The main piece of equipment in the gym is the barbell. It is as simple in its form as it is timeless in its design. But when it comes to using the proper safety equipment that comes with the barbell, that’s when the flaws become visible. Today’s methods of securing weight plates to a barbell is done by using collars or clips, which often lead to a poor user experience, and they are often hard to put on and pull off, can easily break or slip during lifts, they are often hard to find and even disappears. The Olympic barbell has remained virtually the same for the last 93 years, and despite today’s standards, improvements can be made. In a seemingly ever-growing market, people’s expectations of safety, design, quality, and user-friendliness in products are on the rise. Gungnir of Norway is a Norwegian startup company that designs and manufactures high-quality gym equipment. The company’s first product is the Allrounder, a standard Olympic barbell with built-in collars for securing weight plates. The built-in collar system or “SlideLock” makes the lifting experience safer, faster, easier, and more reliable than the standard safety equipment in use today. Also, the SlideLock system can be applied to several other bar types like compact group training bars or loadable dumbbells. This solution has shown enormous potential in the fitness market, which we intend to continue to take advantage of. The SlideLock is the first of many solutions that we seek to create within the fitness equipment industry. We started as a company in 2018 in Oslo, Norway, with an idea for a better solution to a problem well known to many who use weightlifting equipment regularly. Gungnir’s vision is to become the new standard solution for securing weight plates worldwide. A game-changing solution to a century old problem.

MeaWallet is the "one-stop shop"​ for mobile- and digital payments. Mea has built a Mobile Services Platform to enable HCE/Tokenization, Masterpass and converged wallets. Built to support both global and local payment schemes, the platform can enable any wallet application and wearable device for mobile and digital payments. MeaWallet solutions is active in 16 countries (November 2016), and fully certified for MasterCard Cloud-Based Payment Solutions, and support for Visa. MeaWallet is a part of the Seamless Group with 250 employees, and the company is listed on the Nasdaq Stock Exchange in Stockholm (SEAM).

Imagine that taking one stop on the Internet is enough to get what’s going on in the world at this moment. Wouldn’t that mean saving a lot of time? Hubii is an News Discovery Service to provide online news readers with a brand new experience in browsing and reading news; Hubii offers the only location-based news reader in the world.

AppsCo enables users to securely manage access to their company’s applications while presenting easier visibility on company audits and reports. With a faster, more efficient process, new employees are instantly granted access rights to all areas of the business that their employers feel they require. AppsCo allows for new employees to be securely set up while maximizing efficiency and productivity. AppsCo supports seamless directory integration with Google Suite and Microsoft Office 365. Your employees can access all of their company apps and services through AppsCo with the same credentials they use to access Google Suite or Microsoft Office 365. Integration helps you instantly import and sync all users and groups and grant them access to all company applications.

Founded in Silicon Valley, being developed in San Francisco and Oslo! Etleap provides a SaaS ETL tool that makes it easy to create and operate a Redshift data warehouse at a small fraction of the typical time and cost. It combines the ability to do deep transformations on large data sets with self-service usability, and no coding is required.

As a idea factory, incubator and investor, Askeladden & Co identifies opportunities, develop concepts and scale up companies. Our sweet-spot is in traditional industries that - until now - have seen limited consolidation, limited innovation, too high prices and a customer journey that has been standing still since the 90s.   Our investments and startup journeys so far:  Cutters | Adams Matkasse | Freska | Lotel | Lorry Restaurant | Wellbee

Listfully is a platform where you can make lists of anything you'd like to receive as gift, and share them with family and friends. List anything- whether found at a physical location or online. Combine items from large retailers with things found at a small local business or a non-physical gift like an experience or donation.   We hope to help people "give and get better" by increasing consciousness and reducing waste. And also, we think gifts can be a hassle and this just made sense.

Carbon Footprint Tool for the Construction Industry Making accurate emission understanding accessible to all, empowering even non-experts to confidently own carbon reduction decisions from early-stage to project completion. On a mission to accelerate sustainable construction the story Founded in 2021, Reduzer was started with a mission to accelerate sustainable construction and help the industry make better decisions - earlier in the project. We truly believe that good, sustainable choices can be made across all phases of a project, but the earlier the better. Based on research from Norwegian University of Science and Technology (NTNU) and Technical University of Denmark (DTU), Reduzer is now an emerging software for carbon calculations across the construction industry and is trusted by more than 70 customers across the Nordics. The software is used widely in many construction projects, spanning from developer and architects to consultants and contractors. In 2025, Reduzer secured a financing round led by Momentum Partners, Futurum Ventures and Construct Venture - with the aim to continue developing the platform and enable more sustainable construction. We are a team of 15 dedicated people with a passion for sustainability and for making it accessible to everyone through smart software solutions. Our headquarters are located in Oslo.

