As a idea factory, incubator and investor, Askeladden & Co identifies opportunities, develop concepts and scale up companies. Our sweet-spot is in traditional industries that - until now - have seen limited consolidation, limited innovation, too high prices and a customer journey that has been standing still since the 90s.   Our investments and startup journeys so far:  Cutters | Adams Matkasse | Freska | Lotel | Lorry Restaurant | Wellbee

Spons.gg revolutionizes sports sponsorship by enabling micro-sponsorships, allowing fans and brands to directly support athletes. Many talented players struggle with funding—our platform bridges this gap by making sponsorships more accessible, transparent, and scalable. We empower athletes to monetize their journey while giving sponsors a unique way to engage with sports communities.

We've grappled with the complexities of managing SaaS subscriptions in past roles, and we believe it doesn't have to be this hard. Traditional solutions in the market often felt elusive and burdened with top-down procedures, offering little joy to the end-user. This sparked the idea for Cardboard. Our goal is simple: take away these headaches and make SaaS management straightforward and even enjoyable. Rooted in a love for simplicity and a good user experience, Cardboard aims to make your life easier. From Norway to the world, we're excited to redefine how businesses interact with software subscriptions one company at a time.

Leasi enables a comprehensive overview across the machine fleet, giving the opportunity to optimize the composition and use of the fleet. Machines can be distributed across projects and customers with good insight into economic factors and usage data. With a strong focus on the user journey, we create a simple, more transparent and more efficient workday for the contractors and rental companies in the construction industry! Leasi gir bygg- og anleggsbransjen fullstendig kontroll på maskinparken - enten du er utleier eller entreprenør. Maskiner kan fordeles på tvers av prosjekter og kunder med god innsikt i økonomiske faktorer og bruksdata. Dette muliggjør bedre utnyttelse av eksisterende og tilgjengelige ressurser som både er økonomisk og miljømessig bærekraftig. Med fokus på brukerreise skal vi skape en enklere, mer oversiktlig og mer effektiv arbeidshverdag for aktørene i bransjen!

Overview We are committed to developing and distributing user-friendly and intelligent software assisting ship owners, cargo owners, and operators optimize and manage their portfolio of commercial decisions. Norway is a small country but has a good functioning maritime cluster consisting of companies providing different services to the global marine industry. This makes Norway an excellent place for maritime R&D projects. Our Purpose We started Maritime Optima because we wanted to assist people working in the maritime industry in unlocking their digital potential. We believe useful and user-friendly software should be made available to everyone working in the marine sector. We want to show that people working in teams, collaborating, exchanging data and knowledge, create higher profits because they attract talent and make better decisions, and working in a team is also more fun. Our Ambition We are building affordable, intuitive, and useful software where you can decide with whom you want to share your data. Maritime Optima aims to help you or your team to be more productive, reduce stress, improve the quality of your decisions, and have more fun. We also believe Maritime Optima can assist you in unlocking your digital potential.

Chargo er en «bysykkelløsning for powerbanks». Tjenesten lanseres i Oslo i samarbeid med Telenor og baserer seg på utleiebare powerbanks, slik at kunder kan lade mobiltelefoner på farten. Systemet fungerer likt bysykler, hvor kunden kan leie en powerbank fra et nettverk av ladestasjoner via vår app. Ladestasjonene vil bli plassert i kiosker, barer, cafeer, restauranter, museer, osv. Vårt mål er at en Chargo stasjon alltid skal være i nærheten, og håper at folk vil ta i bruk tjenesten på lik linje med Voi og Lime. Å bidra til utformingen av det visuelle ved tjenesten kan derfor være et godt bidrag til en personlig portofolio!

In early 2021, we began exploring eye-tracking technology. We discovered its enormous potential when combined with in-game statistics and data analytics. The esports industry is becoming increasingly data-driven and professionalized. Teams are more focused on sustainable and healthy gaming routines. We can help them improve their skills and take care of eye health, sleep, and more.

Your recruitment partner. We empower tech teams by connecting them with the right talent. At Your Headway, we go beyond traditional hiring - we understand culture, vision, and growth potential. By bridging ambitious companies with exceptional talents, we help build teams that innovate, scale, and succeed long-term.

