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Need Insights

We are a research and analysis company. We are eye tracking experts. We help our clients understand what their customers focus on, ignore, or are confused by. We work with market and consumer research, usability testing and in real environments. We use eye tracking because 90% of our decisions are made on an unconscious level and in a split second, based on only partial information. We measure visual interaction and analyse data to find reasons behind why things happen. We are a small but passionate team of people with different backgrounds and from different parts of the world. Having fun, helping, and challenging one another are an important part of our everyday work. Our job is to create value for our customers the market being the judge. We over promise and over deliver making sure we stay in constant movement.

Winnershape

Winnershape laver sportstøj til kvinder i høj kvalitet. Vi arbejder hele tiden på, at designe og producere tøj der sidder perfekt og er så behageligt at have på, at man ikke kan lade være med at gå i det selv, når man ikke træner. Vi tester alt vores tøj grundigt sammen med vores brugerpanel inden, at der lanceres noget for, at sikre at vi kan stå inden for kvaliteten.

BilagPilot

BilagPilot is a simple follow-up flow for accounting firms that spend too much time collecting missing receipts from clients. The firm sends one clear request, the client uploads without an account, and the team gets an overview of what is missing, what has been reminded and what has been received.

Baser

Baser Baser is a family-owned, direct-to-consumer brand designing premium parasols, patio umbrellas, and bases. Founded on Scandinavian design principles, radical honesty, and a genuine commitment to sustainability, we help families across Europe and Australia make outdoor shade decisions they won't regret. We currently operate across four markets — Denmark, the United Kingdom, Germany, and Australia — with the ambition to become the modern market leader in e-commerce shade solutions across Australia, the US, the UK, and Europe. It's a category that has been overlooked for decades, and we see clear white space to build something better. What makes us different Nearly every umbrella in the world is produced by the same handful of factories and sold the same impersonal way: through retailers, marketplaces, and middlemen with no real relationship to the end customer. We took the opposite path. Baser is a fully digital, content-led, direct-to-consumer brand — and as far as we know, the only one in our category combining mid-to-high quality, an online-first model, content leadership, and genuinely personal service. That personal service is central to who we are. Instead of chatbots and call centres, customers get real, human guidance — including founder-led advice that helps them choose exactly the right product for their space. We'd rather educate someone honestly than push them toward the most expensive option, and that approach has earned us the trust of thousands of families. Products built to last We don't believe shade should be disposable. Our products are engineered to outlast the seasons and the trends: 100% aluminium frames — no rust, no wobble, wind-tested to 50 km/h Solution-dyed fabrics that hold their colour for years rather than fading after one summer Certified UV protection up to UPF 80+, with real, verifiable numbers PFAS-free across the entire range — safe for families and the environment GRS-certified recycled materials throughout, including our patented sandbag base system Backed by a 5-year spare-parts guarantee and a 10-year frame guarantee If something breaks, we fix it. We're building products people keep, not replace. Our values and culture We're a small, ambitious team that takes our work seriously without taking ourselves too seriously. We value honesty over hype, quality over shortcuts, and specificity over vague claims. We're transparent about how and where our products are made, and proud of the quality behind them. Above all, we're building a company where people feel trusted, supported, and clear on what success looks like — grounded in strong human values and high standards, as we grow into new markets around the world.

RiskFinder

RiskFinder helps the companies that keep heat, water and power running stay ready when something goes wrong. Our customers are utilities and critical infrastructure operators. Every year they face more cyber threats, extreme weather, supply chain failures and new rules. Most of them already have emergency plans and risk assessments. But the information sits in long documents, spreadsheets and people's heads. That is exactly where it is useless in a real crisis. We turn it into something teams can use under pressure: clear action cards, live risk tracking, exercise planning, supplier and asset overviews, and the proof that they are ready. This is not a tool for auditors. It is for the person on shift when a plant goes down at 3am, who has to make the call and keep the city warm. Those are the high-stakes moments we build for. When it counts, the work has to hold. We are early. RiskFinder is a small operation working with serious customers on hard problems. There is no narrow lane to stay in. You will see how the whole thing fits together, from talking to the people who run a plant to shipping the feature that helps them. If you want your work to land on something real, with people who genuinely need it, this is a good place to spend your time.

Tenol - Connecting Youth With Opportunity

Tenol is developing a structured recruitment platform to help young candidates and local businesses solve the gap between first-job seekers and relevant entry-level job opportunities through practical matching, candidate screening and a clearer recruitment process. Many young people struggle to get their first job, not necessarily because they lack motivation, but because the path into work is unclear. They often do not know where to start, how to present themselves, or how to become visible to employers. At the same time, many businesses need motivated people for full- or part-time roles, extra help, weekend shifts and practical tasks, but do not always have the time or structure to find and assess young candidates properly. This creates a gap between young people who want to work and businesses that need help. Tenol is focused on making that connection easier, safer and more structured. Tenol helps candidates register their interest, availability and profile in a structured way. Businesses can describe their needs, such as role, working hours, requirements and preferred candidate profile. Tenol then works to match candidates with relevant opportunities based on practical fit, including availability, motivation, role requirements and communication. Instead of only forwarding names, Tenol aims to provide businesses with clearer candidate shortlists and structured candidate presentations. The goal is to reduce friction for businesses while giving young candidates a more professional and understandable path into working life. The motivation behind Tenol comes from seeing how difficult the first step into working life can be for many young people. A lot of candidates are motivated, but they are not always given a clear or fair way to show it. At the same time, businesses often need reliable help, but the process of finding young candidates can be time-consuming and unstructured. Tenol was started because this connection can be better. First jobs matter. They build confidence, experience, responsibility and future opportunities. Tenol exists to make that first connection between candidate and employer more practical, structured and human.

