As a idea factory, incubator and investor, Askeladden & Co identifies opportunities, develop concepts and scale up companies. Our sweet-spot is in traditional industries that - until now - have seen limited consolidation, limited innovation, too high prices and a customer journey that has been standing still since the 90s.   Our investments and startup journeys so far:  Cutters | Adams Matkasse | Freska | Lotel | Lorry Restaurant | Wellbee

Touchize is a start-up originating in Malmö / Öresund region. We are developing a completely unique product that takes e-commerce on mobile devices to a whole new level. What we do are very disruptive an will change the way people shop with their mobiles and tablets. Our first product Touchize Commerce is an add-on to existing e-commerce platforms. - The consumer gets an easier and faster way to shop on mobiles.  - The merchant gets higher mobile conversion, more in each basket.

VectaAI is a Helsinki-based IT service for small and medium-sized businesses in Finland. We build websites and then take care of the parts that usually get neglected: domains, web hosting, and WordPress maintenance and updates. We also offer IT consulting at a clear hourly rate and help small teams put AI tools to practical use in everyday work. Most Finnish small businesses do not have an IT person. They end up with a site nobody maintains, a domain nobody can find the login for, and hosting they overpay for. VectaAI is built for exactly that situation: one place to get the site made, kept online and kept up to date, with pricing published openly on the site instead of hidden behind a quote request. The site also publishes more than 200 Finnish-language guides on the things small business owners actually search for: what a .fi domain costs, how Finnish web hosting providers compare, how to choose an ERP system, and how to keep a WordPress site secure and fast. Work is done in Finnish or English. VectaAI is operated by DT Nova Tmi (business ID 3595452-5), founded in 2025 by Mustafa Tarabya, based in Helsinki, Finland.

Flowbase.io – Automate ads and creative content At Flowbase, we believe good marketing shouldn’t drown in manual work and scattered tools. Too many teams waste time on repetitive tasks, coordination, and approvals – instead of focusing on what truly creates value: creativity and growth. Flowbase brings everything together in one place. It’s a platform that makes it easy to create, design, and publish ads and campaigns – without jumping between systems. With Flowbase, you can: Automatically generate ads, videos, and copy from your products or listings Collaborate directly in the platform with simple feedback and approval flows Publish campaigns to Meta, Google, TikTok, and LinkedIn in minutes Track performance and results in real time We help brands and agencies work faster, more efficiently, and more creatively. The goal is simple: less administration, more marketing. Flowbase.io – Where marketing flows naturally.

Peytz Mail is a Danish system for newsletters and email marketing, where consulting and collaboration are a top priority. We deliver emails and newsletters to over a million Danes every single day, and since 2004, we have helped more than 300 of the strongest Danish organizations and businesses create value, dialogue, and growth.

DecarbonICE develops innovative solutions for the transport and handling of captured CO₂. By leveraging standard shipping containers and existing logistics infrastructure, we make CO₂ transport safe, flexible, and cost-effective, helping accelerate the global deployment of Carbon Capture, Utilization and Storage (CCUS).

Risustudy er et AI-baseret softwaresystem udviklet til den danske folkeskole. Platformen er bygget op omkring tre centrale brugergrupper: elever, lærere og forældre. Vores mission er at løse nogle af de største udfordringer i folkeskolen – blandt andet mangel på tid, differentieret undervisning og manglende støtte til elever med forskellige behov. I dag oplever mange danske folkeskoler de samme problemer: lærere har for lidt tid til den enkelte elev, undervisningen bliver ofte for “one size fits all”, og mange elever føler sig overset eller tabt i systemet. Det er netop de udfordringer, vi vil være med til at løse gennem teknologi og AI. Idéen bag Risustudy kommer også fra personlige erfaringer. Jeg har selv haft en svær tid i folkeskolen, hvor jeg ikke passede ind i den traditionelle måde at lære på. Jeg er ordblind og har ADHD, og mine udfordringer blev ofte håndteret ved, at jeg blev sat til side i stedet for at få den støtte og forståelse, jeg havde brug for. Det gjorde, at jeg mistede motivation og ikke fik det fulde udbytte af undervisningen. Med Risustudy ønsker vi at skabe et værktøj, der hjælper elever med at lære på deres egne præmisser, giver lærere bedre muligheder for at differentiere undervisningen, og samtidig inddrager forældrene mere aktivt i elevens udvikling. Målet er at skabe en folkeskole, hvor flere elever føler sig set, forstået og støttet i deres læring.

YSE Capital Management is a pan-European growth equity platform investing in tech and AI-enabled businesses across Western Europe. We are in the process of building an AI-first technology stack to power our investment operations, LP experience, and portfolio monitoring, and are embedding AI across every layer, from deal sourcing to portfolio value creation - we are looking for a software engineer to own that effort from the ground up.

BreatheWise is a wearable device that helps people manage stress and anxiety through guided breathing. It uses subtle haptic feedback to lead clinically backed breathing exercises, offering a simple, screen-free way to calm the body and regain focus. Designed for everyday use, it can be worn discreetly and used anywhere—at work, during travel, or at home. Users follow steady breathing patterns through touch, without needing to look at a screen or listen to audio. By translating proven techniques into physical guidance, BreatheWise makes it easier to build healthy habits and respond early to rising stress. It’s a practical tool that fits into daily life and supports both quick relief and long-term wellbeing.

