Our Mission Modern organizations are constrained not by a lack of intelligence, but by the way intelligence is applied. Decisions that should be systematic, auditable, and repeatable are instead handled through informal processes, institutional memory, and ad-hoc judgment. This creates inconsistency, opacity, and risk at scale. Our mission is to bureaucratize AI, not to add friction, but to add structure. We believe the next phase of artificial intelligence is not about replacing human judgment, but about formalizing it. By embedding AI into well-defined procedures, rules, and workflows, we aim to make complex decision-making reliable, transparent, and governable across organizations. Decision Support We build AI decision support systems that operate as institutional infrastructure rather than isolated tools. These systems do not issue commands; they surface options, trade-offs, and consequences in a way that aligns with organizational policy and accountability. By combining machine learning with explicit process design, our platforms augment human operators while preserving oversight and intent. Decisions become faster without becoming arbitrary, and scalable without becoming opaque. In doing so, we enable organizations to apply intelligence consistently at the speed and scale their operations require.

Surfact turns ocean waste into smart sensors that give cargo a voice - saving food, medicine, and money. Our mission is to prevent the $1 trillion waste crisis in food and pharmaceuticals. Built in Norway with military-grade durability and sensor accuracy, our Emma tracker alerts companies before shipments go bad so action can be taken in time. We’re already protecting global brands like McDonald’s — cutting spoilage, costs, and waste worldwide.

1. The pitch Luminik is building an AI co-pilot for event marketers to help B2B marketing teams turn expensive conferences into predictable pipeline - by fixing targeting, meetings, and follow-up with one revenue-first system. 2. The what B2B companies spend 20–30% of their marketing budget on events - but most can’t prove the ROI. Attendee lists come in late. Sales teams scramble to book meetings. Post-event follow-up is messy and untracked. As a result, 40–70% of event-generated leads disappear. This affects CMOs, event marketers, and sales teams who are under pressure to justify spend and show pipeline impact. The pain is felt across industries, and the budgets at stake are massive. 3. The how Luminik is an AI-powered event marketing co-pilot. It identifies ICP accounts and decision-makers weeks in advance, helps lock meetings before the event, alerts sales when high-value prospects show up at the booth, and auto-syncs all activity back to the CRM. No more manual scraping, badge scans, or spreadsheet reporting. We turn events into a pipeline channel your CFO will actually trust - with math, not guesswork. 4. The why We saw the same pattern over and over while working with fast-growing SaaS teams: events were expensive, chaotic, and disconnected from revenue. I have helped teams wrangle messy data for years - and realized we could bring clarity, structure, and impact to one of the most broken (yet high-stakes) parts of B2B marketing. We’re here to fix event marketing with a revenue-first lens - because if you can’t tie events to pipeline, your budget is always at risk.

StudyBuddies is developing an AI-powered platform to help students form effective, diverse study groups. We solve the challenge of connecting students who struggle with collaboration or feel isolated, using AI to create personalized group matches and foster success throughout their studies. Research shows that a lack of social and academic connections leads to lower engagement and retention rates. We address student isolation and ineffective teamwork—problems that impact academic performance and overall well-being. These issues are prevalent, with studies showing that up to 40% of students feel disconnected during their education. Our focus is on empowering students with tailored study groups that drive learning outcomes and create lasting networks. StudyBuddies leverages AI algorithms to match students based on study preferences, goals, and academic strengths. Our platform includes tools to track progress, promote accountability, and provide real-time feedback. We ensure that all students, regardless of background, can find a supportive community and thrive academically. The idea for StudyBuddies came from my own experiences as a student. I’ve faced group assignments where I ended up without a group at all and failed, and I’ve seen others struggle and lose motivation because they felt lonely and unsupported. These experiences made it clear to me that there has to be a better way to create effective groups and academic communities. This became the driving force behind starting StudyBuddies.

We are a brand new startup working on developing smart safety solutions using artificial intelligence tools like computer vision and deep learning. Every year, 3000 people die in construction sites around Europe. We are working on solutions that could hinder many of those deaths, and the countless accidents.

Unlisted is building a global ownership platform for unlisted companies and investors. As of now we are companies succeed with employee stock ownership plans, raising capital and ownership management. We are a purpose driven company. Our long term goal and vision is to democratise entrepreneurship and wealth creation. We are achieving that by building providing entrepreneurs with tools which makes it easer for them to succeed. And we are allowing more people get access to equity and be part of the big value creation in the unlisted market.

