As a idea factory, incubator and investor, Askeladden & Co identifies opportunities, develop concepts and scale up companies. Our sweet-spot is in traditional industries that - until now - have seen limited consolidation, limited innovation, too high prices and a customer journey that has been standing still since the 90s.   Our investments and startup journeys so far:  Cutters | Adams Matkasse | Freska | Lotel | Lorry Restaurant | Wellbee

We are a digital product and software development house based in Europe. We provide services in app development, design & prototyping, supercharging startups and corporate innovations.We offer support on web development, mobile development, product design, Internet of things, AI & machine learning, and blockchain.We love helping startups from zero, but we also back companies at any stage. Our clients are large corporations like Siemens and leading startups like Startupmatcher.com. We’re with you from the start and we stay with you until you reach your goals. Your success is our finish line.Startup Development Software House Website     We build web applications for startups and leading brandsWe are designers, engineers, and strategists. A team with a unique mix of skills knit togetherby our client-focused process, honed by years of experience, that delivers real results, every time.

Every Athlete needs a BOOST Vår misjon er å utvikle, produsere og selge sports- og treningsklær med fokus på kvalitet, funksjonalitet og moderne design. Boost Sportswear skal levere produkter som gir kundene mer verdi for pengene gjennom slitesterke materialer og stilrene løsninger. For oss er Every Athlete Needs a BOOST mer enn bare et slagord, det er en forpliktelse til å skape treningsklær som ikke bare yter i krevende miljøer, men som også inspirerer til innsats og fremgang. Vi lever opp til dette ved å kombinere innovasjon, komfort og prisbevissthet i alt vi gjør.

1. The pitch Luminik is building an AI co-pilot for event marketers to help B2B marketing teams turn expensive conferences into predictable pipeline - by fixing targeting, meetings, and follow-up with one revenue-first system. 2. The what B2B companies spend 20–30% of their marketing budget on events - but most can’t prove the ROI. Attendee lists come in late. Sales teams scramble to book meetings. Post-event follow-up is messy and untracked. As a result, 40–70% of event-generated leads disappear. This affects CMOs, event marketers, and sales teams who are under pressure to justify spend and show pipeline impact. The pain is felt across industries, and the budgets at stake are massive. 3. The how Luminik is an AI-powered event marketing co-pilot. It identifies ICP accounts and decision-makers weeks in advance, helps lock meetings before the event, alerts sales when high-value prospects show up at the booth, and auto-syncs all activity back to the CRM. No more manual scraping, badge scans, or spreadsheet reporting. We turn events into a pipeline channel your CFO will actually trust - with math, not guesswork. 4. The why We saw the same pattern over and over while working with fast-growing SaaS teams: events were expensive, chaotic, and disconnected from revenue. I have helped teams wrangle messy data for years - and realized we could bring clarity, structure, and impact to one of the most broken (yet high-stakes) parts of B2B marketing. We’re here to fix event marketing with a revenue-first lens - because if you can’t tie events to pipeline, your budget is always at risk.

ARTBIO is redefining cancer care by developing a new class of alpha radioligand therapies (ART) and building the ecosystem that maximizes their potential. ARTBIO is a clinical-stage radiopharmaceutical biotechnology company focused on developing a new class of alpha radioligand therapies (ART). Our unique patient-centric approach is underpinned by a deep understanding of cancer biology and the infrastructure needed to effectively design, manufacture, and distribute our therapies.

Randi.ai offers an online service where filmmakers and other digital content creators can easily transcribe their video and audio automatically using AI. With a built-in video editor in the browser you can also edit the subtitles in real-time and download each transcript with the captions burnt into the video.

Bli med på VILLOID eventyret! 

Villoid.no har på rekordtid blitt Norges største motebutikk på nett og vokst med over 100% årlig de 4 første årene. I 2024 ble vi nominert til Årets Nettbutikk og i 2022 vant vi Klarnas Growth Award. Vårt mål er å fortsette vår elleville og lønnsomme vekstreise og nå vårt mål om en omsetning på 1 milliard i 2027.

