As a idea factory, incubator and investor, Askeladden & Co identifies opportunities, develop concepts and scale up companies. Our sweet-spot is in traditional industries that - until now - have seen limited consolidation, limited innovation, too high prices and a customer journey that has been standing still since the 90s.   Our investments and startup journeys so far:  Cutters | Adams Matkasse | Freska | Lotel | Lorry Restaurant | Wellbee

Our mission is to enable people to own their own health ❤️‍🩹. The current healthcare system is based on a model of system-first treatment, where the doctor 👨🏻‍⚕️owns the care and the patients comes in for consultations. The system is overwhelmed and people need to take more ownership of their health. But all solutions are based on a system-first 🏛️ thinking and people are feeling left out 🤷🏻‍♀️. Systems keep failing, health platforms never deliver. We bring the patient and doctor together with a single pane of glass 🪟 on your health and make it a conversation on equal terms. We believe that the future of healthcare and medicine is dependent on an inverted healthcare journal on the patients side 🚀. Our team 👭👭 has a proven track record building best in class products in companies like Google, Babylon Health, Oda, Schibsted, Finn, VG, AirHelp. We are experienced in building AI based 🧠 healthcare services scaling to global reach. As an early member of our startup, we offer ownership of shares, as opposed to options in other startups.

At GoGood, we work towards developing a reuse economy for office furniture that will be preferred to the consumer economy. Our solution consists of a digital reuse-platform that aims to become a driving force in the reuse economy for used office furniture. We have taken a concrete approach, starting with office interiors as our initial focus. In Norway alone, the office furniture market is worth over 4 billion annually, yet we discard 140,000 tons of furniture valued at 400-500 million Norwegian kroner each year. This cannot continue. That's why we have developed a reuse-platform for furniture, including a marketplace for the professional furniture market, making it incredibly easy for businesses, interior architects, and other stakeholders to sell their furniture while also simplifying the process of purchasing used furniture for interior projects, as well as making old furniture look new again. Over the past two years, we have made significant progress in developing modern reuse solutions, products, and services. With public support totaling over 15 million Norwegian kroner from the Research Council of Norway, Innovation Norway, and the Oslo municipality, as well as partnerships with industry players such as Flokk, Aarsland, Ope, Norsk Gjenvinning, Glomma Industrier, Hannah Nordh, Oslo Waste and Recycling Agency, NORSUS - Norwegian Institute for Sustainability Research, Norsk Regnesentral, and OBOS, we are now ready with our reuse-platform making the circular economy for office furniture on a large scale possible-

BitPet is an AR multiplayer mobile game making physical activity fun and social. Each player has a pet whose health depends on the activity from their step counter, and players can meet each other's pets in multiplayer AR which is fun and social. The idea for the game is based on research by a professor of game technology and co-founder of Kahoot! The game is currently in early beta and will be launched commercially in 2023.

Cavai AS was founded in December 2017 with the goal of revolutionizing online advertising. User experiences have largely been neglected on the web, and Cavai saw early on that chatbot technology, which has initially been used in customer service, could be a wonderfully good advertising product. Usually, chatbot technology is used as customer service on its own website, while Cavai's platform is built to be able to use chatbot technology on millions of websites for contextual advertising. The team today consists of 15 people, and the product has been launched in Norway, Finland, Sweden and the UK with 50 paying customers. Customers are very pleased and report that Cavai's technology is having a very good effect on completed advertising campaigns. Cavai will have its first month of positive operating results in October and looks to have sales of around 3 million in 2019. Next year will be a big growth year, where we have budgeted with a turnover of NOK 41 million. This growth has also been discussed by Finansavisen, where as part of Finansavisen's web-TV series "Vext", Cavai filmed his meeting with advertising legend Sir Marting Sorell in London. For more information, see https://finansavisen.no/vext/tech/2019/10/23/7465643/chatbot-company-cavai-2020-blir-the-store-growst>  To finance further growth, we are now running a seed funding round of NOK 9.5 - 15 million. The company is priced at NOK 60 million pre-money. For more information see the investor summary, investor presentation and subscription form attached.

Approximately 50% of Norwegians sell their car to a car dealer. With Nettbils managed marketplace car sellers get offers from 850+ dealers and sell their cars without after-sale risk in less than a workday. - 23% MoM growth since the last investment round in April 2018. - Great customer ratings and case studies from car sellers and car dealerships - First mover advantage in the Norwegian market and currently 1% market share - Easily scalable with NAF and Viking as partners - Own unique custom made tech-platform - With partnership, Nettbil can establish the product in Finland and Denmark

Pexip enables enterprises and organizations of any size to deploy and use video-based communication and collaboration. The Company’s portfolio of products ranges from self-hosted software to cloud service video solutions. Pexip provides seamless collaboration between previously incompatible video and audio technologies such as professional video conferencing systems, Skype for Business, Microsoft Teams, Google Hangouts Meet, and WebRTC. Pexip’s software-based meeting platform can also be used as a foundation for service provider offerings. Pexip has HQ in Oslo, Norway, main offices in London, UK, New York and Reston, US, and Sydney, Australia, as well as sales offices across the globe. For more information, visit www.pexip.com, or follow @PexipInc on Twitter.

