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Norway in a Box

Transparently NorwegianWe carefully select guaranteed Norwegian products, ship them via our own "digital highway of trust" to ourselves (in China) and sell them directly to end-users in the world (starting with China) through our own e-Commerce platform (and soon in our own retail stores). We are in business, we control the whole value chain, we do it differently and our concept can't be copied by big American tech or food companies. We also represent business opportunities for other companies.  Xuechun Zhang. Educated in economics and finance, 13 years’ employment at China Construction Bank. Founded several companies in China and operated them for six years before selling them and moving to Norway in 2011. Worked as yoga instructor while studying at BI Norwegian Business School Stavanger. For the past four years has developed large networks in Shanghai focused on the seafood industry as well as media, logistics, distribution, customs, banking and restaurants. Xuechun (or Tara amongst friends) runs our operation in China.Espen Strand Pedersen. Idea maker and concept developer of several retail stores, photography studios and other projects. Educated in photography and worked as professional photographer for more than 20 years. Experience in planning, start-up and daily operations of retail and studio businesses. In 1997 started Stavanger's first artisanal coffee shop, which remains in operation. Espen is now the CEO of Norway in a Box. Espen Strand Henriksen. Concept developer who likes to set things in motion, build networks, collaborate and see the world from multiple perspectives. Educated at BI Norwegian Business School and in the Royal Norwegian Navy. Twenty years’ experience in marketing, advertising, media, sales, management and product and concept development in Oslo and Stavanger, 14 of them working for the world’s first digital cinema company (CAPA), and was also a key person in developing the unique and award winning mobility concept (HjemJobbHjem/HomeWorkHome). Espen is in charge of stakeholders at Norway in a Box.

Innovation Factory

Innovation Factory is the digitalisation arm of the Salim Group, an Indonesian conglomerate.  What we do:  (+) Build the Indonesian startup ecosystem through community initiatives  (+) Own and run incubation and coworking facilities  (+) Manage early-stage startup fund  (+) Partner with organizations and companies to foster technology innovations

Mingl

Mingl is a cloud-based SaaS solution for contact management, helping people make more meaningful connections. Mingl removes the friction in contact information exchange and gives a better overview of your personal and professional networks. Mingl is currently crafting sophisticated, yet simple and easy to use solutions for the business segment, with a basic private version. Our modern and sexy stack is built by a passionate and driven team out of Oslo and Palo Alto. Team Mingl is passionate about human interactions and relationships, and we believe strongly in the value of personal and professional contact networks. Our values include openness, smart work, personal and professional development, and collaboration. Diversity builds better teams, and we are looking for new perspectives to craft better ideas <3

Brathwait

BRATHWAIT is the world’s only transparent watchmaker promising elegantly designed, premium timepieces for men and women, without the luxury markup. BRATHWAIT eliminates industry shortcuts and cheap solutions with its focus on quality manufacturing and honest pricing.We are looking to grow our organisation in Norway because our funder lives here although our main market are in the US and Asia.

Vibelabs

We're builders who love teaching what we do. Vibelabs helps everyone become builders, teaching people with no coding experience how to build software and tools with AI. Nearly 1,000 people have gone through our programs, including teams from Telenor, OBOS, Mesta, and other leading Norwegian organizations. We partner with StartupLab to bring AI skills to corporate innovators and early-stage founders. But we don't just teach, we build. We launch our own ventures, and help founders, operators, and small teams turn ideas into real, scalable products. Combining AI-native workflows, rapid prototyping, and modern product thinking, we move fast without cutting corners. From early MVPs to production-ready platforms, we focus on execution, clarity, and momentum. The barrier to building software just dropped to near zero. Companies that get this will move faster. People who get this will have a massive edge. We're here to make sure as many as possible get there, practically, not theoretically.

Compli

Compli is a compliance operating system that transforms laws and regulatory requirements into structured, operational workflows inside a company. Instead of delivering static reports or raw risk data, Compli identifies gaps between regulations and a company’s existing procedures, and turns them into concrete actions, documented decisions, and continuous follow-up. It integrates regulatory updates, supplier risk, internal routines, and ESG reporting into one unified execution engine. Our vision is to build the infrastructure layer for regulatory intelligence in Europe — where compliance is no longer manual, reactive work, but an automated system that strengthens businesses every day.

EquaFish AS

EquaFish is a company developing the only complete decision-making tool for fish farm operation. The AquaCulture industry is facing mass mortality and decreased yields as a result of knowledge and data being fragmented througout the farm. One facility usually have 10-15 different systems, Excell sheets and notes where only 10-15% of the functionality is actually used. EquaFish streamlines, process and visualize the data so that every employee, no matter role, understand the plan, status and future of the production. This $140B problem is faced by salmon farmers, telapia, halibut, shellfish and char farmers all alike. The tech is the same, even though the species is not. EquaFish has a SaaS solution bringing all growth, water quality, mortality and feed data into one, exploiting mathematical and statistical data processing to find causes and effects, which the fish farmer can act upon. The result is higher yield with reduced risks in the production, increased effiency, knowledge sharing and learning with the employees. Finally fish produced in more stable environments with less risk of death and non-friendly conditions. EquaFish was startet on the belief that one of the biggest industries deserve the newest and best tools. The time of post-it notes, Excell and systems from the 90s died 15years ago and the AquaCulture industry didnt get the memo. So if you want to create real change for a sustainable, profitable and animal friendly industry, EquaFish is the place that gets that done.