Innovate Now is a lean and agile digital product studio. We focus on early-stage products. Bringing innovative ideas to market. Whether you are a new tech startup or an agile corporation, we are ready to help. Discovery We start the process with workshops to better understand the problem you are trying to solve. In parallel, our designers start to sketch out concepts and research the problem domain. Develop Once we are both comfortable with our understanding of the problem, we start developing the foundation of the software (iOS/Android, Web/SaaS). That way, once we are ready to start solving the problem, we have a solid foundation to start building on. Deploy We focus on getting the solution to your customers as quickly and reliably as possible. the cloud is integral to that goal. It allows us to focus on solving your customer's problems instead of creating custom infrastructure.

UBIQ Aerospace was founded in late 2017, with the mission of providing enabling technologies to unmanned and autonomous aircraft. We aspire to hire great people that immerse themselves into key issues and obstacles experienced in the industry and through dedicated processes, with stakeholders, to design and develop solutions that bring great value to our customers and the industry. The first tech. is the proprietary D•ICE technology, an autonomous icing protection solution for unmanned aircraft. The D•ICE tech is the only autonomous icing protection solution available. With its dedicated icing detection algorithms and intelligent control algorithms, D•ICE requires no third-party sensors and no human-interaction.

Simula Consulting is a tech consulting company aiming to redefine what is possible through digitalization and bridging the gap between academic discoveries and real-world challenges. This is achieved through offering advisory and development services across four ICT areas: machine learning, scientific computing, software engineering, and mobile networks. Our services are delivered by highly experienced and qualified personnel that form the backbone of Simula; the highest-ranked ICT institution in Norway. With each project and engagement we take on, we thoughtfully assemble a bespoke team of consultants who work closely with our clients to solve complex real-world problems.

Norselab is Norway’s leading growth fund for meaningful technology companies; industrial technology startups and scaleups with an ambition to create a net positive impact for people and the planet. The team behind Norselab are seasoned entrepreneurs with a high level of expertise in scaling and growing technology ventures. Through a high degree of involvement with portfolio companies, Norselab aims to propel more Norwegian technology companies toward international success and help ignite change in traditional industries. Read more at norselab.com

We aim to be a creative partner for ambitious Creatives all around the world, helping with everything from concept development and marketing strategies to production and launches. In a world filled with competitive content and talented creators, adapting to the industry and exploiting the full potential of each product can be challenging - regardless of ambition, work ethic and quality. Most creatives are in need of a helping hand, a skilled co-creator willing to do anything in order to tell their stories in a compelling way.. Our team currently consists of 8 creatives, divided into two departments - creative and marketing. We are a diverse group of people who are enthusiastically working to inspire, impress and revolutionize. Using our full scope of knowledge and creativity, we aim to be your partner in realizing new, high quality projects for the world to see.

Norwegian holding company is driven by youth. Ellingsen Technologies & Ellingsen Partners. Ellingsen Group is a company that aims to create a platform for creators and artists. We believe in art, therefore we want to create a stable income for creators with our two main projects. These two projects are Properfans and Bitful.

MIRAGE is a year-round initiative and a film festival for the art of the real. We want to give our audience the best of international cinema, handpicking around 30 films every year. Most importantly MIRAGE is a social festival and a place to share experiences and a place to be fascinated. Through cinema, parties, and concerts, through mind-opening conversations and intimate meetings with the most interesting artists and filmmakers of our time. Showcasing the latest premieres and hottest titles from the most important film festivals like Cannes, Berlinale, Venezia, Rotterdam, etc. The typical MIRAGE film will make you travel, will make you captivated and curious, and open your eyes to new perspectives about the world around you. Last year we launched our MIRAGE Satellite concept which is a project to reach out beyond Oslo with our program. In collaboration with several screening arenas, we have extended our festival to all parts of Norway, from east to south. Our satellites this year: Verdensteateret in Tromsø Kirkenes Filmklubb Alta Filmklubb Bodø Filmklubb Strømmen Filmklubb Grenland Filmklubb Cinemateket i Trondheim Sandnes Kulturhus Fagernes Kulturhus Florø Kulturhus

Society Lab is an EdTech company with international ambitions. We create the "digital gym" that gets leaders in shape to master tomorrow and fast-track an inclusive and sustainable economy. We use technology to tailor learning to the individual leader and we offer to learn as a subscription. Through this, we will help companies close the competence gap so that they become relevant also tomorrow. We have successfully passed the first phase of being a start-up, have customers, are financially solid, have come a long way in verifying our concept in the market, and will now rig to build the technology to scale the company.

UpNorth Ventures was formed in 2017 by a team of experienced entrepreneurs/executives with broad business, financial, tech and entrepreneurial backgrounds. The team is supported by a network of tech resources and other. We are growing, and currently looking for new partners and employees. We believe in building companies from scratch with a bootstrap mentality that makes them profitable early on. Are you an entrepreneur, investor or just curious, then let us know at hello@upnorth.vc