Over 2.5 million Norwegians lack recommended vaccines, and unfortunately, many are unaware of this. But luckily, there is a solution: Flokki. We are ready to play a key role in increasing vaccination rates and improving public health. Dr. Arne Søraas, an experienced infectious disease specialist at Oslo University Hospital and Flokki, has witnessed the consequences of missing vaccinations up close. This insight inspired the idea of Flokki - a simple and practical tool that allows patients to assess their vaccination status and receive prescriptions from doctors, all with a few taps on their mobile phones (read more). Maintaining immunity in the adult population, especially after the age of 65, is crucial. The pneumococcal vaccine is particularly important for protecting the elderly from serious diseases. And let's not forget the Boostrix Polio vaccine, which plays a critical role in protecting against whooping cough, especially for those in close contact with newborns. With over 2.5 million Norwegians lacking vaccines, almost all pharmacy staff should be able to provide recommendations for vaccine checks. We especially encourage those over 65 to check their vaccination status, as well as pregnant women, who have a special duty to protect themselves and their unborn children. By raising awareness of the importance of vaccination and providing easy access to vaccines, Flokki is the answer to the adult vaccination program. Together, we can improve public health and reduce the incidence of serious diseases in society.

We have created a consumer platform with a no-code flexible toolkit. Made easily deployable without the need of consultants or developers. Bringing the cost down to make it globally accessible to any industry that embraces the concept of customer loyalty. Our platform, driven by our AI automates value delivery for shop owners and efficiently segments customers for targeted marketing.The platform requires no maintenance cost and is globally scalable, fitting both physical and digital stores. The company was founded in 2020.

Vandre is a young Norwegian tech company with the ambition to impact the environmental situation by making textile brands succeed in reducing their footprint by making clothes and garments live longer. The world’s garbage piles are growing. In 2021, 40.000 tons of used fashion clothes ended up in the Atacama desert in Chile as their final destination. This is just one example of how the textile industry is not even close to being sustainable. The sports and textile industries face strict requirements and a major upheaval, when the EU is planning to introduce sustainability reporting and requirements to offer consumers repair of products in 2025. Our platform connects brands in the industry with certified repair centres and facilitates a seamless user journey with logistics and payment options. The platform is also a sought-after tool at repair centres, as it helps to make their daily operations more efficient. We have currently launched in Norway, and plan to expand to the rest of the Nordics and beyond in the future. Our HQ is in a co-working space office in downtown Oslo – a two-minute walk from Nationaltheatret, where we share office with a small PE fund, and have lunch break together with. We also have employees in other cities working remotely. As a small team, some of us are quite often on the go and strive to stick to our digital workplace practices as much as possible. This enables the whole team to work quite flexibly when needed, together with some well-appreciated face time at the office as often as possible. Today the team is communicating openly using Slack and ClickUp to organise daily work and product development. There you will feel the motivating and active vibe from the other team members, our CEO Henriette, and our always-on-the-go working Chairman and brand relationship manager Simen. We are still a small team, but team spirit we have and everyone is highly motivated to make a difference in the world and help grow Vandre to reach it's full potential. Our culture is built on trust, freedom and humour. As most team members work from home most of the time, we always strive to be available during the working hours, and prioritise weekly meetings to stimulate the team spirit being a partly remote team. In addition we believe in a high level of freedom for each colleague to find their own optimal w/l balance. Prioritising a run before lunch or picking up kids in the afternoon is all up to the individual colleague. You know best what works for you. Finally our culture is also characterised by a high level of humour, with lots of laughs and a good vibe between team members. Our team today consists of passionate and skilled people representing deep industry knowledge and experience. We are constantly open-minded scouting for entrepreneurs with a varied skill sets with the proper drive to take us forward, together with a few dedicated roles (as below). We are looking for employees who always strive to develop themselves and our organisation. We expect you to be committed and eager and to have the ability to work in teams. The team is characterised by an entrepreneurial and innovative mindset. Working at Vandre you join our effort to create a better and more sustainable textile industry, you will be part a highly dedicated and ambitious team with great and talented colleagues who love their job, and last but not least you will have fun at work.