We are the tailoring revolution. Based on a profound value for money proposition, we are changing the menswear industry, taking the ancient craft of bespoke, from niche to norm with a modern approach. We want to make custom tailoring the industry standard, shifting the focus from the massive production of ill-fitting standardized garments, to a mass customization production similar to the shift seen in the automobile industry. We strive everyday to refine our products, our customer journey and to bring down leadtimes to make custom tailoring a no-brainer for your next wardrobe investment. Mond of Copenhagen was founded in 2011 by the two brothers Michael and Martin Birch Jacobsen with a vision to shift the industry from mass produced standard sizes, to custom garments, made from scratch to each individual customer. Through innovative technology, lean production methods and industry leading service, Mond quickly grew to become the biggest custom brand in Denmark. With 4 stores in Denmark, Norway and Germany, and a growing team of custom clothiers, Mond is creating a unique customer experience putting the customer front and center in the entire process. Join our team, and help us expand "The tailoring revolution"

SASU er en livsstilstjeneste plattform som kobler kunder med tjenesteleverandører innen kategoriene skjønnhet, hår, fitness og helse. SASU er en plattform som gjør det enklere for kunder å komme i kontakt med profesjonelle tjenesteytere innen livsstil. Tjenestene vi fokuserer på er innen fitness, helse, skjønnhetspleie og hår. Med "når du vil, hvor du vil" mener vi at du kan be tjenesteyteren utføre tjenesten på en lokasjon av ditt valg - hjemme, på arbeidsplassen, i parken, på hotellet, osv. Du sender en forespørsel og tjenesteyteren godkjenner. Så enkelt er det! Å ta seg tid til selvpleie/egenpleie i en travel hverdag, kan være utfordrende. Slik bør det ikke være! Tjenesten SASU sitt formål er å gjøre det enklere for deg å prioritere egen velvære og helse. Via SASU kommer du i kontakt med mobile leverandører (“SASU Pro”) som kan møte deg der du er og da slipper du bl.a. upraktiske åpningstider, trafikk-kork og vansker med å finne en parkeringsplass. Våre leverandører (SASU Pro) og kunder er ID-sjekket. Og vi lar både tjenesteytere og kunder skrive anmeldelser og varsle til oss dersom noen har negativ atferd. "Livsstilstjenester der du er" er et nytt konsept som vi tester ut. Vi setter pris om du kan hjelpe oss å videreutvikle både konseptet og nettstedet sasu.no. Du kan gjøre dette ved å fortelle oss om hvordan du opplever nettstedet og hvordan du opplever å være kunde eller leverandør hos oss. Fortell oss gjerne også om vi kan tilby deg andre tjenester via nettstedet. Del gjerne dine tanker på hello@sasu.no.

Enterprise businesses are investing more in B2B eCommerce solutions than smaller businesses, but Storeshop have set to changed this by innovating eCommerce solutions to be more intuitive and less IT heavy for ease-of-use and implementation. Big companies are investing in expensive E-Commerce solutions to provide structure and automation to their company. This has not been available for small and medium businesses, which has led to a underdeveloped industry managing sales through excel sheets, email and phone. This is time consuming, stressful and does not participate in increased sales. Storeshop delivers a B2B eCommerce platform which integrates with all the biggest economy and ERP platforms in Norway. The systems lets customers shop for products fast and easy, with automized orders that earlier came through mail and by phone. This saves the whole-sellers a lot of time and increase sales by using some of the same methods as we use in B2C. The system supports advanced discount structures, packaging formats, B2C and a lot more.

60% of new restaurants fail within the first year. And nearly 80% close before their fifth anniversary. Owners are often so overwhelmed by the essential day-to-day operations that they rarely prioritize these tasks. But suboptimal operations lead to a significant amount of waste in these businesses. Savvie leverages data into a bite-sized, actionable insights for easier decision-making, which recommends them what to do and when. We help them increase revenue and avoid unnecessary cost.

In 2015 the UN implemented 17 Sustainable Development Goals, aiming for a sustainable society by 2030. Today we register the US withdrawing from the Paris agreement, CO2 levels at an all time high and increased polarization in our society. We, the youth, are fighting every day to rally the wider population. We are running short of time and change needs to happen now. Our leadership tool shall empower us to gather people around sustainability. Anyone can be a mini Greta with our (r)evolutionary technology.

Using carbon footprint data, we are building products to help companies track and mitigate their carbon footprint. Our current product is a web application which enables companies in the food industry to calculate and label the carbon footprint of their food, set reduction goals and follow their progress through monthly climate reports.

Enin utvikler AI-system for beslutningsstøtte innen bank og finans. Vårt mål er å innføre nye teknologier og metoder til en bransje som har stort potensiale for modernisering. Vi sikter på å bli blant de fremste på bruk av maskinlæring og AI mot bank og finans, og har mål om å raskt vokse internasjonalt. Løsningen er tatt i bruk av flere aktører fra små og store banker, andre startups og advokatfirmaer.

Allva is a digital platform that lets people plan events in a stress-free way. Because why is it that in a digital era when we have endless information at our fingertips, it has gotten more time consuming to figure things out? Take people planning a wedding for example. On average they are using 250 hours. 250 hours, doing research, planning and logistics. It leads to stress, frustrations, and strain on their relationships. Sometimes we just want someone who tells us exactly what to do, and Allva does just that for the big events in life. On our event planning platform, we are providing the users with prefilled and personalized content by the use of Artificial Intelligence. We make the actual project for them. The platform guides them through the entire planning process, and shows them relevant articles, tips, and ads along the way. For advertisers, Allva creates completely new opportunities by offering contextual marketing to a pre-segmented target group that is in a buying state of mind. Allva saves time, money, and frustrations. For people planning events, and the advertisers who wants to reach them. And with our existing concept for weddings, over 3000 users have already shown us that people need help planning their events.