As a idea factory, incubator and investor, Askeladden & Co identifies opportunities, develop concepts and scale up companies. Our sweet-spot is in traditional industries that - until now - have seen limited consolidation, limited innovation, too high prices and a customer journey that has been standing still since the 90s.   Our investments and startup journeys so far:  Cutters | Adams Matkasse | Freska | Lotel | Lorry Restaurant | Wellbee

Make every day less everyday! Bownty collects all deals and experiences in one place! We help consumers get the most out of their city by collecting and curating the best value for money experiences from hundreds of partner sites. Bownty is like a Momondo, but for cool things to do. With millions of users across 9 markets Bownty is the largest service of it's type in Europe.

Quulio is the easiest way to run a solo business, the solopreneur's assistant handling everything for them. Dedicated to creating innovative solutions for the future of work, enabling anyone to be an entrepreneur and succeed. Our mission is to leverage cutting-edge technologies and AI to deliver high-quality products, that meet the changing needs and possibilities. We are committed to fostering a collaborative and dynamic work environment that encourages creativity, teamwork, and excellence. We're looking at how working and work market will look post-AI, and we can already see blue- and grey-collar workers growing in success, but they are the most underserved and have no simple support system - until now. Join us at our headquarters in Helsinki to be part of a team shaping the future of tech innovation.

Ode is building the world’s simplest solution for therapeutic music. We combine a smart speaker with a single-knob interface and AI-driven curation to reduce anxiety, agitation, and depression in people living with dementia. Founded after CEO Guttorm saw music’s impact through his grandmother’s dementia, Ode exists to remove the time, technology, and cost barriers that keep personalised music out of everyday care. Today, getting it right typically means specialist mapping, hours of playlist work, and daily device hassle, which caregivers and families can’t sustain. Ode makes it practical: curate in minutes, then play instantly with one knob—so the right music is there when it’s needed, without adding workload.

Defend Denmark er Danmarks første og eneste lokale bug bounty platform. Vi forbinder danske etiske hackere med danske virksomheder, så sårbarheder bliver opdaget og lukket inden de udvikler sig til reelle trusler. På platformen kan etiske hackere lede efter sikkerhedshuller hos vores kunder. Finder en hacker en reel sårbarhed, udbetaler kunden en dusør. Det gør it-sikkerhed resultatorienteret frem for tidsorienteret, som ellers er normen i konsulentverdenen. Målet er at få flere danske virksomheder til at tage bug bounty modellen til sig som et aktivt værktøj i deres sikkerhedsarbejde. Defend Denmark er søstervirksomhed til islandske Defend Iceland. Vi er stadig tidligt i opbygningen af virksomheden og kommende medarbejdere får reel indflydelse på de praktiske rammer, herunder kontorplacering og daglige arbejdsgange.

Carzelle is Danish based European B2B vehicle trading company built to bring clarity, speed, and reliability to a market that is often complex and unpredictable. We connect professional car buyers and sellers across borders, enabling efficient sourcing and distribution of vehicles at scale. Our partners include manufacturers, dealer groups, leasing companies, and other automotive professionals who rely on accurate availability, transparent processes, and dependable execution. Operating in an challenging market, Carzelle focuses on cars that are either in stock or fully confirmed, clear workflows from purchase to delivery, and a digital platform designed specifically for professional use. By combining strong market insight with structured operations, we help our partners reduce uncertainty and make faster, better informed decisions. Our platform supports high-volume transactions and is built to scale alongside our partners’ businesses. From sourcing and logistics to documentation and delivery, we manage the details that keep operations running smoothly allowing our partners to focus on sales and customer relationships. At Carzelle, we value efficiency, ownership, and continuous improvement. We work closely across teams, challenge existing processes, and believe that good structure creates room for flexibility and growth. As a growing company, we offer an environment where ideas are heard, responsibility is real, and impact is visible. We are building more than a trading platform, we are building a more predictable way of working in the European automotive market.

We are helping heads of strategy & strategy consultants at large, international enterprises to close the gap between strategy & execution by giving them the tool they need to operationalize the company strategy into the weekly work, across business units and regions. We are the easiest-to-use software that teams want to use. Our competitors have bloated software that tries to do too many things, and by that overcomplicating the simple UI companies really need when implementing their strategy.

KAKTI is on a mission to accelerate the transition toward affordable and intelligent energy systems. Our AI-powered energy management platform optimizes the operations of district heating plants, making energy production more efficient, responsive, and climate-friendly. We work with forward-thinking utilities and plant operators to orchestrate complex thermal systems in real-time, leveraging machine learning, optimization, and forecasting technologies. At our core, we're a collaborative, impact-driven, and technically ambitious team dedicated to transforming how heat and power are produced and consumed.

We are developing a system intended to replace fixed interfaces with software that adapts in real time. Current products still depend on predefined UI paths that fail when underlying models behave in new ways. This gap limits how far teams can push advanced automation. The platform is being designed as a runtime that can generate interface elements dynamically. It aims to let products reorganize themselves around model output and user context without manual UI wiring. The goal is to enable applications that won’t rely on static interaction surfaces once the system is fully realized.

