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Book My Ride

Introducing Book My Ride Book My Ride began with a simple mission — to help local taxi companies compete in a world dominated by global ride apps. We noticed that most taxi companies in Sweden still run everything manually. Calls come in, staff write down addresses, and drivers wait for instructions — a process that costs fleets hundreds of thousands of kronor every month and often frustrates passengers with delays or missed rides. We believed there had to be a smarter way. That’s where Book My Ride comes in. We’ve built two connected products that work hand in hand to modernize the taxi industry. Our first product is an AI-powered Dispatch System that replaces call centers entirely. It can take bookings through phone, chat, email, app, or website — just like a human operator, but faster and cheaper. Taxi companies get their own white-label passenger app, branded in their name, and a powerful backend that automates the entire flow from booking to dispatch. Many fleets, like MiniTaxi in Gothenburg, now save over 260,000 SEK each month by switching to Book My Ride. Our second product is the Book My Ride Marketplace — Sweden’s first nationwide taxi marketplace. It brings together fleets from across the country, allowing passengers to compare, choose, and book rides in one place. The marketplace gives smaller companies visibility and new customers they would never reach alone, while giving passengers more choice and transparency. Together, these two products create a complete ecosystem — where taxi companies can operate efficiently with AI, and passengers can find rides anywhere in Sweden through a single app. Book My Ride was founded by Karthik Sengottaian, who saw firsthand how much time and money local fleets were losing just to keep up with everyday bookings. His goal was simple: to give every taxi company, no matter its size, access to the same technology that powers the biggest players — but with full ownership, control, and a local touch. Today, we’re live with multiple fleets across Gothenburg and Stockholm and are preparing to scale across Scandinavia. Book My Ride is redefining what it means to run a taxi company — AI-powered, fully digital, and proudly Swedish.

Generaxion

GENERAXION is a North European market leader in digital marketing and strategy. Driven by outstanding digital results, we’re a new generation of Demand Drivers - the next generation of marketing people. With +400 individual Demand Drivers in 10 Demand Studios across Northern Europe, we’ve helped drive demand for +8000 companies. Always with the purpose to realize business dreams.

UNNA

UNNA is a new startup in active fashion wear which is currently looking for purpose driven interns within communication and ecommerce to join the team on an expansive and fun journey in the D2C segment. For us the focus on performance is too big in sportswear. Working out and moving should be fun! You should not have to run a marathon or do a hundred pushups to feel good about yourself. Therefore we’ve created UNNA, a brand that offers a playful, functional and elegant all-around style to everyone. A company that values wellbeing over performance and a sportswear community for people rather than athletes. Behind the brand are passionate movers like previous founder of L’HOMME ROUGE (Brand of the year at Nordiska Kompaniet and winner of the International Woolmark Prize), John-Ruben Holtback, design studio Figur and Frida Hjelte(previously ecommerce at Acne Studios).

Bankly

Bankly har siden 2018 etableret sig som en markant fintech-spiller på det danske marked, og vi startede med det formål at skabe transparens på et meget komplekst marked og hjælpe danskerne med at spare penge. Det gør vi ved at indsamle personlige lånetilbud til vores brugere, som dermed kan finde det bedste og billigste tilbud på markedet hurtigt og nemt.

Shewy

We offer functional sugar free gum enriched with vitamins, minerals and ingredients to boost your immune system, energy, performance, skin glow and much more. We ship them directly to your door step and they are available on subscription! Shewy is a Swedish start-up with a determination to give YOU an alternative to a dated proposition in the store, while combatting the world’s vitamin deficiency issue. Gum does not only taste great and keep our mouths busy, it also has health benefits. Chewing gum has been proven to improve concentration, mood, stress and anxiety. Research suggests that chewing gum is an excellent vitamin delivery system.

Smappy Application OY

SMAPPY is a retail marketing & analytics ecosystem that consists of an app, a cloud based portal and API for integration with ERP systems. The app enables consumers to create lists of grocery items prior and during the shopping experience and find discounted items on their favourite product lines. Manufacturers can use the app to promote their products, establish relationships directly with customers and gather aggerated on consumer behavior in store. SMAPPY will be free for consumers to use but listing products and lines on SMAPPY will be based on tier pricing for manufacturers.

The Why

The Why is a no-profit organisation that initiates, produces and distributes documentaries on pressing social and environmental issues. It promotes human rights, democracy, gender equality and justice by providing the world with thought-provoking and investigative documentary films. It fights for freedom of media and free access to realible information for all and collaborates with public broadcasters, NGOs and educational institutions across all continents. The Why contributes to the UN SDGs by educating for sustainability and supporting free media.

