1. The pitch Luminik is building an AI co-pilot for event marketers to help B2B marketing teams turn expensive conferences into predictable pipeline - by fixing targeting, meetings, and follow-up with one revenue-first system. 2. The what B2B companies spend 20–30% of their marketing budget on events - but most can’t prove the ROI. Attendee lists come in late. Sales teams scramble to book meetings. Post-event follow-up is messy and untracked. As a result, 40–70% of event-generated leads disappear. This affects CMOs, event marketers, and sales teams who are under pressure to justify spend and show pipeline impact. The pain is felt across industries, and the budgets at stake are massive. 3. The how Luminik is an AI-powered event marketing co-pilot. It identifies ICP accounts and decision-makers weeks in advance, helps lock meetings before the event, alerts sales when high-value prospects show up at the booth, and auto-syncs all activity back to the CRM. No more manual scraping, badge scans, or spreadsheet reporting. We turn events into a pipeline channel your CFO will actually trust - with math, not guesswork. 4. The why We saw the same pattern over and over while working with fast-growing SaaS teams: events were expensive, chaotic, and disconnected from revenue. I have helped teams wrangle messy data for years - and realized we could bring clarity, structure, and impact to one of the most broken (yet high-stakes) parts of B2B marketing. We’re here to fix event marketing with a revenue-first lens - because if you can’t tie events to pipeline, your budget is always at risk.

Horde is an intelligent personal economy app empowering thousands of consumers to manage their daily finances through actionable insights and innovative alternatives to traditional financial services. Our mission is to challenge an outdated and overpriced business by creating simple, intuitive, transparent solutions that give people greater financial freedom. Our focus is always on the consumer and we have a strong sense of social responsibility.

Software is eating education. Technology is used to modernise education. TERP has redefined the concept of a book by making it interactive. In its easiest form interaction can be films and animations integrated in a book. Tests and feedback on learning is one step further. In its most complex form, interaction is customised books generated for each reader, based on mapped preferences used as input in algorithms. The first book using this technology will have 114,000 potential versions. The TERP technology is not only redefining the concept of a book. It is interrupting the value chain in the industry. The technology provides a new and dynamic way of distribution. Competitors trying to copy the technology, not only has to figure out the code, they must change the way of doing business.

A fast- growing company! foodora is a subsidiary of Delivery Hero, one of the world’s largest food-ordering networks, and the HQ is located in Berlin. foodora was established in Norway in 2015 and has grown rapidly since then. Today, we deliver food from over 3000 restaurants in Oslo, Bergen, Stavanger, and 19 other cities. In 2018 the platform launched extended areas around the cities where the restaurants deliver the food themselves, and in 2020 we introduced fast delivery from shops on our platform, and became Norway’s first provider within Q-commerce. In 2021 we also started a new grocery concept called foodora market.

Avidly is a fully integrated MarTech service provider covering every aspect of the customer experience. We´re 3 x Global HubSpot Partner of the Year and as an Elite HubSpot Solutions Partner, we share the tool with our customers to consistently help them grow their businesses. We are a one-stop-shop for digital marketing and sales. We help companies grow by providing them technical and creative solutions that makes a difference. Together with our clients we always strive to find new ways to growth.

We are helping build the future green energy system through and EV and Energy API that we sell B2B. We want to accelerate the transition to a renewable energy system, and making valuable consumer products is one key to doing that. We help electricity companies and insurance companies do just that. We are located in Oslo, but also have employees working remotely.

Hark Technologies is working towards a future where people don't have to worry about their electricity consumption. We have developed a custom device for gathering data from smart electricity meters, and on top of this data we are building services for reducing power peaks in the electricity grid. This is useful for both end users and grid owners. We believe in a smart future without vendor lock-in, so we are integrating existing products into our platform.

