Horse ownership isn't your average hobby, it's a lifestyle. The typical horse owner spends up to SEK 15,000 a month on their horse while navigating an endless stream of daily unknowns and difficult decisions. Yet the tools available today are fragmented and surprisingly analog. We built HayHay to change that. Today we're an advisory service putting Sweden's leading horse experts in your pocket. Alongside them is Stella, our AI assistant grounded in the latest equine research. Now we're building the next chapter of HayHay, an agentic operating system for horse owners and their teams. We're a team of five across product, engineering, design and GTM. The company is backed by long-term investors who know the space, including LRF Ventures and angel investors.

Karla is a Danish B2B SaaS company building AI-powered customer communication tools for modern support and customer success teams. Our platform helps businesses handle customer conversations faster and smarter across every channel. Our product suite covers the full communication stack: Karla Chat for AI-driven live conversations, Karla Search for surfacing the right answers instantly, Karla Inbox for streamlined ticket and message handling. Together, these tools let companies resolve customer queries with less manual effort while keeping quality and tone consistent. We're a young, ambitious team that moves fast, ships continuously, and stays close to our customers. We also believe great work happens when people enjoy being around each other, so we value team trips, a good atmosphere at the office, and the occasional Friday afternoon beer. If you're excited about applied AI, B2B SaaS, and building products that solve real operational problems, Karla is the kind of place where your work shows up in the product quickly, and where you'll actually enjoy showing up.

Payfriend er AI-økonomivennen for danske SMV'er. Vi automatiserer bogføring, betalinger og overblik, så virksomheder bruger mindre tid på sin økonomi med sin intelligente AI Payfriend, der hjælper dem. Produktet er live, pipelinen vokser hurtigt, og vi er kun lige begyndt. Vi sidder centralt i Aarhus med højt til loftet, god energi og et team der bygger fremtidens fintech fra et tidligt stadie. Hos os får du reel indflydelse fra dag ét, kort vej fra idé til produktion og en plads i et AI-first venture der skalerer hurtigt. Payfriend is the AI finance friend for Danish SMBs. We automate bookkeeping, payments and reporting so companies spend less time on finance with an intelligent AI friend helping them along the way. The product is live, the pipeline is growing fast, and we're only just getting started. Based in central Aarhus with high ceilings, great energy and a team building the future of fintech from an early stage. Joining us means real responsibility from day one, a short path from idea to production, and a seat at a venture scaling fast.

Om Unite Group Vi bygger virksomheder. Og menneskerne, der skal drive dem fremad. Unite Group bygger, udvikler og ejer virksomheder på tværs af forskellige brancher. Vi tror på, at gode idéer og ambitiøse strategier ikke er meget værd uden mennesker, der tager ansvar og får tingene til at ske. Derfor arbejder vi hands-on med vores selskaber. Vi er tæt på forretningen, beslutningerne og den daglige eksekvering. Vi arbejder med alt fra salg, indkøb og drift til strategi, investeringer og udvikling af nye forretningsområder. Vores fokus er blandt andet: - Investering og virksomhedsopbygning – vi investerer i ambitiøse virksomheder og er aktive i deres udvikling. - Salg og vækst – vi opbygger salgsorganisationer, udvikler outbound-indsatser og skaber nye forretningsmuligheder. - Struktur og eksekvering – vi arbejder med klare mål, KPI'er, ansvar og opfølgning. - Shared management – vi deler kompetencer, ressourcer og erfaringer på tværs af selskaberne. - Mennesker og ledelse – vi udvikler dygtige mennesker og giver dem mulighed for at vokse med ansvaret. Vi er ikke konsulenter, der fortæller andre, hvordan de skal drive deres virksomheder. Vi er selv med til at bygge og drive dem. Et sted for mennesker med ambitioner En vigtig del af Unite Group er at skabe et miljø, hvor dygtige og ambitiøse mennesker kan udvikle sig. Vi tror på at give ansvar tidligt, stille høje forventninger og skabe muligheder for dem, der viser, at de vil og kan. Hos os er der kort fra idé til handling, tæt samarbejde på tværs af virksomhederne og mulighed for at lære forretning i praksis. Vi arbejder hårdt, hjælper hinanden og har det sjovt undervejs. Gode kollegaer, ordentlige vilkår og en hverdag, man har lyst til at være en del af, er mindst lige så vigtigt som de resultater, vi skaber. Vores ambition er enkel: At bygge stærke og veldrevne virksomheder – og samle mennesker, der har lyst til at tage ansvar, skabe resultater og vokse sammen med dem. Portefølje selskaber: - Unite IT - Effitec - UnifyIT.io - A. Klint Holding - Sportspsykologi v. Frederikke Holm

Defend Denmark er Danmarks første og eneste lokale bug bounty platform. Vi forbinder danske etiske hackere med danske virksomheder, så sårbarheder bliver opdaget og lukket inden de udvikler sig til reelle trusler. På platformen kan etiske hackere lede efter sikkerhedshuller hos vores kunder. Finder en hacker en reel sårbarhed, udbetaler kunden en dusør. Det gør it-sikkerhed resultatorienteret frem for tidsorienteret, som ellers er normen i konsulentverdenen. Målet er at få flere danske virksomheder til at tage bug bounty modellen til sig som et aktivt værktøj i deres sikkerhedsarbejde. Defend Denmark er søstervirksomhed til islandske Defend Iceland. Vi er stadig tidligt i opbygningen af virksomheden og kommende medarbejdere får reel indflydelse på de praktiske rammer, herunder kontorplacering og daglige arbejdsgange.