Up Norway is the antithesis of stock tourist travel. With unmatched local expertise we are able to curate bespoke, authentic experiences, adventures, vistas, and relationships for travellers from all over the world. Our enthusiastic team creates journeys off the beaten path, directly to all the delights our country has to offer. In building itineraries, we use the latest data and in-house technology to enhance personalised service. Our staff is always looking out for the welfare, care, and fulfilment of our travellers – ready to connect by chat or phone. Saved from frustrating internet searches and travel logistics, our guests are kept well-informed about connections, schedules, and the newest and most remarkable offerings in adventures, hospitality, and dining available. We love introducing people to our vibrant culture; from music, art, and architecture, to winter sports. Additionally, the local food should not be missed – from farm-to-table offerings and indigenous traditional delicacies to some of the most talked-about cuisine in the world. Be it Viking ancestry, Sami heritage or modern governance – we feel proud to share the stories of our small country, consistently placed at the top of the UN Sustainable Development Report as one of the happiest nations in the world.

Skoog uses technology to democratize access to carbon markets, enabling every farmer to receive financial incentives to maximize the sustainability in their farms. We are solving the problems of deforestation, land degradation and unsustainable agriculture practices: the combined potential to capture GHG and avoid emissions from agriculture, forestry and other land use is 14.5 GtCO2eq/y, which is higher than the potential in the energy transition.

metamanager is a SaaS platform for SEO founded by Erik in August 2021 and was born from many lost opportunities. Being a techie who over-invested in SEO for years and had web development as a hobby, he decided to build a platform to solve one of the biggest Achilles heels search engine optimization has today: execution. You don’t have the resources to do SEO? No worries, we have built a no-code platform where you can edit critical on-page elements super fast and publish directly to your website. Thus reducing developer dependency for minor implementations. Our team consists of R2D2, two developers, and a digital marketing aficionado from Norway and France. And our vision is to improve SEO workflows, make optimization more available for non-nerds and become one of the best one-stop-shop SEO platforms out there. SEO should be a walk in the park - but bureaucracy, low manpower, and/or waiting for developers to get on with your SEO tasks (who always add them last in their gigantic backlog) make it take weeks to months. Book a 15-30 min. demo from our website to know more about our product.

The founder, Mats Hetling, experienced losing a patient due to a lack of control of a patient's vital signs in a mass casualty accident. This felt unnecessary, so we started Nordiq Products to solve the problem. Our solution to the problem is a lightweight and user-friendly device with several different sensors to make it robust and reliable in any operational environment.

Amfi Kreativ er Olav Thon Gruppens inhouse reklamebyrå, og tilbyr et vidt spekter av reklame og kommunikasjons løsninger. Vi er 38 mennesker som først og fremst lager kommunikasjon for Norges største kjøpesenterfamilie og Thon Hotels. Vi er både store og dyktige på tradisjonell print- og magasinproduksjon, men de mest spennende utfordringene ligger i utviklingen av digitale løsninger. En del av vår virksomhet retter seg mot eksterne kunder. Vi tilbyr design- og teksttjenester til både trykksaker og digital reklame i ulike former, og tar på oss konsulentoppdrag knyttet til profilering og merkevarebygging hos lokalt næringsliv. Vi ønsker å være et miljø der både ansatte og kunder utvikles og utfordres. Og sist, men ikke minst, hvor det er lov å ha det gøy mens man jobber. Vi har lokaler sentralt i Oslo sentrum og i Surnadal på Nordmøre.