Founders is a startup studio, a rather new concept in the entrepreneurial world. Acting as a co-founder, Founders participates in the establishment and development of different startups. At Founders, entrepreneurship is seen as discipline more than as a work of art.
Founders believe that processes, details and workflow can be optimized for success through an establishment period of 12-18 months. This timeframe is then facilitated by 3 teams, a development team, a design team and a growth team. Through repeating the startup process, Founders experience a lot of problems first hand, e.g. how difficult successful headhunting can be. Founders is built on a fund which is distributed among the involved startups, enabling them to create an individual budget of about 3 million kroner for each startup to reach a product-market fit. Through the development of the startup there is a strong focus on the final product which is crucial for the startup to succeed.
Founders has a flat organization and they believe in proactivity; it’s an office full of generalists rather than specialists, with the three core teams focusing each on their individual field. When the development of a new startup begins, the first 1-2 weeks are spent exploring which processes the startup will deal with (e.g.: creating a new credit card system for employees, involving financial transactions and budgeting).
The next phase is generation, where the development team works on figuring out which hypotheses they might encounter (e.g.: the financial transactions of employees will be much simpler when systematized without reimbursements being necessary).
The last phase is discovery, three months with problem probing, product sketching and solution testing (e.g. how can the necessary level of employee trust be reached with the new credit card system?). When a product-solution fit is then reached, the growth team takes over and spends 4-12 months on validation to reach a product-market fit.