At the heart of our business is a commitment to offering personalized security services that are tailored to meet the unique needs and concerns of parents in Oslo. We recognize that the safety of teenagers is a paramount concern, and our services are designed to address this by providing a high level of security and support. We establish ourselves as the go-to provider for personal security services. Our strategy involves extensive market research to understand the specific needs of our target demographic, coupled with targeted marketing campaigns to reach and engage parents effectively. Our services are built on the foundation of innovation, leveraging technologies in real-time tracking, emergency response, and communication. We plan to continuously invest in research and development to keep our offerings at the forefront of the personal security industry. We believe in building long-term relationships with our customers. This involves not just meeting but exceeding their expectations through exceptional service, regular feedback mechanisms, and personalized customer care. Recognizing the importance of community in ensuring the safety of teenage & individuals, we plan to actively engage with local schools, youth organizations, and law enforcement. Our team comprises of highly trained professionals who are experts in personal security. Continuous training and development programs will be a staple to ensure that our staff remains knowledgeable and skilled in the latest security practices and technologies. We are committed to sustainable business practices and have a clear roadmap for growth. Presense’s business is anchored in the philosophy of providing innovative, reliable, and personalized security services. We aim to create a safer environment for the youth and peace of mind for their families.

Nr 1 Conversion Optimizer in Scandinavia & Co-founder of the Global Optimization Group. We have optimized our client’s online businesses in over 500 projects by: ✔︎ Web analytics & User behaviour research ✔︎ Online consumer psychology & Hypothesis creation ✔︎ Proving our results with double loop A/B-testing Clients who now enjoy higher conversion rates include Spotify, IKEA, Telia, Mathem, ICA, Rädda Barnen, Cmore, Skandia, Skistar, Di, Halebop, IF, Sitevision, Clas Ohlson and more. ✔︎ Certified Google Analytics 360 including Optimize 360 Reseller (GAP) ✔︎ Optimizely 2 Star Solutions Partner (first ever in Scandinavia) ✔︎ VWO (Visual Website Optimizer) Certified Partner ✔︎ Google Analytics Certified Partner (GACP) ✔︎ Organizer of the worlds largest CRO & Growth event: Conversion Jam *A "Conversionista"​ is someone crazily passionate about improving Conversion and Retention rates.

Approximately 50% of Norwegians sell their car to a car dealer. With Nettbils managed marketplace car sellers get offers from 850+ dealers and sell their cars without after-sale risk in less than a workday. - 23% MoM growth since the last investment round in April 2018. - Great customer ratings and case studies from car sellers and car dealerships - First mover advantage in the Norwegian market and currently 1% market share - Easily scalable with NAF and Viking as partners - Own unique custom made tech-platform - With partnership, Nettbil can establish the product in Finland and Denmark

At Aivero we strive to bring AI to industrial robotics. We are a young and dynamic startup with offices in Norway and Denmark Aivero is a Scandinavian startup founded in 2017 with a mission to democratize automation by simplifying robotic control to the point where anyone can deploy and operate them. No more code, programming, or complex path planning—vision-guided robotics automates this too.

Kikora is one of Norway's leading digital edtech companies. We provide an e-learning platform for mathematics. Our unique maths engine and technology platform contributes to better learning among several hundred thousand Norwegian students. We consider ourselves one of the best places in edtech to work. Over half of Norway's students use Kikora, and we are growing.

Our mission is to create a thriving and evolving community of startups and creatives.DIGS is an innovation platform located in Trondheim, built on exchanges between members and partners who unite entrepreneurs, ‘makers’, and ‘doers’ from varied sectors. DIGS supports startup activities by providing an office environment and space for public activities, stimulating a culture of collaboration, sustainability, and mutual innovation through shared knowledge and experience. We participate in entrepreneurship networks across Norway, Europe, and internationally and aim to strengthen ties, stimulate the local community, and boost business development in and around the region of Trondheim. The idea of creating DIGS started with three enthusiastic people who wanted to make space for innovation in Trondheim. They started working on the idea in 2011 and acquired the space we are currently located in in the summer of 2013. The word DIGS means workplace and living space.

OK, Self-Storage Group consists of the brand's City Self-Storage and OK Minilager. We have more than 60 locations in Scandinavia. We aspire to be the leading company in tech in our industry. We have just closed funding from several investors, and we have an ambitious growth plan for the years to come.