ABEL Technologies

The Problem Most workplaces struggle with high sick leave — and the root causes are rarely acute injuries or illness. They are lifestyle-driven issues: • fatigue and low energy • stress and mental strain • poor sleep • musculoskeletal pain • unhealthy habits • lack of support These problems build up over time, and employees try to handle them alone. But people don’t change their health on their own — and employers don’t have the tools or competency to help them. The result? High sick leave costs, reduced productivity, and employees who are stuck in patterns they can’t break. Why it matters Sick leave is one of the biggest hidden costs in business. A single employee on sick leave costs on average 65 200 kr per year — and 20% of employees account for 80% of the total. Most of these cases are preventable with the right support. At the same time, people want help: 85% prefer guidance from a qualified professional rather than trying to solve health challenges alone. ABEL’s Role ABEL solves this gap. We connect employees with qualified health coaches who follow them closely over time — mentally, physically, and socially. Through structured guidance and our digital platform, we help people make sustainable lifestyle changes that reduce sick leave and increase wellbeing. The impact: Employees get better health. Companies save money. Society reduces the burden of preventable illness.

Staffer.ai

Staffer.ai — Fully Automated Hiring for Modern Teams Staffer.ai is a fully automated hiring platform built to serve lean, fast-moving companies that want to attract, assess, and hire top talent without the usual bottlenecks of traditional recruiting. Designed for startups and SMBs, Staffer eliminates the manual busywork of sourcing, screening, and coordination—so teams can focus on selecting the best candidates, not chasing them. What Staffer Does Staffer.ai combines deep recruiting expertise with advanced AI to automate 80% of the hiring process: • Sourcing: AI scouts and engages high-quality passive candidates who aren’t actively applying. • Outreach: Automated outreach and job distribution to maximize visibility—no manual posting. • Screening: Built-in assessments for both hard and soft skills, tailored to the role. • Scheduling: Integrated calendar and video tools handle all interview logistics. • Candidate Experience: A self-service portal keeps applicants informed and engaged. • Workflows: A centralized dashboard offers full transparency into the hiring funnel. • Branding: Instantly create branded, high-converting career pages. • Reference Checks: Automated reference collection—structured and time-saving. Why It Matters Hiring is often the most important—and most painful—part of scaling a company. Most small teams don’t have time to run structured, high-quality processes. Staffer fixes that: • No recruiter? No problem—Staffer handles the heavy lifting. • Slow hiring cycles? Reduce time-to-hire with fewer manual steps. • Poor candidate quality? Tap into passive talent you’d never reach with job ads. • Disorganized process? Streamlined workflows and full pipeline visibility. • Candidates ghosting? Keep them informed via automated updates and a dedicated portal. Built for Teams Without Time Staffer.ai is designed for founders, department leads, and talent teams who are hiring on top of everything else: 1. Startup Founders (10–100 people) • Pain: Hiring falls on the founders, but time is scarce. • Solution: Staffer runs a full process behind the scenes—sourcing, screening, and scheduling—so founders can move fast without drowning in admin. 2. Department Heads (Eng, Design, Sales) • Pain: No hiring expertise, unclear where to start, and overwhelmed by conflicting responsibilities. • Solution: Staffer gives them a plug-and-play hiring system—templates, assessments, workflows—that’s easy to manage and easy to trust. 3. People & Talent Leaders (50–300 people) • Pain: Coordinating hiring across departments with no unified tools. • Solution: Staffer standardizes hiring across teams, provides full visibility, and empowers managers with self-serve tools. Core Features • AI-Powered Passive Talent Search Go beyond job boards—Staffer identifies and engages top-tier passive candidates competitors miss . • Automated Sourcing & Outreach Roles are posted, distributed, and followed up on automatically—no chasing . • Integrated Assessments Screen objectively for skills that matter with structured, AI-generated evaluations . • Candidate Self-Service Portal Improves candidate experience with no added work for your team . • Calendar & Interview Automation Syncs interviews with internal calendars and handles reminders, links, and conflicts . • Instant Career Page Builder Publish an on-brand, high-converting careers page in minutes . • Reference Check Automation Structured reference requests sent and collected automatically—no phone calls needed . • Customizable Hiring Pipelines Stay on top of every candidate with a transparent, centralized workflow . Powered by Real Expertise Staffer was created by operators with deep backgrounds in recruiting, product, and AI—using state-of-the-art models (like Claude 4.0) and proprietary automation to deliver enterprise-grade results, in a self-serve, plug-and-play format .

