Fishby is a recreational sport fishings industry's very own "Google". Through our platform, a fisherman can buy ANY fishing permit in Norway (for now), even those that don't exist yet. The best thing is that we can do it WITHOUT needing the landowner/permit seller to pre-register on the platform or even know about us. It is a trading channel between the fisherman and landowner, and It is as simple as sending a "friend`s request" on Facebook. However, here you are not making friends, you are asking people if you are allowed to fish on their land and for what price.