We are a research and analysis company. We are eye tracking experts. We help our clients understand what their customers focus on, ignore, or are confused by. We work with market and consumer research, usability testing and in real environments. We use eye tracking because 90% of our decisions are made on an unconscious level and in a split second, based on only partial information. We measure visual interaction and analyse data to find reasons behind why things happen. We are a small but passionate team of people with different backgrounds and from different parts of the world. Having fun, helping, and challenging one another are an important part of our everyday work. Our job is to create value for our customers the market being the judge. We over promise and over deliver making sure we stay in constant movement.