The Problem: What problem are you attempting to solve, and how big is it? Children suffering from school refusal systematically fall out of the education system because traditional teaching methods fail to meet their individual learning needs. Today, 110,000 children have experienced school refusal—equivalent to one in five students. This target group becomes isolated at home during their school years, which later leads to difficulties in securing and maintaining employment, costing society 2.2 billion annually. Research shows that the most critical factor for these students is restoring their self-confidence regarding learning; they need to experience learning as a positive activity and process the traumas that led to their school refusal (The Back2School Modular Cognitive Behavioral Intervention, 2024). Therefore, before attempting to reintegrate students into the physical school environment, it is crucial to rebuild their confidence and bring them up to the academic level of their peers to reduce feelings of stigmatization. The Solution: What is your idea? Describe your product or service. GradeAid is an AI agent that creates personalized learning experiences. Students simply scan their homework or verbalize what they wish to learn. Our AI then generates tailored content derived from pedagogically validated materials, specifically designed for children who lack academic confidence or have fallen behind. The system continuously learns from the student's interactions and automatically adapts the curriculum. This helps restore the self-confidence and joy of learning that many of these students lack, while ensuring the process is both personalized and fun. The platform features a 24/7 AI tutor providing instant feedback. Through gamification, students earn coins for their virtual pets. This approach was selected because research has long established that gamification effectively builds confidence and helps children re-engage with learning (Impact of gamification on school engagement: a systematic review, 2024). Instead of forcing the child to fit the system, our technology adapts to the child's way of learning. Our intention is to build confidence so that children find it easier to return to school, equipped with the mental energy to focus on social reintegration. The platform supports both English and Danish. We are currently testing the Danish version.

DFRNT provides the world’s most reliable business information exchange through the platform for justified trust; including model-based business reporting infrastructure with the Twinfox product; and semantic data hub solutions through the DFRNT Studio product. The Twinfox and DFRNT Studio product suites enables business professionals to replace current manual error-prone information processing with spreadsheet software for financial planning and analysis, with effective and efficient processes where quality control is built into the information toolchain, enabling business professionals to achieve high quality results significantly faster, better and cheaper than today.

Sisters In Startup (SIS) is a platform built to close the gender gap in entrepreneurship. Our mission is to empower women by bridging the gap between their entrepreneurial ambitions and the opportunities needed to succeed. Too often, female founders face structural barriers: lack of access to funding, networks, and mentorship. At SIS, we’re creating a digital ecosystem that changes that. Through curated resources, funding guides, community support, and actionable tools, we make it easier for women to turn ideas into sustainable businesses. SIS combines education, community, and funding readiness in one place, offering practical templates, founder stories, and growth programs tailored to each stage of the entrepreneurial journey. We believe entrepreneurship should be accessible to everyone, not just those who already have connections or capital. That’s why we’re building SIS: a space where women founders can learn, connect, and grow together. Our platform will officially launch in 2026 and is currently in development. We’re looking for a passionate co-founder who shares our vision and wants to help shape the future of female entrepreneurship in Europe (and beyond).

Crystal Alarm develops and supplies the market's most user-friendly personal alarm. An industry-leading solution used by many companies in various industries where employees work alone or in hazardous environments. Our goal is to provide people with a safer working environment through fast and reliable alarm handling. We are an innovative and entrepreneur-driven tech company where technology and social benefit go hand in hand. With us, you will be part of a team driven by safety, quality, and customer focus—and we are proud that our products make a difference in society.

1990 Studio makes mobile software for startups that take craft seriously. Copenhagen-based, current team of six. AI engineers, iOS and full-stack developers, designers. We work with North American clients building at the intersection of mobile and AI. Projects from concept to launch, or refinement work on products that need a layer of intention. We believe software should look and feel better than it does. The best digital products blend into daily life because someone made a hundred small decisions correctly. Design and development from the same brain. Competent execution meeting taste you can't shortcut through tutorials. We're building toward creative autonomy, not scale. Looking for iOS developers. Build something great with us.

Story-Lab Learning is a new kind of content agency built for the AI era. We create short, animated, and interactive learning modules – crafted by humans, powered by AI. Our focus is on microlearning that fits naturally into the workflow, using tools like We Are Learning, HeyGen, Vyond and more. We help companies train employees, partners, and customers through explainer videos, mini-scenarios, and immersive content. Our clients include Enterprises, EdTech platforms, LMS providers, HR/learning teams, and consultancies. We’re not just content creators — we’re also proud resellers of best-of-breed content creation tools like We Are Learning, enabling us and our partners to stay ahead of the curve in immersive and efficient learning production. Story-Lab is currently in an exciting early stage, with traction, great tools, and a growing network of collaborators. Now we’re looking for the right people to help us scale — and shape the future of learning. Anders Börde – Founder of Story-Lab Learning Anders is a EdTech entrepreneur with a strong track record of building digital learning ventures across the Nordics. He has held key roles at Telenor and founded Moblrn, as well as led international sales at We Are Learning – a pioneering platform for AI-driven 3D learning content. Anders combines strategic insight with hands-on execution and has helped global enterprises scale modern learning solutions. At Story-Lab Learning, he brings together creativity, technology, and AI to shape the future of microlearning.