The Hub Scout

Traditional headhunting sucks, so we reinvented it — for startups this time! Elevate your hiring game with a dedicated Scout equipped with access to The Hub’s extensive talent network of 650,000 startup-ready professionals. We’ll have qualified & interested candidates booked on your calendar in no time. Only pay if you hire.

Nabostylisten AS

Nabostylisten is a platform offering beauty services performed at the comfort of your home, office, friends place, nursing home, ANYWHERE. We give buyers a chance to get beauty services performed wherever they are located. We help beauty stylists create a living out of their dreams and to be their own boss by giving them a platform to showcase their work, get bookings and a dashboard with all necessary tools. The way people use beauty services today is unnecessary complicated. There is a million different choices and they are all on different platforms, lacking a uniformed list of information. Beauty services are performed in salons- as they have been for the last 100 years. In recent years more and more stylists have transferred their businesses to Instagram where they can showcase pictures of their work and get in touch with potential clients, doing their bookingsystem via direct messages. This has resulted in a huge and unstructured beauty service market, confusing for both buyers and sellers. Making it difficult for buyers to get an overview of the offers and for stylists to be visible for customers, as well as a lacking booking system. On top of this buyers still have to travel to the salons and set all of their responsibilities aside to get a service performed in a salon. This problem affects men and women, in all ages and lifestyles all over the world. Especially in Norway with our remote landscape, hectic lifestyles and beauty needs always developing. Nabostylistens solution to the mentioned problems above is a one-stop-hub for buying and selling beauty services. Giving a full and uniformed overview of stylists and their services within your area with prices, pictures, duration, descriptions, bio of stylist, timeslots available and a booking flow. Customers can choose to get the service done at their location to fit beauty needs into their hectic everyday life. Stylists will only need nabostylisten for all of their duties, booking overview, chat, services and profile, income section, working schedule and a platform to showcase their business. Nabostylisten is founded by Tomas Erdis, a well known and sought after makeup artist with over 13 years of experience. Tomas is one of Norways absolute best and most booked stylists. He has worked with brands, celebrities, other profiles and regular customers. He noticed that normal people did not know if they were allowed to book him for his services, or how to do it. He has been delivering services at location all of his career and noticed that for other stylists this was not the regular way to work. He was able to meet his clients needs by travelling to them, and in doing so he became very popular. 
Tomas knows what it’s like to be on your own, trying to get a name for yourself in the business. He wants to help other stylists so that they do not have to go through the same challenges as he did. He also wants buyers to be able to express their beauty needs and for everyone, no matter who you are to get beauty services that suit you!

Moreshrooms AS

We're an innovative biotech startup specialising in alternative protein on a mission to tackle food scarcity caused by overpopulation and climate change. We're redefining the way we feed the world with the help of mushrooms. We're addressing global food scarcity - a critical issue impacting billions. As traditional agriculture struggles to meet the growing demand for protein, strains resources, leading to deforestation, excessive water use, and increasing emissions. Our solution provides sustainable and nutritious alternative protein which plays a role in mitigating food scarcity challenges. The founders, driven by a shared passion for both scientific innovation and ecological preservation, came together to address this urgent issue. We believe that our actions today can create a lasting positive impact on the world, ensuring that future generations have access to nutritious food without compromising the health of our planet.

Procano

Vi i Procano leverer IT-tjenester og -support til hundrevis av små og mellomstore bedrifter over hele Norden. Filosofien vår er like enkel som den er klar: Vi skal gjøre kundenes forhold til IT så ukomplisert og lite bekymringsfullt som mulig – på en sikker og kostnadseffektiv måte. Vi mener nemlig at IT ikke bør være noe som tapper bedriften din for tid, penger og energi. Det skal ganske enkelt bare fungere – hver eneste dag.

Winow Automation AS

Winow Automation is reimagining the modern workshop, utilizing robotics, machine vision and AI to free humans from repetitive and tedious tasks and foster an agile production. Our mission at Winow Automation is to revolutionize tool management strategies in metal cutting companies with the aid of Industry 4.0 technologies.

Snapper

Snapper leverer læringsportaler og apper med formål å gjøre kompetansebygging og læring i organisasjoner inspirerende! Vi hjelper våre kunder å holde orden på kompetanseforvaltning i form av gode brukeropplevelser for ansatte og ledere. Snapper tilbyr oversiktlige løsninger innen onboarding, e-læring, nanolæring, utviklingssamtaler, digital dokumentsignering, CV-håndtering, kursadministrasjon og gamification. Smidig tilpasning til eksisterende IT-infrastruktur sikrer en trygg implementering. Vi har erfaring med integrasjon mot løsninger som SAP, Huldt og Lillevik, Visma, Agresso, HR-parter, Microsoft Dynamics/Axapta og Navision med mer. Et utvalg av våre kunder er Coop, BKK, Elkem, Norges Idrettsforbund og Norsk Sykepleierforbund. Vi holder kontor ved Stortorvet i Oslo. Velkommen til oss.