The main piece of equipment in the gym is the barbell. It is as simple in its form as it is timeless in its design. But when it comes to using the proper safety equipment that comes with the barbell, that’s when the flaws become visible. Today’s methods of securing weight plates to a barbell is done by using collars or clips, which often lead to a poor user experience, and they are often hard to put on and pull off, can easily break or slip during lifts, they are often hard to find and even disappears. The Olympic barbell has remained virtually the same for the last 93 years, and despite today’s standards, improvements can be made. In a seemingly ever-growing market, people’s expectations of safety, design, quality, and user-friendliness in products are on the rise. Gungnir of Norway is a Norwegian startup company that designs and manufactures high-quality gym equipment. The company’s first product is the Allrounder, a standard Olympic barbell with built-in collars for securing weight plates. The built-in collar system or “SlideLock” makes the lifting experience safer, faster, easier, and more reliable than the standard safety equipment in use today. Also, the SlideLock system can be applied to several other bar types like compact group training bars or loadable dumbbells. This solution has shown enormous potential in the fitness market, which we intend to continue to take advantage of. The SlideLock is the first of many solutions that we seek to create within the fitness equipment industry. We started as a company in 2018 in Oslo, Norway, with an idea for a better solution to a problem well known to many who use weightlifting equipment regularly. Gungnir’s vision is to become the new standard solution for securing weight plates worldwide. A game-changing solution to a century old problem.

B’ZEOS develops novel, flexible, and home-compostable films based on seaweed extracts which can replace conventional and bio-based single-use plastic films in food-contact applications. B’ZEOS’ solution will contribute to reduce the use of non- or hardly recyclable plastic materials for single-use food packaging, thus reducing CO2 emissions. We are a team of 8 people with complementary backgrounds. One engineer in environment, two material scientists, one graphic designer, one supply chain analyst, one quality engineer advisor, one PR and marketing advisor and one CFO advisor.   Each of us are concerned by environmental issues and wanted to contribute to make a change.   We have joined this project because we are all fed up with:    - Contamination of world's drinking water with plastic fibres   - Seeing marine animals dying because of our plastic trash   - Increase of plastic packaging around fresh aliments   - Increase in plastic debris along the coast   - Both burning plastic and sending plastic to landfills   - Finding plastic while making with our kids sand castles   - Contamination with the chemicals in plastic. These chemicals are said to cause obesity, on-set puberty, and even cancer.   - Direct contamination of our kids by chewing various objects in plastic.   - Being exposed to plastic every single day and not having the chance to choose an alternative   We, at B’ZEOS and as consumers, believe in a sustainable alternative to current plastic and we have been working on the elaboration of a sustainable alternative without forcing the consumer to change dramatically his habits.

Operta is a newly born startup with a dynamic team. Operta's vision is to empower landlords and property managers with a cutting-edge SAAS solution that optimizes property and tenant management, enabling streamlined operations, efficient communication, elevated tenant satisfaction, and business scalability. Through our SAAS product, we want to connect landlords/property managers, tenants, and service providers (e.g., plumbers, electricians, painters) in one single platform allowing both maintenance and management of rental properties.

Short Description: Mindbuddy is developing an AI-powered mental training app to help young athletes build confidence, focus, and resilience by combining sports psychology with accessible, easy-to-use tools designed for their daily routines. The What: Mental training is often inaccessible to young athletes due to stigma, cost, or limited resources at clubs. This leaves players struggling with performance anxiety, self-doubt, and inconsistent focus - issues that directly impact their performance and well-being. Despite its importance, mental training remains underutilized, especially in grassroots and academy-level sports. With over 50% of players reporting struggles with confidence and performance pressure, this is a problem that affects millions of young athletes worldwide. The How: Mindbuddy bridges the gap between mental training and accessibility by delivering tailored sports psychology tools directly to players’ phones. Using AI, the app helps players set SMART goals, generate visualization tracks, and build mental routines for training and matches. For clubs, Mindbuddy offers a simple platform to track team well-being, measure progress, and provide coaches with actionable insights - allowing mental training to seamlessly integrate into the day-to-day routines of both players and teams. The Why: As a professional footballer for 18 years, including many as captain of Vålerenga, I’ve experienced firsthand the enormous pressure players face. It wasn’t until the latter part of my career, when I discovered the power of mental training, that I realized how much better prepared and focused I could be. That sparked the idea for Mindbuddy. I wanted to create a tool that made mental training accessible to every young athlete, breaking down the barriers of stigma and cost, and ensuring they can unlock their full potential - both on and off the pitch.

