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Shifter Media

Shifter is an independent news site about Norwegian tech startups in the new economy. We cover big and small events in the startup industry while reporting on innovation in bigger companies. We focus on ideas, challenges, money, power, people and good stories from everywhere.

RoboConnect

1. Short description RoboConnect is developing an independent, AI-supported platform that helps industrial companies turn tacit and fragmented process knowledge into a clear, decision-relevant automation case — before supplier dialogue begins. 2. The problem Many industrial companies know they need to automate, but struggle to define what should be automated, what is causing the problem and whether the process is ready for investment. The people closest to production often understand the process well, but this knowledge may be spread across operators, engineers and management, poorly documented or mixed with assumptions and missing data. The customer may therefore approach the market with an unclear problem description and incomplete information. System integrators then have to reconstruct the customer’s process understanding and collect missing data before a meaningful solution dialogue can begin. This creates uncertainty, longer clarification phases, weak or difficult-to-compare proposals and projects that stall early. The core problem is not a lack of technology or suppliers. It is that the knowledge needed to make a good early automation decision is often tacit, fragmented and difficult to transfer. 3. The solution RoboConnect starts by understanding the customer’s process, challenges and actual needs. The RoboConnect AI Advisor conducts a guided professional conversation that helps the company describe how production works today, what it wants to improve, which constraints matter and what information is still missing. The AI Advisor brings together information from different parts of the organisation, separates facts from assumptions and uncertainty, identifies knowledge gaps and risks, and turns unclear issues into practical next actions. The result is a shared and structured automation basis that can be developed into a supplier-ready project brief. Relevant projects can then be connected with suitable system integrators, technology suppliers and R&D environments. This gives the customer greater decision confidence and solution providers a better starting point. RoboConnect is not building a generic chatbot. The platform combines a domain-specific workflow, structured project data and knowledge from industrial cases, expert interviews and feedback from customers and automation partners. Over time, this strengthens clarification, project maturation and matching. The first focused area is welding automation and high-mix, low-volume manufacturing. The longer-term ambition is to expand across other automation categories and build a Nordic platform for early-stage automation clarification and matching. 4. Business model and commercial opportunity RoboConnect creates value on both sides of the market. Industrial companies receive a clearer and safer starting point, while automation partners gain access to better-qualified customer opportunities. The current model is based mainly on supplier-side revenue through fees for qualified matches and successful projects. Future revenue streams may include paid AI-assisted readiness reports, supplier subscriptions, premium access and category-specific products. The model is now being validated through pilots and early customer projects. Norway is the validation market, with Sweden as the first intended scale-up market. 5. Why I started RoboConnect The motivation came from repeated conversations with industrial companies, automation experts and system integrators. I saw that many projects became uncertain long before technology was selected. Companies needed a more independent and structured way to understand their own situation before entering a supplier-led process. With a background in research, data analysis and complex problem structuring, combined with further training in programming, databases and AI, I founded RoboConnect to bridge the gap between industrial process knowledge and automation delivery.

Unruly

Unruly gets videos seen, shared and loved across the open web for brands that want to move people, not just reach people.By bringing emotional intelligence to digital advertising, we help 91% of Ad Age 100 brands inform and inspire 1.44bn people around the world, using polite outstream formats on sites that people love. UnrulyX, the viewable video SSP, creates better ad experiences for consumers, improved brand outcomes for advertisers and increased revenues for top-flight publishers.Emotion matters in marketing. Emotion creates values and sets preferences. Inspires action. Drives sales. Unruly has a decade's data of consumer responses to video and uses that to hone content, model audiences and deploy ad dollars in ways that heighten emotional response and maximise brand impact.

Scrimba

We help people become software engineers and break into the tech industry for a fraction of the cost of a traditional education or coding bootcamp. We've got 1.5 million users and customers all over the world. Our investors includes the likes of Y Combinator, Amasia, Alliance Ventures, and Startuplab.

Aevy

We are developing a platform to help owners of renewable power plants and their service providers gaining access to the right information at the right time, enabling the right decisions. In order to achieve this we deconstruct the hundreds of documents describing each plant into snippets of information in accordance with our domain-driven data model. In the next 7 years, the world needs to invest almost twice what has been invested into renewable energy generation in the last 20 years. At the same time subsidies are being rolled back, increasing the need to for ensuring that projected ROI is not compromised by underperformance of the investments (i.e. plants). We have lived the pain, and know that NOW is the time to transform the way commercial management of renewable energy plants is being done.

Operta

Operta is a newly born startup with a dynamic team. Operta's vision is to empower landlords and property managers with a cutting-edge SAAS solution that optimizes property and tenant management, enabling streamlined operations, efficient communication, elevated tenant satisfaction, and business scalability. Through our SAAS product, we want to connect landlords/property managers, tenants, and service providers (e.g., plumbers, electricians, painters) in one single platform allowing both maintenance and management of rental properties.

