is a robotics company from Sweden, operating globally by leveraging intelligent machines to automate businesses. We work with: Concept evaluation, such as feasability studies, project planning and cost estimates; Rapid prototyping, with quick and efficient prototyping of both software and hardware; and Robotics solutions, custom robotics for automating complex and costly tasks.

We are streamlining the process of tax free shopping for travellers, maximizing value and efficiency for both travellers and retailers alike. With our fully digitized end-to-end solution, retailers can facilitate, and travellers can claim VAT refunds at the touch of a button on their mobile device. Our team consists of Silicon Valley entrepreneurs, experienced leaders and talented people. Come join us!

The main piece of equipment in the gym is the barbell. It is as simple in its form as it is timeless in its design. But when it comes to using the proper safety equipment that comes with the barbell, that’s when the flaws become visible. Today’s methods of securing weight plates to a barbell is done by using collars or clips, which often lead to a poor user experience, and they are often hard to put on and pull off, can easily break or slip during lifts, they are often hard to find and even disappears. The Olympic barbell has remained virtually the same for the last 93 years, and despite today’s standards, improvements can be made. In a seemingly ever-growing market, people’s expectations of safety, design, quality, and user-friendliness in products are on the rise. Gungnir of Norway is a Norwegian startup company that designs and manufactures high-quality gym equipment. The company’s first product is the Allrounder, a standard Olympic barbell with built-in collars for securing weight plates. The built-in collar system or “SlideLock” makes the lifting experience safer, faster, easier, and more reliable than the standard safety equipment in use today. Also, the SlideLock system can be applied to several other bar types like compact group training bars or loadable dumbbells. This solution has shown enormous potential in the fitness market, which we intend to continue to take advantage of. The SlideLock is the first of many solutions that we seek to create within the fitness equipment industry. We started as a company in 2018 in Oslo, Norway, with an idea for a better solution to a problem well known to many who use weightlifting equipment regularly. Gungnir’s vision is to become the new standard solution for securing weight plates worldwide. A game-changing solution to a century old problem.

SHIFT Business Festival is a platform that has brought together C-level decision-makers, business developers, and tech-heads from growth companies across the board since 2016. The highlight of the year is a two-day business festival in Turku, Finland. We encourage and support our festival attendees and partners to find their competitive advantage in new technology applications and sustainable business. Our company is based in Turku and is the most important business event in the region and a solid actor in the local business ecosystem. Behind SHIFT is a non-profit organization driven by volunteers and supported by network with firm supporters like Turku Science Park, Boost Turku, JCI, Creve, Turku Chamber of Commerce and Federation of Finnish Enterprises.

Breach stands at the forefront of innovation, driving research and development in the realms of VR, AR, MR, and XR, with a firm commitment to shaping and propelling the future of immersive technologies. Our headquarters are strategically nestled in the heart of downtown Trondheim, positioning us at the epicenter of a thriving Norwegian entrepreneurial ecosystem. Here, we're surrounded by a vibrant community of skilled software and hardware developers, fostering an environment ripe for collaboration and innovation. Meet the minds behind Breach: Sindre Grønvoll, our Head of Art, brings a wealth of experience garnered over a decade in the gaming industry. Having lent his talents to notable companies like DICE, Criterion, Zynga, and The Chinese Room, Sindre's insights into game design are invaluable. He also shares his knowledge through occasional lectures on the subject. Martin Sivertsen, our Head of Experience and Product, embodies technical leadership honed by a remarkable journey spanning more than 25 years. His diverse background as a programmer, designer, journalist, and producer within VR, web, and online media in Norway enriches our team's capabilities. At the helm is Marius Thorvaldsen, our CEO. Marius boasts a proven track record in establishing and managing startups across various industries. Notably, he was the spearhead of Work-Work, a gamified co-working space, and has been serving as a digital educational technology advisor at the Norwegian University of Science and Technology (NTNU) in Trondheim. Together, we invite you to be a part of our transformative journey, as we collectively sculpt the landscape of immersive technology. Join us in building better realities!

Swöm is a Nordic safety tech startup addressing drowning, one of the leading causes of death. Through the use of sensor and wearable airbag technology we have developed smart swimwear which automatically inflates in a potential drowning situation. Our initial product focus on children with plans for further expansion into the active water lifestyle segments (surfers, swimmers, kayakers etc) through licensing of our technology to leading brands across the globe. We have over a 3 year R&D period developed a unique and patent pending wearable safety hardware platform and are now in the process of starting commercialisation as well as developing version two which includes the introduction of space tech to add a tracking and alarm feature to the product. Our funding comes from both investors as well as grants. We were born in the incubation program at the VC Antler and have received grants for instance from the European Space Agency and the Danish Innovation fund. Our headquarters are based at the DTU campus in Kongens Lyngby.

We’re a community organisation aiming to build a world-class startup ecosystem in Aarhus backed by amazing stakeholders such as Aarhus University, Business Academy Aarhus, VIA University, The City Council of Aarhus, and Region Midtjylland. At Startup Aarhus we initiate programs and activities, that help solve our founder’s biggest challenges. Whether it’s securing funding, building networks, or gaining insights, we’re here to help you move forward, and make it easier for startups to change the world.