IZX is a platform for integrating LLMs into business applications, enabling natural language understanding and automation. Our product streamlines the creation, inference, and scaling of enterprise foundational models (that can also be hosted on-premise or in private cloud) that interact with external LLMs, APIs, and data sources. Our team includes the top 1% of AI/ML engineers in Europe. Join our team!

Dintero is a tech-first company that offers a one-stop payment solution for the Nordic market. We focus on simplifying the payment journey and have created one integration to support multiple payment methods like Visa, Mastercard, Vipps, Swish, MobilePay and Walley BNPL (soon Klarna, Apple Pay and Google Pay). Our unique solution Split Payment helps Platform and Marketplaces to connect with multiple sellers to their platform, and Dintero can split one payment to multiple parties. Dintero handles the KYB/KYC and AML. We have API-first approach when we build our microservices. Dintero handles over 60 million API requests a month. Dintero was started by experienced tech-entrepreneurs with a background from NTNU and over 10 years of experience. The founders have previously built dSAFE, which was acquired by Bambora. We launched in Sweden in 2021, but our main market is in Norway, and our customers include webshops, restaurants and physical stores. Some of our investors are Schibsted Ventures, Bring Ventures and CoFounder. We have grown substantially in recent years, but are still a small and agile team of 19 people in Oslo, with the passion for making payment as simple as possible. Our team consists of highly skilled people with long track records in the payment industry. Together, we aim to challenge the market through quick development, advanced features, and a relentless focus on the customer. Our values are based on helpfulness, honesty, agility and curiosity. We also have a strong sense of pride in the product we're building. All our tech is completely in English, and we promote an open and diverse workplace, and welcome all genders and nationalities. We like to be social colleagues and spend time together with kick-off dinners, 4 parties a year, and more cake than what might be healthy.

Okay is a digital security company, providing PSD2 SCA-compliant security solutions. At Okay we take a paranoid approach to security, and through unique security mechanisms, we are able to offer a unique SCA solution. The journey of the Okay solution started out within Protectoria AS as early as 2014, and it was a response to the increased focus on security within the banking industry. The product has kept on evolving and growing, and Okay was finally separated out as a company in early 2020.

We have produced a unique app for fishing (so far in saltwater, Norway). After 6 weeks, we have been downloaded 85.000 times, in Norway. We combine the knowledge of the best fishermen in the country with AI, being a unique app for all types of fishing people. We combine 50 years of knowledge with cutting-edge technology, making the best fishing-app for everyone wanting to go fishing!

Fieldnode AS is a software company that specializes in building technology to facilitate the digital transformation of supply chains. Founded in 2020 by Christian Duun Norberg, as a spin-off from Fieldmade AS, our mission is to transform the costly and unsustainable process of holding large physical warehouses into a streamlined and efficient digital inventory system. By providing a cutting-edge technology platform, we enable on-demand small volume production and network manufacturing while eliminating the need for physical inventories. Our focus is on collaborating with leading entities and key stakeholders within the Energy sector to take the leading position in digital inventory technology.

At Speiz we are driving the future of Commercial Real Estate Space Leasing. By aggregating and consolidating data, we provide our customers with complete market overview and digital tools to make data-driven decisions in market that is extremely fragmented and dominated by dinosaur-companies relying on manual processes. We believe the future of commercial real estate is digital and we believe Warehouse and Logistics Space will become the most important segment in of the industry - the one segment that is key in enabling ever-growing online sales and the rise of consumer-centric businesses delivering more and more products and services at the consumers doorstep. This is why we are on a mission to create the world's first data-driven leasing platform for Warehouse & Logistics space.