Entrepedia AS is a "not for profit" company, set up as a subsidiary for the investment company Firda. Best practices, documents, templates, etc. from the portfolio companies will be made available for everyone through the soon to be released Entrepedia platform. Our purpose is to support founders and company builders to set up a good company from the start and further provide advice through the journey, and so increase the chances of new Norwegian successes and industry. Entrepedia's mission is to make the Nordics more innovative, starting with Norway. We are a small team consisting of: Oliver Halvorsrød, CEO  of Entrepedia and former Digital lead for ABB Norway, representing ABB Technology Ventures in NorwayGeir Førre, serial entrepreneur and Managing Partner in Firda – Founder of EntrepediaMagnus Nordseth, investment professional and Partner in Firda - active contributor to Entrepedia.A growing base of key players in the community that want to contributeYou?

Fygi Technologies leverer programvare for selvbetjening til detaljhandelen. Kundene våre er fremtidsrettede forhandlere som ønsker å gi kundene sine en bedre shoppingopplevelse. Teknologi skapte e-handelen, og nettbutikkene utnytter teknologien. Nå vil fysiske butikker delta i revolusjonen. FYGI er fremtiden for fysisk handel, og skaper gode og effektive shoppingopplevelser. - Espen Lippert, grunnlegger Fygi Technologies

We make fisheries much more efficient at filling their quotas, by using big (open) data, modern web technology and machine learning; resulting in less diesel, time at sea, fish poaching/bicatch and seabed contact. It started with gathering a crew of hackers and engineers for NORA's FishAI competition the summer 2022, which we won, then we set up the company to revolutionise fishery for the better. Today we are working close with our paying customers, to become a must-have tool on any vessel!

DBtune (www.dbtune.com) is an innovative AI startup based in the vibrant Malmö area, a short train ride away from Copenhagen, Denmark, and Lund and Helsingborg, Sweden. Since our founding in 2020, our dedicated team of engineers and Ph.D. researchers has been on a mission to revolutionize cloud and database systems using Artificial Intelligence and Machine Learning. DBtune's core technology is a fully automated service designed to optimize databases. Our optimizer, based on machine learning, tailors each optimization to the specific customer workload and hardware in use. This approach leads to improved key performance indicators, making the process of database tuning more efficient and scalable across hundreds of instances. By utilizing DBtune, users enhance their databases' performance while significantly reducing cloud costs and environmental impact. We have garnered support from institutional and angel investors in the EU and the US, along with pre-seed funding from the Knut and Alice Wallenberg Foundation (KAW). With a growing customer base, DBtune is poised to expand its influence even further, scaling our operations to bring AI-driven database optimization to a broader audience.

Livid Jeans is a small manufacturing company from Norway, created from a simple love & passion for superior quality and true craftsmanship. Dedicated to honor old traditions in making jeans, and inspired by a time when superior quality, supporting local trade and taking care of own garments mattered.Since its establishment in 2010, Livid Jeans remains today the only apparel manufacturing company left in Norway, driven not from an economic point of view, but with a purpose. A purpose driven towards upholding old trade and conventional craft in a country where a once blooming textile industry is gone, and the fine craft with it. While continuously growing we strive to follow core values and to always create as unique and authentic products as we possibly can. And while doing so, sustain our responsibility against the competitive force of poor products being made unsustainably.Livid Jeans’ product portfolio today consists of two different production lines. One collection handmade the old fashioned way locally right here in Trondheim, Norway. And one ready-to-wear collection line made in Barcelos, Portugal. Both lines offering superior quality garments with equal purpose.

Traditional headhunting sucks, so we reinvented it — for startups this time! Elevate your hiring game with a dedicated Scout equipped with access to The Hub’s extensive talent network of 650,000 startup-ready professionals. We’ll have qualified & interested candidates booked on your calendar in no time. Only pay if you hire.

We are a Stealth AI startup that is revolutionizing cloud infrastructure management with our AI-driven solution. Backed by a strong team with deep expertise in both commercial business development and software development, DevSecOps, and AI, we aim to define a new category in the tech space. Our innovative platform automates cloud infrastructure setup, security compliance, and intelligent monitoring, delivering 10x speed at 1/10th the cost.