Vaki

We're building the AI that answers when tradespeople can't. A plumber is knee-deep in a flooded basement. His phone rings — a homeowner with a burst pipe, ready to pay emergency rates. He misses it. That call goes to a competitor. Vaki fixes that. Our AI voice agent answers every missed call, qualifies the job, and books it — in Danish, at 2am, while the plumber sleeps. One recovered emergency callout pays for the entire month. We're early, moving fast, and looking for our first clients in Copenhagen now. The market is 50,000+ trades businesses in Denmark alone — and we're just getting started.

Scanomat Norge

En global virksomhet I dag eksporterer Scanomat til distributører i mer enn 46 land. Dette på grunn av den fantastiske gode kvaliteten på produktet som blir servert fra vårt eget kaffebrenneri og våre innovative kaffeløsninger som TopBrewer. Vi har som mål å levere de mest utrolige kaffeopplevelsene og wow-faktor øyeblikkene - uansett hva din virksomhet er. Etter nesten 60 år med å utvikle kommersielle kaffemaskiner av høy kvalitet, gir Scanomat deg verdens mest avanserte og innovative helautomatiske kaffemaskin - TopBrewer. Med ekstern appkontroll og cloudtjenester har du full kontroll over kaffeopplevelsen. I Skandinavia har Scanomat mer enn 25 000 kaffemaskiner installert, og vi leverer til femstjerners hotell og høyt ansett restauranter samt kontorer og kjente fastfood-kjedene for å nevne noen av bransjen vi operere i.

VETiSearch

VETiSearch er en Health tech platform, der servicerer dyrlægerne i Skandinavien. Vores platform anvendes dagligt af over 10.000 dyrlæger, der bruger vores løsning til at finde den rette medicin til deres patienter — hurtigt og sikkert. Vi leverer intuitive web og app-løsninger, der er designet til at fungere i en travl klinisk hverdag. Vores team består af en unik kombination af IT-specialister og dyrlægefaglige, der arbejder tæt sammen om at udvikle et produkt, som gør en mærkbar forskel for vores brugere og deres patienter.

SilentCurtains ApS

If you work or live in the city, it can be hard to find peace when you open the windows for necessary ventilation but with SilentCurtains, it’s now possible. We create different products that allow in fresh air and light, without the sound. With an innovative sound reflection technology, we differ from the competitors that use sound dampening that often restricts air flow and daylight. With almost half a million homes affected by noise in Denmark and around 30.000 noise affected offices in copenhagen alone, the market needs innovation. Less noise, More wellbeing.

Saxon

It is often said that there is a tendency to overestimate the change that will occur in the short term and underestimate the change that will unfold in the long term. Whilst many digital asset issuers and advisors have perished in the short-sighted pursuit of hype, Saxon has maintained a long-term view from day one. The company was founded in 2018 by James Sherborne and Ultan Miller to provide corporate finance advice to companies that had conducted a token sale.

TrueMass

Today, companies report sustainability metrics using estimates, averages, and spreadsheets. That creates noise, greenwashing risk, and enormous manual work. ESG reporting is becoming mandatory under regulations like CSRD, but the underlying data foundation is broken. We fix that. Our platform parses real accounting and procurement data and converts it into structured, auditable, product-level environmental insights. Instead of guessing emissions from spend categories, we calculate impact based on actual quantities, materials, and suppliers. We turn financial transactions into physical truth.

Stronger Better You

Stronger Better You is a digital fitness platform with eight years of proven traction. The app is approved for wellness benefits and is already integrated with all major corporate wellness platforms in Sweden. Our mission is to make structured, high-quality training accessible, engaging, and personalized for both individuals and businesses. We are now entering an exciting growth phase, focusing on AI-driven personalization, advanced recommendations, and smart coaching features. We are looking for a technical co-founder or partner who wants to join as a shareholder and take the platform to the next level. This is a unique opportunity to combine app development, backend architecture, AI integration, and product strategy while being part of a company with an established user base and revenue. The role offers flexibility, the chance to build something scalable, and a path to meaningful equity ownership. If you’re passionate about technology, health, and AI, and want to help shape the future of digital fitness, this is the opportunity to join a proven concept with real growth potential.

WinWinKit

WinWinKit provides a comprehensive solution for implementing affiliates and referral programs in mobile applications. Our toolkit simplifies the process of building, integrating, and launching effective referral systems, enabling app developers to drive organic growth through word-of-mouth marketing while enhancing user engagement and loyalty. Why for mobile apps? - Because there are no solution that solves the challenge of marketing attribution and that would fit the modern social media world. Why did I start working on it? - Because I needed a tool like that myself, and there is a huge market for the web-first apps, but not for mobile.

Evita Forlag

Evita Forlag er en selvstændig forlagsvirksomhed med fokus på inspiration, personlig udvikling og psykisk sundhed. Forlaget har udgivet, solgt og distribueret en dansk bestseller, der er solgt i over 15.000 eksemplarer i Danmark. Virksomheden er i vækst – med aktuelt fokus på udvidelse til udlandet.