✅ 1: Short description (the pitch)
SGC Arena is developing a combined TCG retail store, gaming lounge and community-driven event center to help youth, families and adult gamers find a safe, engaging and social space to play, compete and belong. We solve the lack of modern, inclusive gaming- and hobby environments by offering a 655 m² hybrid hub built around TCG, esport, community events and structured activities, powered by strong partnerships, low inventory risk and a highly scalable franchise-ready model.
✅ 2: The What – The problem we are solving
Across Denmark, young people and adult hobby enthusiasts lack safe, structured and inspiring spaces to gather around gaming, TCG and shared interests. Most environments are either too small, too informal or lacking supervision, creating a gap between commercial gaming cafés and traditional youth facilities. At the same time, parents struggle to find positive, healthy gaming communities for their children, while hobby players (Pokémon, Magic, Lorcana) lack dedicated spaces for trading, events and tournaments.
This problem affects:
Children and teens seeking social belonging
Adults looking for hobby communities
Parents who want structured and safe gaming spaces
TCG players who currently lack large-scale physical hubs
Municipalities who need modern, engaging offers for youth
Retail customers who want combined experiences, not just shops
The demand is widespread and growing. TCG, gaming and event-based hobby retail are among the fastest-growing entertainment segments in Europe. Yet Denmark remains underserved with almost no large-scale hybrid centers combining retail, gaming, community and structured activities. SGC Arena fills this gap.
✅ 3: The How – How we solve it
SGC Arena provides a 655 m² multi-zone environment combining:
A full-service TCG retail store (Pokémon, Magic, Lorcana etc.)
A high-end gaming lounge with esport setups
A large event area for tournaments, competitions and community gatherings
A social “hobby lounge” for trading, crafting and relaxed gaming
A forening-driven model with daily structured activities
Weekend programs with 500–1.000 visitors
Consignationsaftaler reducing inventory risk dramatically
A scalable operations manual and franchise blueprint for expansion to 3–8 locations
Each weekday features structured activities through our association:
Esport teams (20 participants daily)
Hobby/TCG clubs (up to 40 per session)
Weekends host large-scale TCG events, family activities, adult gaming evenings and trading meetups — creating predictable, high-volume traffic.
The concept is built to scale: simple operational procedures, strong supplier partnerships, low-risk inventory, and a community-first structure that can be replicated nationally.
✅ 4: The Why – Our motivation
SGC Arena is founded by Heinrich Dam Jensen, former owner of the esports organization Dream Gaming in Rødovre Centrum, where he built a strong and healthy gaming community in 2020. When COVID forced that project to close, it sparked a deep understanding of what young people and hobby-focused adults truly need: a safe, structured, social and modern environment that supports healthy gaming behavior and real-world connections.
The vision has grown stronger since. Heinrich has a background in police, defence, leadership and youth work, and has seen firsthand how powerful gaming and structured hobbies can be when given the right environment. This is the foundation of SGC Arena: creating Denmark’s leading chain of gaming- and TCG-based community hubs.
The motivation is simple: to give youth, families and adult hobbyists a place to belong — and to build a scalable, commercially strong concept that brings community and business together.