Salire AS is a Norwegian tech-startup that develops applications that help small and medium sizes businesses grow. Our product AIFlow is an innovative CRM solution tailored around hundreds of Norwegian businesses. We like to call it a boosted CRM because it offers an all in one experience with a simple interface, eliminating the need for many applications to run your business daily.

House of Math is a rapidly growing EdTech company on a mission to build the #1 Mathematics platform in the world. Everything we do is driven by our purpose: “Knowledge empowers people and strengthens society”. We offer everything you need in one place, so that you can explore, understand and learn in a way that fits you. We know that learning is NOT a linear path, but a myriad of paths linked together. House of Math offers exactly that – the opportunity to learn what you want, when you want it. We love coming to work, and in total we are 200 + people striving to give everyone easy access to learning mathematics across the world! The core team at House of Math consist of 30 + passionate people, from mathematicians, programmers, pedagogs, game developers, designers, animators, marketeers, SoMe experts and a management team, as well as an expert panel of teachers and professors accompanied by our SVAT-team and Board of Directors. In addition, House of Math have more than 180 mentors (and counting) that help people learn every single day. We are on the move, and we need the very best people to join our Supercrew. If you want to help everyone to master mathematics and work for something greater than us all, check out our open positions!

At Farmforce, food’s first mile is our passion. Our SaaS solutions provide organizations with the confidence to secure sustainable sourcing, improve farmers' quality of life and protect the environment. We turn data into tools, which means more vetted acres, more measurable impact on communities, more financial opportunities for farmers, and more clarity for customers. We believe in building a better food supply where it starts. Providing the confidence that comes from knowing the facts about your food sourcing operations in the first mile. Farmforce customers span 30 countries across Africa, Asia, Europe, and South America. With over nine years of experience now managing over 700,000 farmers in 45 crop value chains in 15 languages on our platform. A continuous loop of innovation with our customers in the center of food’s first-mile journey. Visit www.farmforce.com.

The world is getting urbanized and we need more and more resources to build and develop our cities. With this growth comes an increased pressure on natural resources. At the same time we have already have an impressive ''bank of materials'' available in the cities, namely in our buildings. By mapping and understanding the amount, quality and accessibility of these materials we can better plan for the future. We can decrease the pressure on new materials and create a circular building industry. AGAIN X provides a top down approach to mapping existing buildings, their content and status, by using aggregated data and machine learning. Our SaaS platform will give better KPIs(Key Performance Indicators) to real estate investors and managers. The KPIs will help them make more sustainable long-term decisions; better for their wallet and better for the planet.

We’re building a sustainable and fast internet by building a global, faster and more efficient website hosting infrastructure accessible to everyone. Servebolt is next level high performance managed hosting with a strong focus on scalability and security. We are technology leaders in the area of fast and scalable sites. We don’t follow “best practice”, we define what best practice is. Servebolt’s Platform equips customers with a suite of solutions that increase performance, scalability when building websites, stores and applications. Working at Servebolt is working in an informal atmosphere but with an extremely high professional approach on all facets of our services. It should come as no surprise independent tests were showing exactly that; Servebolt scoring the highest when it comes to scalability and performance.

Our product is very simple: If you sign up, we’ll make sure you get money back if the price drops after your purchase. Through this, we’re aiming to create the shopping companion you never knew you needed. Our vision is to create shopping with peace of mind - imagine a purchase where you never have to worry about overpaying, missing a sale, or getting caught out by the fine print. That’s the future we’re creating. Our office is located in Copenhagen FinTech Lab, one of Europe's leading FinTech Hubs, and we have secured over 1M Euro in funding from Vækstfonden venture, Spring capital, Strawberry capital, and Tinius Trust.

Fixrate is a marketplace for large bank deposits. Our vision is to give banks and investors easier access to better terms. Our company was established in Steinkjer, Norway, in desember 2016. Our service was launched in oktober 2017. Currently eight people work in our company, and we have offices in Steinkjer, Trondheim and Oslo.Already over 7 bn NOK has been matches through our service, and we expect further growth in the coming months and years. We are a bunch working together towards a common goal - to make life easy for our customers! In our office you will find dedicated people who are self-driven and motivated, and who work in teams. Our team members are mainly experienced grown-up people.