Lifeness is an innovative health-tech company that is passionate about helping people live their healthiest lives. Our main focus is on physical, mental, and emotional well-being. We are dedicated to promoting Lifeness through an innovative digital platform that connects health professionals with patients, providing them with comprehensive and personalized digital treatment. We also offer fully digital therapeutics, also known as digital treatment. By leveraging Artificial Intelligence in various ways, we stay at the forefront of innovation. Our ultimate goal is to have a positive impact on global health, with a particular emphasis on addressing obesity, a leading cause of mortality worldwide. Our team members are located in different countries, but we share a common purpose - to improve the health and well-being of individuals worldwide. Together, we are fully committed to enhancing Lifeness for people everywhere.

1. Short description RoboConnect is developing an independent, AI-supported platform that helps industrial companies turn tacit and fragmented process knowledge into a clear, decision-relevant automation case — before supplier dialogue begins. 2. The problem Many industrial companies know they need to automate, but struggle to define what should be automated, what is causing the problem and whether the process is ready for investment. The people closest to production often understand the process well, but this knowledge may be spread across operators, engineers and management, poorly documented or mixed with assumptions and missing data. The customer may therefore approach the market with an unclear problem description and incomplete information. System integrators then have to reconstruct the customer’s process understanding and collect missing data before a meaningful solution dialogue can begin. This creates uncertainty, longer clarification phases, weak or difficult-to-compare proposals and projects that stall early. The core problem is not a lack of technology or suppliers. It is that the knowledge needed to make a good early automation decision is often tacit, fragmented and difficult to transfer. 3. The solution RoboConnect starts by understanding the customer’s process, challenges and actual needs. The RoboConnect AI Advisor conducts a guided professional conversation that helps the company describe how production works today, what it wants to improve, which constraints matter and what information is still missing. The AI Advisor brings together information from different parts of the organisation, separates facts from assumptions and uncertainty, identifies knowledge gaps and risks, and turns unclear issues into practical next actions. The result is a shared and structured automation basis that can be developed into a supplier-ready project brief. Relevant projects can then be connected with suitable system integrators, technology suppliers and R&D environments. This gives the customer greater decision confidence and solution providers a better starting point. RoboConnect is not building a generic chatbot. The platform combines a domain-specific workflow, structured project data and knowledge from industrial cases, expert interviews and feedback from customers and automation partners. Over time, this strengthens clarification, project maturation and matching. The first focused area is welding automation and high-mix, low-volume manufacturing. The longer-term ambition is to expand across other automation categories and build a Nordic platform for early-stage automation clarification and matching. 4. Business model and commercial opportunity RoboConnect creates value on both sides of the market. Industrial companies receive a clearer and safer starting point, while automation partners gain access to better-qualified customer opportunities. The current model is based mainly on supplier-side revenue through fees for qualified matches and successful projects. Future revenue streams may include paid AI-assisted readiness reports, supplier subscriptions, premium access and category-specific products. The model is now being validated through pilots and early customer projects. Norway is the validation market, with Sweden as the first intended scale-up market. 5. Why I started RoboConnect The motivation came from repeated conversations with industrial companies, automation experts and system integrators. I saw that many projects became uncertain long before technology was selected. Companies needed a more independent and structured way to understand their own situation before entering a supplier-led process. With a background in research, data analysis and complex problem structuring, combined with further training in programming, databases and AI, I founded RoboConnect to bridge the gap between industrial process knowledge and automation delivery.

Age Labs is a Norwegian molecular diagnostics company that discovers, develops and commercializes biomarkers for the early detection of age-related diseases. We offer a service for evaluating epigenetic drug effects for use in clinical trials. Our biomarker discovery pipeline includes a biological age predictor and a test predicting the severity of COVID-19 infection. To date, we have raised 30 MNOK in private and public funding, and became a Nordic Startup Awards finalist in 2020. We are supported by strong commercial and R&D partners, including Oslo University Hospital, the Norwegian Institute of Public Health, Merck Group and Fürst Medical Laboratory. Our mission is to develop novel precision biomarkers for the early detection of age related diseases to extend the human healthspan.

Our SaaS platform gathers data about employees through our browser extension, phishing simulation, test assessments, and integrations with password management solutions, and automatically generates actions for employees to perform based on their individual weaknesses. CYBR will be the new standard for managing and mitigating employee risk, all through one seamless platform, whilst offering Cyber Insurance, where the premium is calculated based on the company risk score. We are headquartered in Oslo, Norway, but 40% of the tech team is employed remotely.

Unruly gets videos seen, shared and loved across the open web for brands that want to move people, not just reach people.By bringing emotional intelligence to digital advertising, we help 91% of Ad Age 100 brands inform and inspire 1.44bn people around the world, using polite outstream formats on sites that people love. UnrulyX, the viewable video SSP, creates better ad experiences for consumers, improved brand outcomes for advertisers and increased revenues for top-flight publishers.Emotion matters in marketing. Emotion creates values and sets preferences. Inspires action. Drives sales. Unruly has a decade's data of consumer responses to video and uses that to hone content, model audiences and deploy ad dollars in ways that heighten emotional response and maximise brand impact.

