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SHADE

We are creating a never seen before home light ecosystem which offers superior intelligent light functionality. We are working with internationally renowned light and lamp designers to create our first line of products. Shade aims to change the way the world uses light and create a better light for a better living. Working at SHADE means working with some really cool people. We take pride in getting things done and having fun while doing it. Our two core values are that we work with the best and then we give them room to succeed.

The Camp

The Camp is a startup community and home to around 30 startups and entrepreneurial companies created by Tryg and Rainmaking. Tryg has the ambition to be the most innovative insurance company in the Nordics which calls for a place characterised by openness, curiosity and experimentation. The Camp offer it's members an inspiring, frictionless and playful work environment and a strong community. A community that gives access to shared resources and knowledge + an environment where people help and support each other while having fun. We strive to be a place, where promising entrepreneurs develop their innovations faster.

Bedre Nætter

Leading e-commerce within mattresses and beds based in Denmark. We are currently on the Danish, Swedish and Norwegian market. Bedre Nætter is a young company experiencing a rapid growth in sales. We wish to provide our customers with better nights as the name imply, and for this reason sell quality beds and matresses to affordable prices.

EasyTranslate

EasyTranslate is on a mission to HumanAIse translations and change the way businesses create multilingual content. We’re building a future where AI and humans work hand in hand to make multilingual communication faster, smarter and on-brand. Today’s companies need to create a lot of content across markets, channels and platforms. Doing it in every language usually means choosing between slow and expensive, or fast and low-quality. We don’t think anyone should have to make that choice. So we built a different kind of localisation platform. At EasyTranslate, AI does the heavy lifting, and humans add the magic. Our HumanAI workflow spots exactly where human expertise is needed and loops in the right language specialist only for those segments. The result? Content that is produced more than ten times faster than traditional translation workflows, without losing accuracy, creativity or brand personality. Our tagline says it all: Content in any language, created by AI, enhanced by humans. Whether you’re a scaling SaaS company, a global e-commerce brand or a marketing team juggling too many deadlines, EasyTranslate helps you break the language barrier without breaking your budget. You get speed that competes with pure AI and quality that rivals top-tier human translation, finally bringing together the best of both worlds. We’re here to make multilingual communication feel effortless, exciting and ready for the future. And we’re only just getting started.

Bokio

Small businesses are 99.8% of all enterprises in the world and the backbone of the economy. But, far too much time and money is spent on administrative tasks that don't create value. Bokio is unique as it’s the only product that offers automation of banking, accounting and taxes in one place. We make sure our users understand their finances and have the right tools to make the best decisions for their businesses. We're changing the way people run small businesses by making bookkeeping and accounting simple – so they can spend more time on what really matters. Join our journey in making it even easier and hassle free to be an entrepreneur!

CATR

CATR is an AI-powered marketplace for catering and events. On CATR you can find, order, coordinate, and handle every type of event in one place. From a department dinner for 20 to a 200-person summer party. One platform, one bill, no email chains. The problem Booking an event today is a mess. If you're an office manager planning a summer party or a department head organizing the Christmas dinner, the process is always the same. Five vendor emails. Three rounds of quotes. Scattered invoices. Last-minute scrambles. Stuff goes wrong. The industry hasn't been rethought in decades, and the only ones really benefitting from that are the legacy event agencies who charge €10k+ to coordinate what should be self-serve. I've spent 20 years in this industry. I've opened and sold restaurants. I've catered the biggest festivals in Denmark. I've run operations for thousands of guests at a time. And the same problems keep showing up: quotes that disappear, invoices nobody can find, orders nobody can track. Everyone in the industry knows the system is broken. Nobody has bothered to fix it. Why now Consumers learned to order pizza on their phone. There's no good reason they should still have to call five vendors and chase emails to plan their company summer party. And AI is finally capable enough to handle the operational complexity that crushed every previous attempt at this market. ezCater, Hungry, Foodee. They all got stuck on human-heavy operations. The future of fragmented industries is marketplaces that pull everyone into one place. Nobody has done for events and catering what DoorDash did for takeaway. The window is open right now. Where we are Multible paid MVP test events delivered. Pipeline of mid-sized Danish companies ready to onboard. New AI-first platform I'm building myself. Pre-funding, raising once cofounder is on board. Next: the wedge We're going after 20-30 selected office managers in Copenhagen first. They give us repeat usage, real GMV, and the operational learnings AI needs to scale. From there: mid-sized company events across Denmark, then every standard event, B2B and consumer, running on CATR. The longer vision covers the full lifecycle. From "let's host something" through vendor sourcing, operations, payment, and the social layer afterwards where guests get invited, share photos, and stay connected.

