Indo Naturals delivers zero-plastic everyday products helping people on the journey to a sustainable lifestyle. The products are made utilizing the vast natural resources of rural India. These resources are often left unused, while millions of people living within the nature, are increasingly getting poorer. Producing plant-based products in India is a unique opportunity to reduce plastic waste from everyday lives in Scandinavia and Norway, while contributing to reduced poverty in rural India. We are a small team of Scandinavians and Indians working across borders to create both a zero-waste brand and a disruption of business as usual. The social purpose of Indo Naturals drives the team forward through the challenges arising when starting a company based on International trade and strong ethical standards. This drive probably comes from our shared love for exploring nature and new cultures, and therefore our strong desire to preserve the oceans, the natural world, and the diversity of the human world society.