Teambox

Teambox is an app for iOS and Android that should make it easier and more fun to keep track of accounts in small communities. We have all played football on teams where there was a fine box. We thought the administration of these fines was to difficult and would like to do something about it. We have developed an app that can be used for the administration of fines. The target groups are sports teams, friend groups, food clubs, school classes etc.

POOW The Food Hero

Health Capacity is a start-up located in Helsingborg, Sweden. We are the company behind the service, POOW The Food Hero. The Problem: 50% of all children between the ages 2-5 will experience problems with foods during their childhood. Cirka 25% of these children will get the diagnose selective eating disorder. This results in a stressful mealtime situation for the whole family all the way from cooking the food to eating it. Another problem related to this is the pressure and demand on parents to cook healthy and variated food for their children. This is a very energy and time-demanding process and if it isn't taken seriously it can potentially affect the health of the whole family for a considerable future. The Solution: POOW The Food Hero is an application for smartphones and tablets, the application is via gamification helping children to eat more and better food while the children at the same time is learning about nutrition. The application is also providing families with healthy and easy-to-cook recipes that will activate the whole family. The result is a peaceful and interactive mealtime situation for all family members as the children will eat the food since they are aware of what they eat. The parents can also relax knowing that the food on the table is healthy and nutritious both for them and their children. We also want to mention that POOW is very effective for children with ADHD and autism who are struggling with a selective eating disorder.

aTalent Recruiting

aTalent is a recruiting company founded in 2004, owned by The Guild of Industrial Engineering and Management Prodeko ry, KY- Aalto University business students and Prodeko alumni ry. Our headquarter are in Autotalo in Kamppi, Helsinki, where we have approximately 60 young professionals working. In 2016 we opened an office in Tallinn in order to secure our growth in the future as well. Our operations are based on three things: - Satisfied customers - Motivated, talented and committed personnel - Evolving and value creating talents aTalent specializes in young educated professionals in the beginning of their careers in the fields of IT, technology and business.

nLink AS

nLink was founded in 2012 with the purpose of revolutionising the construction industry. We are an enthusiastic and innovative group including cybernetics, programmers, business developers and commercial heads. We are growing rapidly and need more driven people to reach the goal of revolutionising the construction industry.

PK Medier

Hos PK Medier brænder vi for online markedsføring, og lige nu leder vi efter morgendagens talenter. Vi skaber profit for vores kunder gennem online markedsføring og annoncering og arbejder hver dag for at skabe meningsfulde relationer mellem mennesker og brands. Vi udvikler strategier og kampagner i tæt sparring med dig og sikrer dertil, via strategisk tilstedeværelse på tværs af kanaler, synlighed, leverance og forretning. Vi er gennemsigtige i vores arbejde og sørger for, at du får konkrete tal og resultater på den indsats, vi yder.

Empower

We were founded in February 2018 with the idea that giving plastic a value, we could get it removed from nature. A bit like the bottle deposit system, but for all kinds of plastic! We have gained amazing traction since we started, from being featured in Forbes and The Independent and invited to a panel at the first OECD forum on Blockchain to winning awards and being the only Nordic initiative among the 25 development projects/ SDG solutions selected to be showcased at Expo 2021 Dubai’s Global Best Practice Programme. We have done cleanups and pilots in more than 15 countries, proving that this really does work! Now we are building a global plastic waste ecosystem to incentivize cleanup and track where the plastic ends - most of it ideally back to reuse! The next step is to bring our vision to more places and create a truly innovative system than can help solve some of the big problems with plastic waste (of which there are more than you might imagine).

ihopa

We at ihopa are on a mission to create a better and more sustainable alternative to buying products and storing them for the majority of their lifetime in a basement. This solution is shared access to products for home and leisure. We have launched several sharing boxes in different villa and urban communities so far. In return for a small monthly fee the members are able to book 25+ products anytime and as often as they wish. Going forward we are working to take our service to real estate developers and rental companies, so that the service can be financed in the same way as shared washing machines, gyms and so on for the tenants. Our team consists of passionate people with experiences in different fields, united by the mission to innovate this solution. We are learning every day how to improve our offering in a lean startup-like way. We are an open culture and welcome impact from everyone in our team, including our many advisors. We are alumni of +Impact accelerator, Sting, SUP46, Impact startup and active in the Norrsken network.

Katapult Ocean

We believe in making a positive impact. We believe in technology as the key driver to solve the challenges in the ocean. We believe in the untapped potential of our oceans. We believe in the untapped talent of the world. We are Katapult Ocean and we help build and scale profitable businesses with a positive impact on the ocean.