Melyon

A specially designed and carefully crafted premium skincare line tailored to embrace people of all skin tones, with a particular focus on addressing the unique needs often associated with darker complexions, including solutions to prevent hyperpigmentation, while remaining versatile and suitable for various skin types.

MergeIT

Software is changing fast. MergeIT is built to keep up. We help businesses across Denmark modernise their digital infrastructure and transform the way they work. Web apps, mobile apps, backend systems, AI integrations, data platforms — we cover the full stack, and we know how to make it all fit together. We're founder-led and move fast. No big agency overhead, no account managers in the middle. You work directly with people who understand both the technology and the business case behind it. Most of our best work happens before a line of code is written/generated. We ask the hard questions, challenge the brief, and make sure the right thing gets built. Then we build it. Based in Frederiksberg, working across Denmark.

Trace

Trace is developing a smart ring to help users track their belongings, aiming to alleviate the anxiety and effort associated with losing items. We are addressing the widespread problem of losing personal belongings, which affects individuals daily and leads to missed appointments, financial losses, and delays. Our solution, Trace, offers a wearable tracking service concept integrating a smart ring, charging case, patch, and app. It alerts users when they are not in proximity to their belongings. We identified the problem through user surveys and personal experiences, and our motivation stems from the desire to provide a solution that enhances users' daily lives by reducing the stress of losing items. With our diverse backgrounds in jewellery design, technology and business, we're committed to leveraging our expertise to make a positive impact.

Litigence

We are building Generative AI for patents. The cost to create patents can range anywhere from $15,000 - $50,000+ just for the legal fees (not including the government filing fees). Many inventions by independent inventors, startups, and companies are not patented because the fees are too high. This also has a negative funding impact on deep tech research because investors and companies sometimes shy away from funding products that aren't protected. Our product helps lower the bar for patenting innovation and research.

Gravel Group ApS

Gravel Group supplies gravel, sand, stone, soil, and base materials for residential, commercial, and construction projects across the United States. Using our online pricing tools, U.S.-based customers can order materials by ZIP code and receive fast local delivery directly to their job sites. Gravel Group sells and coordinates the distribution of construction aggregates and other materials for residential, commercial, and government construction and landscaping projects, both large and small. Our aim is to make it as simple and transparent to look up prices and order construction materials for our customer's projects using our broad and ever-growing supplier network. We have delivered to more than +30,000 different customers with projects of varying size and we work hard to provide top class support and service for a satisfying customer experience. We strive to build strong, lasting business relationships with our customers and suppliers so that they will look no further than to work with us again on future projects.

Glamanic Group

Glamanic is an app for beauty fans. Where you can watch the best beauty tutorials, product reviews and more from creators around the world. We believe there is space for a dedicated app around beauty. Letting beauty creators from around the world connect with each other. We are a small team in Stockholm, Sweden with a background from the beauty industry and creating digital products. Glamanic is being released for iOS and Android during 2023.

Tinyfarms

At Tinyfarms, we're on a mission to inspire the next wave of climate innovators. Our interactive indoor farms and educational tools are all about engaging students with real-life issues related to climate and environment. The company originates from the Danish Technical University and has conducted research proving the efficacy of the product in schools in Denmark.

Datatera AB

Datatera is a data analytics platform that aims to improve healthcare outcomes, reduce costs for healthcare providers, and ultimately result in more responsive and effective communication with patients for a better patient experience. We streamline the workflow of healthcare providers to help them serve more patients in an environment where patients feel more engaged while receiving care. We provide an efficient and accurate method for analyzing patient experiences of care with a holistic approach. We assist healthcare providers in making informed decisions by improving patient outcomes and allocating resources efficiently. Combining patient experience data from many sources, medical healthcare providers can increase the level of care and consistency by making more accurate, customized, and evidence-based business development decisions.

Ecombooster

Ecombooster is developing a back-end system for e-commerce companies to remove manual and tedious tasks in order too boost profitability. Typically, e-commerce spends a lot of time gathering product information, images, descriptions etc, put them in excel and then imports them into their e-commerce platform. We automate this work, as well as enable up-to-date stock levels, pricing, purchasing and many more things. Today, there is no good way to automate this kind of work. Ecombooster is onto the solution and save e-commerce personnel loads of time that can be spent on increasing sales and profitability. We do this by webscraping the suppliers websites and then Ecombooster does its magic to make sure the data gets from the suppliers into the e-commerce platforms and set up a sync schedule so the information is uptodate at all times. The company was founded by Tobias Gårdner who had these problems in his own webshop and he thought there must be an easier way to solve this. And then he thought, I can't be the only one with this problem. Said and done, that was the birth of Ecombooster.