FrontFlow develops AI-powered solutions for operational processes in manufacturing, wholesale, and distribution. The result is lower costs, more time freed up, and increased productivity. We are a product company with an international focus, and we are now building the next phase of our growth. We are looking for a Growth Marketing Manager who wants to truly combine marketing and AI.

At Normark Defence, we are at the forefront of advancing defence capabilities through innovative technologies. At Normark Defence, we empower the next generation of defence capabilities. With extensive experience in the Danish defence sector and a strong background in business development and specialized knowledge, we create innovative technologies.

Vi bygger den første ægte DevOps-platform til Claris FileMaker. Hos Devin ApS er vi på en mission for at revolutionere et økosystem, der bruges af tusindvis af virksomheder verden over. Vi bygger den første rigtige DevOps-platform til Claris FileMaker—Apples mangeårige low-code økosystem, der driver kritiske workflows hos giganter som Apple selv, Coca-Cola, Samsung, den amerikanske flåde, samt utallige banker, lufthavne og hospitaler. Vi står over for en unik og spændende udfordring. FileMaker er, set med moderne ingeniør-briller, en lidt speciel størrelse. Det gemmer hele applikationer—database, logik, UI og rettigheder (alt)—i et proprietært binært filformat. Konsekvensen? Ingen versionsstyring. Ingen git. Ingen reel CI/CD. De fleste teams bygger stadig features direkte i produktionsmiljøet, simpelthen fordi de ikke har haft andre muligheder. Det er præcis derfor, Devin eksisterer. Vi tager en platform med enorm global udbredelse, men årtiers teknisk gæld, og bygger de værktøjer, den aldrig har haft. Vi skaber fremtiden for professionel udvikling i et økosystem, der har ventet på det i årevis. Dette er ikke bare en simpel integrationsopgave, det er State-of-the-Art Teknologi. Det er dybt teknisk, innovativt arbejde, der kræver præcision og vision. Vi arbejder med: System Services & Distribuerede Systemer: Vi bygger infrastrukturen, der får det hele til at hænge sammen. Data Architecture: Vi gentænker, hvordan data struktureres og håndteres i et legacy-miljø. Performance Engineering: Vi bygger verdens hurtigste algoritmer inden for vores felt. Nye Abstraktioner: Vi skaber de standarder, som 25.000+ FileMaker-udviklere verden over kommer til at bruge i fremtiden. Du behøver ingen erfaring med FileMaker—seriøst, nul. Betragt FileMaker som et domæne med et massivt fodaftryk, men næsten ingen moderne værktøjer. Vores founder, David, er en af verdens førende eksperter på platformen og har tætte relationer til Claris' engineering leadership. Mens du arbejder i en moderne tech-stack og løser hårde ingeniør-problemer, dækker han alt det domænespecifikke. Vi har allerede bevist, at behovet er der. Med Devin 1.x har vi valideret markedet, vi har sikret funding fra både angels og Innobooster, og vi er nu klar til næste kapitel: At genopbygge og skalere vores platform fra bunden til fremtiden. Når du bliver en del af Devin, træder du ind i den tekniske kerne af teamet. Vi er et lille, ambitiøst hold, hvor ejerskab og autonomi ikke bare er buzzwords, men fundamentet for vores arbejde. Direkte Indflydelse: Du bliver en del af et "founder-led" miljø, hvor dine beslutninger former produktet. Stærkt Netværk: Du får direkte synlighed i et niche-Apple-økosystem med stærk opbakning fra Claris. Ægte Innovation: Det er en sjælden chance for at bygge noget reelt nyt—næsten som at opfinde "Git for en platform, der aldrig havde Git". Vi holder til i fede kontorlokaler midt på Nørrebrogade, tæt på søerne. Her går vi op i fede faciliteter, god kaffe, og alt andet, der skaber præcis de kreative rammer, vores team efterspørger! Det skal være fedt at gå på arbejde. Vi glæder os til at byde dig velkommen på rejsen 😊 Er du klar til at bygge fundamentet? Hvis du motiveres af komplekse arkitektoniske udfordringer, algoritmedesign, problemløsning, og vil være med til at definere standarden i et vigtigt, men overset marked, så er Devin stedet for dig. Vi tilbyder muligheden for at vokse sammen med os, lede teknologiske gennembrud og sætte dit præg på fremtidens DevOps for mange af verdens største virksomheder.

Dancecovery helps fitness and wellness studios manage their business effortlessly. Our SaaS platform centralizes bookings, payments, and client data while automating daily operations and marketing for businesses. This allows fitness studios to focus on delivering great experiences for their clients..

Payments today are fragmented, rigid, and impersonal. Merchants deserve simplicity, speed, and intelligence. We exist to free merchants from complexity and turn payments into a growth engine — by empowering ISVs as the true distribution channel. We build unified payments for companies. We are app. 20 employees based in Aarhus and Copenhagen.

Disputefy is building the internet’s dispute arena, a platform where people can quickly and interactively vote, react, and comment on trending topics, from sports and entertainment to politics, tech, and lifestyle. With Disputefy, anyone, from influencers to everyday users can: - Host a topic with two clear sides (A vs B) - Invite their audience to vote, react, and share their take - See results instantly with live percentages and trending reactions - Discover trending disputes to join and engage with We’re making debate fun, social, and measurable, creating a new type of interactive content that encourages participation and drives engagement, while giving a clear pulse of public opinion in real time.