Our product is very simple: If you sign up, we’ll make sure you get money back if the price drops after your purchase. Through this, we’re aiming to create the shopping companion you never knew you needed. Our vision is to create shopping with peace of mind - imagine a purchase where you never have to worry about overpaying, missing a sale, or getting caught out by the fine print. That’s the future we’re creating. Our office is located in Copenhagen FinTech Lab, one of Europe's leading FinTech Hubs, and we have secured over 1M Euro in funding from Vækstfonden venture, Spring capital, Strawberry capital, and Tinius Trust.

Data Gumbo provides industry with a trusted transactional network to automate contract execution for tomorrow’s leaders through GumboNet™, a massively interconnected blockchain network. With integrated real-time capabilities that power smart contracts, our network reduces contract leakage, frees up working capital, enables real-time cash and financial management and delivers provenance with unprecedented speed, accuracy, visibility and transparency. Headquartered in Houston, Texas, Data Gumbo has a subsidiary office in Stavanger, Norway. For more information, visit www.datagumbo.com or follow on LinkedIn, @DataGumbo and Facebook.

MER is a Norwegian music company and artist representative. Our vision is to become the industry’s best in developing, facilitating and managing all aspects of our clients’ careers. The company has expertise and relevant experience in providing services such as management, booking, promotion and label functions.

Sharebox develop, manufacture and operate an automatic exchange service for keys and other small items. The service is completely App controlled and allows you to rent a box and share access with others in a safe and convenient way, just by using your smartphone. To get started simply download the App or visit our website. The service is available at selected convenience stores in Europe, Car-Rental locations and Car-Workshops providing an around-the-clock access.  Sharebox was established in February, 2016 by the founder and inventor Arne Eivind Andersen and his co-founder Leif Arne Dalane. Since then the Sharebox team has been working non-stop to bring their vision to life. The original idea was triggered by a genuine need for a key exchange service in Manhattan. Our approach was to develop a simple but unique concept based on current technology and creative minds. The result was an exchange service completely managed by phone. The first of its kind. Our service includes a Sharebox locker and a Sharebox App, specifically designed for this purpose. Do you want to learn more about us – and what we do? Let us know and we’ll be more than happy to share it with you.

Transparently NorwegianWe carefully select guaranteed Norwegian products, ship them via our own "digital highway of trust" to ourselves (in China) and sell them directly to end-users in the world (starting with China) through our own e-Commerce platform (and soon in our own retail stores). We are in business, we control the whole value chain, we do it differently and our concept can't be copied by big American tech or food companies. We also represent business opportunities for other companies.  Xuechun Zhang. Educated in economics and finance, 13 years’ employment at China Construction Bank. Founded several companies in China and operated them for six years before selling them and moving to Norway in 2011. Worked as yoga instructor while studying at BI Norwegian Business School Stavanger. For the past four years has developed large networks in Shanghai focused on the seafood industry as well as media, logistics, distribution, customs, banking and restaurants. Xuechun (or Tara amongst friends) runs our operation in China.Espen Strand Pedersen. Idea maker and concept developer of several retail stores, photography studios and other projects. Educated in photography and worked as professional photographer for more than 20 years. Experience in planning, start-up and daily operations of retail and studio businesses. In 1997 started Stavanger's first artisanal coffee shop, which remains in operation. Espen is now the CEO of Norway in a Box. Espen Strand Henriksen. Concept developer who likes to set things in motion, build networks, collaborate and see the world from multiple perspectives. Educated at BI Norwegian Business School and in the Royal Norwegian Navy. Twenty years’ experience in marketing, advertising, media, sales, management and product and concept development in Oslo and Stavanger, 14 of them working for the world’s first digital cinema company (CAPA), and was also a key person in developing the unique and award winning mobility concept (HjemJobbHjem/HomeWorkHome). Espen is in charge of stakeholders at Norway in a Box.