AutoRank.ai helps brands understand and improve how they appear in AI search. We track where you’re mentioned, how you’re described, and where you can win - turning that into clear actions. Based in Stockholm, we work hands-on with early enterprise customers and want to now expand the team to grow the brand globally.

Multi-carrier shipping software Aigol is a multi-carrier transportation management solution designed for the needs of road freight and parcel shipping. The platform supports the full shipment lifecycle, including booking, label and document generation, consolidation, and end-to-end tracking. By centralizing connections to multiple carriers in a single system, Aigol provides operational flexibility and ensures consistent handling of shipments across different logistics partners. Automation capabilities reduce manual work, enhance planning efficiency, and improve cost control. Aigol enables organizations to manage their logistics processes with reliability, transparency, and scalability.

About Omika AI ApS Omika AI is a Danish digital solutions company that helps businesses build websites, applications, and online tools while integrating AI where it can add real value. We combine modern web development with smart, practical AI applications to make digital products more efficient, interactive, and user-friendly. Our mission is to help businesses leverage technology in a way that works for them, saving time, improving workflows, and delivering better experiences for their customers. So, what problems are we solving? A lot of businesses struggle to keep up with the digital demands of today. Building websites, applications, and digital workflows can be complex, time-consuming, and expensive. Additionally, while AI can improve efficiency and functionality, most companies don’t have the expertise to implement it effectively. We at Omika AI solve these problems by providing end-to-end digital solutions. We design, build, and implement websites and applications with AI enhancements where they make sense. This allows businesses to focus on their core activities without worrying about the technical complexities of web development or AI integration. Why do we use AI to solve these problems? We started Omika AI because we believe technology should make work and digital interactions easier, not more complicated. Businesses should be able to take advantage of modern tools, including AI, without needing a team of experts in-house. Our vision is to empower companies to achieve more through technology. By combining web development expertise with smart AI integrations, we help organizations streamline operations, engage users more effectively, and focus on what matters most.

Based at Copenhagen Fintech, we are a small team that develop innovative solutions to cut the cost and complexity of european regulation, risk management, and make board reporting more efficient. Our solution is a SaaS platform where the user can manage regulations, risks, reporting and controls in a easy and intuitive way. Backed by the Danish Innovation Fund from April 2025 and piloting with scandinavian banks, asset managers and crypto service providers.

Drinks today rarely taste like what's on the label. Most sodas and sparkling beverages are built on artificial flavors, sweeteners, and additives. We think that's a problem worth solving. Sparkly creates sparkling beverages using real fruit sourced directly from Vietnam. No artificial sweeteners, no fake aromas, no strange aftertaste. Just fresh fruit combined with the right amount of bubbles to create something that actually tastes real. We're launching with four flavors: Lime, Pineapple, Grapefruit, and Lychee. Each recipe has been carefully developed to let the natural flavors shine through. The market is ready for this change. European consumers are actively seeking better alternatives to artificial drinks, with the natural beverage segment growing 14% annually. We're a small team taking on a big challenge. There's something exciting about creating drinks that surprise people because they taste genuinely good. If you're interested in joining an early-stage company that values quality and authenticity, we should talk. We're not here to change the world. We just want to make our customers' day a little better, one drink at a time.

FairByggePris is developing an AI-powered service that helps property owners and professionals analyze contractor offers to identify errors, hidden costs, and overpriced items with unmatched speed and accuracy. Construction projects are often delayed or become more expensive because contractor offers are complex, inconsistent, and difficult to compare. Many clients – from private homeowners to housing associations and municipalities – lack the technical expertise to assess whether a bid is fair and complete. This problem is widespread: every year billions are spent on construction in Denmark alone, and a significant share of these projects suffer from budget overruns or disputes due to unclear or incomplete offers. The lack of transparency creates mistrust and unnecessary financial risk. FairByggePris applies AI to automatically analyze contractor offers. The system parses PDF or digital bids, compares them against structured industry data (such as Molio standards), and highlights missing items, hidden costs, or inflated pricing. Instead of relying on manual review by expensive consultants, users can within minutes receive a clear, data-driven analysis showing whether the bid is fair and where they should ask critical questions before signing. Over time, the system becomes smarter by learning from thousands of analyzed offers. The idea came from repeated experiences with how opaque and inconsistent contractor offers can be. Many homeowners and organizations enter construction projects without knowing if they are overpaying or missing critical details, leading to stress and unexpected costs. We started FairByggePris to give clients confidence and clarity. By using AI and structured construction data, we can finally make it easy for everyone to check their bids and avoid expensive mistakes.