Traditional headhunting sucks, so we reinvented it — for startups this time! Elevate your hiring game with a dedicated Scout equipped with access to The Hub’s extensive talent network of 650,000 startup-ready professionals. We’ll have qualified & interested candidates booked on your calendar in no time. Only pay if you hire.

Legala is a legal practice management software designed to streamline various aspects of law firm operations. It offers features such as matter management, time recording, document management, email management, automated forms, client accounting, billing, reporting, and support for remote working. These functionalities aim to enhance productivity and service quality within legal practices.

Operta is a newly born startup with a dynamic team. Operta's vision is to empower landlords and property managers with a cutting-edge SAAS solution that optimizes property and tenant management, enabling streamlined operations, efficient communication, elevated tenant satisfaction, and business scalability. Through our SAAS product, we want to connect landlords/property managers, tenants, and service providers (e.g., plumbers, electricians, painters) in one single platform allowing both maintenance and management of rental properties.

Consigli AS develops "self-designing engineers" who will disrupt the way we plan and design the buildings and infrastructure of future society. To achieve this, we develop a SaaS platform/application using different aspects of AI (Artificial Intelligence) like machine learning, mathematical optimization, and NLP. The service platform is developed in close cooperation with large, established real estate companies that provide data and insights.

Etain is a software company founded by lawyers, technologists, finance experts, and industry leaders determined to enable better collaboration and automation of legal and business processes within all aspects of the corporate world. Our first software products are already in use in large legal projects handled by the most prestigious law firms in Scandinavia.

Bile duct cancer is an aggressive form of cancer with an extremely poor overall five-year survival rate of just 2-5 %. Classified as an orphan disease, annual incidence in Europe and the United States of 15-22,000 patients, and a significantly higher incidence in Asia, makes it a major player and the deadliest of the gastrointestinal cancers. Only a small number of patients are eligible for a complete surgical resection by local resection or liver transplantation, and more than 50% of these relapse. The vast majority are treated by gemcitabine-based palliative chemotherapy with a life expectancy of 11 months, and five-year survival rate of zero %. Thus, there is an urgent and unmet medical need to develop new and better treatment strategies for these patients. The innovations developed by Seald are a result of adopting a multidisciplinary approach to the diagnosis and treatment of bile duct cancer, based on extensive drug sensitivity assays on living cancer cells, molecular biomarkers, DNA sequencing, extensive bioinformatics analyses and zebrafish models. Sealds’s holistic approach is unique with possible modes of action that can be used on other solid cancers. Our technology includes drug repurposing and innovation on new medical substances, diagnostics and methodology. The stipulated pharma market globally is USD 2.1-4.2 billion, in addition to the markets for diagnostics and platform technology

Software is eating education. Technology is used to modernise education. TERP has redefined the concept of a book by making it interactive. In its easiest form interaction can be films and animations integrated in a book. Tests and feedback on learning is one step further. In its most complex form, interaction is customised books generated for each reader, based on mapped preferences used as input in algorithms. The first book using this technology will have 114,000 potential versions. The TERP technology is not only redefining the concept of a book. It is interrupting the value chain in the industry. The technology provides a new and dynamic way of distribution. Competitors trying to copy the technology, not only has to figure out the code, they must change the way of doing business.

The world’s first rolling, ultrasonic scanning solution for concrete inspection Elop is a green-tech company that has developed and patented a groundbreaking ultrasound solution, enabling accurate inspection and analysis of the condition of concrete structures across the globe. Click the link below to see the Elop Insight launch.

Entrepedia AS is a "not for profit" company, set up as a subsidiary for the investment company Firda. Best practices, documents, templates, etc. from the portfolio companies will be made available for everyone through the soon to be released Entrepedia platform. Our purpose is to support founders and company builders to set up a good company from the start and further provide advice through the journey, and so increase the chances of new Norwegian successes and industry. Entrepedia's mission is to make the Nordics more innovative, starting with Norway. We are a small team consisting of: Oliver Halvorsrød, CEO  of Entrepedia and former Digital lead for ABB Norway, representing ABB Technology Ventures in NorwayGeir Førre, serial entrepreneur and Managing Partner in Firda – Founder of EntrepediaMagnus Nordseth, investment professional and Partner in Firda - active contributor to Entrepedia.A growing base of key players in the community that want to contributeYou?

HomeFair is an AI company dedicated to providing insight into the real estate market. We offer services that leverage AI to enable users to make informed decisions when selling a home. We use AI to predict home value and the price every real estate agent is able to sell a given home for in Norway. HomeFair increases market transparency for users, provisions the highest market price for home sellers and reduces risk associated with price uncertainty in the housing market.