Seald AS

Bile duct cancer is an aggressive form of cancer with an extremely poor overall five-year survival rate of just 2-5 %. Classified as an orphan disease, annual incidence in Europe and the United States of 15-22,000 patients, and a significantly higher incidence in Asia, makes it a major player and the deadliest of the gastrointestinal cancers. Only a small number of patients are eligible for a complete surgical resection by local resection or liver transplantation, and more than 50% of these relapse. The vast majority are treated by gemcitabine-based palliative chemotherapy with a life expectancy of 11 months, and five-year survival rate of zero %. Thus, there is an urgent and unmet medical need to develop new and better treatment strategies for these patients. The innovations developed by Seald are a result of adopting a multidisciplinary approach to the diagnosis and treatment of bile duct cancer, based on extensive drug sensitivity assays on living cancer cells, molecular biomarkers, DNA sequencing, extensive bioinformatics analyses and zebrafish models. Sealds’s holistic approach is unique with possible modes of action that can be used on other solid cancers. Our technology includes drug repurposing and innovation on new medical substances, diagnostics and methodology. The stipulated pharma market globally is USD 2.1-4.2 billion, in addition to the markets for diagnostics and platform technology

Pick Your Pour AS

‘Pick Your Pour’ is a unique digital menu - opening the world of taste in food and drink for everyone. Knowing how confusing a menu with lists of unknown ingredients and names can be, we aim to make it easier for guests to find something they like. ‘Pick Your Pour’ will customise a personal menu for every guest depending on what they’re looking for through a series of itemised questions. Saving both time and energy in this process will improve the customer experience in your restaurant or bar. We aspire to be a valued tool for both the service industry professionals and their guests. The founding idea was the wish to provide a possibility for curious customers to find new cocktails on their own, knowing they would enjoy the originality of their choice. Combining efficiency and customer interaction. We are currently developing a software program with the digital cocktail menu for restaurants and bars that want to increase their beverage sales and develop their in-house knowledge.

GiiK

In 2015 the UN implemented 17 Sustainable Development Goals, aiming for a sustainable society by 2030. Today we register the US withdrawing from the Paris agreement, CO2 levels at an all time high and increased polarization in our society. We, the youth, are fighting every day to rally the wider population. We are running short of time and change needs to happen now. Our leadership tool shall empower us to gather people around sustainability. Anyone can be a mini Greta with our (r)evolutionary technology.

HomeFair

HomeFair is an AI company dedicated to providing insight into the real estate market. We offer services that leverage AI to enable users to make informed decisions when selling a home. We use AI to predict home value and the price every real estate agent is able to sell a given home for in Norway. HomeFair increases market transparency for users, provisions the highest market price for home sellers and reduces risk associated with price uncertainty in the housing market.

VIBBIO

VIBBIO is the online video maker for workplace communication. We enable fast-paced teams to create communication their employees will love, and achieve their internal communication & engagement goals with video creation made simple. With VIBBIO businesses can trust their employees to stay on-brand at all times, while easily adding video to their communication skillset with no experience needed. We believe that the future of comms is video created by everyone.

Age Labs

Age Labs is a Norwegian molecular diagnostics company that discovers, develops and commercializes biomarkers for the early detection of age-related diseases. We offer a service for evaluating epigenetic drug effects for use in clinical trials. Our biomarker discovery pipeline includes a biological age predictor and a test predicting the severity of COVID-19 infection. To date, we have raised 30 MNOK in private and public funding, and became a Nordic Startup Awards finalist in 2020. We are supported by strong commercial and R&D partners, including Oslo University Hospital, the Norwegian Institute of Public Health, Merck Group and Fürst Medical Laboratory. Our mission is to develop novel precision biomarkers for the early detection of age related diseases to extend the human healthspan.

CYBR

Our SaaS platform gathers data about employees through our browser extension, phishing simulation, test assessments, and integrations with password management solutions, and automatically generates actions for employees to perform based on their individual weaknesses. CYBR will be the new standard for managing and mitigating employee risk, all through one seamless platform, whilst offering Cyber Insurance, where the premium is calculated based on the company risk score. We are headquartered in Oslo, Norway, but 40% of the tech team is employed remotely.

Superwork

Superwork gives you a dedicated HubSpot operations team on a simple monthly subscription. Instead of waiting on slow consultants, scattered freelancers, or overloaded internal teams, you get one managed team handling your HubSpot setup, CRM optimization, automation, reporting, data quality, and RevOps execution. Submit unlimited requests through your customer portal. We prioritize, manage, build, test, and improve your HubSpot portal every month, so your systems stay clean, your teams move faster, and your revenue operations keep improving as the business grows. Built by HubSpot specialists. Managed end-to-end. Designed for companies that want better HubSpot execution without hiring a full internal team.

Luminik

1. The pitch Luminik is building an AI co-pilot for event marketers to help B2B marketing teams turn expensive conferences into predictable pipeline - by fixing targeting, meetings, and follow-up with one revenue-first system. 2. The what B2B companies spend 20–30% of their marketing budget on events - but most can’t prove the ROI. Attendee lists come in late. Sales teams scramble to book meetings. Post-event follow-up is messy and untracked. As a result, 40–70% of event-generated leads disappear. This affects CMOs, event marketers, and sales teams who are under pressure to justify spend and show pipeline impact. The pain is felt across industries, and the budgets at stake are massive. 3. The how Luminik is an AI-powered event marketing co-pilot. It identifies ICP accounts and decision-makers weeks in advance, helps lock meetings before the event, alerts sales when high-value prospects show up at the booth, and auto-syncs all activity back to the CRM. No more manual scraping, badge scans, or spreadsheet reporting. We turn events into a pipeline channel your CFO will actually trust - with math, not guesswork. 4. The why We saw the same pattern over and over while working with fast-growing SaaS teams: events were expensive, chaotic, and disconnected from revenue. I have helped teams wrangle messy data for years - and realized we could bring clarity, structure, and impact to one of the most broken (yet high-stakes) parts of B2B marketing. We’re here to fix event marketing with a revenue-first lens - because if you can’t tie events to pipeline, your budget is always at risk.