Meo.io is a RegTech platform based in Copenhagen that helps businesses—particularly in highly-regulated industries like law firms, private equity and capital management—streamline and automate their compliance workflows. It offers: KYC & KYB onboarding: document verification, risk assessment, multi-source identity checks. Ongoing compliance lifecycle: sanctions and PEP screening, adverse media monitoring, encrypted client communications, GDPR and AML oversight. Client-controlled data management: users securely store and share their own compliance data, reducing duplication and enhancing data ownership. Enterprise-grade security: built on Privacy‑by‑Design with AES‑256 encryption, ISO 27001 and ISAE 3000 certifications. Rebranded in June 2025, the new name Meo—to reflect “My/Mine” in Latin—reinforces the focus on individual data ownership and privacy control. In short, Meo.io is an all-in-one compliance hub for collecting, verifying, monitoring and sharing regulatory data—empowering firms to onboard faster, reduce risk, and stay compliant seamlessly.

Andsend is developing an AI-powered relationship management platform to help consultants, small business owners, and sales professionals build authentic business connections that convert to results, with intelligent conversation guidance. WHAT PROBLEM ARE WE SOLVING? We're addressing the gap between traditional CRMs and communication tools. Professionals who depend on relationship-building know strong connections are crucial, yet follow-ups slip through cracks, outreach becomes reactive, and they struggle to prioritize effectively. This affects three key groups: * Independent consultants and small agency owners whose client work leaves little time for nurturing their business pipeline * Relationship-focused sales professionals whose CRMs track deals but don't guide strategic communication * Senior consultants with business development responsibilities who need to balance client value with relationship cultivation Current alternatives (sales automation, email tools, contact managers, and complex CRMs) fail to provide intelligent assistance for purposeful relationship-building. HOW ARE WE SOLVING IT? Andsend offers a relationship intelligence platform built on a powerful premise: a tool that understands your goals and guides interactions toward achieving them. Our solution provides: * AI-Powered Contact Prioritization: Identifying who needs attention now based on goals and opportunities * Strategy-Driven "Playbooks": Strategic plans that guide conversations toward specific relationship objectives * Authentic Message Assistance: Communication help that sounds like you, tailored to relationship context * Smart Follow-Up System: Ensuring critical follow-ups maintain momentum with optimal timing Technically, we integrate with LinkedIn and email via Chrome extension and APIs, creating a unified conversation view that eliminates platform-switching. WHAT MOTIVATED US? Our founders experienced this problem as consultants, agency owners, and sales leaders. We saw how fragmented tools cost professionals up to 40% of their relationship management capacity through platform-switching alone. We believe business is built on relationships - not just transactions. Andsend transforms how professionals manage their most valuable asset with AI that enhances human connection rather than replacing it.

The Nordic Women's Health Hub is an NGO connecting stakeholders in the Nordics to accelerate innovation & market maturity in Women’s Health. Our key stakeholders are startups, investors and researchers. We are based on 4 pillars: Innovation: We support women’s health innovators by connecting them with peers, mentors, partners and financial resources, creating a thriving ecosystem where women's health initiatives have the best conditions to succeed Knowledge: By making relevant information and resources transparent and challenging the status quo, we aim to facilitate a societal transformation towards informed and proactive health care choices and practices Activism: We engage in thoughtful political and lobbying efforts. Our aim is to influence policies and challenge the existing norms, striving to develop a system that acknowledges and integrates women's needs Partnerships: We want to gather stakeholders and form strategic alliances to create a collaborative environment that fosters research, development, and implementation of women centric healthcare solutions

Connected Mamas is developing a supportive digital and in-person community with expert-led prenatal/postnatal yoga, events, and education to help international and local moms navigate pregnancy and early motherhood with confidence and calm. Our secret sauce is the unique blend of yoga, birth preparation, postpartum care, and real community—designed by a certified prenatal yoga teacher and mom of two. Pregnancy and early motherhood can be deeply isolating, especially for international moms without nearby support networks. Many women lack access to holistic, consistent guidance that combines physical wellbeing, mental preparation for birth, and emotional support. The result is increased anxiety, physical discomfort, and a lack of preparedness for one of life’s biggest transitions. We provide a digital yoga membership, in-person classes, and free & paid events tailored for pregnancy and postpartum. Our core offering blends yoga, mindfulness, birth prep, and community support—accessible anytime, anywhere. Our Facebook and WhatsApp communities offer safe, warm peer-to-peer connection, and our local events bring moms together in real life. As a yoga teacher and mom of two who moved to Sweden without family nearby, I was the overwhelmed, unsupported new mom. I built the kind of support I wished I had. I’ve taught hundreds of women over the last 10 years, and I’m passionate about creating spaces where moms feel strong, seen, and supported—because no one should do motherhood alone.